• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.1
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• pp.1-16
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• 2013

This study identified the effects of history length and brand legitimacy succession on Brand Historicity (BH) in Fashion Brand Stories and Brand Attitude (BA) with Consumer Orientation (CO). The study conducted an experiment where participants were surveyed after reading a manipulated brand story composed of 2 kinds of brand historicity, brand establishment year (150 years, 70 years, and 20 years) and legitimacy succession (legitimacy succession and legitimacy handover). The results are as follow. First, the sub-dimensions of Brand Historicity appeared to be brand uniqueness, traditionality, symbolism, and managerial traits. Second, brand legitimacy succession types influenced the perceptions of BH with CO. Third, brand legitimacy succession types influenced the perceptions of BA1 (rational brand attitude) and BH1 (brand uniqueness), BH2 (brand traditionality) with CO, which were BA's sub-dimension. Forth, the consumer orientations that influenced BH and BA appeared to be nostalgia orientation, conspicuous consumption orientation, and fashion orientation; however, uniqueness pursuit orientations influenced only BH.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.22-23
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• 1998

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.31 no.3
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• pp.75-82
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• 2013

This study is a basic study to develop standards and foundations for the establishment of traditional Korean gardens and aims to understand the current status of their components and expression methods and identify problems by investigating Korean gardens developed overseas. Nine sites were selected for field surveys and monitoring assessments. The results suggest: Overall, there is a lack of popular generality and temporal characteristics among these gardens, as they are mere reproductions of historical elements. There have also been errors of traditional and experimental interpretations. In terms of design aspects, traditional gardens are primarily compilations of landscape elements and certain ornamental features. In terms of landscape, they tend to be insufficient in parlaying appropriate spatial scales and experiential hierarchies; they also lack considerations of the context of neighbouring landscapes. In terms of guidance and information delivery, there is a worldwide lack, in general, of recognition of Korean gardens, given the broad variety of names attached to them; therefore, name standardization is recommended. In terms of development, management, and use, it is essential that designers suggest plant types, as well as alternatives, that match the characteristics of a given space; a receptive attitude vis-$\grave{a}$-vis the characteristics of their use is required.