• Maxillofacial Plastic and Reconstructive Surgery
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• 제39권
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• pp.26.1-26.10
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• 2017

Background: The impairment of the appearance is a major problem for patients with carcinomas of the oral cavity. These patients want to recover their preoperative facial appearance. Some do not realize that this is not always possible and hence develop a desire for further cosmetic and reconstructive surgery (CRS) which often causes psychological problems. Method: The desire of patients for CRS (N = 410; 26%) has been acquired in this $D{\ddot{O}}SAK$ rehab study including multiple reasons such as medical, functional, aesthetic and psychosocial aspects. They relate to the parameters of diagnosis, treatment and postoperative rehabilitation. Patients without the wish for CRS (N = 1155; 74%) served as control group. For the surgeons, knowledge of the patient's views is relevant in the wish for CRS. Nevertheless, it has hardly been investigated for patients postoperatively to complete resection of oral cancer. In this retrospective cross-sectional study, questionnaires with 147 variables were completed during control appointments. Thirty-eight departments of Oral and Maxillofacial Surgery took part, and 1652 German patients at least 6 months after complete cancer resection answered the questions. Additionally, a physician's questionnaire (N = 1489) was available. Statistical analysis was performed with SPSS vers. 22. Results: The patient's assessment of their appearance and scarring are the most important criteria resulting in wishes for CRS. Furthermore, functional limitations such as eating/swallowing, pain of the facial muscles, numb regions in the operating field, dealing with the social environment, return to work, tumour size and location, removal and reconstruction are closely related. Conclusion: The wish for CRS depends on diverse functional psychosocial and psychological parameters. Hence, it has to be issued during conversation to improve rehabilitation. A decision on the medical treatment can be of greater satisfaction if the surgeon knows the patients' needs and is able to compare them with the medical capabilities. The informed consent between doctor and patient in regard to these findings is necessary.

• 지식경영연구
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• 제20권1호
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• pp.45-75
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• 2019

Recently, the growth of beauty industry such as plastic surgery and beauty is continued every year in Korea. With the increased interest in appearance based on the improvement of life standard and the development of media, people's perception of cosmetic plastic surgery is changing. Now, as the service for consumer satisfaction based on their desire, the perception of plastic surgery medical service is changed to the high value-added industry with the high growth potential. Thus, this study aims to suggest the strategies for providing the medical service that could satisfy customers, by drawing the factors cognized as important when customers aim to get the cosmetic plastic surgery, and then additionally analyzing the relationships of those factors. On top of performing the topic modeling based on customers' comments data of social commerce related to cosmetic plastic surgery, this study also conducted the network analysis for visualizing the relations of each keywords. The drawn main factors were divided by applying the sub-categories of the SERVQUAL theory, and the additional characteristics of plastic surgery were shown by referring the relevant previous researches. Moreover, the interview with the cosmetic plastic surgery specialists (plastic surgeons) and customers who actually received the plastic surgery, helped the understanding of the interpretation of each factor and the actual relevant phenomenons. The significance of this study is to draw and discuss the main factors that should be observed by Korean cosmetic plastic surgery medical institutes, by mining and analyzing the opinions of customers interested in the cosmetic plastic surgery and procedure with the use of topic modeling. In other words, the quality of medical service of cosmetic plastic surgery could be improved by presenting the key factors that could be considered by the cosmetic plastic surgery medical service suppliers and also the actual strategies.

• 대한지리학회지
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• 제31권1호
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• pp.49-67
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• 1996

1970년대에 들어서 우리 나라 상업 시설의 혁신적 변화는 슈퍼마켓의 대두라고 할 수 있다. 이는 식료품을 중심으로 한 일상용품을 판매하는 소매 기구의 대규모화와 근대화를 의미하기 때문이다. 이에 따라, 소매업이 도매업의 기능을 병행하여 유통 경로를 단축시킴으로서 생산자에서 소비자에 이르기까지 변화를 초래하였다. 본 연구에서는 슈퍼마켓의 상업적 특성을 분석함에 있어, 슈퍼마켓을 경영하는 점주의 입장과 슈퍼마켓을 이용하는 소비자의 입장에서 종합적으로 고찰하였다. 그 결과, 전자의 경우 슈퍼마켓 특성을 나타내는 인자는 상업 환경적 특성, 인구적 특성, 규모적 특성, 상품 구성적 특성 등을 나타내는 4개의 인자가 추출되었다. 또한 소비자의 입장에서 슈퍼마켓 특성은 근거리에 위치한다는 점에서 높은 선호도를 나타냈다. 이를 통해 볼 때 슈퍼마켓은 지역 주민의 생활과 밀접한 관련성을 갖는 상업 시설로서 정착되어 있음을 알 수 있다. 한편, 상업 시설은 사회 제반 요소와 소비자 요구에 의해 변화를 거듭하고 있는 만큼, 슈퍼마켓의 상업적 특성 또한 재고되어져야 할 것이다.