• Asia Marketing Journal
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• v.21 no.2
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• pp.73-98
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• 2019

As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel's unique characteristics. More specifically, this research focuses on the expectation that the effects of information from Twitter and blogs on product sales may differ because Twitter and blogs, two different communication channels for online WOM, have their own unique traits. Our particular aim is to perform an in-depth examination on the effects of communication channel's volume and valence on product sales, two important attributes of online WOM. Furthermore, while most of the empirical research focuses on online WOM and analyzes its effect on markets of temporary experience goods, such as movies and books, this research highlights focuses on the automobile market, a durable goods market. The results of our analysis are as follows: First, regarding blogs, a positive valence significantly and positively affects the sales of products, and this result indicates that consumers are influenced more by the emotional aspect of a product presented in a post than by the number of blog posts. Second, regarding Twitter, the volume of online WOM significantly and positively affects sales, an indication that as the number of posts increase, the sales increase. Through this research, we suggest that even those firms that sell durable goods can increase sales through the management and application of online WOM. Moreover, according to the characteristics of communication channels, the effects of online WOM on sales differ. As a practical implication of this research, we suggest that companies can and should create marketing strategies appropriate to their targeted communication channels.

• Journal of English Language & Literature
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• v.56 no.5
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• pp.851-870
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• 2010

The purpose of this paper is to investigate the distribution of /ju/ in British English, especially after the coronal sonorants /n, l, /r/. The sequence /ju/ is related with vowels such as /u/, /ʊ/, and /ʊ/, and has occasioned a variety of conflicting analyses or suggestions. One of those is in which context /j/ is deleted if we suppose that the underlying form is /ju/. The context differs according to the dialect we deal with. In British English, it is known that /j/ is deleted always after /r/, and usually after /l/ when it occurs in an unstressed word-medial syllable. To check this well-known fact I searched OED Online (the 2nd Edition, 1989) for those words which contain /n, l, r/ + /ju, jʊ, u, ʊ, (j)u, (j)ʊ/ in their pronunciations, using the search engine provided by OED Online. After removing some unnecessary words, I classified the collected words into several groups according to the preceding sonorant consonants, the positions, and the presence (or absence) of the stress, of the syllable where /ju/ occurs. The results are as follows: 1) the deletion of /j/ depends on the sonorant consonant which /ju/ follows, the position where it occurs, and the presence of the stress which /ju/ bears; 2) though the influence of the sonorant consonants is strong, the position and stress also have non-trivial effect on the deletion of /j/, that is, the word-initial syllable and the stressed syllable prefer the deletion of /j/, and word-medial and unstressed syllable usually retain /j/; 3) the stress and position factors play their own roles even in the context where the effect of /n, l, r/ is dominant.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.53-54
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• 2015

Optical music recognition (OMR) systems have been developed in recent years. However, chord symbols that play a role in a music sheet have been still disregarded. Therefore, we aimed to develop a proper approach to recognize these chord symbols. First, we divide the image of chord symbol into small segments in horizontal by a method based on vertical projection. Then, the optimal combination of these segments is found by using a lexicon-driven word scoring technique and a nearest neighbor classifier. The word that corresponds to the optimal combination is the result of recognition. The experiment gives an impressive result with accuracy 97.32%.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.138-145
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• 2012

, Korea's popular television comedy program cast the strategy of making fun by word game interweaving meaning and nonmeaning and started to making fun by narrative game. So called Digital Narrative strategy seems to reflect the changes of social trends. Getting verisimilitude by detail description, parody realism, hierarchy of word body naked, anxiety for influence or star cameo seems to be principal strategy. With a minute realism strategy, new method of making meaning appropriate to digital era seems to appear.

• International Journal of Contents
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• v.5 no.1
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• pp.9-14
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• 2009

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention by Web site types. Difference and moderating effect resulting from the type of web site users about an association with reaction of satisfaction and those component concepts are also one of the aims in the study. As a result, the study found that factors of web site service quality variables had positive impacts on customer satisfaction. And customer satisfaction also had a positive impact on relationship intention and word of mouth intention. Furthermore, through the comparative analysis, we found that the service quality differed on the effects of customer satisfaction by web site types. According to those results, marketing managers should develop different service strategies based on different web site types.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.11-12
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• 2018

빅데이터 분석에 활용되는 원천 데이터는 네트워크 형태이며, 최근 소셜 네트워크 분석을 통한 효과적인 상품 광고, 핵심 유전자 발굴, 신약 재창출 등 다양한 영역에서 네트워크 분석 기술이 사회와 인류에게 가치 있는 정보를 제공할 수 있는 가능성을 제시하면서 네트워크 분석 기술의 중요성이 부각되고 있다. 또한, 세계화와 정보통신기술의 급격한 발전으로 빠르게 변화하는 무역 환경 속에서 신속하고 정확한 무역 거래에 대한 안전 관리의 요구가 점차 증가하고 있다. 그래서 본 논문에서는 네트워크 탐색 기술을 기반으로 한 무역 거래 위험 요소 적발 기술을 제시했다.

• Journal of The Korean Association For Science Education
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• v.35 no.6
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• pp.1031-1038
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• 2015

The list of words and the semantic structure that connects them have been important to the areas of psychology, psychoanalysis, linguistics, and education. Some researchers in constructivist perspectives of science education also have interests in the structure of science concepts expressed by science terminologies. The purpose of this paper was to investigate the test environment factors influencing the word association test as a method to identify students' semantic structures for science terminologies. We set up four variables that are possibly considered in recognizing a word as having scientific meaning. The four variables include: noticing whether stimulus words are science terminologies or not, presenting science terminologies and everyday words alternately, whether presider is science teacher or not, and whether students have learned the concepts or not. In comparing the test results of the experimental group and the control group, we have checked whether each variable influences the test result or not. Stimulus words included nine science terminologies containing both ordinary and scientific meanings, and subjects included 282 middle school students. The degree of recognizing science terminology as having scientific meaning was found to increase only when stimulus words were noticed as science terminologies. In the case of the remaining variables, there was no difference between the control group and the experimental group.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.02a
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• pp.1-24
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• 2005

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.411-412
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• 2012

본 연구는 국내 전문대학교에서 대학의 특성과 가치를 간결하게 알릴기 위한 목적으로 개발하여 사용하고 있는 슬로건(slogan)에 사용된 주제어의 유형을 조사 분석하고 이를 2005년 슬로건과 비교하여 주제어의 변화 추이를 알아보고자 한다.

• Journal of the Korean Professional Engineers Association
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• v.37 no.1
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• pp.38-42
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• 2004

The term of ‘the Basic Engineering-Doctrine’implies that “doing more with less”, which had been resulted in a proliferation of “technical slaves”capable of substituting for human labor or animal power during the 1760’s Industrial Revolution, Recently with the downsizing this has been also used to be as a basic concept of every company in Korea. Basically the word is based on a conception of energy conservation for human activities.