• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.22 no.12
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• pp.1237-1242
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• 2012

No matter how low it might be, noise from home appliances in indoor environment cause displeasure for residents as it is produced nearby. Electronic goods including vacuum cleaner and washing machine generate high frequency noise, which interrupts TV-watching or conversations and cause noises between floors in apartment houses. In particular, refrigerators make constant noise late at night, hampering the study for exams and causing sleeplessness. Korea, despite the government's efforts to promote low-noise goods based on the noise test by corporation, there is a lack of standardization in the test method, test condition and measuring equipments. This is a major reason that lowers the reliability of low-noise products. At present, low-noise home appliances are certified with eco labeling in the nation but, only 7 brands of refrigerators, 4 brands of washing machines and 97 brands of air-conditioners obtained certification as of august, 2011. In addition, none of Kimchi-refrigerator and vacuum cleaner brands were approved as low-noise home appliances. This shows Korea's relatively underdeveloped market for low-noise products, which, in part, is because of the difficulties companies face in being certified with eco labeling as they should satisfy various requirements such as power-saving and eco-friendly design besides low-noise features. As a result, low-noise labeling for home appliances should be established for the revised noise and vibration management law and the study was carried out to establish low-noise labeling system for major noise sources including vacuum cleaner, washing machine, air-conditioner and refrigerator.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.235-243
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• 2015

Because modern people are not preferred on the relationship between the brand and there is no reliable target in accordance with the traditions and community collapse, the public stable state of mind in a world that changes rapidly as the exit filled through the psychological emptiness, the relationship between consumers and brands, which this time occurs It will be able to maintain. The purpose of this study is to analyze the mediating effect of the convergence apartment brand relationship quality influence on the relationship between brand loyalty. The results of the analysis are as follows. First, the image of the brand showed a positive (+) effects on loyalty. Second, the image on the brand showed a positive(+) effect on the relationship quality. The third relationship quality brand image and brand loyalty will be mediated. Results in apartment construction companies as a result of the mediating effects influence the quality of the relationship between consumers and the brand image and loyalty and feel to consumers and to enforce effective marketing strategy may also be pursued strategies accordingly.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.1
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• pp.49-63
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• 2010

This study was intended to analyze and interpret the pattern of naming the domestic apartment brand from a semiologic viewpoint in a bid to review the meaning and value of apartment brand, while on the other hand, evaluating the characteristics of persuasive message pursued by current apartment brand in 2010, and consequently, the conclusion of the study is outlined as follows. 1. As a result of analyzing the coinage of branding naming, the words such as combination, joint and blending pattern tended to dominate, which seemed to attempt to represent the variety of values of the housing culture. Brand ideation tends to stress the character symbolism and polysemic message using syllepsis, and the experimental attempt to revive the traditional dwelling concept in a modern sense in a way of combining the archaic word with the Chinese character was found as well. 2. As a result of analyzing the frequency of verbal identity and lexeme of domestic apartments, those frequently used are in order of ville, nature, beauty(美), park, hi, green, palace(宮), nobility and center(tra), which are the lexemes representing the landscape, view, nature and dignity. 3. As a result of identifying the pattern of lexeme using analysis frame based on existing researches such as apartment brand positioning, the most important external core concepts controlling the direction and value of apartment brand are 'environment-orientated' and 'emotion-orientated', and internally, 'function-oriented'. Given the persuasive language expressing the 'environment-oriented' feature and the priority of brand lexeme are garden, park, view and the nature, a landscape-oriented persuasive message is seen to be surging in brand naming. 4. An emotion-oriented persuasive language such as dignity axis having major lexeme represented by palace, nobility, class and a pride axis having major semantic elements represented by human, I and you are used as major value concepts and persuasive language that lead domestic apartment brands to differentiation and upgradation. 5. Among the lexemes focusing on view from environment-oriented standpoint, hi, hill, tower, view, mark, heights are the trend pursued by high-rise apartment aiming at the view such as residential-commercial apartment, and thus the persuasive language focusing on high-rise concept is expected to become the element dominating the trend of apartment brand for the time being.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2005.11a
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• pp.137-140
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• 2005

Given importation of After-Sale System, we may assume that it comes to be changed on housing industry Construction companies have applied installment sale to fund of building, but now they have to take it upon themselves to borrow from PF(Project Financing) on the banking system. The purpose of this study is to assume the change and influence in the construction fund after adopting After-Sale system and suggests the appropriate strategy in PF for providing fund. Construction Companies can produce their Profits by concentrating on reconstruction part especially in the metropolitan area. And They make their own brands and have their competitive power. In this housing market, if After-sale system comes publically, there will be big changes. Until now many companies have no difficulties in making funds to manage construction activity. But After-sale system gives difficulties to many companies. Therefore they have to prepare their own funds under their responsibilities from banks of Project financing.