• 제목/요약/키워드: Appearance orientation

검색결과 123건 처리시간 0.02초

아연전기도금의 존착성에 미치는 폴리에탈렌글리콜의 영향 (The Effect of polyethlenglycol on Electrocrystallization of zine Coat)

  • 김현태;정원섭;조남웅
    • 한국표면공학회지
    • /
    • 제30권2호
    • /
    • pp.128-135
    • /
    • 1997
  • The effect of the polyethyledglycol(PEG) on the surface morphology and crystal orientation of electrodeposited zinc from a chloride (1.5M Zinc+7.0M chloriode) have been studied by means of electrochemical methodes, scanning electron microscopy, surface appearance measurement and X-ray diffraction patterns. The resistance of electrodeposit increased, whereas the evolution of hydrogen decreased with incrasing of molecular weight of the PEG. Large grains of electrodeposit were obtained from bath in the absence of organid additive. When the PEG was added, fine grained crystals were observed and the surface roughness was relatively small, but surface appearance deteriorated. The preferred orientation with a(101) plane parallel to the surface was obtained from the PEG addited bath.

  • PDF

염화물욕에서 아연도금층의 표면외관과 경도에 미치는 욕조성의 영향 (Effect of the bath composition on the surface appearance and the hardness of zinc deposits from the chloride bath)

  • 김영근;김명수
    • 한국표면공학회지
    • /
    • 제33권5호
    • /
    • pp.339-348
    • /
    • 2000
  • The study was conducted on the effect of bath composition on the surface appearance, the hardness and the crystal orientation of zinc electrodeposits from the chloride bath. (1) The hardness of the zinc electrodeposits from the chloride bath was increased by suppressing mass transfer of zinc through adding the organic additives and the chlorine ion in the electrolyte. (2) The surface whiteness of zinc deposits was decreased due to the change of the preferred orientation from (002) , (103) to (101) , (100) through increasing the organic additives and chlorine ion in the electrolyte. (3) The addition of Cu, Sn, Ni or Co in the chloride bath elevated the hardness of the zinc deposits but darkened the surface whiteness. (4) The optimum condition of the organic additives and the chlorine ion for increasing the hardness of zinc deposits and preventing dark surface ranges 0.3 m1/1 to 0.4 m1/1 and 6.5 mol/1 to 6.8mol/l respectively.

  • PDF

판매원 속성이 남녀 대학생과 판매원간 관계몰입과 성과에 미치는 영향 (The Influence of Salespersons Attributes on Relationship Commitment between College Students and Salespersons and Their Performance)

  • 홍경희;이윤정
    • 한국의류학회지
    • /
    • 제33권1호
    • /
    • pp.33-44
    • /
    • 2009
  • This study is a survey of college students who have been exposed to a variety of clothing consumption environments such as online transactions through the Internet, with the purpose of examining the influence of salespersons attributes on college students' relationship commitment and perception of salespersons performance. The study conducted a questionnaire survey on 464 male and female students and used SPSS 12.0 for statistical data analyses such as mean, standard deviation, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study can be summarized as follows: First, salespersons attributes such as appearance, expertise, customer orientation, and customer management fumed out as the factors that influence the satisfaction under relationship commitment at statistically significant levels. Likeability, customer orientation, and customer management were found to have statistically significant influence on perceived reliability of salespersons. Second, with respect to the influence of relationship commitment on customer performance, statistically significant factors included satisfaction and reliability. Customer orientation is considered most important by both male and female students among the salespersons attributes, followed in order by expertise, customer management, appearance, ethic and similarity. Likeability was found to be the least important attribute.

소비자 가치와 스포츠웨어 추구혜택 및 속성평가에 관한 연구 (A Study on Consumer's Value, Sportswear's Benefit Sought and Attribute Evaluation)

  • 이현경;이명희
    • 복식문화연구
    • /
    • 제12권6호
    • /
    • pp.1031-1044
    • /
    • 2004
  • The purpose of this study were to investigate the relationships between consumer's value and sportswear's benefit sought/attribute evaluation, and to examine how sportswear's benefit sought were influenced by consumers' value and demographic variables. Subjects were 468 males and females in their teens to 30's in Seoul. Consumer's value was classified into four dimensions by using factors analysis: materialism, achievement orientation, traditionalism, and other consciousness. The value of materialism and achievement orientation had positive relations with brand orientation, fashion, appearance attraction, enterprise image, and brand advertisement of sportswear in both male and female. Achievement orientation had, in case of the male, positive relations with economics, practicality, fabrics, and quality of sportswear. In case of the female, traditionalism had positive relations with economics and practicality, and other consciousness value had positive relations with brand advertisement. Materialism was the most important in predicting brand orientation, followed by social class in both male and female. Age was the most important in predicting practicality, followed by achievement orientation in case of the male. Materialism(-) was, in case of the female, the most important in predicting practicality, followed by traditionalism, achievement orientation, and age.

  • PDF

에지 방향 지도와 영역 컬러 정보를 이용한 얼굴 추출 기법 (Face Detection Using Edge Orientation Map and Local Color Information)

  • 김재협;문영식
    • 대한전자공학회:학술대회논문집
    • /
    • 대한전자공학회 2005년도 추계종합학술대회
    • /
    • pp.987-990
    • /
    • 2005
  • An important issue in the field of face recognitions and man-machine interfaces is an automatic detection of faces in visual scenes. it should be computationally fast enough to allow an online detection. In this paper we describe our ongoing work on face detection that models the face appearance by edge orientation and color distribution. We show that edge orientation is a powerful feature to describe objects like faces. We present a method for face region detection using edge orientation and a method for face feature detection using local color information. We demonstrate the capability of our detection method on an image database of 1877 images taken from more than 700 people. The variations in head size, lighting and background are considerable, and all images are taken using low-end cameras. Experimental results show that the proposed scheme achieves 94% detection rate with a resonable amount of computation time.

  • PDF

광고모델과의 사회적 비교과정에서 외모통제력 지각이 갖는 조정효과 (The Moderating Effect of Perceived Control over Appearance in the Social Comparison Process with Advertisement Models)

  • 이윤정
    • 한국의류학회지
    • /
    • 제30권4호
    • /
    • pp.633-643
    • /
    • 2006
  • When women are exposed to images of other attractive women such as media models, it is known that many go through a social comparison process and a contrast effect occurs which results in unfavorable perception and attitudes toward the self. This paper suggests women's perception of control over their appearance as one of the factors that may moderate the contrast effect of a social comparison with attractive media models. An experiment with 211 women was conducted to examine the differential effect of viewing attractive models versus non-human images on the responses of women with high/low perceived control over appearance. A two(Stimuli Type: attractive-model image vs. non-human image) by two(Perceived Control over Appearance: High vs. Low) MANCOVA model was tested with physical appearance anxiety, self-esteem, and body satisfaction as dependent variables and appearance orientation, body mass index, age, years of schooling, ethnicity, and marital status as covariates. A significant Perceived Control main effect on Physical Appearance Anxiety and Self-Esteem and a significant Stimuli Type by Perceived Control interaction effect on Physical Appearance Anxiety and Self-Esteem were found. Those who perceived high control over their appearance were more likely to have higher self-esteem and lower appearance anxiety. However, among those who saw attractive model's images, women perceived low appearance control showed less anxiety and higher body satisfaction than those perceived high appearance control.

중.고등학교 여학생의 라이프스타일, 외모에 대한 태도와 의복태도와의 관련 연구 (A Study on Secondary School Girl Students' Life Style, Attitude toward Appearance and Clothing Attitude)

  • 이은희
    • 한국가정과교육학회지
    • /
    • 제18권4호
    • /
    • pp.85-102
    • /
    • 2006
  • 본 연구는 2005년 11월중에 전북지역 여자 중 고등학생 658명을 대상으로 설문지법에 의해 라이프스타일, 외모에 대한 태도와 의복태도와의 관련성을 알아보고, 이들 변인들의 영향력을 파악함으로써 청소년기 의생활 연구의 기초 자료를 제공하고자 하였다. 측정도구의 요인분석 결과, 라이프스타일은 디지털성향, 적극적 활동성 성취지향성, 가정지향성, 물질지향성 5개 요인이, 외모에 대한 태도는 외모에 대한 욕구, 외모에 대한 동조, 외모에 패한 가치의 3개 요인이, 의복태도는 유행추구, 성적매력성, 개성/자기표현, 심미성, 정숙성의 5개 요인이 선택되었다. 자료분석은 SPSS 11.5 for Windows Program을 사용하여 요인분석, Cronbach's alpha 신뢰도 계수, Pearson의 적률상관관계 분석, t-검증, 다중회귀분석을 실시하였다. 본 연구 결과, 첫째, 라이프스타일 변인 중 디지털성향과 적극적 활동성은 여고생이 여중생보다 높았고, 가정 지향성은 여중생이 여고생보다 높게 나타났다. 외모에 대한 태도와 의복태도는 정숙성을 제외한 모든 변인에서 여고생이 여중생보다 높게 나타나 유의적인 차이를 보였다. 둘째, Pearson의 적률상관관계를 사용하여 라이프스타일과 외모에 대한 태도, 의복대도의 관련성을 분석한 결과, 의복태도 변인 중 정숙성을 제외한 성적매력성, 유행추구, 개성/자기표현, 심미성은 외모에 대한 태도 변인과 라이프스타일의 가정지향성을 제외한 모든 변인과 정적관계를 나타내었다. 셋째, 의복태도에 대하여 라이프스타일과 외모에 대한 태도, 학교간 변인이 동시에 미치는 영향을 파악하기 위하여 단계적(stepwise) 방법에 의한 다중회귀분석을 실시하였으며 그 결과, 외모에 대한 동조와 욕구가 높고, 라이프스타일에서 가정지향성 성향이 낮으며 적극적 활동성과 디지털 성향이 높은 여고생이 의복태도 변인 중 유행을 추구하였고, 외모에 대한 욕구와 동조가 높고, 적극적 활동성과 물질지향성이 높은 여고생이 의복의 성적매력성을 중요시하였다. 외모에 대한 가치와 욕구가 높고, 적극적 활동성과 성취지향성이 높으며, 가정지향성이 낮은 여고생이 의복의 개성/자기표현을 중요시하였으며, 외모에 대한 가치와 욕구가 높고, 성취지향성과 적극적 활동성이 높으며 가정지향성이 낮은 여고생이 의복의 심미성에 관심이 높았다. 외모에 대한 가치와 욕구, 동조가 낮고, 물질지향성과 적극적 활동성이 낮으며 가정지향적인 여학생이 의복의 정숙성에 관심이 높았다. 결론적으로 중 고등학교 여학생의 라이프스타일, 외모에 대한 태도와 의복태도는 밀접한 관련이 있음을 알 수 있었다.

  • PDF

청소년의 의복소비행동의 지역별 비교연구 (Regional Differences of Clothing Consumption Behavior in Korean Adolescents)

  • 이명희;유경숙
    • 복식
    • /
    • 제54권5호
    • /
    • pp.13-25
    • /
    • 2004
  • The purpose of this study was to understand regional differences of clothing consumption behavior of Korean adolescents. Subjects were 624 male and female high school students in north and south to the Hangang river, Seoul, and those in Kunsan City, Jeonlabuk-Do. The clothing consumption orientation were classified 4 dimensions by factor analysis: brand orientation, others-sensitivity, impulse buying, and advertizement influence. Female students were significantly higher in brand orientation, others-sensitivity, and impulse buying than males. Students in the south Seoul are influenced more than the other two regions by brand orientation, others-sensitivity, and impulse buying. There were significant interaction effects in brand orientation and others sensitivity by sender and region. In the north Seoul students, males demonstrated less brand orientation than females. while south Seoul male students did high others-sensitivity tendency than male of the other regions. Males of north Seoul and Kunsan spent less expense for clothing, but south Seoul students equally in males and females spent the highest for clothing. About one-third of all adolescents had imitated appearance of an entertainer. mostly for hair-styles of them. Major commodities that teenagers purchased on impulse were shirts, pants, shoes, and bags. Since shoes prevailed among purchased famous brands, teenagers seem to be most interested in shoes as far as the brand was concerned in particular. In general, clear differences of gender and region were observed in clothing consumption behavior: male adolescents in the north Seoul and Kunsan City exhibited Passive clothing behavior, whereas south Seoul males and females showed active behavior and gender-equality.

여성의 외모 중요도 지각이 스포츠웨어 추구혜택, 선택기준, 선호이미지에 미치는 영향 (The Effects of Perception of Appearance Importance on Sportswear Benefits Sought, Evaluative Criteria, and Image Preferences of Female Consumers)

  • 황진숙
    • 대한가정학회지
    • /
    • 제46권7호
    • /
    • pp.59-69
    • /
    • 2008
  • The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

뉴시니어 라이프스타일과 의복구매기준이 아웃도어 의류제품 디자인 선호도에 미치는 영향 (The Influence of New Seniors' Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products)

  • 지경하;김한나
    • 패션비즈니스
    • /
    • 제21권4호
    • /
    • pp.73-89
    • /
    • 2017
  • This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.