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A Study on Customer Loyalty and Word-of-Mouth Effect according to Character Trait of Patient in Dental Clinics (치과내원환자의 성격특성에 따른 고객충성도 및 구전효과 연구)

  • Yang, Hae-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.12
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    • pp.5819-5826
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    • 2011
  • Recently in the dental world, competition in the medical industry has been intensified due to the prolonged economic stagnation, the quantitative expansion of medical institutions, the enhancement of medical consumers'awareness of rights, and the diversity of medical consumer needs. Dental institution management of the difficulties is the requirement for dental institution to ensure competitiveness. So Word-of-Mouth marketing, which creates high marketing effectiveness with low cost, needs to be actively utilized as a new alternative to mass communication marketing. This research is to accurately grasp the target group of dental medical marketing activities through research on the degree of customer loyalty and Word-of-Mouth effects according to character trait of the patients visiting dental clinics, and to present the basic data for Word-of-Mouth marketing strategies from a viewpoint of practical business through presenting Word-of-Mouth promotion factors. To achieve this, questionnaire survey was conducted on 10 dental clinics located in Daegu for 4 weeks from April 11, 2011 to May 6, 2011 and 612 copies of responses to the questionnaires for final data for analysis were obtained. The results of the analysis are as follows. There were no significant differences in the degree of customer loyalty according to character trait of the subjects between the introverts and the extroverts, and the subjects with high market mavens propensity were found to show high degree of customer loyalty (F=5.243, p=.006). In the differences in Word-of-Mouth effectiveness according to character trait, there were greater differences in Word-of-Mouth experiences in the extrovert subjects ($x^2$=6.738, p=.006) and the subjects with high market mavens propensity ($x^2$=17.251, p=.000). The results of this research clarifies the degree of customer loyalty according to character trait of the patients visiting dental clinics and the differentiated influences of Word-of-Mouth effectiveness, and through this, they will become basic data for presenting ways to establish strategies from the viewpoint of practical business that should be considered in establishing dental medical marketing strategies.

Are Filipino Women in Korea Qualified English Teachers?

  • Yi, Dokyong
    • English Language & Literature Teaching
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    • v.17 no.3
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    • pp.255-272
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    • 2011
  • As the demand of English education is increasing, the demand for Native English speaking teachers (NEST) is rising, especially in Asian countries. However, due to the low number of NEST, the Korean government is suggesting that Filipino Women be used as English teachers as an alternative. This study aims to answer three questions: (1) are Filipino women in Korea qualified to teach English based on the error analysis of their written essays? (2) what are the linguistic features found in their diagnostic essays? and (3) is their written English better than Korean college students' written English based on the comparison of the two groups? The findings from the Filipino participants show the most frequently occurring errors are related to punctuation usage (commas and hyphens), vocabulary (word choice), verb usage, redundancy, and even as basic as capitalization usage. The results from the comparison of the two groups show that the percentage of the Filipino participants' written error was 14% while the percentage of the Korean participants was 17%. The findings would give us some ideas on the qualification of Filipino women in Korea as English teachers.

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open-japanese-mesh: assigning MeSH UIDs to Japanese medical terms via open Japanese-English glossaries

  • Yamada, Ryota;Tatieisi, Yuka
    • Genomics & Informatics
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    • v.18 no.2
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    • pp.22.1-22.3
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    • 2020
  • The Medical Subject Headings (MeSH) thesaurus is a controlled vocabulary for indexing biomedical documents that is used for document retrieval and other natural language processing purposes. However, although the oariginal English MeSH is freely available, its Japanese translation has a restricted license. We attempted to create an open alternative, and for this purpose we made a script for assigning MeSH UIDs to Japanese medical terms using Japanese-English glossaries. From the MeSpEn glossary and MEDUTX dictionary, we generated a 12,457-word Japanese-MeSH dictionary.

An Analysis of the Intellectual Structure of Venture-Creation Studies to build an Entrepreneurship Ontology (창업 온톨로지 구축을 위한 벤처창업 연구의 지식구조 분석)

  • Sim, Jae-Hu;Choi, Myeonggil
    • Knowledge Management Research
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    • v.14 no.4
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    • pp.75-86
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    • 2013
  • The deeping interests and research toward Entrepreneurship, which is considered as an potential alternative for solving the continuing economic recession in the $21^{st}$ century, have grown. The process and methodology of the research could not be systematically arranged and the results of the research lack in efforts on the application of increasing suceess ratio in starting new business. This study adopted corpus methodology, through which we try to analyzes the knowledge structure in entrepreneurship research, derive essential concepts and the consisting domains in venture research. Based on the results of analysis, this study constructs the knowledge structure of venture research in a form of knowledge ontology. The results of the study could be a ground for entrepreneurship research and utilized as implication for a creation of construction for the entrepreneurship knowledge ontology.

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A Study on Korean Allophone Recognition Using Hierarchical Time-Delay Neural Network (계층구조 시간지연 신경망을 이용한 한국어 변이음 인식에 관한 연구)

  • 김수일;임해창
    • Journal of the Korean Institute of Telematics and Electronics B
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    • v.32B no.1
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    • pp.171-179
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    • 1995
  • In many continuous speech recognition systems, phoneme is used as a basic recognition unit However, the coarticulation generated among neighboring phonemes makes difficult to recognize phonemes consistently. This paper proposes allophone as an alternative recognition unit. We have classified each phoneme into three different allophone groups by the location of phoneme within a syllable. For a recognition algorithm, time-delay neural network(TDNN) has been designed. To recognize all Korean allophones, TDNNs are constructed in modular fashion according to acoustic-phonetic features (e.g. voiced/unvoiced, the location of phoneme within a word). Each TDNN is trained independently, and then they are integrated hierarchically into a whole speech recognition system. In this study, we have experimented Korean plosives with phoneme-based recognition system and allophone-based recognition system. Experimental results show that allophone-based recognition is much less affected by the coarticulation.

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Fast Speaker Adaptation and Environment Compensation Based on Eigenspace-based MLLR (Eigenspace-based MLLR에 기반한 고속 화자적응 및 환경보상)

  • Song Hwa-Jeon;Kim Hyung-Soon
    • MALSORI
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    • no.58
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    • pp.35-44
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    • 2006
  • Maximum likelihood linear regression (MLLR) adaptation experiences severe performance degradation with very tiny amount of adaptation data. Eigenspace- based MLLR, as an alternative to MLLR for fast speaker adaptation, also has a weak point that it cannot deal with the mismatch between training and testing environments. In this paper, we propose a simultaneous fast speaker and environment adaptation based on eigenspace-based MLLR. We also extend the sub-stream based eigenspace-based MLLR to generalize the eigenspace-based MLLR with bias compensation. A vocabulary-independent word recognition experiment shows the proposed algorithm is superior to eigenspace-based MLLR regardless of the amount of adaptation data in diverse noisy environments. Especially, proposed sub-stream eigenspace-based MLLR with bias compensation yields 67% relative improvement with 10 adaptation words in 10 dB SNR environment, in comparison with the conventional eigenspace-based MLLR.

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Anti-Melanogenic Effect from Submerged Mycelial Cultures of Ganoderma weberianum

  • Lai, Ying-Jang;Hsu, Kai-Di;Huang, Tzu-Jung;Hsieh, Chang-Wei;Chan, Yu-Hin;Cheng, Kuan-Chen
    • Mycobiology
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    • v.47 no.1
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    • pp.112-119
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    • 2019
  • Compounds from Lingzhi has been demonstrated the ability for inhibiting tyrosinase (a key enzyme in melanogenesis) activity. In this study, we investigated the anti-melanogenic activity from the submerged mycelial culture of Ganoderma weberianum and elucidated the skin lightening mechanism by B16-F10 murine melanoma cells. From the cellular context, several fractionated mycelium samples exhibited anti-melanogenic activity by reducing more than 40% extracellular melanin content of B16-F10 melanoma cells. In particular, the fractionated chloroform extract (CF-F3) inhibited both secreted and intracellular melanin with the lowest dosage (25 ppm). Further analysis demonstrated that CF-F3 inhibited cellular tyrosinase activity without altering its protein expression. Taken together, our study has demonstrated that the chemical extracts from submerged mycelial culture of G. weberianum have the potential to serve as an alternative anti-melanogenic agent.

Education Situation of Yangsaeng-Gigong Related Subjects in Colleges of Oriental Medicine (전국 한의과대학의 양생기공 관련 교과목 교육현황)

  • Lee, Sang-Nam;Kwon, Young-Kyu
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.23 no.2
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    • pp.294-300
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    • 2009
  • Nowadays, as the era of aging is developing remarkably fast, conventional disease treatments such as surgery or emergency therapy are now being substituted to 'health promotion' and 'health prevention through whole-life management. Recently, many oriental medicine colleges are teaching subjects related to Yangsaeng and Gigong. However, detail investigation about the exact education situation and correlation between among subjects has not been performed yet. Thus, in this research, I collected data about each oriental medicine college's Yangsaeng/Gigong-related subjects' prevalence and management situation through the analysis of 'National Education Report about Korea's Oriental Medicine Colleges' and direct investigation, First, I analyzed oriental medicine colleges' education object. Among 11 basic medicine subjects, there were 2 subjects related to Yangsaeng and Gigong. And among 13 clinical medicine subjects, there were 7 subjects related to Yangsaeng and Gigong. In these subjects, the word 'Yangsaeng' was used for 14 times. The word 'Gigong' was used for 5 times and the words 'natural medicine' and 'alternative medicine' were used for 4 times. Total class hours related to Yangsaeng and Gigong were 19.6 hours (practice classes were 4.6 hours). Each class of subjects had 'study objects'. Study objects were categorized into A (Essential) and B (Recommendation) Items. There were44 A items and 23 B items. Among 11 oriental medicine colleges all over Korea, 10 classes related to Yangsaeng and Gigong existed in 9colleges. 7 classes were included in pre-OM course and 3 classes were included in major-OM course. 6 classes were taught only for one semester and 4 classes were taught for 2 semesters. 6 classes were single unit and 4 classes were 2-units sunjects. 3 classes were held 3 hours a week. 6 classes were held 2 hours a week and one class was held an hour per week. In conclusion, each oriental medicine college should focus on the education and research about Yangsaeng and Gigong. To achieve this object, systemic regulation and specialized human resources should also be made.

A Study on the Theory of Chimibyeong(治未病) (치미병(治未病) 사상 연구)

  • Min, Jin-Ha;Baik, You-Sang;Jang, Woo-Chang;Jeong, Chang-Hyun
    • Journal of Korean Medical classics
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    • v.23 no.1
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    • pp.257-277
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    • 2010
  • The purpose of this article is to oversee the theory of Chimibyeong(治未病). The aim of Chimibyeong theory is to prevent disease from occuring, worsening, being delivered and so on. In many books, the word Chimibyeong was used as an alternative name for Yangsaeng(養生) or used as a term of preventing a disease or used as a word meaning treating disease in the early stage. But after the period of "Nangyeong(難經)", people extend the meaning of Chimibyeong to all stages of a disease covering the healthy stage, the early stage, the progressive, and the recovery stage of a disease. Especially in urgent cases when pathogenic factor[邪氣] attacks patient to critical situations, it is also regarded as one way of Chimibyeong to repel pathogenic factor out as soon as possible with proper medicines. These days people suffer from increasing mental stress, lack of rest and human relationships, environmental pollution and chronic diseases and so on, and the situation will grow worse. Many governments employ the health policy where preventing disease takes the highest priority because by doing that they can save a huge budget and minimize the economic and social disorder. In this circumstances the idea of pursuing prevention in the theory of Chimibyeong will help people to maintain healthy conditions.

Key Word Network Analysis to Identify the Trends of Research in Social Welfare for Disabled People (장애인복지연구의 동향에 관한 주제어 연결망 분석)

  • Kam, Jeong Ki;Oh, Bong Hee
    • 재활복지
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    • v.21 no.1
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    • pp.1-26
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    • 2017
  • The main purpose of this paper is identifying the trends of researches in the realm of social welfare for disabled people. It tries to introduce an alternative analytic approach - key word network analysis - that might surpass the shortage of analysis methods of existing studies which have mainly relied on descriptive analysis. For this purpose the authors constructed a database composed of key words and informations about research methods of the data sources of this study. The sources are such researches as doctoral theses and the papers of Korean Journal of Social Welfare and Journal of Rehabilitation Research which were published during the 20 years from 1996 to 2015. Total numbers of the thesis or papers analysed at this study are 1,034. The results are shown in three ways as follows: First, the method trends of selected researches. Second the lists of interested types and population groups of the disabled persons and interested issues. Third, the intellectual structure of the research. Based on the findings of this study, some suggestions are given considering desirable directions of future researches in relation to perspectives, methods, targets and subjects of them.