• Journal of Distribution Science
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• v.18 no.8
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• pp.47-54
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• 2020

Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

• (The)Study of the Eastern Classic
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• no.73
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• pp.249-279
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• 2018

This paper analyzes the 'strategy' of Sunzi's art of war and verifies the modern application value of it by combining the 'strategy' of the art of war with modern enterprise management. The army adopts 'war strategy' with the aim of minimizing the loss and sacrifice caused by the war and winning in the shortest time. Enterprise aims to maximize profits at the lowest cost and adopt 'business strategy'. Three factors of art of war's strategic, the 'power', 'adaptation', 'trickery', are similar to the 'internal resources analysis', 'external environment analysis' and 'information management' of the modern enterprise's management. In the process of establishing strategic plan, the art of war emphasizes 'strategy of winning' including 'prophet', 'estimates' and 'maneuvering', in the modern enterprise management, 'prophet' is shown as 'competitor analysis' of the '3C analysis' and 'benchmarking learning'. 'Estimates' is shown as 'SWOT analysis' and '4P's analysis'. 'Maneuvering' is shown as 'market positioning strategy' and 'market preemption strategy'. In the stage of implementing the strategy, 'surprise attack strategy', 'strategy of void and actuality' and 'dividing and integrating strategy' of the art of war are shown as follows in modern enterprises ; 'Surprise attack strategy' is shown as 'differentiation strategy' and 'concentration strategy', 'Strategy of void and actuality' is shown as 'information management' and 'rational market positioning strategy'. 'Dividing and integrating strategy' is shown 'diversification strategy', 'concentration strategy', 'change management', 'basic competition strategy', 'synergy effect' and etc. In terms of strategic results, the 'victory of war' of the art or war is shown as 'competitive advantage' and 'maximization of profits' in modern enterprise management strategy. In a word, although there are different names and expressions between the strategy of Sunzi's art of war and modern enterprise, but their connotation is the same. We can see that the art of war which was written in about B.C.500, has left a high utilization value for modern enterprise in rapid environmental change and intense competition.

• Journal of Distribution Science
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• v.21 no.3
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• pp.113-121
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• 2023

Purpose: Online distribution channel alludes to the many different digital channels utilized in marketing and distributing goods and services to end users. The present research aims to explore and provide various retail strategy for the success of the art market within online distribution channel. Research design, data and methodology: The current author has conducted and investigate the qualitative textual methodology to take a look at carefully the current and prior literature dataset to achieve the purpose of the present research so that the present author could obtain total 27 relevant prior studies. Results: According to the comprehensive literature investigation, this research has found that there are six kinds of retail strategy for the prosperity of the art market within online distribution channel as follows: (1) Blockchain Technology, (2) Artificial Intelligence (AI), (3) Virtual Reality (VR), (4) Online Market Places, (5) Social Media, and (6) Regulations. Conclusions: The results of this analysis of the relevant literature show that the art market industry needs to adjust to keep up with the quickly shifting landscape of the digital world. In addition, although these technologies can be helpful in addressing difficulties linked to authenticity and transparency, they cannot eliminate the hazards of fraud and misrepresentation.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.111-131
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• 2013

The aim of this study is to reveal a necessity of and a strategy for the integrated use and the single search across the visual arts resources. For this purpose, at first, analysis was made on the current situation of Korean visual art resource management and retrieval systems. Secondly, the single search methods and its related technological foundation in foreign art resource institutions were categorized and analysed. As a result, this study suggested foundation for creating a sustainable environment for collaboration and single search that enhance access to and use of art resources.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.61-70
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• 2019

The The government has recently announced its mid- to long-term plans for promoting art. With the advent of the 4th industrial revolution, contemporary art contents that are integrated with Intelligent Information Technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Big Data are being introduced, and social interest in humanities and creative convergence is rising. In addition, the industrialization of the art market is expanding amid the rising popularity of art among the general public and the growing interest of art as an investment replacement system, along with the strengthening of the creative personality education of our Education Ministry. Therefore, it is necessary to establish a strategy for transparency and revitalization of the art market by providing comprehensive information such as search functions, analysis data, and criticism by writer and price. This paper has established an information system plan for the establishment of an online supply system for art transaction information, providing auction transaction information for art market, providing report and news for art market, providing public relations platform, and providing art market analysis service and membership relationship management service. To this end, the future model was established through environmental analysis and focus analysis of the art market, and strategic tasks and implementation plans were established accordingly.

• The KIPS Transactions:PartD
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• v.15D no.4
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• pp.531-540
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• 2008

An Adaptive Random Testing(ART) is one of test case generation algorithms, which was designed to get better performance in terms of fault-detection capability than that of Random Testing(RT) algorithm by locating test cases in evenly spreaded area. Two ART algorithms, such as Distance-based ART(D-ART) and Restricted Random Testing(RRT), had been indicated that they have significant drawbacks in computations, i.e., consuming quadratic order of runtime. To reduce the amount of computations of D-ART and RRT, iterative partitioning of input domain strategy was proposed. They achieved, to some extent, the moderate computation cost with relatively high performance of fault detection. Those algorithms, however, have yet the patterns of non-uniform distribution in test cases, which obstructs the scalability. In this paper we analyze the distribution of test cases in an iterative partitioning strategy, and propose a new method of input domain enlargement which makes the test cases get much evenly distributed. The simulation results show that the proposed one has about 3 percent of improvement in terms of mean relative F-measure for 2-dimension input domain, and shows 10 percent improvement for 3-dimension space.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.1072-1084
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• 2016

Over the years, the relationship between fashion and art has received significant attention in fashion studies. This study seeks to research and inquire on the relation of pastiche strategies with art-works in fashion advertising with a focus on luxury fashion brands. Pastiche means 'the exhaustion of creativity' and can be represented in fashion advertising's borrowing of art-works. This study examines the concepts of fashion advertising and pastiche, focusing on the relation between fashion and art. Based on this as a framework, this study examines cases of art-work in fashion advertising, then reveals the effect that luxury fashion brands achieve through art. Unfortunately, every case cannot be confined to pastiche, but drawing on the strategy of pastiche allows us to show how art is being used in advertisement as well as how fashion and art are being changed.

• Journal of information and communication convergence engineering
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• v.8 no.5
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• pp.595-601
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• 2010

The strategy through visual sense is one of the ways that subject builds the outside world and communicates. The visual sense seems higher level of dependence than the other senses and contributes to intercommunication. For this reason, the desire of image dates back to primitive art and visual image(visual media and visual culture) has dialectically developed in the history of mankind. Visual subject, based on perspective of Renaissance, was moved from God to human beings. Andre Bazin's 'la genese automatique' through technical art has epochally changed the paradigm of visual art and visual culture. From primitive art to photo and film, the image, based on visual sense, has reflected human wish, appealed visual desire and led to evolution of image. In the late 20 century, without dialectical evolution of technology and culture, rapidly progressive digital image has changed social and cultural implication over rational strategy of production and distribution and it strengthened authority of image through visual approach of endless desire. The goal of this study is to analyze the value change of digital image developing a new Renaissance through production, reading, communication, and implication of evolution due to digitalized image, which has evolved as object and tool of desire.

• The Journal of Industrial Distribution & Business
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• v.14 no.8
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• pp.9-17
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• 2023

Purpose: This study is to examine how modern art museums might develop into resilient, proactive, and adaptive enterprises. That implies that this study seeks to spur meaningful change by analyzing and comprehending the numerous facets of this issue, paving the path for a long-term future for contemporary art institutions worldwide. Research design, data and methodology: To achieve the purpose of this study, the current author has reviewed numerous relevant prior studies systemically. The technique used in this study was meticulously designed to guarantee accurate data collection and analysis, providing a thorough comprehension of the subject. An organized strategy was used, including finding, reviewing, and synthesizing earlier studies. Results: Based on the investigation of the current literature analysis, this study figured out four workable business models that might increase the prosperity of modern art museums. They result from a thorough examination of previous studies and these initiatives center on improving digital presence, enhancing community participation, diversifying revenue streams, and forming powerful alliances and partnerships. Conclusions: In sum, this study concludes that the use and integration of digital technology enable museums to reach a larger audience and open up opportunities for developing cutting-edge, interactive exhibitions that reflect modern patterns of participation and communication.

• Journal of Fashion Business
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• v.26 no.6
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• pp.94-104
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• 2022

The purpose of this study is to analyze the art world's perspective on popular art and the contact point with pure art and to present the requirements of fashion as a popular art. To analyze the artistic value of fashion, this study analyzed and presented the requirements of art by linking the innate characteristics of fashion premised on mass consumption of popular art. The research method consisted of content analysis focusing on books and papers on art and fashion. A critical perspective on expansion of the artistic field amid the blurred boundaries of art is the basis of a critical comparison between popular art and avant-garde art and a critique of popular art as opposed to value-oriented art. Conversely, as a point of contact with popular art with fine art, art is discussed against the ideological strategy of fine art and the shift in hegemony brought about by erosion of the barrier between art and everyday life. In addition, the non-essentialist perspective contradicts the division theory of popular art. The requirements of fashion as a popular art were analyzed based on the value of self-expression through the aesthetic pursuit of creativity and aesthetic expression, discourse as art, and expansion of modern art from the inessentialist perspective of popular art.