• Title/Summary/Keyword: Analyzing the market

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The Research on Strategy of Clothing Product for the Women of 20s in Peking of China

  • Gu, Ah-Rum;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.7 no.3
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    • pp.24-35
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    • 2003
  • This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands' clothing product entered China market, some of them reflected well Chinese women' inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.

The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market

  • Jeun, Young-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.5
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    • pp.105-110
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    • 2017
  • It is natural that the medical advertisement should be guaranteed as part of the basic commercial activities of medical institutions. However, the general public are non-specialist and they have less informed about medical care than medical specialists, and it is not easy to judge and select medical information. Also, if someone damaged by illegal medical advertising, it cannot be recovered to the original. In this regard, medical advertising has been legislated so that medical organizations can pre - screen the medical laws. However, In December 2015, after the Constitutional Court ruled unconstitutional preliminary censorship, it became virtually impossible to pre-screen. In recent years, illegal medical advertisement have been on the rise, and false and exaggerated medical advertising are increasing the damage to medical consumers. Therefore it is urgent to take countermeasures about this. Thus, this paper try to analyzes the characteristics of general commercial and other medical advertisements and looks for alternatives that can minimize the damage caused by illegal medical advertisements and institutional weaknesses by analyzing the regulatory trends in medical advertising.

Analyzing the Technical Efficiency of Korean System Integration Firms Using DEA and Malmquist Productivity Analysis (자료포괄분석과 생산성지수분석을 이용한 국내 SI기업의 효율성 분석)

  • Kim, Kon-Shik
    • Journal of Information Technology Services
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    • v.5 no.1
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    • pp.1-16
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    • 2006
  • This paper analyzes the technical efficiencies of 40 Korean system integration firms using data envelopment analysis (DEA) and Malmquist productivity indices. Technical efficiencies on average had been decreased over the five year period and the efficiency difference between best practice firms and catch-up firms had been increased during this period, meaning that the industry structure has become matured and the possibilities for catch-up firms to be efficient are not remained so much. The differences in efficiency by the differences in ownership structures are statistically significant. It implies that the efficiencies of group-affiliated firms have come from benefits such as the captive market umbrellas, not from their own management competencies. In addition, the technical efficiency is highly correlated with captive market sales, information productivity, sales per employees, rates of value added, returns on invested capital, and EBITDA.

Price and Preference of Fisheries Imports : Utilization of Armington Elasticity (아밍턴 탄성치를 활용한 수입 수산물의 가격과 선호도 분석)

  • Byeong-Ho Lim
    • Korea Trade Review
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    • v.46 no.4
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    • pp.219-234
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    • 2021
  • Armington elasticity has been a methodology for analyzing how much imports could increase in response to importing price cuts, assuming the possibility of incomplete substitution of domestic and imported products. This study calculates Armington elasticity values in Korean fisheries sector and presents an analysis method for classifying items based on price and preference differences. The model is modified reflecting the characteristics of the fisheries market along with the typical OLS, PAM, and ECM models. The result's implication is that products with a high import growth rate do not necessarily show a high Armington value, but it could be seen that price is not the only factor facilitating fisheries imports increase. Considering the items of which demand increases due to importing price cuts have an indiscriminate demand between domestic and imported products, the results could be interpreted that the Korean fisheries importing market has been easily affected by the changes in import prices. Fisheries grouping by price and preference demonstrates that explanatory variables other than price should be considered when estimating import demand.

A Study of the Construction Contracts and Delivery System for Nuclear Power Plant (원전건설 발주 및 계약체계에 대한 고찰)

  • Seo, Yong-Tok;Won, Seo-Kyung
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2012.11a
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    • pp.233-235
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    • 2012
  • Continually having growed up overseas construction market for new Nuclear Power Plant(NPP), the exports of Korean Reactor emerges as the key task of National Nuclear Business. The objective of this study is to strengthen the competitiveness of Korean Reactor through the improvement of Construction Project Contract & Delivery System for NPP. This study suggests the method for increasing Korean Reactor's competitiveness of exports by analyzing the business environment of foreign market and comparing Contract & Delivery System between domestic and foreign.

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Cost-Benefit based User Review Selection Method

  • Neung-Hoe Kim;Man-Soo Hwang
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.177-181
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    • 2023
  • User reviews posted in the application market show high relevance with the satisfaction of application users and its significance has been proven from numerous studies. User reviews are also crucial data as they are essential for improving applications after its release. However, as infinite amounts of user reviews are posted per day, application developers are unable to examine every user review and address them. Simply addressing the reviews in a chronological order will not be enough for an adequate user satisfaction given the limited resources of the developers. As such, the following research suggests a systematical method of analyzing user reviews with a cost-benefit analysis, in which the benefit of each user review is quantified based on the number of positive/negative words and the cost of each user review is quantified by using function point, a technique that measures software size.

A Collaborative Engineering Based System Supporting Product Development Process (협업공학 기반의 제품개발 지원 시스템)

  • Park H. S.;Choi H. W.;Lee G. B.
    • Korean Journal of Computational Design and Engineering
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    • v.9 no.4
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    • pp.387-396
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    • 2004
  • In order to keep and increase a competitive potential, industrial enterprises have to reduce their costs for product development as well as shorten lead time in product development processes. Moreover they have to respond to market factors and conditions such as increasing demands for functionality and individuality of products, short product life cycles, high pressure on prices and time to market. The improved functional requirement in connection with high time and cost pressure lead to high risk in product development. Technological fine improvements in connection with high time and cost pressure lead to high development risk. To cope with these challenges many enterprises have to collaborate globally. The collaborative engineering in product development is aimed to create distributed collaborative corporations and to facilitate the management of design conflicts. This paper provides a methodology for analyzing collaborative design process as well as the tools and the framework to support collaborative product development. The methodology can identify the interdependences among design tasks and teams. The tools and framework are implemented to facilitate the management of product development process.

Estimation of Liquidity Cost in Financial Markets

  • Lim, Jo-Han;Lee, Ki-Seop;Song, Hyun-Seok
    • Communications for Statistical Applications and Methods
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    • v.15 no.1
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    • pp.117-124
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    • 2008
  • The liquidity risk is defined as an additional risk in the market due to the timing and size of a trade. A recent work by Cetin et ai. (2003) proposes a rigorous mathematical model incorporating this liquidity risk into the arbitrage pricing theory. A practical problem arising in a real market application is an estimation problem of a liquidity cost. In this paper, we propose to estimate the liquidity cost function in the context of Cetin et al. (2003) using the constrained least square (LS) method, and illustrate it by analyzing the Kellogg company data.

Analysis on the Exchange Value of Traffic Rights between Korea and China Strategic Route: Focusing On Incheon International Airport (한중 전략노선 운수권 교환가치 분석: 인천국제공항을 중심으로)

  • Choi, Yu-Jin;Park, Jung-Hee
    • Korea Trade Review
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    • v.44 no.1
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    • pp.159-175
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    • 2019
  • In China, the government has aggressively led the construction and expansion of airports across China. Upon this opportunity, "Korea-China" network is expected to expand. Therefore this study tried to deduce implications for Incheon International Airport by expansion of "Korea-China" traffic rights. As a result of analyzing the exchange values of traffic rights on the "Incheon~Beijing/Chengdu" routes, it was found that there is a concern that Chinese airlines could make inroads into Korean airline's market. In both routes, Korean airline's market share and passenger demand increased while the sales decreased after expanding traffic rights. On the other hand, Chinese airlines showed an increase in sales and a larger passenger growth than Korean airlines. Therefore it is necessary for the government to expand the traffic rights through detailed route value analysis.

A STUDY ON THE RATE OF RETURN OF PRIVATE INFRASTRUSTURE INVESTMENT PROJECT

  • Young-Min Park;Soo-Yong Kim;Hyo-Soo Hwang
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.1244-1249
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    • 2005
  • Present PII(Private Infrastructure Investment) in Korea has increased up to 11% compared to the year 2003 and is expected to increase in the future. In spite of its rapid increase, we don't have any definite standard or system which distinctly presents the rate of return for domestic PII yet, and practical and scientific research is not sufficient compared to its necessity and importance. Hence, in this study we suggests methods to estimate the rate of return of PII to promote SOC PII to last successfully and present the proper level of rate of return of PII which is appropriate for domestic situations through diverse analysis. Therefore, to present reasonable rate of return, we have used 5 methods: previous research analysis, case study, financial index analysis, analysis of investor's rate of return, and analysis of rate of return in a real estate market. After comparing and analyzing these methods, at the end, we have presented the appropriate level of rate of return of PII, which can be applied in the domestic market.

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