• Asian Journal of Business Environment
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• 제12권2호
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• pp.29-41
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• 2022

Purpose: In the era of sustainable development, the role of consumers and businesses has become increasingly important by demonstrating the importance of social and environmental issues. Accordingly, firms widely adopt cause-related marketing to fulfil corporate social responsibility. The purpose of this study is to examine factors that affect consumer attitude toward cause-related marketing with perspectives of the sustainable development goals (SDGs) and instrumental conditioning. Research design, data and methodology: Proposed research questions include effects of cognition, emotion, sustainability, and business ethics on attitude, effects of attitude on purchase intention, and effects of intention on satisfaction. This study collected the data via an online survey and applied factor and regression analysis. Results: Findings indicated that factors affect attitudes differently in cases of cause-related marketing with SDGs and instrumental conditioning. The results of this study found that business ethics affects consumer attitude and differ based on types of cause-related marketing. This study found that attitude positively affects purchase intention that also affects expected satisfaction. Conclusions: By applying perspectives of SDGs, findings of this study provide implications to producers, marketers, and policymakers to promote and achieve sustainability. In particular, the results found that business ethics should be more addressed to fulfill customer attitude.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2011년도 추계학술대회
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• pp.152-153
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• 2011

향후 대형 재해재난의 발생으로 인명피해와 재산 및 시설피해를 입을 것으로 예측된다. 이러한 재해재난에 대비하기 위해서 정부의 방재계획 및 재난 관련홍보, 예방교육의 실시가 필요하다.

• 감성과학
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• 제22권2호
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• pp.17-28
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• 2019

현재 터치스크린은 핸드폰, 태블릿 PC 등 다양한 디바이스에 활용되고 있으며, 사람들은 터치스크린을 통해 다양한 동작과 시각적 경험을 하게 되었다. 본 연구에서는 터치스크린이 제공하는 동작, 시각적 경험이 기존 행동-태도의 연합으로 인해 사람들에게 어떤 영향을 미칠 수 있을지 알아보고자 하였다. 선행 연구들은 특정 행동이 사람들의 태도에 영향을 미친다고 주장하였고, 특히 접근-회피 행동은 다양한 방면에서 사람들이 사회적, 개인적으로 기존에 가지고 있던 태도에 영향을 주는 것으로 알려져 있다. 터치스크린에서의 동작은 접근-회피 경험을 가능하게 하므로 이 행동이 사람들의 태도에 어떤 영향을 미치는지 살펴볼 필요가 있다. 실험1에서는 터치스크린에서의 드래그 동작과 접근-회피 행동을 연합시킨 후, 제품에 대한 선호도와 구매의향을 살펴보았다. 그 결과, 접근 드래그를 했던 제품이 회피 드래그를 했던 제품보다 선호도와 구매의향 모두 높은 것으로 나타났다. 실험2에서는 행동을 배제한 접근-회피의 시각적 경험만을 제공하였을 때도 동일한 효과가 발생하는지 살펴보고자 하였다. 그 결과, 시각적으로 접근했던 제품이 회피했던 제품보다 선호도와 구매의향 모두 동일하게 높은 것으로 드러났다. 터치스크린에서의 팔의 움직임(실험1)과 접근-회피 경험의 지각(실험2)이 사람들의 제품에 대한 태도에 영향을 준다는 것을 알 수 있었다. 이는 모바일 혹은 온라인 쇼핑 상황에서 터치스크린 인터페이스 디자인 설계에 사람들의 행동과 지각이 중요하게 고려되어야 할 요소임을 제시한다.

• 로봇학회논문지
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• 제13권1호
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• pp.31-37
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• 2018

Recently, the safety in vehicle also has become a hot topic as self-driving car is developed. In passive safety systems such as airbags and seat belts, the system is being changed into an active system that actively grasps the status and behavior of the passengers including the driver to mitigate the risk. Furthermore, it is expected that it will be possible to provide customized services such as seat deformation, air conditioning operation and D.W.D (Distraction While Driving) warning suitable for the passenger by using occupant information. In this paper, we propose robust vehicle occupant detection algorithm based on RGB-Depth-Thermal camera for obtaining the passengers information. The RGB-Depth-Thermal camera sensor system was configured to be robust against various environment. Also, one of the deep learning algorithms, OpenPose, was used for occupant detection. This algorithm is advantageous not only for RGB image but also for thermal image even using existing learned model. The algorithm will be supplemented to acquire high level information such as passenger attitude detection and face recognition mentioned in the introduction and provide customized active convenience service.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.313-322
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• 2021

This study aims to analyze the influence of religiosity, spiritual leadership, and work-life balance and its impact on innovative behavior through the mediating effect of employee engagement on the state-owned sharia bank of Central Java Province. The total sample of this study is 226 respondents taken from state-owned sharia bank in 6 Regencies/Cities in the former Karisedenan of Central Java. Samples are taken using a cross-sectional approach. The sampling technique is using the division of regions based on clusters (cities) and is carried out using a purposive sampling method. The results indicate that the indirect influence of all independent variables on innovative behavior through the mediating effect of employee engagement is found to be significant. This study views employee engagement from the perspective of religiosity-based social exchange theory so that religious values in the interaction relationship can be fairly applied and respected by the employees of the state-owned sharia bank. Managers can socialize the importance of spirit behavior to employees so that it can be their everyday attitude and becomes their guide for work. Leaders can become role models in straightening intentions while working as well as conditioning the conscience to always think positively at work by strengthening work engagement in sharia banking institutions.

• 한국조경학회지
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• 제34권6호
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• pp.39-53
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• 2007

Unlike conventional roof landscaping, where various kinds of plants and structures are employed, a grass roof is a roof on which herbaceous plants are grown in planting medium and which is not accessed or maintained, mainly because it doesn't have sufficient load capacity to support a regular roof garden. They are mostly built on existing roofs, whether flat slab or gabled. Planting on roofs has numerous advantages, such as creating a biotope, purifying urban air, adding moisture to the atmosphere, storing rain water, preventing flash floods, reducing energy use for heating and air conditioning, enhancing the urban landscape and providing relaxation to the city dwellers, not to mention the alleviation of global warming by absorbing $CO_2$. In addition to the general merits of roof planting, the grass roof has its own unique qualities. Only herbaceous species are planted on the roof, resulting in light weight which allows roofs of existing buildings to be planted without structural reinforcement. The species chosen are mostly short, tough perennials that don't need to be maintained. These conditions provide an ideal situation where massive planting can be done in urban areas where roofs are often the only and definitely the largest space available to be planted. If roofs are planted on a massive scale they can play a significant role in alleviating global warming, heat island effects and energy shortages. Despite the advantages of grass roofs, there are some problems. The most significant problem is the invasion of neighboring plants. They may be brought in with the planting medium, by birds or by wind. These plants have little aesthetic value comparing to the chosen species and are usually taller. Eventually they dominate and prevail over the original species. The intended planting design disappears and the roof comes to look wild. Since the primary value of a grass roof is ecological, a change in attitude towards what constitutes beauty on the roofscape is necessary. Instead of keeping the roof neat through constant maintenance, people must learn that the wild grass with bird's nests on their roof is more beautiful as it is.

• Journal of Dental Anesthesia and Pain Medicine
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• 제22권4호
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• pp.295-304
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• 2022

Background: The first dental experience is vital in molding a child's attitude towards dentistry and dental outcomes. The cooperation of a child during dental treatment is essential to render successful and high-quality treatment. Dental anxiety is common in children undergoing dental treatment. The success of pediatric dental treatments and patient comfort depends on controlling the levels of patient anxiety in clinical settings. This study aimed to compare the effectiveness of the recorded maternal voice and virtual cognitive tool (Roogies application) in the management of pediatric dental patients. Methods: The study was carried out with children aged of 4-7 years [n = 80, (40 male and 40 female)], without any past dental history, and were randomly allocated into two groups. After informed consent was obtained, the entire procedure was explained to the parents. Anxiety was assessed pre-, during, and post-treatment by measuring pulse rate, and recording Venham Picture Test (VPT) scores. Group A [n = 40; 20 boys and 20 girls)] was provided with a headphone that played a recorded maternal voice. Group B [n = 40; 20 boys and 20 girls)] was administered the virtual cognitive tool. After conditioning the children, oral prophylaxis was performed for both groups. A comparative evaluation was conducted for each treatment session. Results: The intra-group comparison of VPT scores and heart rate for patients assigned to the recorded maternal voice showed a statistically significant difference in dental anxiety (P-value ≤0.001). Conclusion: This study demonstrated that a reduction in dental anxiety with the help of recorded maternal voice forms an important component of non-pharmacological behavior management. Alternatively, the use of a virtual cognitive tool as an anxiety-reducing technique can also be advocated.

• 대한예방한의학회지
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• 제10권1호
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• pp.109-121
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• 2006

The purpose of this study was to determine factors influencing patient satisfaction with medical services in hospital, which is classified into environmental aspect, human services and procedural services. Based on the results of literature review, the study focused on effects of social-demographical factors on patient satisfaction. The environmental aspect of medical care services included medical equipment and facilities, hygiene, ventilation, heating and air-conditioning, waiting and resting space, ward space and parking facilities. Procedural service included registration process, bill payment, waiting time after registration, examination and prescription as well as appointment process. Human services consisted of physicians listening to stories of patients, examination duration, physicians' explanation and physicians' service. As for nurses, explanation about disease, examination procedure and results, kindness and nursing care were evaluated. Services provided by other staff members were also evaluated. Patient satisfaction, defined as individual attitude toward medical service as a whole, was measured using a questionnaire. A total of 700 in-or out-patients were surveyed in 6 hospitals with more than 300 beds in North Gyeongbuk Province. 1. The level of patient satisfaction varied with characteristics of patients. Male patients and those in their 30s had a low level of satisfaction. Dissatisfaction level was positively related to education level but negatively related to economic condition. 2. As for patient satisfaction with medical service providers and other employees in hospital, satisfaction level with physician's explanation about treatment was higher. But dissatisfaction levels with treatment duration and the lack of explanation about examination procedures were high, calling for improvement. Dissatisfaction level with nursing care was high, calling for training of nurses for better service. Given the low level of satisfaction with human services, hospital employees need to be trained to improve their service. 3. It Was found that administrative service was also a significant factor influencing patient satisfaction in addition to medical service. It is therefore important for hospitals to provide patients with prompt and convenient procedural service. 4. Environmental factors such as medical equipment and amenity facilities also affected patient satisfaction. Thus environmental condition, procedural service and human service are all important to improve medical service in hospital. In summary, procedural service was the most significant factor for patient satisfaction. The level of satisfaction in patients was also affected by human service and environmental condition. It is therefore necessary to take patient-oriented approach in providing medical service in an effort to improve patient satisfaction. The finding of a lower level of satisfaction with human service signifies the need for training of healthcare providers and other hospital employees for better services. The introduction of advanced management programs is also needed to improve procedures that patients go through in hospitals.