• 유통과학연구
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• 제22권8호
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• pp.65-76
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• 2024

Purpose: The study aims to recognize the relationship between big data analytics capabilities, big data analytics process, and perceived business performance from supply chain management to total customer satisfaction. Research design, data and methodology: The study followed a quantitative approach with a descriptive design. The data was collected from leading e-commerce companies in India using a structured questionnaire, and the data was coded and decoded using MS Excel, SPSS, and R language. It was further tested using Cronbach's alpha, KMO, and Bartlett's test for reliability and internal consistency. Results: The results showed that the big data analytics process acts as a robust mediator between big data analytics capabilities and perceived business performance. The 'direct, indirect and total effect of the model' and 'PLS-SEM model' showed that the big data analytics process directly impacts business performance. Conclusions: A complete indirect relationship exists between big data analytics capabilities and perceived business performance through the big data analytics process. The research contributesto e-commerce companies' understanding of the importance of big data analytics capabilities and processes.

• 한국IT서비스학회지
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• 제17권2호
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• pp.207-218
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• 2018

Recently, it becomes a big trend in the banking industry to apply a big data analytics technique to extract essential knowledge from their customer database. Such a trend is based on the capability to analyze the big data with powerful analytics software and recognize the value of big data analysis results. However, there exits still a need for more systematic theory and mechanism about how to adopt a big data analytics approach in the banking industry. Especially, there is no study proposing a practical case study in which big data analytics is successfully accomplished from the marketing perspective. Therefore, this study aims to analyze a target marketing case in the banking industry from the view of big data analytics. Target database is a big data in which about 3.5 million customers and their transaction records have been stored for 3 years. Practical implications are derived from the marketing perspective. We address detailed processes and related field test results. It proved critical for the big data analysts to consider a sense of Veracity and Value, in addition to traditional Big Data's 3V (Volume, Velocity, and Variety), so that more significant business meanings may be extracted from the big data results.

• International Journal of Computer Science & Network Security
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• 제22권9호
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• pp.334-342
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• 2022

Nowadays, as we can notice on social media, most users choose to use more than one language in their online postings. Thus, social media analytics needs reviewing as code-switching analytics instead of traditional analytics. This paper aims to present evidence comparable to the accuracy of code-switching analytics techniques in analysing the mood state of social media users. We conducted a systematic literature review (SLR) to study the social media analytics that examined the effectiveness of code-switching analytics techniques. One primary question and three sub-questions have been raised for this purpose. The study investigates the computational models used to detect and measures emotional well-being. The study primarily focuses on online postings text, including the extended text analysis, analysing and predicting using past experiences, and classifying the mood upon analysis. We used thirty-two (32) papers for our evidence synthesis and identified four main task classifications that can be used potentially in code-switching analytics. The tasks include determining analytics algorithms, classification techniques, mood classes, and analytics flow. Results showed that CNN-BiLSTM was the machine learning algorithm that affected code-switching analytics accuracy the most with 83.21%. In addition, the analytics accuracy when using the code-mixing emotion corpus could enhance by about 20% compared to when performing with one language. Our meta-analyses showed that code-mixing emotion corpus was effective in improving the mood analytics accuracy level. This SLR result has pointed to two apparent gaps in the research field: i) lack of studies that focus on Malay-English code-mixing analytics and ii) lack of studies investigating various mood classes via the code-mixing approach.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.614-627
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• 2022

본 연구는 국내 HR Analytics 연구에서 활용한 데이터와 분석방법을 탐색하여 향후 연구를 위한 기초자료를 제공하고 HR Analytics 연구 현황을 밝히는 것을 목적으로 한다. 이를 위하여 체계적 문헌고찰 방법을 활용하여 국내 KCI 등재 학술지에 수록된 실증연구 논문 78편을 선정하였고 해당 논문을 근로자 생애주기에 따라 분류하여 검토하였다. 문헌고찰 결과 다음과 같은 결과를 얻을 수 있었다. 첫째, 근로자 생애주기에 따른 HR Analytics 연구 동향을 살펴본 결과, 선행연구에서는 구성원의 유지(retention)와 관련한 연구가 가장 많았고 성과 관리에 대한 연구가 그 뒤를 이었다. 둘째, HR Analytics 연구에서 사용한 데이터를 살펴본 결과 각 연구는 해당 연구문제에 따라 다양한 데이터(정형, 비정형)를 활용하고 있었으며 데이터 출처 또한 조직내부 시스템부터 국가 통계 DB까지 매우 다양한 것으로 확인하였다. 셋째, 문헌고찰 결과 국내 HR Analytics 연구는 기술적, 진단적 분석이 가장 많으며, 예측 및 처방과 관련한 연구는 미미한 수준임을 알 수 있었다.

• 유통과학연구
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• 제21권1호
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• pp.53-63
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• 2023

Purpose: Big Data analytics (BDA) has been recognized to improve firm performance because it can efficiently manage and process large-scale, wide variety, and complex data structures. This study examines the determinants of Big Data analytics adoption toward marketing and financial performance of global logistic companies in Thailand. The research framework is adopted from the technology-organization-environment (TOE) model, including technological factors (relative advantages), organizational factors (technological infrastructure and absorptive capability), environmental factors (industry competition and government support), Big Data analytics adoption, marketing performance, and financial performance. Research design, data, and methodology: A quantitative method is applied by distributing the survey to 450 employees at the manager's level and above. The sampling methods include judgmental, stratified random, and convenience sampling. The data were analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The results showed that all factors significantly influence Big Data analytics adoption, except technological infrastructure. In addition, Big Data analytics adoption significantly influences marketing and financial performance. Conversely, marketing performance has no significant influence on financial performance. Conclusions: The findings of this study can contribute to the strategic improvement of firm performance through Big Data analytics adoption in the logistics, distribution, and supply chain industries.

• 산경연구논집
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• 제13권11호
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• pp.1-10
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• 2022

Purpose: This study measures the influence of facilitating conditions on employees' attitudes towards the adoption of big data analytics by selected medical aid organizations in Durban. In the health care sector, there are various sources of big data such as patients' medical records, medical examination results, and pharmacy prescriptions. Several organizations take the benefits of big data to improve their performance and productivity. Research design, data, and methodology: A survey research strategy was conducted on some selected medical aid organizations. A non-probability sampling and the purposive sampling technique were adopted in this study. The collected data was analysed using version 23 of Statistical Package for Social Science (SPSS) Results: the results show that the "facilitating conditions" have a positive influence on employees' attitudes in the adoption of big data analytics Conclusions: The findings of this study provide empirical and scientific contributions of the facilitating conditions issues regarding employee attitudes toward big data analytics adoption. The findings of this study will add to the body of knowledge in this field and raise awareness, which will spur further research, particularly in developing countries.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2008년도 추계 공동 국제학술대회
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• pp.301-306
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• 2008

The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

• Educational Technology International
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• 제17권2호
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• pp.175-202
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• 2016

Most of the learning analytics research has investigated how quantitative data can affect learning. The information that is provided to learners has been determined by teachers and researchers based on reviews of the previous literature. However, there have been few studies on standard learning activities that are performed in e-learning environments independent of the teaching methods or on learning behavior data that are obtained through learning analytics. This study aims to explore the general learning activities and learning behaviors that can be used in the analysis of learning data. Learning activities and learning behavior are defined in conjunction with the concept of learning analytics to identify the differences between teachers' and learners' learning activities. Learning activities and learning behavior were verified by an expert panel review in an e-learning environment. The differences between instructors and learners in their usage were analyzed using a survey method. As results, 8 learning activities and 29 learning behaviors were validated. The Research has shown that instructors' degree of utilization is higher than that of the learners.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.15-27
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• 2023

The purpose of this research is to investigate the impact of Business Intelligence (BI) on the relation between Big Data Analytics (BDA) and Financial Performance (FP), at the beginning we reviewed the academic accounting and finance literature to develop the theoretical framework of business intelligence, big data and financial performance in terms of definition, motivations and theories, then we conduct an empirical analysis based on questionnaire-base survey data collected. The researchers identified the study population in the joint-stock companies listed on the Egyptian Stock Exchange and operating in the sectors and activities related to modern technologies in information systems, big data analytics, and business intelligence, in addition to the auditing offices that review the financial reports of these companies, and The sector closest to the research objective is the communications, media, and information technology sector, where the survey list was distributed among the sample companies with (15) lists for each company, and (15) lists for each audit office, so that the total sample becomes (120) individuals (with a response rate 83.3%), The results show, First, Big data analytics significantly affect organizations' financial performance, second, Business intelligence mediates (partial) the relationship between big data analytics and financial performance.

• ETRI Journal
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• 제44권1호
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• pp.135-146
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• 2022

The importance of big data analytics has become apparent with the increasing volume of data on the Internet. The amount of data will increase even more with the widespread use of Internet of Things (IoT). One of the most important application areas of the IoT is healthcare. This study introduces new real-time data analytics architecture for an IoT-based smart healthcare system, which consists of a wireless sensor network and a radio-frequency identification technology in a vertical domain. The proposed platform also includes high-performance data analytics tools, such as Kafka, Spark, MongoDB, and NodeJS, in a horizontal domain. To investigate the performance of the system developed, a diagnosis of Wolff-Parkinson-White syndrome by logistic regression is discussed. The results show that the proposed IoT data analytics system can successfully process health data in real-time with an accuracy rate of 95% and it can handle large volumes of data. The developed system also communicates with a riverbed modeler using Transmission Control Protocol (TCP) to model any IoT-enabling technology. Therefore, the proposed architecture can be used as a time-saving experimental environment for any IoT-based system.