• 한국의류산업학회지
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• 제22권4호
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• pp.413-431
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• 2020

Luxury fashion brands have begun to aggressively introduce art to justify inherent values such as tradition, craftsmanship, and exclusivity that make it difficult for luxury brands to uphold awe-inspiring atmosphere. Artification refers to a process in which non-artistic factors are transformed into art or artistic category under the influence of artistic thoughts or actions. In addition, the consumption space provided by brands have become important as the importance of substantial shopping experience has increased. Especially, since the artification is actively utilized in flagship stores in the communication interface with consumers. This study uses a literature review and case studies to typify and derive the meaning of the method for artification at a flagship store that effectively conveys brand identity and value. The types of artification at a luxury fashion brand flagship store are divided into pursuing brand permanency and maintaining brand exclusivity that also provides a new value of permanency like a work of art to a luxury fashion brand. Basic values, such as scarcity are declining, reviving and justifying the value threatened by the popularization of luxury.

• 한국의류학회지
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• 제45권2호
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• pp.346-355
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• 2021

Art strategies have been addressing the problem of volume growth caused by changes in the distribution environment of luxury brands. Art is a universal language that transcends borders and communicates across cultures, therefore, artification acts as a strategy for the globalization of luxury brands. This study aims to study how contemporary luxury brands communicate their artifacts strategically through branded products via artification. As a research method, a literature review and case studies were combined. The cases of artification range from the 2000s to the present, and the top 100 brands in the luxury category of Millward Brown were selected. Drawing on the characteristics of artification defined in this study we analyzed the cases of articulation of luxury brands. As a result, first, appropriation of art in the product frame is carried out by borrowing ideas from renowned works or artists. Second, as an experimental attempt, it is effective to associate the international reputation of an artist with a product through a reinterpretation of the product. Third, as an artistic creation for the brand narrative, luxury products are sublimated into artwork and idealized.

• 복식문화연구
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• 제30권2호
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• pp.173-188
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• 2022

The purpose of this study is to analyze the collaboration and artification of the Issey Miyake fashion brand and to suggest the best course of artification that can secure the brand's value. The research methods are as follows: i) identifying the companies' strategy and flow through collaboration concepts and examples from Issey Miyake; ii) selecting Issey Miyake fashion brands and carrying out a literature review through websites, articles, and books; and iii) examining prior studies on the relationship between fashion and art. Results are as follows. The exhibition is divided into spaces for brand intangible assets, artistic collaboration with partners, art co-creation, and the aesthetics and tradition of the brand. Using exhibitions to share the artistic work of collaboration partners is expected to positively affect the brand's likability. The exhibit shares art collaborations in display cases for clothes and photographs. Artists and brands appear as an extension of the creative space and convergence design area. The artist's improvisation forms the creative space that communicates with the audience, and the convergence design area is expanded through the unifying organic connection between the various media in the fashion brand. The photographers and brands section displays the nature images of Pleats Please, as well as human and prism garment images. In these images, the viewer can perceive a story in the interplay between the human body and nature.

• 한국통신학회논문지
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• 제25권10B호
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• pp.1769-1776
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• 2000

In this paper a new method is proposed to identify a modulation method in the case of unknown digitally modulated input signals. The proposed identification method is implemented with an artificial neural network which is based on characteristic feature extracted from the instantaneous amplitude the instantaneous phase and the instantaneous frequency of the input signals. The proposed method was simulated with 9 type signals (ASK2, FSK2, FSK4, PSK2, PSK4, PSK8, QAM8, QAM16) in a noisy communication environment. The results show that the artificial neural network can accurately recognize all kinds of patterns.

• 복식문화연구
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• 제26권6호
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• pp.994-1014
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• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• 복식문화연구
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• 제22권5호
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• pp.862-872
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• 2014

Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.

• 미생물학회지
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• 제39권3호
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• pp.128-134
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• 2003

Transformation-associated recombination (TAR) 클로닝법은 목적 유전자를 포함한 게놈 DNA와 그 유전자의 5' 또는 3' 말단 서열을 포함하고 있는 선형의 TAR vector를 동시에 출아효모의 spheroplast내로 co-penetration 시켜 상동부위에서 일어나는 재조합에 의해 환형의 Yeast Artification Chromosome(YAC)으로 분리되는 방법이다. 일반적으로 TAR 클로닝법에 의한 목적의 single-copy 유전자 분리 빈도는 전체 형질전환체의 0.01~1% 정도이다. 이러한 TAR 클로닝법을 개선하기 위하여 Tg.AC transgenic mouse를 모델계로 사용하여 유전자 분리에 대한 target hook 내의 GC content 가 미치는 영향을 조사하였다. 이러한 목적으로 한쪽에는 다양한 GC content(18~45%)를 지닌 transgene 특이적 hook을 포함하고 다른 한쪽은 B1 반복서열을 가지는 radial TAR vector를 사용하여 transgene 분리 빈도를 측정하였다. 그 결과 target hook의 GC content는 23% 이하의 경우, ~40%인 경우에 비해 두 배 정도 클로닝 빈도가 감소하였다. 따라서 TAR vector를 제작할 때, 유전자 분리에 이용되는 target hook의 GC content는 약 40% 일때 가장 적정한 것으로 나타났다. 또한 높은 target hook 내의 GC content(65%)위치분포에 의한 차이는 클로닝 빈도에 큰 영향을 미치지 않는 것으로 나타났다.