• 한국실내디자인학회논문집
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• 제24권5호
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• pp.128-135
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• 2015

The purpose of this study is to propose a planning method for increasing visitors' usage attraction by understanding user circulation in the large scale commercial complex. Focusing on the impact of anchor tenant on the pedestrian traffic arousing visitors' usage attraction flow, this study analyzed pedestrian circulation and traffic volume of Lotte World Mall, a large scale commercial complex. In this study, the change of pedestrian traffic in the commercial complex was investigated and the circulation flow of anchor tenant visitors such as movie theater in the commercial complex was simulated by computer. By analyzing both characteristics of pedestrian circulation and traffic volume in large scale commercial complex and movie theater users' pedestrian traffic with network-based computer simulation, positive relationship between pedestrian traffic to movie theater and pedestrian traffic dispersion of the whole commercial complex users was emerged. In addition, It is necessary to plan of distributing pedestrian traffic of vertical moving line in central space appropriately for using attraction function of anchor tenant.

• 한국실내디자인학회논문집
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• 제21권2호
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• pp.174-185
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• 2012

The purpose of this study is to suggest planning strategy of tenant mix for UEC based on the final result of tenant mix analysis of five different research cases. The following is the comprehensive explanation about the result of tenant mix planning strategy for UEC currently in operation and when planning a new facility. First, overall research cases in this study show the tendency of following an old tradition, which stresses direct sales focusing on retail and dining adaptation. In order to compensate the defect, it is suggested to adopt new type of tenants with the functional mix of retail and dining with entertainment rather than decreasing the proportion of retail and dining tenant and increasing it of entertainment tenant. Second, the floorplan of UEC should adopt racetrack or circuit form that can stimulate shoppers' circular movement so to expose them to as much tenants as possible. Service consumption mode related tenants are required to place on the side or the edge of UEC, while retail consumption mode related tenants should be planned in the center. Among dining consumption mode related tenants, impulse dining tenants like a coffee shop should be placed at the turning point or at the end of the pathway, destination tenants like a restaurant and a food court, on the other hand, is needed to be placed in the center of the space. In case of Entertainment related tenants, destination tenants like bookstore or multiplex should also be placed at the end of the pathway, and on the way to those tenants, it is required to place general tenants that can share target customers with them. On the contrary, game center or record shop like tenants that can stimulate impulse sales should be placed on the visitor's main move or near the other destination tenants. Third, anchor tenants play an important role in gathering people to the UEC, and then induce them to visit the other tenants that are located near the anchors. Thus it is suggested to plan to place general tenants on the same floor as anchor tenants are placed so they can share the characteristics of target customers which create synergy effect.

• 한국실내디자인학회논문집
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• 제21권6호
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• pp.233-242
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• 2012

The purpose of this study is to analyze the pattern of tenant layout for selected cases of five different Urban Entertainment Center(UEC) in Seoul. This research deals with the process of gaining tenant layout pattern of 40 different types. It is composed of three combination unit with tenants of the same or different consumption mode, which is divided into four different functions of retail, entertainment, dining, and service. Then, every tenant of research cases is classified as one of the fabric type, and the data is analyzed to gain its frequency rate with SPSS 14.0 program. The following is the overall explanation of the result for this research. The frequency of tenant layout pattern between the same consumption mode shows the high rate when compared to the other patterns with different consumption mode. For example, the frequency rate of tenant layout pattern which retail and dining consumption mode are placed side by side like RRR and DDD is high. Interestingly, the frequency rate of RRR type of tenant layout pattern that sells the similar products shows especially high level. It can provide the effective environment for shoppers to compare retail goods in many different stores as producing synergic effects when they are located near each other, so this strategy should be considered when planning tenants in UEC environment. Moreover, in case of dining tenants, when they are clustered together in the UEC environment it can play a role as an anchor tenant. Tenant layout pattern of dining-retail and dining-service consumption mode shows the high frequency rate than other layout pattern with other consumption mode. Besides, entertainment consumption tenants combined with dining or retail tenants show the high frequency rate when compared to the pattern combined with service consumption mode.

• Architectural research
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• 제15권4호
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• pp.183-190
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• 2013

The 'one-day-shopping' concept that we experience today in a modern mega mall changed the propensity to consume compared to the past. The idea of a mega mall originated in the U.S. and the first suburban shopping malls as we know them today were built in the 1950s. The convenience of these malls had a great impact not only on consumers but also on the retail industry in general and the new mega mall idea has since spread around the world, with the largest ones located in China and Southeast Asia. Meanwhile, Korea had the fastest-growing economy during the last three decades and with that boom the compositional structure of domestic retail facilities became extremely diverse. Today, there are 36 new mega mall development plans to be completed before 2016, which represent a rapid and dynamic change in consumerism lifestyle in Korea. In this regard, this study will re-evaluate the first mega mall in Korea, the COEX Mall, and identify initial errors regarding its circulation plan and provide an ideal design strategy for future commercial mega malls based on literature review and comparison analysis.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.202-210
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• 2009

This research was undertaken to prove the relationship between street mall activation and architectural plan design. The research methodology was established based on the analysis of data of two existing street malls in Korea (Western Dome & LaFesta) and theoretical studies of outdoor space design. The findings from this study are the following: First, building blocks with segments in every 50m or so are ideal for detailed communication between visitors and building contents. Second, the ratio of width of main corridor and building height should be less than 1 to provide intimate feel and keep visitors' attention concentrated in the facility. Third, store unit should have more storefronts to be exposed more to passers-by and lead more pedestrian traffic. Fourth, shape of store unit would rather be wide and shallow, instead of narrow and deep, to have more exposure to the central corridor. Fifth, the building block of the busiest(most expensive) area that is usually at the main entrance area of street mall should be flexible to fit more smaller units to maximize the profitability. Sixth, the main entrance of store should face the main pedestrian corridor to induce the influx of visitors. Lastly seventh, anchor tenant that has strong name recognition is usually located on basement or higher level to induce pedestrian traffic into the mall, key tenants that are strong and familiar brand names should be located at the corner of building block with spacing to attract visitors, provide even distribution of traffic, and support wayfinding, and local tenant should be located at small units along the central corridor or remainder spaces occurred from building core layout.