• 한국의류학회지
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• 제31권12호
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• pp.1721-1732
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• 2007

본 연구는 온라인 의사결정과정에서 온라인 쇼핑속성, 정보원 및 구매의도와 관련된 소비자 정보탐색의 경로모델을 밝히고자 하였다. 연구대상은 미국 남서부지역의 대학교에 재학중인 대학생으로 표본으로 설문조사 하였으며, 총 219명의 이용 가능한 자료가 수집되었다. 자료분석을 위해 요인분석과 LISREL8.53을 이용하여 경로분석을 실시하였다. 연구결과, 소비자의 온라인 의복구매를 위한 정보원은 온라인 정보원, 소매점 정보원, 대중매체의 세 가지 유형으로 분류되었다. 특히, 온라인 의복구매를 위해 소매점 정보원(점포내 디스플레이, 제조업체의 팜플렛 또는 카달로그)을 더 많이 이용하는 것으로 나타났다. 추정된 경로모델을 살펴보면, 온라인 쇼핑속성의 중요도가 정보탐색에 유의한 영향을 미쳤다. 특히 온라인 의복 구매시, 소비자의 온라인 정보원 이용은 거래관련속성 즉 구매유인서비스(incentive service)에 의해 가장 크게 영향을 받는 반면, 소매점 정보원 이용은 심미성, 가격 등의 제품 및 시장관련속성의 중요도에 의해 더 크게 영향을 받는 것으로 나타났다. 또한 소비자의 세가지 탐색유형 모두 구매의도에 정적인 효과를 보이고 있었으며, 다른 정보원에 비해, 소매점 정보원 이용이 온라인 의복구매의도에 가장 큰 효과를 보였다. 따라서, 본 연구는 온라인 쇼핑속성별 소비자의 차별화된 정보탐색 패턴이 온라인 구매의도를 증가시키고 있음을 확인함으로써, 의류제품의 멀티채널 소매전략(Multi-channel retailing) 방향이 논의되었다.

• 한국의류학회지
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• 제30권12호
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• pp.1737-1746
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• 2006

본 연구의 목적은 1945년 이전 여성지 표지화에 나타난 실제자료를 발굴 제시하고 이미지를 분석하여 그 시대가 요구하던 미적 이상형을 밝히고자 하는데 있다 이 시기는 근대성 이 성립되기 시작하는 기원의 공간으로 주목받고 있는 동시에 외세의 시선으로 타자화 되고 왜곡된 전통이라는 의심을 받고 있기도 하다. 미적인 이상형은 의복디자인을 통하여 도달하고자 하는 목표이기도 하기에 의류학 연구자들의 지속적인 관심분야이며 그림으로 표현된 인체는 사진의 사실성 보다 더 뚜렷하게 인물의 특성을 강조하여 표현할 수 있다. 따라서 본 연구는 이러한 특성을 확인할 수 있는 국립도서관 귀중본 서고와 잡지정보도서관의 소장 자료 원본86점을 바탕으로 실증적 연구와 문헌연구를 병행하였다. 연구 결과는 다음과 같다. 1920년대 이전에는 외세에 의해 폭력적으로 추진되는 개방에 대한 반감으로 오히려 전통을 고수하려는 경향이 있었다. 1920년대에는 선전 등 전시회에 의하여 그림이 불특정다수에 의하여 감상되는 근대적 문화현상으로 정착되고 일본의 미감에 의한 영향이 뚜렷하게 나타났다. 1930년대에는 서양 영화가 일반 대중들에게 오락으로 자리하게 되고 서구화된 인물을 이상형으로 생각하며 지성미가 미인의 조건으로 요구되기 시작하였다. 1940년대에는 37년부터 심화된 전쟁과 물자부족으로 모성과 건강한 자연미를 의도적으로 권장하였으며 이에 대한 반발로 의고미(疑古美)가 대두되었다.

• 산경연구논집
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• 제10권8호
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• pp.45-53
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• 2019

Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

• 패션비즈니스
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• 제10권4호
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• pp.1-15
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• 2006

The purpose of this study was to analyze the image perception of dress shirts according to perceiver's residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men's aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is 'Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen' coordination technic and fabric knowledge, and store management with story attracting customers.

• 대한가정학회지
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• 제46권9호
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• pp.99-112
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• 2008

The increasing rate of obesity in school aged children has become a conspicuous social phenomenon in Korea. This has been linked to greater economic growth, increasingly westernized dietary habits, and a consumer driven society. Given that obesity can lead to social exclusion or unfavorable attention by other students in a school setting, the design of plus-size garments have become important for effective appearance management skills. This research aimed to establish a somatotype database for obese school boys, aged 10 to 12, in order to develop a sizing system for plus-size upper garments. In order to measure somatotype of average and obese school boys, five categories were recorded; height, obesity, length of trunk, thickness of neck and chest. For obese boys, subcutaneous fat thickness and position of B.P/shoulder point factors were recorded. Obesity factor was subdivided into overall and specific ones, and while the deviation of obese body types was severe compared to the average type. Obese body type showed significantly higher measurements in width, girth, thickness. This is linked to the fact that the frequency ratio of obesity increases with age. Stature and chest were chosen as control dimensions for boys' wear. As crosstabulation of stature(5cm interval) and chest girth(2, 3 and 4cm), and stature(5cm interval)/chest girth(3cm interval) sizing system showed, the most effective cover ratio and adaptability to the data distribution $25{\sim}75$ quartile. Based on the findings, 10 sizes were formulated for average body type, while 18 sizes were formulated for obese type, whose size cover ratios were 48% and 62.9%, respectively. The primary ranges of stature were $145cm{\sim}150cm$, while those of chest girth were $79{\sim}82cm$. Each size was declared as "chest-somatotype{A(average)/O(obesity)-stature". This study proposed a plus-size upper garment sizing systems for obese boys, accompanied with reference measurements for suit, casual wear and underwear. The finding showed that the two systems were totally separate and not overlapping, meaning that plus-size sizing system is essential for obese school boys. The obesity type system had more size and wider range specs.

• 복식문화연구
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• 제15권1호
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• pp.37-57
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• 2007

The purpose of this study was to analyze the body measurements of boys and girls at puberty and to provide the fundamental data for pubescent apparel manufacturers to produce clothing that reflect their physical characteristics. A total of 549 boys and 529 girls aged between 10 and 14 were measured in the capital area from March 4 to April 3, 2004. Data were collected from 35 anthropometric items and 12 photographic items per a person. SPSS Ver. 12 program was used in data analysis including means, standard deviation, t-test and Duncan test. The main results of this study were as follows. They showed the significant difference of their growth in accordance with the increase of their ages. There were also the difference between boys and girls. As for height and length items, boys showed a slow growth at the age of $10{\sim}11\;and\;12{\sim}13$. Those at the age of $11{\sim}12\;and\;13{\sim}14$ showed rapid growth. That is, an active growth was followed by a slow growth and that phenomenon repeatedly occurred. On the other hand, girls showed remarkable growth at the age $10{\sim}11$ and the growth rate gradually slowed down afterward. Regarding circumference items, boys at the age of $11{\sim}12\;and\;13{\sim}14$ showed remarkable growth. This results showed that boys at the age of $11{\sim}12$ had vertical growth and horizontal growth at the same time and for those at the age of $13{\sim}14$, growth was more conspicuous in horizontal direction. Meanwhile, for girls, the growth rate was high at the age of $11{\sim}12$, somewhat later than the age of the growth of height and length. As for breadth-related items and depth-related items, for both sexes two items grew steadily throughout the ages, breadth-related items showed a higher growth rate than that of depth-related items. This study analyzed the body measurements of pubescent boys and girls and the results showed that, for boys, an active physical growth took place at the age of 13 according to previous studies, but the findings of this study suggested that the phenomenon now occurred at the age of $11{\sim}12$, which proved that physical growth took place earlier than before. Also, an active growth was followed by a slow growth. Girls at puberty showed remarkable growth of height at the age of $10{\sim}11$ that is consistent with previous studies and then showed horizontal growth at the age of around 12, having a voluminous body shape.

• 한국생활과학회지
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• 제11권3호
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• pp.273-285
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• 2002

Three materials for sport underwear were manufactured by order for study, and among them, suitable material in order to perform an experiment on the effect of wearing was adopted. The results are as follows: The result of wearing an experimental clothes for sports manufactured as a foundation-type underwear for sports showed that if the same compositional materials were applied, laminating material had higher rate than that of others in the amount of sweat. Concerning relative humidity in clothes and the amount of sweat absorbed in clothes among the two kinds of materials which were produced by laminate, material 2(nylon+modal) was statistically exerts higher influence on the amount of sweat. The humidity in clothes keeps the optimal condition of 59.8%, and breast part showed the highest relative humidity. The material 2(nylon+modal) showed the highest comfortableness, the sense of warmth, humidity and voluminousness, and the sense of pressure. Follow-up survey revealed that in case of material 2, higher amount of sweat than that of the group objects in its early phase, and the amount of sweat varies from individuals. The temperature in clothes of folded parts of experimental clothes and maximum surface temperature was equivalent to that of average skin. With the lapse of time, the weight decreased of 11.03% in maximum, and 3.12% in minimum. The amount of change in the girth was greater in part of body frame than that of limbs, and especially, navel and waist part showed high decrease, and upper breast, breast and the largest part of abdomen showed relatively low decrease. The above experiment revealed that materials for suitable to the underwear for sports for loss of weight by an exercise should be made of doubled-nylon and modal, along with the laminate processing, which heightens the amount of sweat. Thus, wearing an experimental wear gave satisfaction in the view of the beauty of appearance as it did not discharge flowing secretion to the outside at the time of exercise.

• 접착 및 계면
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• 제14권3호
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• pp.117-120
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• 2013

섬유 프리프레그(prepreg)는 복합재료를 제조하기 위한 중간성형재료이다. 아라미드섬유직물에 범용 페놀수지와 polyvinyl butyral (PVB) 변성 페놀수지를 각각 40 wt%씩 도포하고, 열처리를 통해 B-stage 상태의 섬유 프리프레그를 제조하였다. 섬유 프리프레그의 표면형상을 주사전자현미경을 이용하여 관찰하였다. 프리프레그의 tack성은 복합재료 성형 시에 매우 중요한 특성으로 본 연구에서는 시험적 요인에 따른 tack성을 보기 위하여 probe tack 시험법을 적용하였다. 시험시의 contact time, contact force, debonding rate를 변수로 두었다. 섬유 프리프레그의 tack성은 시험적 요인의 증가에 따라 비례적으로 증가하다가 임계점에서부터는 일정한 값을 가지는 것을 확인하였다. 최종적으로 debonding rate에 따른 tack성의 변화와 프리프레그 표면에서의 fibrillation과의 상관관계를 고찰하였다.

• 한국의류학회지
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• 제31권6호
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• pp.923-932
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• 2007

본 연구는 한국과 미국 여대생의 정숙성-비정숙성 개념에 대한 문화적 차이와 유사점을 질적 연구를 통해 알아보기 위한 것이다. 본 연구를 위한 자료수집은 2004년 2월 한국과 미국의 대학에서 동시에 이루어졌다. 전문가집단에 의해 진행된 사전조사에서 정숙성-비정숙성에 관한 심층 인터뷰와 토론내용을 녹음하여 내용 분석한 후, 본 조사를 위한 13개의 질문을 구성하였다. 본 조사에서는 58명의 미국 여대생과 36명의 한국 여대생이 수업시간 중에 질문지에 자유 기술식으로 응답한 후 토론하였으며, 응답의 내용을 내용 분석하였다. 그 결과, 응답자들은 정숙한 옷이란 신체가 드러나지 않도록 덮는 것, 시간과 장소에 적합한 옷, 주변의 지나친 시선을 끌지 않는 옷, 보수적이고 격식을 갖춘 옷이라고 응답하였다. 또한 정숙성과 비정숙성을 판단하는 데는 시간과 장소의 적절성이 밀접하게 연관되어 있으며, 두 나라의 여대생들은 정숙하지 못한 옷, 최신유행의 옷, 부적절한 옷, 섹시한 옷을 구분하여 인식하고 있었다. 한편 미국 여대생들은 정숙성에는 성별에 따른 차이가 있다고 응답한 학생들이 더 많았던 반면, 한국 학생들은 그 반대였으며, 한국 학생들만이 의복의 청결과 관리상태 및 디자인을 정숙성과 연관시켜 생각하였다. 또한 미국학생들은 개인적인 관점에서 정숙성을 인식하는 반면, 한국 학생들은 집단적인 관점에서 인식하고 있어 문화적 차이를 보였다. 본 연구의 결과, 미국 학생들은 정숙한 의복을, 한국 학생들은 비정숙한 의복을 받아들이는 경향이 과거보다 증가하고 있음을 확인할 수 있었다.

• 한국의류학회지
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• 제31권6호
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• pp.879-891
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• 2007

빠른 유행변화와 긴 제조과정으로 인하여 패션업계에서 유행예측은 매우 중요한 과업이며,성공의 열쇠가 된다. 따라서 예측된 스타일이 소비자들에게 수용되어 유행되는 과정은 학문적으로나 산업적으로 매우 중요한 주제이다. 이 연구는 해외 콜렉션에서 예측된 유행스타일들이 한국시장에서 어떻게 수용되는지를 알아보고자 여성복 해외 콜렉션 자료와 서울의 스트리트패션 자료를 02 s/s 시즌부터 05 s/s 시즌까지 7시즌에 걸쳐 비교하였다. 해외 콜렉션 자료는 전문 패션잡지인 Fashion Show에서 수집하였으며, 스트리트 패션자료는 서울패션디자인센터의 자료를 사용하였다. 그 결과 우리나라는 해외 콜렉션에서 나타난 전반적인 트렌드를 잘 수용하고 있으며 특히 이 기간 동안은 스포티 스타일과 페미닌 스타일이 크게 유행하였던 것으로 나타났다. 그러나 해외 콜렉션에서 나타난 스타일이 그대로 수용되기보다는 변형되거나, 일부만이 수용되는 경우가 더 많았으며 이것은 한국사회의 특성과 대량생산에 기인한 것으로 사료된다. 또한 해외 콜렉션에서 제시된 스타일들 중 한국에서는 거의 수용되지 않은 경우도 있었으며, 한편 한국에서만 나타난 스타일과 아이템들도 있었다. 이 연구는 해외 콜렉션 자료를 주 정보원으로 사용하는 국내 의류업체들의 상품기획에 좋은 가이드라인을 제공하고 있으며, 또한 한국 패션시장의 특성을 이해하는데 도움이 되는 실증적인 연구로 의의가 있다.