• Journal of Korea Multimedia Society
• /
• v.16 no.11
• /
• pp.1315-1324
• /
• 2013

This paper mainly focuses on the system quality factors of a website targeted at shopping mall websites in China and Korea. We categorized six system quality factors and formulated hypotheses regarding how those six factors are different. We also conducted an empirical study to verify hypotheses. Statistical data for an empirical study targeted at undergraduate students in Korea and China, having filled in a questionnaire. Reliability of the collected data was measured, and a T-test of the established hypotheses was carried out. The following describes the results that were found. While the shopping mall websites of two countries showed a difference in terms of quick transition of the web pages or images, ease of use, reliability, and accessibility, they did not show the difference in term of accuracy and the short cut function. We analyzed the causes of the verified results and suggested a strategy to implement the effective shopping mall web sites.

• The Journal of the Korea Contents Association
• /
• v.8 no.8
• /
• pp.65-73
• /
• 2008

Web-based Promotion of companies have several advantages: They can publicize the brand image in various ways; they enable consumers to learn the information of products in the round with interests; they can stretch out their marketing targets to the whole world. In order to make an effective delivery of their information in such promotion websites, interaction with their consumers is an important factor, for which understanding Interactive Storytelling is essential. The purpose of this thesis is to study Interactive Storytelling which enables us to have effective interaction with consumers in making promotion websites of companies. For this, this thesis analyzes examples of Interact Storytelling focused on it have story promotion websites on the basis of the five steps for internet marketing promotions: attraction of visitors, attraction of interests and participations, acquisition of the information of customers, grasp of the needs of customers, and an offer of values classified by customers.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.12 no.5
• /
• pp.2194-2210
• /
• 2018

In the era of big data, consumers capture more and more economic surplus yet the seed of distrust also grows with the fast-spreading of social commerce, this paper began with the idea that product types may determine the degree of consumers' distrust even when identical discounts are offered for those products on Chinese social commerce websites. We also attempted to determine if distrust negatively affected consumers' purchase attitudes. 20 representative products that are commonly sold on social commerce websites in China were chosen to examine the relationships among product types, discount rates, distrust levels, and purchase attitudes. Inductive interview was used to collect the data as well as consumers' perceptions of the relationships. Data analysis results suggested that consumers like deep discounts, but their distrust levels increase along with the discount rates, however, the levels of increasing distrust vary according to product types. High, medium, and low discount rate categorizations were made and three propositions were suggested. This paper will contribute to the body of knowledge on online social commerce market and provide valuable implications for e-retailers and general consumers in online social commerce websites in China.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.11a
• /
• pp.453-466
• /
• 2006

The increasing popularity of the Internet has led to the emergence of online service delivered by websites. Given large investments in these websites, it is important to retain existing customers in online service contexts. In order to understand how website information and system attributes may influence perceived usefulness of using the websites, customer satisfaction, and ultimate continuous usage behaviors, we develop a model to integrate user satisfaction with technology acceptance. Furthermore, this integration is sharpened through the synthesis with research on continuous usage of online service based on customer satisfaction. We then test the model using a sample of 236 respondents who have used one of the most popular Internet blog and community service in South Korea within the last three months. The analysis results suggest that website information and system attributes play key roles in forming continuous intention of the service and perceived playfulness serves as an important moderator toward customer satisfaction. Our model is more likely to help link website design and invesment decisions to the strategy for retaining existing customers in the context of online service.

• Journal of Korean Library and Information Science Society
• /
• v.37 no.4
• /
• pp.463-482
• /
• 2006

In this study we analyzed contents in terms of contents, menu, and labeling system to support the functions of children's library websites as an access tool to its contents. As a result, the main menu structure consisted of 15 categories that are commonly provided by 31 existing children's websites. Second, first-level categories consisted of total 57 categories under 15 main menu categories. The results showed that the contents in children's website design should consider the goals and function of children's library. Also the study implied that the contents provided by the site should use consistent and standardized menu structure and labels.

• Journal of Information Management
• /
• v.38 no.4
• /
• pp.22-47
• /
• 2007

Most public libraries construct and operate their websites to provide the various user groups in local communities with internet access in Korea. But the representative public library's websites designed for children who are going to lead the next generation information based society, are unsatisfactory and don't reflect their approaches to information. The main factors of content and circumstance of usage are also extremely poor. Therefore, this research analyzed the construction of websites for children, their interface and design, search services, the contents of provincial representative public libraries amongst public libraries in korea and suggested improvement schemes.

• Journal of Digital Convergence
• /
• v.19 no.3
• /
• pp.177-185
• /
• 2021

This paper aimed to grasp what the percentage in the types of news stories on the online broadcast is, which was conducted by analyzing the news stories of 9 broadcasting websites on the Naver newsstand. For the analysis, a total of 270 days' samples were selected, including 30 days per broadcast on 9 broadcasting websites. For a method of analysis, One-way ANOVA was used to examine the difference among broadcasting websites. The analysis was made centering with priorities given to the type of news stories by the composition of language, the type of genre as a standard of stories, and so on. As a result of analysis, all the programs in the off-line broadcast have been produced and transmitted as a video-typed story, but a half of those in on-line broadcast have been made up of the stories composed of photo and text. The online newspaper has been producing a new type of news' story using video-typed story or computer graphic while the online broadcast has actively been utilizing stories composed of photos and text, which are types of newspaper's stories. From above-mentioned results, it can be understood that the boundary among media is getting more and more indistinct on the environment of online media, showing the phenomenon that the type of broadcast's stories is becoming old-fashioned.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.2
• /
• pp.221-240
• /
• 2014

This study aims to analyze contents of websites which provide health information service. The study reviewed 5 websites and selected 15 sample contents among them. Based on the case model that extracted the contents from the websites, this research analyzed the usefulness of the contents. As a result, the usefulness of all the contents are rated above the average. Among the contents, The active core contents include 'information for librarians', 'information bout cancer', 'health related database', and 'multi-lingual health information'.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.3
• /
• pp.83-90
• /
• 2020

Recently, a growing number of copyright infringement websites have illegally copied and posted works such as broadcasting, movies and music, and posted advertisements to make profits. The research is aimed at finding solutions by analyzing the current status of advertisements on copyright infringement websites. The results of this study are as follows. First of all, there are many advertisements harmful to teenagers, such as casinos, betting, games, adult products, and adult meeting, which is necessary to deal with. Secondly, there were many unethical advertisements on copyright infringement websites, but there were also many advertisements from famous companies. Advertisements from large companies and famous brands are also being executed continuously, which can create trust in illegal sites. Therefore, the government, advertisers, citizens, and academia should participate in a campaign to root out the use of illegal websites because it is impossible to eradicate them by crackdown alone. In this paper, we pointed out the practical problems of advertising execution, the main source of revenue for copyright infringement websites, and presented a comprehensive solution.

• Journal of Information Technology Services
• /
• v.20 no.3
• /
• pp.57-73
• /
• 2021

Recently, online job websites have been activated as unemployment problems have emerged as social problems and demand for job openings has increased. However, while the online job platform market is growing, users have difficulty choosing their jobs. When users apply for a job on online job websites, they check various information such as job contents and recruitment conditions to understand the details of the job. When users choose a job, they focus on various details related to the job rather than simply viewing and supporting the job title. However, existing online job websites usually recommend jobs using only quantitative preference information such as ratings. However, if recommendation services are provided using only quantitative information, the recommendation performance is constantly deteriorating. Therefore, job recommendation services should provide personalized services using various information about the job. This study proposes a recommended methodology that improves recommendation performance by elaborating on qualitative preference information, such as details about the job. To this end, this study performs a topic modeling analysis on the job content of the user profile. Also, we apply LDA techniques to explore topics from job content and extract qualitative preferences. Experiments show that the proposed recommendation methodology has better recommendation performance compared to the traditional recommendation methodology.