• 한국의류산업학회지
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• 제12권2호
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• pp.156-161
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• 2010

To improve the standard of living of its citizens, local festivals is located in one axis of the new culture. These symptoms shows that there is increasing awareness of traditional culture such as Hanryu. The purpose of this study is to develope the presentative Dress of Andong International Maskdance Festival to stimulate curiosity and participate easily. 24 villages in Andong were present to represent appropriate Dress of Maskdance Festival which have been announced through the fashion show. The characteristics of the maskdance dress which presented in this study has the purpose of making the specialties of each village to tourism resources. Characteristics of the maskdance dress which designed to blend on the mask was as following. (1) Maskdance dress should shown well and must have strong durability of strenuous exercise in maskdance (2) Maskdance dress should be able to get the sympathy of the spectators. (3) Maskdance dress should be sympathetic as modern costumes. (4) Aesthetics as custumes and requirements as product must be met. (5) Acceptance of Andong region's traditional beauty is required. (6) Maskdance dress is likely to require long-term use. (7) Maskdance dress must be able to accommodate a variety of body conditions. Through customer satisfaction survey of 158 spectators and 48 members of fashion show, the relevance of masks and costumes, aesthetic and motility of costumes, commercialization potential, especially costume' motility and functional fitness of clothing sizes was highly evaluated. So maskdance dress or stage costumes as long-term development is likely to be considered. And continued research is needed.

• 한국콘텐츠학회논문지
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• 제11권1호
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• pp.371-378
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• 2011

본 연구는 지역축제가 지역경제 활성화에 큰 기여를 한다는 인식이 확산되고 있는 시점에, 산업연관모델을 이용하여 '2008 안동국제탈춤페스티벌'의 경제적 파급효과를 분석하였다. 지역축제의 총 경제성 분석을 위해 한국은행(2009)에서 직접조사를 통해 작성한 '지역산업연관표'를 사용하여 산업승수(생산유발계수, 수입유발계수, 부가가치유발계수)를 도출하였다. 산업연관모델을 이용하여 2008 안동국제탈춤페스티벌 개최로 안동지역에 미치는 총 경제적 파급효과를 분석한 결과, 축제기간중 방문객의 총 지출액인 237억 5천만원이 지역경제에 미치는 생산유발효과는 309억 6천만원으로 평가되었고, 수입유발효과는 158억원, 부가가치유발효과는 143억 1천만원으로 나타났다. 그리고 안동국제탈춤페스티벌은 보편적인 문화유산인 '탈'이라는 컨셉을 잘 살린 축제기획으로 평가되고 있으며, 이러한 지역축제의 경제적 파급효과 분석은 지역축제를 기획하는 지방자치단체에게 의미 있는 시사점을 줄 것이다.

• 서비스연구
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• 제7권3호
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• pp.1-19
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• 2017

본 연구는 축제의 이미지, 도시브랜드자산, 지역 애호도 간의 영향관계를 규명하기 위하여 진행되었다. 연구를 위하여 2015년 안동 국제탈춤 페스티벌 참석자들을 대상으로 설문을 실시하였으며, 수거한 총 289부의 설문 조사 결과를 바탕으로 빈도분석, 요인분석, 다중회귀분석, 기술통계분석, 상관관계분석, 구조방정식모형분석을 실시하였다. 연구 결과, 축제 이미지는 도시브랜드자산에 유의한 영향을 미쳤으며, 도시브랜드자산은 지역 애호도에 유의한 영향을 미쳤다. 그러나 축제 이미지가 지역 애호도에 직접적인 영향을 미치지는 않는 것으로 나타났다. 본 연구는 향후 축제 이미지와 도시브랜드 관련 연구 확장에 기여할 것으로 기대되며, 지역축제를 진행하는데 있어 실무적 시사점을 제공할 수 있을 것으로 기대된다.

• 한국물환경학회지
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• 제34권3호
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• pp.293-300
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• 2018

Ihe purpose of this study is to evaluate the effects the storage type of permeable concrete block paving (ST-PCBP) have on runoff reduction and infiltration increasement at Andong Maskdance Festival Square. This was accomplished using the NRCS-curve number method over the last 10 years. Two different scenarios were developed in this study for low impact development (LID) design. For the $1^{st}$ scenario, the walking path and parking lot were install using the ST-PCBP and runoff from the inline skating rink ($3,808m^2$) and lawn ($11,191m^2$) were routed to the ST-PCBP, but the rooftop runoff flowed into the storm water drainage system. For the $2^{nd}$ scenario, one of the non-structural BMPs, disconnected impervious surface (DIS), was applied so additional runoff from rooftop would enter the ST-PCBP. It was determined that ST-PCBP could significantly reduce surface runoff from the study area and increase infiltration with 71% and 88% of surface runoff reduction and 151% and 215% of infiltration increasement for scenarios 1 and 2, respectively. The effect of LID in the $2^{nd}$ scenario was better than the $1^{st}$ scenario, therefore DIS in conjunction with ST-PCBP could be a more cost-effective LID application.

• 복식
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• 제60권2호
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.