• 대한가정학회지
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• 제47권7호
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• pp.97-107
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• 2009

This study investigated the impact of long-term relationship orientation on emotional characteristic in fashion stores and relationship characteristic between middle-aged and senior women and salespeople. This study employed survey method with questionnaire. Data were collected from 579 women who were from the age of forty to seventy. The data were analyzed using statistic methods(SPSS 15.0 and Amos 5.0) such as frequency analysis, cronbach $\alpha$, exploratory factor analysis, second-order confirmatory factor analysis, confirmatory factor analysis and structural equation modelling. The findings of this study were concluded as follows; Firstly, the income significantly affected on emotional characteristics(p < 0.01), but had no significant effect on long-term relationship orientation(p < 0.05). The higher income, the more respondents exhibited positive attitude and sensitive emotional characteristics as a sense of sight, hearing, smell, tactile and feeling to salespeople in the fashion stores. The path of structural equation was implemented as income variables $\rightarrow$ emotional characteristics $\rightarrow$ (relationship with salespeople variables $\rightarrow$ )commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level. Secondly, senior group(55~70yrs) was more positive relationship with salespeople compared to middle-aged group(40~54yrs). The precondition of get satisfaction and feeling of being cared from the salespeople were critical for long-term relationship orientation. The path of structural equation was carried out as age variables $\rightarrow$ relationship with salespeople variables $\rightarrow$ commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level.

• 한국콘텐츠학회논문지
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• 제12권11호
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• pp.199-214
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• 2012

본 연구는 노년기 부부의 인구사회학적 특성에 따른 성역할 태도와 의사소통, 결혼만족도의 차이를 분석하고, 성역할 태도(성역할 인식, 성 능력 인식)와 의사소통(긴밀한 관계, 배타적관계, 소극적 관계) 및 결혼 만족도의 영향관계를 분석하였다. 설문조사는 경기도에 거주하는 60세 이상의 노년기 부부를 대상으로 2012년 6월 20일에서 7월 30일까지 실시하였고, 총 378부를 최종 분석에 사용하였다. 자료의 통계처리는 빈도분석, 신뢰도분석, 위계적 회귀분석, t-test 및 분산분석 등을 실시하였다. 연구결과에 의하면, 첫째, 인구사회학적 특성에 따라 성역할 태도, 의사소통 및 결혼 만족도에 부분적인 차이가 나타났다. 둘째, 성역할 인식과 성능력 인식은 의사소통의 긴밀한 관계와 소극적 관계에 정(+)적 영향을 미친 반면, 성능력 인식은 배타적 관계에 부(-)적 영향을 미쳤다. 셋째, 성역할 인식과 긴밀한 관계는 결혼 만족도에 정(+)적 영향력을 보였으나, 배타적 관계와 소극적 관계는 결혼 만족도의 부(-)적 영향요인이었다.

• 산경연구논집
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• 제12권4호
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• pp.35-51
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• 2021

Purpose: As the digital environment has expanded opportunity for consumers to acquire information from social media and social network services(SNS), With this environment, influencer has not only promoted products, but also participated in distribution and influencing on their followers. Despite the increasing interest in influencers, there has not been enough research on the structure of fashion influencer, relationship of immersion and purchase intention. This study examined the effects of fashion influencers' characteristics to the immersion of relationship with followers and purchase intention. Research design, data and methodology: For data collection, a pilot survey and the final survey were conducted. The pilot survey data was conducted to 50 female SNS users following fashion influencers. Based on the pilot tests, questionnaire was revised and the final survey was conducted online from august 22 to September 1, 2019 to female SNS users who have followed fashion influencer. A total of 408 data were collected, and exploratory factor analysis, correlation analysis, and structural equational modeling techniques were employed for the data analyses using AMOS 26.0 and SPSS 26.0. Results: First, five factors were extracted for the fashion influencers' characteristics: interactivity, similarity, reliability, expertise and attractiveness. Second, fashion influences' reliability, expertise, similarity, interactivity have a positive (+) effects on relationship immersion; however, attractiveness has no effect on relationship immersion with followers and fashion influencer. It was also determined that relationship immersion had positive (+) influences on purchase intention. The relationship immersion has been found to have a partially mediated effect and similarity has complete mediated effects between interactivity, reliability, and expertise of fashion influencers and purchasing intentions. In terms of fashion opinion leadership, it was found to have a significant influence on purchase intention only for low fashion leadership groups. Conclusions: The present study found the structural relationships among the influencer characteristics, relationship immersion and purchase intentions to provide framework for succeeding research. This research revealed academic association of intention of purchasing through use of fashion social media and fashion influencer marketing. The results also showed the practical implications that fashion influencers' expertise and reliability perceived by their followers are key determinants to success in influencer marketing.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2021년도 학술발표회
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• pp.275-275
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• 2021

A fixed Z-R relationship approach, such as the Marshall-Palmer relationship, for an entire year and for different seasons can be problematic in cases where the relationship varies spatially and temporally throughout a region. From this perspective, this study explores the use of long-term radar reflectivity for South Korea to obtain a nationwide calibrated Z-R relationship and the associated uncertainties within a Bayesian regression framework. This study also investigates seasonal differences in the Z-R relationship and their roles in reducing systematic error. Distinct differences in the Z-R parameters in space are identified, and more importantly, an inverse relationship between the parameters is clearly identified with distinct regimes based on the seasons. A spatially structured pattern in the parameters exists, particularly parameter α for the wet season and parameter β for the dry season. A pronounced region of high values during the wet and dry seasons may be partially associated with storm movements in that season. Finally, the radar rainfall estimates through the calibrated Z-R relationship are compared with the existing Z-R relationships for estimating stratiform rainfall and convective rainfall. Overall, the radar rainfall fields based on the proposed modeling procedure are similar to the observed rainfall fields, whereas the radar rainfall fields obtained from the existing Marshall-Palmer Z-R relationship show a systematic underestimation. The obtained Z-R relationships are validated by testing the predictions on unseen radar-gauge pairs in the year 2018, in the context of cross-validation. The cross-validation results are largely similar to those in the calibration process, suggesting that the derived Z-R relationships fit the radar-gauge pairs reasonably well.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2000년도 추계학술발표논문집
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• pp.299-306
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• 2000

General definition of data mining is the knowledge discovery or is to extract hidden necessary information from large databases. Its technique can be applied into decision making, prediction, and information analysis through analyzing of relationship and pattern among data. One of the most important work is to find association rules in data mining. The objective of this paper is to find customer's trend using association rule from analysis of database and the result can be used as fundamental data for CRM(Customer Relationship Management). This paper uses Apriori algorithm and FoodMart data in order to find association rules.

• 산업경영시스템학회지
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• 제24권63호
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• pp.23-31
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• 2001

Data mining can be either directed or undirected. One way of thinking about it is that we use undirected data mining to recognize relationship in the data and directed data mining to explain those relationships once they have been found. Several data mining techniques have received considerable research attention. In this paper, we propose an algorithm for discovering association rules as directed data mining and applying them to classification. In the first phase, we find frequent closed itemsets and association rules. After this phase, we construct the decision trees using discovered association rules. The algorithm can be applicable to customer relationship management.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.190-195
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• 2006

The purpose of this study is to suggest the digitalizing model of Belonging relationship information. for this study, the psychological demands of people are analysed based on the premise that the formation of various space is made by mental needs rather than functional needs. The Digitalized Belonging relationship information model consisted of such structuring factors, the visual relationship information, the accessible relationship information and the opening ratios of spaces As a result, the suggested digitalizing model will be considered as an efficient tool for the objective analysis of Belonging relationship between space. In addition, the model will contribute to the expansion of terminology in the field of digital space design

• International Journal of Human Ecology
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• 제15권1호
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• pp.12-22
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• 2014

The effects of conflicted teacher-child relation on conflicted or passive peer interaction and a moderation effect of mothers' interpersonal relation satisfaction on the associations were assessed. Children from 2- to 6-year-olds (184 girls, 185 boys) mostly from middle socioeconomic-status urban community in Korea and their teachers and mothers participated. Conflicted teacher-child relation predicted conflicted peer interaction but not passive peer interaction. Children, whose relationship with teachers were conflicted, engaged in conflicted play with peers more often than children who were in less conflicted relationship with the teachers. Teachers who were in conflicted relationship with the children, perceived the children having conflicted interaction with peers more often, if mothers of the children were less satisfying in relationship with significant others, especially boys. Children, whose mothers are in less satisfying interpersonal relation with others, were more passive in peer interaction than children whose mothers are in more satisfying interpersonal relationship.

• 한국유통학회지:유통연구
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• 제4권2호
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• pp.41-58
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• 1999

The relationship-orientation is an important concept for understanding both of marketing theory and practice. However, not many research have focused on how to develop the relationship-orientation of end users. Therefore, the objective of this research is to confirm the key factors relevant to the relationship-orientation. This research studies(1) the transaction style of individuals, and (2) social influences on the relationship-orientation. Customers want to reduce the number of choice sets because of transaction style, including (1) efficiency of decision making, (2) simplification of information processing, (3) avoidance of future perceived risk, and (4) pursuit of cognitive consistency. Customers are influenced by social factors such as family members, reference groups, and opinion leaders. The following conclusions were drawn based on results of research analysis: (1) efficiency of decision making and avoidance of future perceived risk affect the relationship-orientation, and (2) influences of family members and opinion leaders to the focal relationship affect the relationship-orientation of individuals.

• 융합경영연구
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• 제2권1호
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• pp.1-17
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• 2014

In today's highly competitive and fast changing business environment, key account management-a supplier company initiated relationship marketing approach targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties' financial and nonfinancial objectives- has regarded as a strategic weapon of many companies' sales efforts to manage their strategically important customers. On the basis of the existing studies, this research introduces a theoretical model highlighting the hypothetical relationship between key account management performance and repeat order. In addition, moderating effect of length of relationship on the relationship between key account management performance and repeat order is also introduced. We theorize the conditions under which key account management performance influences key customer repeat order behavior as well as the influence of moderating variable of length of relationship on key account management performance-repeat order relationship. Theoretical and managerial implications are provided along with suggestions to isolate a platform for future empirical research.