• Management & Information Systems Review
• /
• v.22
• /
• pp.85-115
• /
• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• Journal of Convergence for Information Technology
• /
• v.9 no.2
• /
• pp.94-99
• /
• 2019

With a special attention to the effects of his different mothering environments on the formation of the children's identity and sociality, and on their growing up into a mature personality under various types of mothering attitudes, this thesis is to tell the significance of the mothering attitude in Faulkner's novel, Light in August. Lena Grove's "tolerant mothering attitude" in Light in August accepts the existence of things as they are and takes the substance over the form. The message for the writer to deliver must be Lena's "tolerance and holding mothering attitude environment." And it is the most required for a child to establish his or her identity and sociality as a human being and to grow up into a mature person.

• Fashion & Textile Research Journal
• /
• v.22 no.3
• /
• pp.335-348
• /
• 2020

This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.

• Journal of Digital Convergence
• /
• v.13 no.6
• /
• pp.55-67
• /
• 2015

The purpose of this study is to consider the effect of the Culture and Education Activities on the psychological well-being Convergence Formation of the Elderly. This study is based on the quantitative research of 255 older adults who have participated on the Culture and Education Activities programs run by welfare center and culture center for the elderly at Seoul area. The results are as follows. First, social Goal-Oriented and Activities-Oriented have effect on Life- Satisfaction. Second, Activities-Oriented and Learning-Oriented has effect on Self-Efficacy. Third, Activities-Oriented and Learning-Oriented has effect on Participation-Attitude. Fourth, but relations of the Learning-Oriented and Life-Satisfaction, Goal-Oriented and Self-Efficacy, Goal-Oriented and Participation-Attitude were independent of each other. This study can be use to propose policies related to the elderly welfare promotion.

• The Journal of the Korea Contents Association
• /
• v.17 no.8
• /
• pp.422-434
• /
• 2017

The influence of information on other's preference on one's attitude formation can vary with consumer's uniqueness motive and product attributes. When high-CNFU individuals are given the information on the preference of others toward an experience attribute, the uniqueness aspect of their self-identity is aroused. As conforming to others' preference causes concern that their uniqueness-related self-esteem is threatened, they contrast away from the majority. On the other hand, they form their attitude toward search attributes regardless of the preference of others. In contrast, for low-CNFU individuals, knowing the majority's choice of experience attributes does not arouse the uniqueness aspect of their self-identity and not threaten their self-esteem. Thus, they tend to conform to the majority regardless of the type of product attributes. This study suggests whether or not the attribute signals the identity of a person as another criterion that distinguishes experience and search attributes. The results imply that when targeting a consumer with a strong desire for uniqueness, it would be more effective for a company to develop features that are not popular.

• Fashion & Textile Research Journal
• /
• v.26 no.3
• /
• pp.251-264
• /
• 2024

This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

• Journal of the Korean Institute of Rural Architecture
• /
• v.13 no.3
• /
• pp.11-20
• /
• 2011

The present age demands a change in attitude based on a differentiated life value from city. It will provide to a fundamental solution for the gap of living level in the farming and fishing communities and recreate distinguishing comfortable communities. The purpose of this study was to deduct the formation characteristics of the townscape of Korean slow city according to analyze resources and structure of landscape. Planning of slow city's townscape is a process of imagification of filtrate unique meaning. The glob share synchronic unique values by slow city's network. Therefore instead of putting emphasis on promoting tourist business for short-term revenue, it will be under control to raise the standard of living and to be not forfeited and diluted the rights for sustainable slow city's status. Participation of resident needs in this process. Accordingly it need a strategy of landscape formation design and a interdepartmental practice system for a continuous slow city's image by renewal of disharmonious townscape in the built-up area.

• Journal of Distribution Science
• /
• v.10 no.3
• /
• pp.43-50
• /
• 2012

This study sets out to examine how a brand image that matches the advertising model has a positive impact on brand attitude and price fairness perceptions. We reviewed the constructs on the basis of previous studies and each of the concepts has been redefined. One such concept, "image congruence," refers to the harmony, fitness, and matching quality of images. For example, how well celebrity advertising model is matches the brand image shows image congruence. Results are summarized as follows: First, the congruence of brand image and sports advertising model has no significant impact on brand attitude certainty and persistence. Second, the individual's brand attitude certainty and brand attitude persistence has a positive impact on the perceptions of price fairness. Third, the congruence of brand image and sports advertising model has a positive impact on the perceptions of price fairness. The first and the third results suggest that the positive impact on the price fairness perceptions is temporary but it has insignificant effects on the formation of brand attitude causing ongoing purchases. In other words, in order to influence consumers' long-term confidence on the brand, improving the quality of products or services has to precede promotional strategies such as advertising. When an advertising model is inappropriate for the brand image, consumers perceive product price changes as a negative issue in the short term. However, in the long term, attitude formation such as consumers' repurchase intentions and word of mouth will be not affected. The second result suggests that an already existing positive brand attitude can contribute more positively to change the perceptions of price fairness. In particular, attitude persistence has greater influence than attitude certainty on the price fairness. It suggests that persistence issues such as the trading period and the frequency of transactions must be managed and controlled because they are more important than the certainty issues such as strength of belief or trust. For example, when a commercial model for expensive sporting goods matches up with the brand image, consumer feels less pressure on the price changes. However, it does not determine the consumer's repeated purchases or sustainable transactions and it also has no absolute impact on the brand trust. In other words, consumer brand attitude should be recognized and approached as a routine strategy in view of the result that it is of great value as a causal variable in the process of consumer decision-making.

• Journal of The Korean Association For Science Education
• /
• v.36 no.1
• /
• pp.63-73
• /
• 2016

The purpose of this research is to investigate and analyze the attitudes and images of middle school students toward invention. This aims to provide basic data on qualitative improvement invention education. The results of this research are as follows: First, as for middle school students, the level of emotion and interest attitude toward invention is higher than elementary school students. The image of invention is positive but difficult (M=3.70). Second, as the overall attitude to invention according to gender of middle school students shows a consistent invention attitude, the attitude formation on invention during elementary school time is found to be important. The overall image of invention according to gender is shown to be significantly different (p<0.05). Third, the overall attitude on invention according to the grade of middle school students does not show a statistically significant difference (p>0.05). As for the ranking according to factors on attitude depending on grades, cognitive attitude is followed by emotional attitude, attitude of interest, and practical attitude. The overall image of invention according to the grade of middle school students does not show a statistically significant difference (p>0.05). This is determined as a result of the large pressure acting on the study from middle school. Finally, the acts of invention such as idea, creation, imagination, creativity are considered as important as the results of analysis of the words of the invention. Invention is analyzed to contribute to developing new products, providing convenience in life, social development, usefulness in real life, and alleviating inconvenience.

• Journal of Intelligence and Information Systems
• /
• v.28 no.1
• /
• pp.243-262
• /
• 2022

In this study, eye tracking was used for the appearance of the robot during the social robot design study. During the research, each part of the social robot was designated as AOI (Areas of Interests), and the user's attitude was measured through a design evaluation questionnaire to construct a design research model of the social robot. The data used in this study are Fixation, First Visit, Total Viewed, and Revisits as eye tracking indicators, and AOI (Areas of Interests) was designed with the face, eyes, lips, and body of the social robot. And as design evaluation questionnaire questions, consumer beliefs such as Face-highlighted, Human-like, and Expressive of social robots were collected and as a dependent variable was attitude toward robots. Through this, we tried to discover the mechanism that specifically forms the user's attitude toward the robot, and to discover specific insights that can be referenced when designing the robot.