• Journal of Hospice and Palliative Care
• /
• 제26권2호
• /
• pp.80-94
• /
• 2023

Purpose: This study aimed to identify attitudes toward advance directives (ADs) among female cancer patients and factors related to ADs. Methods: The study was conducted at a university hospital in Seoul from September 19, 2020, to January 20, 2021. The participants were 153 patients diagnosed with gynecological cancer or breast cancer. Data were collected using questionnaires and included general characteristics, disease- and AD-related characteristics, knowledge and attitudes about ADs, and attitudes about dignified death. Data were analyzed using the t-test, analysis of variance, and multiple regression analysis. Results: Only 2% of the participants completed ADs. The mean score for attitudes toward ADs was 3.30, indicating a positive knowledge and attitude toward dignified death. The factors related to attitudes toward ADs were attitudes toward dignified death (𝛽=0.25, P=0.001), experience discussing life-sustaining treatment (𝛽=0.17, P=0.037), preferred time to have a consultation about ADs (𝛽=0.19, P=0.046), intention to write ADs (𝛽=0.15, P=0.038), and Eastern Cooperative Oncology Group Performance Status (𝛽=-0.37, P<0.001). The explanatory power of these variables for attitudes toward ADs was 38.5%. Conclusion: Overall, patients preferred to have a consultation about ADs when they were still active, mentally healthy, and able to make decisions. Education about ADs should be provided to patients on the first day of hospitalization for chemotherapy or while awaiting treatment in an outpatient setting so patients can write ADs and discuss them with family and friends.

• Journal of Hospice and Palliative Care
• /
• 제24권2호
• /
• pp.74-84
• /
• 2021

Purpose: This study investigated knowledge of and attitudes toward advance directives (ADs) among middle-aged women in South Korea, their willingness to write ADs in the future, and the factors related to knowledge of and attitudes toward ADs. Methods: Data were collected using a self-administrated questionnaire completed by 154 middle-aged women aged 50 to 64 from February to March 2020. The questionnaire asked about participants' knowledge of and attitude toward ADs, willingness to write ADs in the future, experiences with life-sustaining treatment within their families, experience making decisions about life-sustaining treatment, and demographic characteristics. Results: Scores for both knowledge of and attitude toward ADs were relatively high. About 60% of participants gave wrong answers when asked if attorneys were required for writing ADs. A higher knowledge score was significantly associated with a higher attitude score (r=0.227, P<0.01). The women were more likely to be willing to write ADs in the future when they reported a middle income level rather than a lower income level (odds ratio [OR]=5.952, P<0.01), considered themselves unhealthy (OR=5.873, P<0.01), and graduated college or higher (OR=4.096, P<0.05). Furthermore, women who thought that ADs would have an impact on treatment (OR=1.869, P<0.05) and on their families (OR=1.447, P<0.05) were more likely to be willing to write an AD. Conclusion: This study shows that wrong information about ADs persists among middle-aged women, and significant factors associated with knowledge of and attitude toward ADs were identified. Targeted education programs about ADs need to be developed for middle-aged women.

• 한국콘텐츠학회논문지
• /
• 제21권10호
• /
• pp.172-183
• /
• 2021

본 연구는 심층 인터뷰를 통해 밀레니얼 소비자들의 '뒷광고' 및 '앞광고'에 대한 태도를 분석하고 있다. 밀레니얼 소비자 12명의 심층인터뷰 방식을 통해 '뒷광고' 및 '뒷광고'하는 유명인과 인플루언서에 대한 태도를 살펴 보았다. 또한, '뒷광고'의 반대급부로 부상한 '앞광고' 및 '앞광고'하는 유명인과 인플루언서에 대한 태도 역시 살펴 보았다. 심층 인터뷰 결과, '뒷광고'는 밀레니얼 소비자들에게 기만광고로 인식되고 있으며, '뒷광고'하는 유명인 및 인플루언서에 부정적인 태도를 가지고 있는 것으로 나타났다. '앞광고'에 있어 밀레니얼 소비자들은 긍정적 그리고 부정적인 태도를 모두 가지고 있다는 것이 밝혀 졌다. '앞광고'가 엔터테인먼트 요소들과 적절히 사용될 때 재미요소로서 콘텐츠에 스며들어 자연스럽게 전달되는 반면 잦은 '앞광고' 및 콘텐츠와 적절하지 '앞광고'의 사용 그리고 '소비자들에게 콘텐츠를 무료로 보기 위해서는 광고를 무조건 보아야 한다'는 식의 암묵적인 또는 명시적인 크리에이터들의 태도는 오히려 부정적으로 받아 들여 진다. 토의 부분에 본 연구가 가진 실무적 함의를 제시하였다.

• 한국콘텐츠학회논문지
• /
• 제19권5호
• /
• pp.15-23
• /
• 2019

모바일 기기는 가장 영향력있는 미디어 플랫폼으로 거듭났다. 따라서, 모바일 광고는 다른 종류의 광고들 보다 가장 빠른 성장세를 보인다. 본 연구는 짜증, 개인화, 그리고 온라인 개인정보 사생활 근심을 모바일 광고에 대한 선행요인으로 살펴보았다. 또한, 본 연구는 소비자들의 모바일 광고에 대한 태도를 모바일 광고 수용의 선행요인으로 살펴보았다. 연구결과, 짜증은 소비자의 모바일 광고 태도에 영향을 미치지 않는 것으로 나타났지만, 개인화 및 온라인 개인정보 사생활 근심은 소비자의 모바일 광고 태도에 각각 긍정적 또는 부정적인 영향을 미치는 것으로 나타났다. 마지막으로, 소비자의 모바일 광고 태도는 모바일 광고 수용에 긍정적인 영향을 미치는 것으로 나타났다. 토의를 통해 실무적인 함의를 제안하였다.

• 대한가정학회지
• /
• 제28권2호
• /
• pp.91-106
• /
• 1990

This study focuses on consumers' advertising discriminatory competencies and the influencing facors. So the objects of this study are as follows : 1) to identify the overall level of advertising discriminatory competencies. 2) to examine if consumer attitude variables have significant effects on the ads. discriminatory competenceis. 3) to examine if the frequencies of contacting advertising variable have significant effects on the ads. discriminatory competencies. 4) to examine if socio-economics variables-age, educational level, monthly family income, occupational status-have significant effects on the ads. discriminatory competencies. 5) to find out the independent influence of variables related to the ads. discriminatory competencies. For this purpose, a survey was conducted using questionaires and advertisement papers. The data used in this study included 194 Homemakers living in Seoul. The ads. used in this study included ads. of diary products like foods, drinks, medicine, cosmetic, detergent in TV, radio, newspaper and magagine. Statistics were Frequency Distribution, Mean, percentile, ANOVA, Scheff -test, Pearsons' Correlation, Multiple Regrassion Analysis. Major findings were as follows : First, in 26 items(70%) of 37 items measured consumers' ads. discriminatory competencies, the rate of right answer was below 50%, so over the half of consumers were misleaded by the deceptive ads. Second, consumers' ads. discriminatory competencies differed significantly according to consumer attitude variables but no according to the frequency of contacting advertising. Third, according to socio-demographic variables-age, educational level, monthly family income, occupational status-advertising discriminatory competencies differed significantly. In group of lower age, higher educational level, higher income and professional occupation status, the level of ads. discriminatory competencies were high. Forth, the most influencing variabel on ads. disciriminatory competencies were eudcational level and in turn general attitude toward ads., attitude toward consumerism. This three variables explain 22.9% of dependent variable's variance. From these findings, the following suggestions are made, First, the consumer education offering informations and learing practical ads. discriminatory competencies should be conducted for all consumers wheather they are educated or not. Also the education to improve the consumer attitude must be. Second, considering misleading level, the business must make the regulatory standards and reinforce the regulation voluntarily, and by enforcing the regulation of ads. and deciding more diverse, objective and exact standards, the government should keep the consumer's right to know.

• 디지털융복합연구
• /
• 제10권3호
• /
• pp.179-189
• /
• 2012

본 연구는 브랜드 컨셉(상징적 vs. 기능적)과 사고방식(종합적 vs. 분석적)이 호텔브랜드의 확장광고(이성적 vs. 감성적) 및 확장제품에 대한 태도에 미치는 영향을 살펴보고, 사고방식의 조절효과를 확인하고자 하였다. 연구결과 1) 브랜드 컨셉이 상징적인 경우 소비자들의 확장광고 및 확장제품에 대한 태도는 이성적 광고보다 감성적 광고에서 높게 나타나거나 차이가 없게 나타났으며, 브랜드 컨셉이 기능적인 경우 감성적 광고보다 이성적 광고에서 높게 나타났다. 2) 또한 종합적 사고자의 확장광고 및 확장제품에 대한 태도는 이성적 광고보다 감성적 광고에서 차이가 없게 나타났으며, 분석적 사고자의 경우 감성적 광고보다 이성적 광고에서 높게 나타났다. 3) 마지막으로 브랜드 컨셉에 따른 확장광고 및 확장제품에 대한 태도는 예상한 바와 같이 소비자의 사고방식에 의해 조절되었다(이성적 광고: 상징적<기능적, 감성적 광고: 상징적>기능적). 본 연구는 다양한 문화적 배경과 사고방식을 소유한 글로벌 호텔이용자들이 급증하고 있는 현실에서 이론적 실무적으로 기여하는 바가 클 것이다.

• 성인간호학회지
• /
• 제27권4호
• /
• pp.449-458
• /
• 2015

Purpose: The aims of this study were to identify the reported attitudes of older patients with cancer toward advance directives (ADs) and the factors associated with their attitudes toward ADs. Methods: The design was a cross-sectional survey. The age mean of the 130 participants were 70.8, and 66.2% of the participants were male. The data were collected at one university hospital in Seoul, South Korea during the period from October $1^{st}$ to December $5^{th}$ in 2013. The data collecting instruments were the Advance Directives Attitude Survey (ADAS) and questionnaires including socio-demographic and disease-related characteristics, family function. Results: 30.0% of the participants were aware of ADs, only 9% of them had been informed by healthcare providers. Most participants (93.1%) intended to complete ADs. The mean score of ADAS was 48.29. The stepwise linear regression analysis indicated that family function, perceived health status, period of education, and age accounted for a significant percentage (52.0%, p<.001) of the variance in participants' ADAS. The variable with the greatest effect was family function. Conclusion: The findings suggest that family function and attitude of older cancer patients need to be considered for adapting ADs to Korean health care systems. Healthcare providers should include family members in advanced care planning discussions.

• 한국콘텐츠학회논문지
• /
• 제16권7호
• /
• pp.112-121
• /
• 2016

본 연구는 스토리의 주체에 따른 스토리텔링 광고의 효과를 검증하기 위하여 스토리 없이 정보만 제공하는 비스토리텔링, 스토리의 주체가 기업(주)인 기업스토리텔링, 고객인 고객스토리텔링인 세 종류의 라디오 광고를 제작하였다. 이를 고등학교들에게 노출시킨 다음 광고 제품기억, 광고태도, 광고에 대한 감정, 제품구매의도, 광고 구전의도를 종속변인으로 측정하였다. 연구결과 제품명에 관한 기억은 기업스토리텔링 광고가 가장 효과적이었으며, 이는 스토리가 포함되지 않은 메시지에 노출된 집단과 유의한 차이를 보였다. 고객스토리텔링과 비스토리텔링 간의 태도에 유의한 차이가 있었으며, 광고에 대한 긍정적 감정에 있어 고객스토리텔링과 비스토리텔링, 고객스토리텔링과 기업스토리텔링 간에 유의미한 차이가 있었으나 기업스토리텔링과 비스토리텔링 간에는 차이가 없었다. 비스토리텔링이 광고메시지에 대해 가장 부정적인 감정이 높았으며 고객스토리텔링이 가장 낮은 것으로 나타났다. 고객스토리텔링과 비스토리텔링 간에 구매의도에 차이가 있었으며 구전의도에 있어 고객스토리텔링이 비스토리텔링, 기업스토리텔링에 비해 높은 것으로 나타났다.

• 마케팅과학연구
• /
• 제14권
• /
• pp.1-16
• /
• 2004

본 논문은 배너광고에 대한 노출과 click이 상표태도와 구매의도 변화에 미치는 영향에 대하여 연구하였다. 배너광고에 대한 단순한 노출은 초기 상표태도와 구매의도를 변화시키지 못하는 것을 발견하였다. 반면에 배너광고를 click함으로써 발생하는 자주적 노출은 배너광고와 연결된 목표광고의 호감도에 따라 긍정적 혹은 부정적인 상표태도와 구매의도 변화를 유발하는 것을 발견하였다. 본 연구는 사전, 사후 테스트 통제집단 실험설계를 사용하였다. Cold Fusion on-line 자료수집 방법이 사용되었다. 961 명 이 본 연구에 참여하였다.

• Journal of Hospice and Palliative Care
• /
• 제27권1호
• /
• pp.11-20
• /
• 2024

Purpose: Advance directives (ADs) are legal documents that outline a person's preferences or decisions regarding end-of-life care ahead of time. In Korea, there is insufficient awareness and knowledge about ADs among patients undergoing hemodialysis. This study explored the relationship between perceptions of a good death, knowledge about ADs, and attitudes toward ADs in this patient population. Methods: This cross-sectional survey enrolled 119 hemodialysis patients from a secondary hospital in 2021. The participants completed a self-administered questionnaire, and the data were analyzed using the t-test, analysis of variance, Pearson correlation coefficients, Spearman rank correlation coefficients, and multiple regression analysis. Results: The average score for perceptions of a good death among hemodialysis patients was 2.80 out of 4, with clinical symptoms identified as the most critical factor. The average scores for knowledge about ADs and attitudes toward ADs were 5.69 out of 9 and 2.79 out of 4, respectively. There was a positive correlation between perceptions of a good death and attitudes toward ADs (r=0.34, P<0.001), as well as between knowledge about Ads and attitudes toward ADs (r=0.19, P=0.037). Factors influencing attitudes toward Ads included employment status (β=0.22, P=0.011), education level (β=0.22, P=0.013), and perceptions of a good death (β=0.29, P=0.001), which accounted for 24.8% of the variance in attitudes toward ADs. Conclusion: A positive perception of a good death among patients undergoing hemodialysis was associated with a positive attitude toward ADs. Educational programs are needed to improve individuals' understanding of a good death and encourage the development of end-of-life care plans.