• Title/Summary/Keyword: Aspirations

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A Study on Space Design Process and Strategy as Experiential Marketing Tool - Focused on Tokyo Prada by Herzog De Moron - (체험 마케팅 도구로서의 공간 디자인 과정 및 전략에 관한 연구 - 헤르죠그 디모론의 도쿄 프라다 매장을 중심으로 -)

  • Jeon, You-Chang;Kim, Seung-Wook
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.51-60
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    • 2009
  • In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

Musculoskeletal Ultrasound Intervention: Principles & Cautions (초음파를 이용한 침습적 치료: 원칙과 주의점)

  • Oh, Gun-Myung;Lee, Kyung Jae;Min, Byung-Woo;Kim, Dong-Wan
    • The Journal of Korean Orthopaedic Ultrasound Society
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    • v.6 no.1
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    • pp.38-44
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    • 2013
  • The ultrasound can be used primarily to guide exact needle placement for aspirations of fluids, injections of steroid, and biopsies in musculoskeletal field. Recently, ultrasound-guided intervention is widely used because of several advantages such as real-time performance, relatively inexpensiveness, and getting multiple images without additional radiations. However, the modality is operator dependent and requires detailed knowledge of the relevant anatomy and there have been also reported serious complications related to the procedure. So, authors will discuss about the basic techniques, principles and cautions for the use of ultrasound-guided intervention in musculoskeletal field.

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Flight Dynamics and Navigation for Planetary Missions in Korea: Past Efforts, Recent Status, and Future Preparations

  • Song, Young-Joo;Lee, Donghun;Bae, Jonghee;Kim, Young-Rok;Choi, Su-Jin
    • Journal of Astronomy and Space Sciences
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    • v.35 no.3
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    • pp.119-131
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    • 2018
  • In spite of a short history of only 30 years in space development, Korea has achieved outstanding space development capabilities, and became the $11^{th}$ member of the "Space Club" in 2013 by launching its own satellites with its own launch vehicle from a local space center. With the successful development and operation of more than 10 earth-orbiting satellites since 1999, Korea is now rapidly expanding its own aspirations to outer space exploration. Unlike earth-orbiting missions, planetary missions are more demanding of well-rounded technological capabilities, specifically trajectory design, analysis, and navigation. Because of the importance of relevant technologies, the Korean astronautical society devoted significant efforts to secure these basic technologies from the early 2000s. This paper revisits the numerous efforts conducted to date, specifically regarding flight dynamics and navigation technology, to prepare for future upcoming planetary missions in Korea. However, sustained efforts are still required to realize such challenging planetary missions, and efforts to date will significantly advance the relevant Korean technological capabilities.

A Study of Vietnamese Immigrant Women's 'Adaptation Experiences', With in The Sociocultural Context of Their Home Country (출신국의 사회·문화적 맥락에서 이해한 베트남 결혼이주여성의 적응경험 연구)

  • Lee, Eun-Joo;Jun, Mi-Kyung
    • Journal of Families and Better Life
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    • v.32 no.5
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    • pp.63-86
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    • 2014
  • The present study aims to phenomenologically investigate the adaptation experiences of Vietnamese immigrant women, with in the sociocultural context of their native country. In-depth interviews with a total of seven Vietnamese immigrant women were analyzed by the phenomenological method of A. Giorgi(1997). A total of 127 meaning units and 7 themes with 17 sub-themes, which rendered central meanings that indicated situational structures, were derived. The statements of situational structures were re-categorized in accordance with the sociocultural context of their native country. As the socioeconomic aspect, "aspiration for new opportunities and a new world" and "disappointment and frustration" were derived. The aspect of familial value and culture involved "conflicts over the unilateral acceptance of differences" and "building social relationships". The aspect of female status was associated with "conflicts due to patriarchal hierarchy". The aspect of child caring involved "education as a symbolic value" and the "double-sidedness of mother identity strategy". The gist of Vietnamese immigrant women's adaptation experiences is "to grow into a subjective mother despite conflicts due to the disappointment and frustration behind aspirations".

Image Making As a Planning/Design Principle: A Case Study of Andong Municipal Museum Complex (AMMC)

  • Lee, Do Young
    • Architectural research
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    • v.3 no.1
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    • pp.21-27
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    • 2001
  • This study addressing the underlying strategies for Andong municipal museum complex development is in timely view that Andong has obtained a worldwide reputation as a treasury of traditional Korean Confucian culture. Thus far, there has been a tendency that various local museums are proposed to meet architectural aspirations architects and users commonly hold. Overall, though, the major role they play in making overall city image has not been considered in a systematic manner. Based on Lee's (2001) two previous studies, this study summarized the utility of cognitive distance and cognitive map concepts, which are proposed by Kevin Lunch (1976) to evaluate city image, in planning Andong municipal museum complex (AMMC). Sample is stratified into city residents and outsiders, and also into the general public and design-related professionals to see if there is any group difference in constructing their mental image. Three major findings are obtained. First, familiarity, so-called the degree of knowing, is the function of the length of stay in a designated area. That is, the longer people stay in Andong, the more likely they are familiar with its overall environmental aspects. Second, mental proximity of Andong municipal museum complex relative to existing cultural landmarks is closely related to the degree of how people value those landmarks in terms of their significance. Dosan Seowon and Hahoe folk village are most highly valued, which means higher proximity. Third, functional diversity turned out to be the most important design dimension, while display mechanism are least valued. Cognitive simulations of this sort are meaningful in that projected composite image might be a rough first approximation of true public image.

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Complete laryngopharyngoesophageal stricture due to lye ingestion (설근부에서 시작된 인후두협착과 식도협착 1례)

  • Choe, Hwan;Baek, Seung-Kuk;Kwon, Sonn-Young;Jung, Kwang-Yoon;Kim, Kwang-Taik
    • Korean Journal of Bronchoesophagology
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    • v.13 no.1
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    • pp.55-58
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    • 2007
  • Caustic bums of the upper aerodigestive tract continue to be a significant clinical problem. Wide -field pharyngoesophagectomy is commonly performed as treatment for malignancies of the hypopharynx. A total laryngectomy is often necessary at the time of this procedure because of the anatomical proximity of the cancer or because of the likely compromise of swallowing postoperatively. When preservation of the larynx is attempted, aspirations after surgery frequently require a second-stage laryngectomy. And various flaps are using for reconstruction of esophageal defect. The choice of reconstruction is depended to the patient's status. A 54-year-old women whose symptom was severe dysphagia and X-ray revealed laryngopharyngeal stricuture. She had attempted suicide by swallowing lye liquids 32 years ago. She has entire laryngopharyngeal and esophageal stricutures. Total laryngectomy was performed and reconstruction of theesophagus was carried out with unusual reversed-gastric tube formation. Hence, we report this case with the review of literaturefor proper management in the future.

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Access to Education for the Children of Sex Workers in Bangladesh: Opportunities and Challenges

  • Shohel, M. Mahruf C.
    • Child Studies in Asia-Pacific Contexts
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    • v.3 no.1
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    • pp.13-31
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    • 2013
  • The children of sex workers in Bangladesh are denied even the most basic human rights. This article is based on recent research focused on the children of sex workers in the context of their everyday lives. The study focused on access to education and how education could be a vehicle for them to break the vicious cycle of exploitation. This was a mixed method interpretative study which employed qualitative and quantitative approaches, but in this paper only qualitative data which was generated through in-depth interviews and focus group discussions is used. Data was collected from sex workers, their children, teachers and NGO workers who participated in the study. Information has been collected for analysing the expectation of the children of sex workers and hope for the future, and the opportunities available to them during their schooling. Thematic analysis technique was used to understand the challenges and barriers faced by the children of sex workers in fulfilling their educational aspirations. The lives of the children of sex workers are marginalised by the mainstream society. Though it is very difficult to break the vicious cycle of exploitation, this research finds that education may be a stepping stone for them to create a better future. However, it is argued that the children of sex workers need income generating vocational and technical education to enable them to earn and support their family. Policy recommendations have been made in order to achieve Education For All targets and Millennium Development Goals, and to provide a second chance for these vulnerable young people to have a better life.

Housing Aspirations of College Students from Post Graduation to Pre Marriage (울산, 대구 지역 대학생의 결혼 전 독립생활을 위한 주거계획)

  • Yang, Sehwa;Kim, Myo-Jung
    • Journal of Families and Better Life
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    • v.32 no.2
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    • pp.1-11
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    • 2014
  • This study investigated the characteristics of housing considerations of college students from post graduation to pre marriage. The data came from the survey with 267 college students in Ulsan and Daegu from November 26 through December 14, 2012 and were analyzed with descriptive statistics, cross-tabulation analysis with chi-squared test, and logistic regression analysis. Over half of the respondents desired to separate from parents for the adulthood and about forty-three percent of them wanted to live alone. Among the housing characteristics, location, utilities, housing type and facility features were important for the respondents desiring to live the single life, and specifically, apartment and efficiency with $33-66m^2$, low monthly rents, floor plan with bedroom, kitchen and bathroom, and good public transportations were the most and primarily preferred features of housing for their future housing consideration. The variables influencing future housing preferences for the respondents were the number of roommate and preferred housing type.

The Trade Routes and the Silk Trade along the Western Coast of the Caspian Sea from the 15th to the First Half of the 17th Century

  • MUSTAFAYEV, SHAHIN
    • Acta Via Serica
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    • v.3 no.2
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    • pp.23-48
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    • 2018
  • The Silk Road usually implies a network of trade and communications that stretched from east to west and connected China and the countries of the Far East via Central Asia and the Middle East to the eastern Mediterranean, or through the northern coast of the Caspian Sea and the Volga basin to the Black Sea coast. However, at certain historical stages, a network of maritime and overland routes stretching from north to south, commonly called the Volga-Caspian trade route, also played a significant role in international trade and cultural contacts. The geopolitical realities of the early Middle Ages relating to the relationship of Byzantium, the Sassanid Empire, and the West Turkic Khaganate, the advance of the Arab Caliphate to the north, the spread of Islam in the Volga region, the glories and fall of the Khazar State, and the Scandinavian campaigns in the Caucasus, closely intertwined with the history of transport and communications connecting the north and south through the Volga-Caspian route. In a later era, the interests of the Mongolian Uluses, and then the political and economic aspirations of the Ottoman Empire, the Safavid State, and Russia, collided or combined on these routes. The article discusses trade contacts existing between the north and the south in the 15th and first half of the 17th century along the routes on the western coast of the Caspian Sea.

Beauty in White Make-up Powder (白粉) Advertisements in the 1920s and 1930s -Aesthetic Expression in the Era of Modern Cosmetics Advertisement- (1920~1930년대의 백분(白粉)광고에 나타난 미(美) -근대 화장광고시대의 미적 표현-)

  • Baek, Ju Hyun;Chae, Keum Seok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.2
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    • pp.255-273
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    • 2019
  • Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].