• Journal of the Korean Society of Costume
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• v.21
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• pp.101-112
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• 1993

In representing eroticism in fashion advertising the sentiments of the Post-Modernism thinking of only impulse and pleasure as practical and affirming a human life may he divided into the follwing expression First1 y, Sumbolic Expression The sentiments of Post-Modernism associ ates, the direction sexual intercourse by means of the state and action of wearing the costume or represents indirect symbols with the symbolic expression of an object or phenomenon Secondly, Masochistic, Sadistic Expression. The sentiments of the Post-Modernism in expressing eroticism give people masochistic or sadistic feelings or expressions by means of protographic technigues or the state or background of wearing the model's costume. Thirdly, Homosexual Expression. The sentiments of the Post-Modernism is appropriate to expressing an androgynous and unisex look to people as a role of meeting potential instincts. Fourthy, Feministic Expression. The sentiments of me Post-Modernism also express a subjective woman and represent an extension of her ego through the existence of the woman herself by means of the body-conscious look. Fifthly, Narcissistic Expression. The de-genre such as the introduction high technology and de-campus rnakes consumers have theirself-identity.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.55-66
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• 2000

The purpose of this study was to investigate relationship between Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, among high school students, and the difference of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage. Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows: 1. With the analyses of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, we divided the polarized Sex Role Identity into four factors : androgynous, masculine, feminine and undifferentited type. Four factors are considered to decide Clothing Involvement: fashion, interesting pleasure, symbolism, and utility perceived risk. 2. There are significant differences in Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. 3. The analysis of correlations among Sex Role Identity, Clothing Involvement and Clothing Satisfaction showed that there are significant among them.

• Korean Journal of Child Studies
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• v.22 no.2
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• pp.329-346
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• 2001

This analysis of the portrayal of characters in 74 picture books used in kindergarten focused on the gender types and roles of girls and boys, adult females, adult males, and feminist perspectives or sexism. Results showed that girls were rewarded according to their abilities and accomplishments, and they were considered to have equal rights; boys were depicted as dominant, positive, logical, courageous and having initiative; adult females, especially mothers at home, were responsible exclusively for housekeeping and child rearing; adult males, including fathers, were depicted as dominant characters in a variety of professional occupations and social activities, nonetheless, in many books, children were depicted as androgynous personalities having human rights. Though these results show changes in gender stereotypes from the 1970s and 1980s, subtle biases of gender still remain in children's books.

• Journal of the Korean Home Economics Association
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• v.25 no.4
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• pp.113-121
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• 1987

The Primary purpose of this study is to investigate how the elderly persons describe their own sex role-identity. Secondary purpose is to find out whether their sex role-identity is related to life satisfaction, and which life circumstances, if any, are associated with sex role identity. 230 elderly persons who were older than 60 years living in Seoul were interviewed with measures including the Bem Sex Role Investory Short From, Life Satisfaction, and current life situation. For data analysis, X2-test, t-test, ANOVA and Scheffee test were used. The results are summarized as follows; (1) most elderly persons described androgynous sex role-identity. (2) sex role-identity differentiated significantly life satisfaction. (3) Perceived sex role identity was related to the serveral dimension of life situation such as marital status, health conditition, activity.

• The Research Journal of the Costume Culture
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• v.10 no.1
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• pp.60-75
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• 2002

The purpose of this research is to understand the gender identity expressed in Madonna music video texts and performances. Madonna has reconstructed the fluid identities through the variations of body, images, costumes, and attitudes . The results are as fellows; ① Her punky sexuality is to be seen the flash trash look, kitsch fashion, which reconstructs a good/bad taste, modesty/immodesty, the relations of under/outer wear using bawdy sexuality through her early Virgin tour. ② Her Heterosexuality is to be seen the glamourous look, traditional images of women, which represents the passive feminity of patriarch. ③ Her sadomasochism sexuality is to be seen the bondage look of dominatrix image, which deconstructs sexual taboos; represents sexual power. ④ Her bisexuality is to be seen androgynous look, the 3rd species look using masculinity/feminity signifier, which deconstructs the stereotypes of gender roles. ⑤ Her homosexuality is to be seen the fetish fashion by drag and lesbian, which deconstructs the dichotomy of normality/perversion; opens a possibility of women subjectivity of sexual desires.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.721-736
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• 2004

The aim of this study is to clarify aesthetic values and sociocultural meanings that reappears in contemporary fashion. In order to analyze aesthetic values and symbolic meanings of body decoration, I examined the concepts and expression methods of the body decoration. Also, analyzed external characteristics of expression and its internal meanings that applied in modern fashion. The expressions of body decoration represented in contemporary fashion are classified into direct and indirect methods. The direct method is expressed by tattoos, piercing, henna, make-up and body painting. And, indirect method is expressed by see-through look, body-conscious look and accessories that were utilized its patterns and the material adaptation methods. Such expression of body decoration in the modern fashion was represented into grotesque images and erotic images. The characteristics of grotesque images are abnormal state, hateful animal image and distorted or transformed body and the internal meanings are the pursuit of primitive, exoticism, the pursuit of playfulness, and resistance. The characteristics of erotic images are an exposure of body, see through, body-conscious and androgynous look and the internal meanings are the self-intoxication, naturalism and sexual pleasure.

• International Journal of Human Ecology
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• v.15 no.2
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• pp.23-31
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• 2014

Neo-Confucianism was the dominant ideology of the Joseon Dynasty Korea. Male and female costumes reflected a clear distinction in male and female sex roles. This study analyzes cross-dressing in sword dance performances. The research method examines relics, paintings, pictures, and documents relevant to sword dance costumes as well as for the military. The results are: First, the composition of sword dance costume was jeogori (upper garment), skirt, and shoes with military costume of jeollip (hat), jeonbok (long vest), and jeondae (belt). Second, the sword dance costume and military costume are very similar except for the basic inner wear, shoes, some details and methods of wearing. Third, the sword dance costume gradually adopted military items and features. The sword dance costume was basically female, with overall additions of a male costume, to express an androgynous image; however, the cross-dressing phenomena in the sword dance were not intended for the pursuit of sexual pleasure.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.88-99
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• 1998

Image of Modern Art & Fashion are created on the whole in daily life. Image itself is not simple. There is no more distinction between content & form through mutual crossing for intellectual thinking. Specially, image of reproduction circumstance too many mixtual and compromise (collage) are continued to occur. They could pursuit to change their image through the more increase of impulse, exception and popular experience. In this thesis, I studied about image of Modern fashion & Art. In the modern art, visual image showed as anti-beauty and combination of cultural system. It has shown in the theory of Fred Davis and through fashion brand advertising image as follows; Youth vs maturity (ageless image), male s female and androgynous vs unisexuality (genderless image), colligation vs monopoly (street mode image). As a results, the modern trend image are showing the value of the ambivalence. It can be said that he anti-beauty which are occasionally showed in ambivalence has shown a tendency toward another tradition (feminity) through giving an impulse and paradox.

• Journal of Families and Better Life
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• v.17 no.2
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• pp.55-74
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• 1999

The purpose of this study is to analyze the gender and self-development in love among single and married men and women. This study applies qualitative case study to make sense of the structure and the meanings of love experience associated with traditional gender role independence and interdependence,. This method focuses on the experiences and the meanings of love as understood by interviewees. Interview data used for this study were collected through in -depth interviews of 18 interviewees. The subjects were chosen from lower class and middle class men and women who lived in Soul. Major findings of this study were as follows; First it was found that there is the romantic ideologies of love and that women are responsible for their love relationships. This could be called " the feminization of love" Second feminized love was related to split gender role and caused to its costs for men and women especially conflict over intimacy. third even though there was still feminized love the trend to androgynouis love was found Androgynous love provided an alternative based on interdependence and the integration of love and self-development.velopment.

• Journal of the Korean Home Economics Association
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• v.29 no.4
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• pp.167-179
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• 1991

Sex role reseach in korea has been hindered by the absence a sex role inventory which is based on the sex role stereotypes of the Korea society. This study has attempted to establish the korean sex-role identity inventory in line with the theory and methods of the androgynous perspective, In a prelinminary study 450 judges rated the desirability of 156 personality characteristics for males and females in Korean society. Following Broverman's procedure for item selection, male-oriented traits(20 items), female-oriented traits(20 items), and neutral traits(10 items) were selected. Sex-role identity inventory were administred to 982 judges. Compared to the translated versions of foreign sex role inventories or the masculinity-feminity scales of the traditional personality tents which do not correspond with androgyny theory, the results of this study have various advantages for sex-role reserach in Korea.