• The Journal of Industrial Distribution & Business
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• v.10 no.8
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• pp.17-24
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• 2019

Purpose - The purpose of this study is to find out research directions for distribution and fusion and complex field to many domestic and foreign researchers carrying out related academic research by confirming research trends in the Journal of Distribution Science (JDS). Research Design, Data, and Methodology - To do this, I used keywords from a total of 904 papers published in the JDS excluding 19 papers that were not presented with keywords among 923. The analysis utilized word clouding, topic modeling, and weighted frequency analysis using the R program. Results - As a result of word clouding analysis, customer satisfaction was the most utilized keyword. Topic modeling results were divided into ten topics such as distribution channels, communication, supply chain, brand, business, customer, comparative study, performance, KODISA journal, and trade. It is confirmed that only the service quality part is increased in the weighted frequency analysis result of applying to the year group. Conclusion - The results of this study confirm that the JDS has developed into various convergence and integration researches from the past studies limited to the field of distribution. However, JDS's identity is based on distribution. Therefore, it is also necessary to establish identity continuously through special editions of fields related to distribution.

• Child Studies in Asia-Pacific Contexts
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• v.4 no.1
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• pp.47-63
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• 2014

The purpose of this study was to develop a screening test for children at risk of reading underachievement and to investigate the effectiveness of the early-stage intervention program. In the first part of the study, we recruited 155 elementary first grade students for a screening test. Phonological deletion, digit naming, object naming, and sound-letter correspondence knowledge of a screening test, all assessed at the beginning of the school year, predicted the reading ability at the end of the school year. In the second part of the study, we analyzed the difference in the reading ability between fourteen children who participated in the intervention program and eighteen non-participating children. Reading ability was assessed by evaluating word recognition, oral reading fluency, reading comprehension, and pseudo-word recognition. The reading ability of intervention group improved more compared to control group, and the difference between two groups accentuated over time. However, final analysis conducted in November revealed that two groups did not differ significantly in oral reading fluency. This suggests that, unlike word recognition and comprehension, fluency might not dramatically improve in a short period.

• Human Ecology Research
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• v.58 no.3
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• pp.429-445
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• 2020

This study developed and validated a 'Parent-child Lexical Interaction Scale for Preschoolers (PLIS-P)'. First, we developed the preliminary scale with 7 factors after reviewing previous literature related to vocabulary and literacy instruction for young children and reflected on feedback from child studies experts and mothers with young children. Subsequently, to validate the scale, the online survey was conducted on mothers with 5-to 6-year-old children who live in Seoul, Gyeonggi, Incheon, Gyeongsang, Chungcheong, Jeolla, Gangwon, and Jeju. Responses from 309 mothers were used to conduct exploratory and confirmatory factor analysis and correlation analysis. The results were as follows. First, the result of exploratory analysis showed that the model with 7 factors was satisfactory: (1) vocabulary exposure, (2) word elaboration, (3) scaffolding, (4) play activity, (5) conventional instruction, (6) word type awareness instruction, (7) word morphology instruction. Second, confirmatory factor analysis confirmed the good fit of the model. Third, the concurrent validity was confirmed by correlation analysis using EC-HOME. Last, the internal consistency reliability of each factor of PLIS-P was also confirmed. This study developed both a theoretical framework of parent-child lexical interaction and a Parent-child Lexical Interaction Scale for Preschoolers. This scale can be used by parents, practitioners, and researchers to acquire knowledge about interaction related to words between Korean parents and young children.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.833-843
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• 2005

The purpose of this study was to investigate the characteristic of logomark in unisex casual apparel brand. For this study, first 36 unisex casual apparel brands were selected from the Dictionary of Fashion Brand, second analyzed the common word showing in them. Third, the logomark of the unisex casual apparel brand were classified into two types according to the typeface character of the logomark, there were serif typeface, sans-serif typeface. Fourth, analyzed the relationship between the typeface image of logomark and brand concept. The results of the study were following : First, the common word that used the most frequently in brand concept were investigated and the order of common word was reasonable, comfort or natural, practical, modern, traditional and basic. Second, The unisex casual apparel brand used the most frequently the sans-serif typeface that represents the images of simple, modern and active sense in the typeface of logomark. Third, the unisex apparel brands used the most frequently English as brand name among the various languages. Fourth, the unisex casual apparel brands were lanuched mostly except several of them after 1990.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.58-67
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• 2007

The popularity of communities on the Internet has captured the attention of marketing professionals and more consumers are involved in online activities of fashion brands. The primary purpose of this research was to explain the process of how online interactivity influence members' relational market behavior. Subjects of this study were male and female members of online communities of fashion brands. Online survey data were obtained from 416 respondents. Empirical findings of this study were suggestive of two types of interaction in fashion online communities: community-customer interaction and customer-customer interaction. Fashion online community customers' relational market behavior (word of mouth and repurchase intention) was significantly influenced by both types of interactivity. The influence of interactivity on relational behavior was stronger for word of mouth intention than for repurchase intention. This study highlights the importance of interactivity in cyberspace as well as relational market behavior and contributes to e-relationship marketing strategies of fashion brands.

• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.1-9
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• 2020

Purpose: This study sought to investigate the critical features of Word of mouth (WOM) advertising and their impact on sport consumer behavior. Research design, data, and methodology: Target population of the study consisted of all sports consumer of the Federation of Special Patients and Organ Transplantation, Tehran (Iran), who had indirectly watched the World Organ Transplant Competition documentary at least once on others' advice. For this purpose, 360 sports consumers of the federation were purposefully selected and they were asked to complete the standard WOM advertising questionnaire of Asda and Ko. Pearson correlation coefficient test and modeling of structural equations were performed using Spss24 and Smart PLS software at an error level of 0.05 used to analyze the data. Results: The findings show that there is a significant relationship between experience and expertise, trust and validity, content richness, and the power of message transmission through WOM advertising and its predictability. Finally, interpersonal relationships and work involvement also had a moderating role in this regard. Conclusions: The general conclusion is that the components of WOM advertising as well as involvement and homophily with the mediating role directly as one of the presuppositions for persuasion. The sports consumer was promoting WOM.

• The Journal of Information Systems
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• v.29 no.2
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• pp.71-94
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• 2020

Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

• Phonetics and Speech Sciences
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• v.3 no.1
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• pp.51-65
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• 2011

This study attempts to investigate the interlanguage speech intelligibility benefit for listeners (ISIB-L), examining Chinese talkers' production of English liquids and its perception of native listeners and non-native Chinese and Korean listeners. An Accent Judgment Task was conducted to measure non-native talkers' and listeners' phonological proficiency, and two levels of proficiency groups (high and low) participated in the experiment. The English liquids /l/ and /r/ produced by Chinese talkers were considered in terms of positions (syllable initial and final), contexts (segment, word and sentence) and lexical density (minimal vs. nonminimal pair) to see if these factors play a role in ISIIB-L. Results showed that both matched and mismatched interlanguage speech intelligibility benefit for listeners occurred except for the initial /l/. Non-native Chinese and Korean listeners, though only with high proficiency, were more accurate at identifying initial /r/, final /l/ and final /r/, but initial /l/ was significantly more intelligible to native listeners than non-native listeners. There was evidence of contextual and lexical density effects on ISIB-L. No ISIB-L was demonstrated in sentence context, but both matched and mismatched ISIB-L was observed in word context; this finding held true for only high proficiency listeners. Listeners recognized the targets better in the non-minimal pair (sparse density) environment than the minimal pair (higher density) environment. These findings suggest that ISIB-L for English liquids is influenced by talkers' and listeners' proficiency, syllable position in association with L1 and L2 phonological structure, context, and word neighborhood density.

• International Journal of Contents
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• v.14 no.4
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• pp.70-75
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• 2018

The purpose of this corpus-based study was to find 4-word lexical bundles in computer science research articles. As the demand for research articles (RAs) for international publication increases, the need for acquiring field-specific writing conventions for this academic genre has become a burning issue. Particularly, one area of burgeoning interest in the examination of rhetorical structures and linguistic features of RAs is the use of lexical bundles, the indispensable building blocks that make up an academic discourse. To illustrate, different academic discourses rely on distinctive repertoires of lexical bundles. Because lexical bundles are often acquired as a whole, the recurring multi-word sequences can be retrieved automatically to make written discourse more fluent and natural. Therefore, the proper use of rhetorical devices specific to a particular discipline can be a vital indicator of success within the discourse communities. Hence, to identify linguistic features that make up specific registers, this corpus-based study examines the types and usage frequency of lexical bundles in the discipline of CS, one of the most in-demand fields world over. Given that lexical bundles are empirically-derived formulaic multi-word units, identifying core lexical bundles used in RAs, they may provide insights into the specificity of particular CS text types. This will in turn provide empirical evidence of register specificity and technicality within the academic discourse of computer science. As in the results, pedagogical implications and suggestions for future research are discussed.

• The Journal of Information Systems
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• v.28 no.3
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• pp.105-121
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• 2019

Purpose One of the reasons for the expansion of information systems in the enterprise is the increased efficiency of data analysis. In particular, the rapidly increasing data types which are complex and unstructured such as video, voice, images, and conversations in and out of social networks. The purpose of this study is the customer needs analysis from customer voices, ie, text data, in the web environment.. Design/methodology/approach As previous study results, the word frequency of the sentence is extracted as a word that interprets the sentence has better affects than frequency analysis. In this study, we applied the TF-IDF method, which extracts important keywords in real sentences, not the TF method, which is a word extraction technique that expresses sentences with simple frequency only, in Korean language research. We visualized the two techniques by cluster analysis and describe the difference. Findings TF technique and TF-IDF technique are applied for Korean natural language processing, the research showed the value from frequency analysis technique to semantic analysis and it is expected to change the technique by Korean language processing researcher.