• Journal of Korea Multimedia Society
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• v.10 no.9
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• pp.1106-1116
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• 2007

Recently e-commerce trade on the web has grown rapidly in scale and complexity, just as web site designs and web servers have become more complicated. In view of these complexities, it is obviously difficult to analyse web user's data since they web users employ so many different web paths. The existing association rule investigation algorithms identify all items with a high correlation. However even though users often only want to find items in which they have interest, it is still difficult to find the rules they want out of all of the many association rules found by existing algorithms. In this paper, we propose a system linking each node with the sequence association rule, linking all routes after finding a path corresponding to a user with the association rule-one of the data mining techniques which identify user patterns in web user paths. The suggested system helps us construct individualized or customer-subdivided sites using the sequence association rule in order to harmonize the paths of web users with user characters.

• The KIPS Transactions:PartD
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• v.9D no.3
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• pp.365-380
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• 2002

Temporal data mining, the incorporation of temporal semantics to existing data mining techniques, refers to a set of techniques for discovering implicit and useful temporal knowledge from large quantities of temporal data. Temporal knowledge, expressible in the form of rules, is knowledge with temporal semantics and relationships, such as cyclic pattern, calendric pattern, trends, etc. There are many examples of temporal data, including patient histories, purchaser histories, and web log that it can discover useful temporal knowledge from. Many studies on data mining have been pursued and some of them have involved issues of temporal data mining for discovering temporal knowledge from temporal data, such as sequential pattern, similar time sequence, cyclic and temporal association rules, etc. However, all of the works treated data in database at best as data series in chronological order and did not consider temporal semantics and temporal relationships containing data. In order to solve this problem, we propose a theoretical framework for temporal data mining. This paper surveys the work to date and explores the issues involved in temporal data mining. We then define a model for temporal data mining and suggest SQL-like mining language with ability to express the task of temporal mining and show architecture of temporal mining system.

• Journal of the Korean Data and Information Science Society
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• v.22 no.2
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• pp.235-243
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• 2011

The most widely used data mining technique is to explore association rules. This technique has been used to find the relationship between each set of items based on the association thresholds such as support, confidence, lift, etc. There are many interestingness measures as the criteria for evaluating association rules. Among them, confidence is the most frequently used, but it has the drawback that it can not determine the direction of the association. The net confidence measure was developed to compensate for this drawback, but it is useless in the case that the value of positive confidence is the same as that of negative confidence. This paper propose a attributably pure confidence to evaluate association rules and then describe some properties for a proposed measure. The comparative studies with confidence, net confidence, and attributably pure confidence are shown by numerical example. The results show that the attributably pure confidence is better than confidence or net confidence.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.2865-2872
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• 2018

In the field of data mining technique, there are various methods such as association rules, cluster analysis, decision tree, neural network. Among them, association rules are defined by using various association evaluation criteria such as support, confidence, and lift. Agrawal et al. (1993) first proposed this association rule, and since then research has been conducted by many scholars. Recently, studies related to crossover entropy have been published (Park, 2016b). In this paper, we proposed a purely symmetric J measure considering directionality and purity in the previously published J measure, and examined its usefulness by using examples. As a result, it is found that the pure symmetric J measure changes more clearly than the conventional J measure, the symmetric J measure, and the pure crossover entropy measure as the frequency of coincidence increases. The variation of the pure symmetric J measure was also larger depending on the magnitude of the inconsistency, and the presence or absence of the association was more clearly understood.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2002.12a
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• pp.443-446
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• 2002

In this research, we suggest a Web-based hybrid recommendation mechanism using CBR (Case-Based Reasoning) and web data mining. Data mining is used as an efficient mechanism in reasoning for relationship between goods, customers' preference and future behavior. CBR systems are normally used in problems for which it is difficult to define rules. We use CBR as an AI tool to recommend the similar purchase case. A Web-log data gathered in real-world Internet shopping mall was given to illustrate the quality of the proposed mechanism. The results showed that the CBR and web data mining-based hybrid recommendation mechanism could reflect both association knowledge and purchase information about our former customers.

• Journal of Information Technology Applications and Management
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• v.11 no.2
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• pp.227-237
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• 2004

While the WWW offers an incredibly rich base of information, organized as a hypertext, it does not provide a uniform and efficient way to retrieve specific information. When one tries to find information entering several query terms into a search engine, the highly-ranked pages in the result usually contain many irrelevant or useless pages. The problem is that single-term queries do not contain sufficient information to specify exactly which web pages are needed by the user. The purpose of this paper is to describe the employment of association rules in data mining for developing networks and computing associative coefficient among the terms. And this paper shows how the dynamic query expansion and/or reduction can be performed in information retrieval.

• Journal of the Korea Safety Management & Science
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• v.9 no.3
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• pp.135-142
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• 2007

The authors used association rules and patterns in sequential of data mining in order to raise the efficiency of engineering changes. The association rule can reduce the number of engineering changes since it can estimate the parts to be changed. The patterns in sequential can perform engineering changes effectively by estimating the parts to be changed from sequence estimation. According to this result, unnecessary engineering changes are eliminated and the number of engineering changes decrease. This method can be used for improving design quality and productivity in company managing engineering changes and related information.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.1
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• pp.52-59
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• 2014

We survey 3,857 journal articles published on the four domestic academic journals in the industrial engineering field during 1975~2012. Titles, abstracts, and keywords of the papers are searched by means of text mining technique to draw the information on the methodologies and techniques adopted in the papers, and then we aggregate and merge similar ones to obtain final 38 representative methodologies and techniques. Trends of these methodologies and techniques are studied by analyzing frequencies, clustering, and finding association rules among them. Results of the paper can shed a light to choose tools in the future education and research in the industrial engineering related area.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.3
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• pp.359-368
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• 2014

Recently, to reflect the context between transactions, the intertransaction association rule mining has been study. In this study, we present two problems that is within intertransaction association rule mining method and suggest the methods to solve this problems. First, we suggest an algorithm to reflect changes on data between transactions. Second, we propose the method to solve the unfairly considered frequency of data when intertransactions is generate with transactions. We make more meaningful rules than previous researches. We present the experiment result with measured data from the marine environment.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.23 no.1
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• pp.33-43
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• 2013

The research on data mining that can manage a large amount of information efficiently has grown with the drastic increment of information. Privacy-preserving data mining can protect the privacy of data owners. There are several privacy-preserving association rule, clustering and classification protocols. A privacy-preserving association rule protocol is used to find association rules among data, which is often used for marketing. In this paper, we propose a privacy-preserving k-bits inner product protocol based on Shamir's secret sharing.