• Title/Summary/Keyword: Analyzing the market

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Ecological Approach and Environment Approach for Marketing (마아케팅의 생태학적(生態學的) 접근법(接近法)과 환경적(環境的) 접근법(接近法))

  • Chang, Kwang-Soo
    • Korean Business Review
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    • v.3
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    • pp.47-75
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    • 1990
  • This study focuses on the ecological and environmental approach for marketing in the attempt to harmonize the objectives and resources of the organizations with the changing environment. This study presents the deductive and nomative method for analyzing recurrent marketing problem and contains seven chapters. The marketing environment is the place the company must start in searching for oportunities and in monitoring threats. It consists of all the actors and forces that affect the company's ability to transact can be divided into two componets-The marketing environment comperies a microenvironment consists of the actors in the company's immediate environment that affect its ability to serve its customers, namely, the company, market channal firms, customers, competitors and publics, the macroenvironment consists of the larger societal forces that affect all the actors in the macroenvironment, nanly, the demographic, economic, natural, technological and cultural forces. Most marketing executives took the phyisical environment for granted. Few consistered it one of the most dynamic elements in the totoal environment of business. However, two development have brought the physical environment to the forefront of business decision. The first has been labeled the ecological crisis-the polution and deterioration of air, water and land, the second is the accelerated depletion of the earth's natural resources. Currently, most product are designed to obtain an optimum combination of customer acceptances and production and distribution efficiencies. If we look to the future, products increasingly will be planned to obtain an optimum combination of market acceptance increasingly, efficiency and environmental protection. The entire ecological cycle of product will have to be considered.

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Value Chain Analysis on Business Difficulties of Information Security Industry (가치사슬분석을 통한 지식정보보안산업의 애로사항 분석)

  • Jun, Hyo-Jung;Kim, Tae-Sung
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.229-245
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    • 2013
  • The information security industry market is sluggish despite high expectation for its growth, and thus policies are required to define the causes and to address these issues. The policy formulation requires various historical market and human resource data for analyzing the industry, which cannot be guaranteed secured. This study executed face-to-face in-depth interviews with the frontline businesses in order to gather live opinions and to analyze industry's value chain, problems, and difficulties with a view to defining policy tasks for the development of the industry. The findings of the study revealed the current technical level of the information security industry, the frontline difficulty, and industrial ecosystem status. Based on these findings, the industry revitalization policy was devised and proposed. Objectives of the policy included the fostering of capacity to conceptualize, plan, and design industrial strategies based on the analysis of the industry's value chain and ecosystem, the expansion of the industry's value-added through the enhanced securing and management of the Intellectual Property Rights (IPR), and the nurturing of the security Human Resources (HR) in line with the industrial demand.

An Analysis of Money Supply in Indonesia: Vector Autoregressive (VAR) Approach

  • YULIADI, Imamudin
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.7
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    • pp.241-249
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    • 2020
  • The role of money in the modern economy highly determines the intensity and the development of the macroeconomy. The money supply is assumed to be as much as money demand, which reflects the economic character of a country and indicates the growth and development of macroeconomy. In Indonesia, the money supply (M1) is related to the economic dynamics in either the monetary market or the goods market. This research aims at analyzing factors that influence the money supply and to what extent the economic factors affect the money supply in Indonesia. The analysis method used in this research was Vector Autoregressive (VAR) with some variables, such as money supply (M1), interest rate, and Gross Domestic Product (GDP) from the 1st quarter of 2001 until the 1st quarter of 2013. The data collection method was in the form of data compilation from credible sources, such as Bank of Indonesia (BI), Central Bureau of Statistics (CBS), and International Financial Statistics (IFS). To obtain adequate analysis results, several tests were taken, such as unit-root test, Granger causality test, and optimal lag. VAR analysis formulates the correlation among independent variables, so it also sees the study of impulse response and matrix decomposition.

미래 방송서비스의 수요예측 연구: i-TV를 중심으로

  • 유설희;박명철
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2001.11a
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    • pp.37-57
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    • 2001
  • Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

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Testing for the Statistical Interrelationship between the Real Estate and the Stock Markets (부동산시장과 주식시장의 통계적 연관성 검정)

  • Kim, Tae-Ho
    • The Korean Journal of Applied Statistics
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    • v.21 no.3
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    • pp.497-508
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    • 2008
  • As important markets have been closely connected in the opening and globalizing process, the instability in one market is increasingly possible to spread in other markets, which necessarily leads to careful investigations. In analyzing the short and the long run dynamics between the stock and the real estate markets, which are the two major investment options, this study conducts the statistical tests for the interrelationships between the two markets and the possibility of their substitution effect. In addition, the estimation results appear to be consistent with the simple causal relationship among the markets in the high interest rate period and the relatively complex relationship in the low interest rate period.

The Effects of Contestability of Control on Korean's Firm Performance

  • KIM, Hung Sik;CHO, Kyung-Shick
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.727-736
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    • 2020
  • The purpose of this paper is to examine the relationship power distribution among several blockholders (contestability) and firm performance. We use a sample of 646 firms listed in the security markets of Korea from 2005 to 2007. Using different measures of contestability, we verify advance research literature by examining that, when power dispersion among several blockholders (contestability) increases, firm performance is enhanced. The results show that, when the possibility of a controlling coalition being formed among several blocks increases, the corporate value decreases. We also find that this relationship is even more significant in KOSDAQ. However, the smaller the competition of voting rights among blockholders, the higher the corporate performance in KOSPI. The reason for this seems to be that the two markets are different in terms of ownership and governance. This suggests that the effects of contestability among blockholders on firm performance depend on the type of the stock market. The results of this study expand the existing governance literature by analyzing the relationship between contestability among blockholders and firm performance in emerging markets such as Korea. Our findings contribute to policymakers and investors who are interested in the relationship between contestability of control and firm performance in the Korea stock market.

A Study on an Automatical BKLS Measurement By Programming Technology

  • Shin, YeounOuk;Kim, KiBum
    • International journal of advanced smart convergence
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    • v.7 no.3
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    • pp.73-78
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    • 2018
  • This study focuses on presenting the IT program module provided by BKLS measure in order to solve the problem of capital cost due to information asymmetry of external investors and corporate executives. Barron at al(1998) set up a BKLS measure to guide the market by intermediate analysts. The BKLS measure was measured by using the changes in the analyst forecast dispersion and analyst mean forecast error squared. This study suggests a model of the algorithm that the BKLS measure can be provided to all investors immediately by IT program in order to deliver the meaningful value in the domestic capital market as measured. This is a method of generating and analyzing real-time or non-real-time prediction models by transferring the predicted estimates delivered to the Big Data Log Analysis System through the statistical DB to the statistical forecasting engine. Because BKLS measure is not carried out in a concrete method, it is practically very difficult to estimate the BKLS measure. It is expected that the BKLS measure of Barron at al(1998) introduced in this study and the model of IT module provided in real time will be the starting point for the follow-up study for the introduction and realization of IT technology in the future.

The Analysis of the Type and Characteristics of Playable Furniture for Preschool Children (미취학 아동의 놀이가구 유형 및 특성 분석)

  • Kim, Ja Kyung
    • Korean Institute of Interior Design Journal
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    • v.21 no.5
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    • pp.189-199
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    • 2012
  • The interest and expenditure for children is increasing than in the past because the number of nuclear family is growing, the children's space is configured independently in most homes from infancy, therefore, the market of children's furniture is expanding in spite of the reduction in the population of children. There are not many products considering age, gender, and play behavior in children's furniture market in Korea. The bed, desk, chair, and closet for children under 2 years hold a large majority of children's furniture, there are not a lot of preschool children's furniture for the children aged 4 to 7. As the children aged 4 to 7 experience physical, emotional, and cognitive growth at the same time, the space configuration and furniture choice for these children is educationally very important. Therefore, in this study, we present the importance and necessity of playable furniture to promote the physical, social, emotional, linguistic, and cognitive development of the children aged 4 to 7 among preschool children. We found the concept and basic condition of playable furniture to collect the base data for developing playable furniture and provided the basic data for the development of an ideal playable furniture by comparing and analyzing the cases of 157 items of 14 domestic playable furniture companies and 365 items of 30 overseas in aspect of play functions, forms, materials and colors.

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A Study of the Efficiency of Futures Research Institutes of China

  • WU, Guo-Hua;YAO, Tian-Yin;ZHANG, Bao-Ping
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.555-564
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    • 2020
  • The purpose of this study is to analyze the efficiency of research institutes of futures companies, and to promote the development of futures market and real economy. This study employs DEA-solver software to conduct super-efficiency data envelopment analysis (SE-DEA), and also selects 40 representative futures research institutes in China as decision-making units (DMUs). For data of input and output indicators, we collect from the China Futures Association, Futures Daily, Hexun.com and Webstock.com respectively, and the time duration is the 103 trading days between from October 2019 to February 2020. Then the indicator for the strategy accuracy rate is calculated separately by analyzing the strategies published by each DMUs in public media. In conclusions, most institutes have excessive investment in human resources, and also have insufficient strategy accuracy rate and insufficient published research reports. The findings of this study suggest that Chinese futures companies need to improve the efficiency of research institutes, and better meet the demand of the financial market. In fact, the analysis of the efficiency of the futures company research institute has not been found in the literature worldwide, Application of DEA model in efficiency analysis of securities and futures research institutions and establishment of indicators are the innovations of this paper.

Mixed Integer Linear Programming Model to Determine the Optimal Levels of Technical Attributes in QFD under Multi-Segment Market (다수의 마켓 세그먼트 하에서 품질기능전개 시(時) 기술특성들의 최적 값을 결정하기 위한 혼합정수계획모형)

  • Yang, Jae Young;Yoo, Jaewook
    • Korean Management Science Review
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    • v.33 no.2
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    • pp.75-87
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    • 2016
  • Quality function deployment (QFD) is a widely adopted customer-oriented product development methodology by analyzing customer requirements. It is a main activity in QFD planning process to determine the optimal values of the technical attributes (TAs) so as to achieve the customer requirements (CRs) from the House of Quality (HoQ). In most of the previous research, all the TAs in QFD are assumed to have either continuous or discrete values. In the real world applications, the continuous TAs and the discrete TAs are often mixed in QFD. In this paper, a mixed integer linear programming model is formulated to obtain the optimal values for the continuous TAs and the discrete TAs in QFD planning as well as Branch and Bound (B and B) algorithm is proposed as the solution approach. Finally, the proposed model and solution approach are illustrated with an office chair under multi-segment market, and the sensitivity analysis is performed to study how the proposed model and its solutions respond to the variation for the two elements which are budget and CRs' weights.