• 제목/요약/키워드: Association

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의류제품의 상표관계 경로모형 연구(제2보) (Brand Relationship Formation Process of Apparel Products(Part II))

  • 조희라;이선재
    • 한국의류학회지
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    • 제26권7호
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    • pp.946-957
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    • 2002
  • Amicable brand relationships between consumers and brands are connected with consumers' positive attitude and strong attachment to the brands; therefore, it is necessary to examine the factors which affect consumers in forming brand relationships. Through theoretical review, two variables, brand association and brand communication, were manifested as important factors in building brand relationships. The purposes of this study were to identify the different types of brand association, and to examine the influence of brand association and brand communication on brand relationships. The survey which focused on ten casual wear brands and 739 young female students was conducted from August 20 to September 12, 2000. Spss 8.0 was used for factor analysis and regression analysis. Brand association was further delineated into brand value association and brand personality association and each variable consisted of several factors. Both performance value and emotional value among brand value association factors and both pride and sincerity among brand personality association factors showed goons influence on building brand relationship. Brand communication showed significant influence on brand relationship directly and indirectly.

Infestation status of head louse and treatment with lindane shampoo in children of primary school and kindergarten in Chinju-shi, Kyongsangnam-do, Korea

  • Ha, Yong-Chan;Heo, Jung-Min;Kim, Hyung-Joon;Go, Gi-Moon;Lee, Sang-Jeong;Jeong, Song-Hoan;Ahn, Seung-In;Kim, Min-Cheol;Kim, Jeong-Eun;Song, Hyee-Young;Park, Jeong-Woon;Kim, Byung-Sung;Sohn, Woon-Mok
    • Parasites, Hosts and Diseases
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    • 제38권1호
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    • pp.41-43
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    • 2000
  • The infestation status of head louse among children attending primary schools and kindergartens in Chinju-shi, Kyongsangnam-do, Korea, was investigated between June and July 1999. Out of 2,288 children examined, 3.9% of boys (48/1,242) and 23.5% of girls (246/1,046) were infested with nits or adult/nymphs of lice. The effectiveness of lindane shampoo (1% gamma benzene hexachloride solution) was evaluated after one or two time applications to all the children infested. The negative conversion rate of pediculosis was 93.5%. Effective control measures are needed to control and prevent such ectoparasite infestation amongst children.

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라이프스타일에 따른 디자인 호텔 로비 디자인의 연상 기제에 관한 연구 (A Study on Association Mechanism of Lobby Design in Design Hotels according to Lifestyles)

  • 윤현주;류호창
    • 한국실내디자인학회논문집
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    • 제25권6호
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    • pp.116-126
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    • 2016
  • In modern society which changes from quantity-seeking society to value-seeking one, people's various lifestyles have great effect on consumption patterns and work as an important factor in choosing hotels. The fact that design hotels, which provide unique experiences with differentiated and sensitive designs by reflecting various lifestyles, recently attract attention can be understood in the same context. As a matter of fact, design hotels recently serve as destinations as they become cultural and artistic icons which reflect customer lifestyles. Especially, the designs of lobby spaces in hotels play deciding role in customers' choices while representing the nature of hotels. In this respect, under the premise that the kinds of accumulated experiences are different depending on lifestyles and preferences for specific interior spaces are influenced by association mechanism formed by experiences, this study analyzed lobby spaces of design hotels which focus on specific lifestyles from the perspective of association mechanism based on experiences. As the method of analysis, this study classified the types of lifestyles and conducted case analysis to investigate what association mechanism works to enhance the preference of design hotels by types. Study classified lifestyles into experiential activity type, social meeting type, fashion-pursuing type and hideout-preferring type and analyzed cases of lobby designs in design hotels. The results of this case analysis are as follows; First, experiential activity type mainly utilized quasi-association and approach association through senses and social meeting type utilized quasi-association and memory association through emotions while fashion-pursuing type utilized quasi-association and presumption association through intuition and hideout-preferring type utilized quasi-association and approach association through thoughts. Second, it was found that most lobby designs are characterized by association mechanism in visual formative nature and that in temporal spatial nature working in complex way, and, through such process of association expansion, space stories are created. Stories of spaces created this way become unique identities of design hotels that provide new experiences for customers.

괴사성 장염 - 대한소아외과학회회원 대상 전국조사 - (Necrotizing Enterocolitis - A Survey by the Korean Association of Pediatric Surgeons -)

  • 이석구;김대연;김신곤;김우기;김인구;김상윤;김성철;김재억;김재천;박귀원;박우현;서정민;송영택;오수명;오정탁;이남혁;이두선;이성철;전용순;정상영;정성은;최금자;최순옥;최승훈;한석주
    • Advances in pediatric surgery
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    • 제12권1호
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    • pp.70-85
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    • 2006
  • 본 조사 결과는 16개 병원에서 21명의 회원에 의해 수술 받은 환자 71명의 기록과 전체 설문응답지의 대상인 81명에 대한 설문 응답지를 후향적으로 분석한 것으로 자료로서의 정확성에 한계가 있으나 괴사성 장염이라는 질병에 대한 회원들의 전체적인 의견과 성향을 파악하는데 만족할 수 있었으며 회원들이 동일한 관심에 대하여 논의하는 과정 중에 각자의 관점을 정리하는 계기가 되었기를 기대한다. 앞으로 첨부한 설문지에 따라 환자마다 전향적으로 기술하여 학회에 등록하여 향후 괴사성장염에 대하여 다시 한번 논의하는 자리를 갖기를 바란다.

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정보와 소식

  • 한국산업간호협회
    • 한국산업간호협회지
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    • 제13권2호통권47호
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    • pp.91-102
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    • 2006
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