• Asia Marketing Journal
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• 제17권1호
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• pp.27-53
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• 2015

Learning organization has been an important issue in both management and marketing areas. Also learning capability is a key construct of innovation process in a firm. Especially, in marketing context, several researchers have studied market-based learning and its relation with performance. Previous studies have shown that market-based learning has a positive impact on overall firm performance. However, there has been inconsistency in the concept of market-based learning itself and its relationships with antecedents and consequences. Given this conflicting and inconsistent results of previous research, this study has two main objectives. First, this paper proposed a conceptual framework that marketbased learning has two types of processes and each types of market-based learning will generate different types of performance. Second, the mediating role of marketing capability in learning-performance link is proposed. The proposed conceptual framework shows that organizations which have marketbased learning for innovation management can enjoy ambidextrous firm performance on both side of effectiveness and efficiency via marketing capability. Moreover our research model proposes key drivers of market based organizational learning.

• Asia pacific journal of information systems
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• 제26권2호
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• pp.299-321
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• 2016

Previous studies on strategic alliance formation have largely overlooked the effects that organizations' routine development can have on the relationship between organizations' network position and their alliance ambidexterity strategy. This study extends ambidexterity research by adding internal and network perspectives and examining their cumulative effects on alliance ambidexterity. We first acknowledge the interplay between organizations' internal knowledge exploration/exploitation strategies and organizations' alliance ambidexterity and determine that organizations with a high level of internal knowledge breadth are more likely to make focused alliance decisions. Second, our analysis of 145 US-based information technology organizations with an active alliance behavior reveals that having well-formed routines as a result of previous collaborations strengthens the tendency of brokerage organizations to follow alliances that focus on either exploration or exploitation. Although most alliance studies have commonly argued in favor of an ambidextrous approach, this study provides critical evidence that both internal knowledge exploration/exploitation strategies and development of routines constrain organizations' alliance formation decisions, guiding them towards a more focused approach.

• 경영정보학연구
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• 제22권1호
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• pp.167-182
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• 2020

조직의 양면성은 일반적으로 경쟁적 시장에서 생존하기 위해 중요한 조직적 혁신을 가능하게 하는 유연성으로 해석된다. 정보시스템 사용자의 탐색적 혹은 활용적 사용의 양면성이 역동적 혹은 운영적 작업 간에 유연한 전환을 가능하게 하여 결과적으로 작업성과를 높이는 데 기여하게 된다. 본 연구는 개인 수준에서의 정보시스템 사용 양면성의 보완적 적합성이 업무 성과를 향상시키는지 검증하고자 하였다. 나아가 이 둘이 양면적 사용에서 차지하는 비중에 따라 업무의 유형에 따른 성과에 기여하는지도 알아보았다. 다항적 회귀분석과 표면분석을 통해 정보시스템 사용 패턴의 부조화적 적합성의 효과를 확인하였다. 이를 확산적 양면성과 수렴적 양면성으로 분류하고 각 패턴의 효과는 작업의 역동적 혹은 운영적 유형에 따라 다르게 나타남을 확인하였다.