• 품질경영학회지
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• 제45권3호
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• pp.483-501
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• 2017

Purpose: Recognizing the limitations of the previous researches that measured the quality of airline service quality only with partial evaluation items of cabin service quality. the purpose of this study is to standardize and develop assessment of the airline cabin service quality with considering the characteristics of cabin service and customer needs. Methods: The proposed method of this paper was the empirical items of airline cabin service quality was derived through reviewing and comparing the previous researches, industrial indicators like Skytrax and KS-SQI and NCS. Results: The result of this research proposed CSQ (Cabin SERVQUAL) which could consist of seven dimensions, separated by five direct customer satisfaction factors and two indirect factors required for providing customer service. Conclusion: The developed CSQ can be used for airline service quality measurement which will achieve establishing a strategy to improve customer satisfaction and satisfaction of Airline's employee.

• 유통과학연구
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• 제13권9호
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• pp.19-27
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• 2015

Purpose - In a global economy, marketers are required to understand service quality from an international consumer viewpoint. Despite the increased need for cross-cultural research, few studies have developed service quality research international in scope. The present research aims to shed light on variations in airline service quality among international consumers. Research design, data, and methodology - Conducting crosscultural research, this study compares airline service quality variations, investigating an international consumer group and a Korean consumer group. T-test and factor analyses are applied to examine mean scores and factor structure of the airline service dimensions. Results - The results indicate there are significant differences in mean comparisons between the groups. The international consumers indicate significantly higher service perception scores than the Koreans. Further, we find that the factor structure of airline service quality diverges between the groups. The international group considers airline service quality in four dimensions, while Koreans consider it in two. Conclusions - The study sheds new light on international service variations and suggests that the field of airline service quality may differ by nations and/or cultures.

• 품질경영학회지
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• 제48권2호
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• pp.329-344
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• 2020

Purpose: The purpose of this study is to measure the Airline Educational Service Quality and to find ways to improve the priority factors that need improvement. Methods: The 267 collected data from the survey of K-airline calculate the Potential Customer Service Improvement Index based on the Kano Model, Timko Customer Satisfaction Index and conduct Focus Group Interview. Results: The satisfaction of Airline Educational Service Quality can be improved if instructor operations are intensively managed considering field experience and contents that can be applied in the field. Conclusion: This study would provide useful information about Airline Educational Service Quality and can be applied to map out strategies to improve the satisfaction of the Airline Educational Service.

• 한국항공운항학회지
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• 제24권2호
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• pp.47-58
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• 2016

The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

• 품질경영학회지
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• 제40권3호
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• pp.406-414
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• 2012

Purpose: In this study, we developed a service quality audit system through analyzing service processes of airlines' cabin service. Methods: Applying the qualitative approach to service processes analysis; 'service blueprint' methodology was developed, providing airlines a blueprint for cabin service and applying the quantitative service quality audit approach called 'walk-through audit', an audit methodology tailored to airline cabin service called PCPA (Passenger Cabin Patrol Audit) was developed. Results: This study tried to apply both the qualitative and the quantitative methodologies to develop service quality audit checklist and tried to develop details to systemize them into a new methodology. Conclusion: This study will be helpful for Airline services improvement by providing 'service quality audit model', so as to find out the problems and share those with the stakeholders.

• 한국콘텐츠학회논문지
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• 제7권9호
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• pp.194-203
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• 2007

본 연구는 항공기를 이용한 승객들이 지각하는 항공사 서비스 품질이 항공사 이미지 형성에 어떠한 영향을 주고 궁극적으로 승객의 향후 행동의도에 미치는 영향이 무엇인지를 알아보는데 목적이 있다. 이를 위하여 대한항공, 아시아나 항공, 외국 항공사를 이용한 경험이 있는 한국 국제선 승객으로부터 수집한 데이터를 개발된 구조방정식 모형에 적용하여 분석하였다. 분석 결과 기내서비스와 고객 및 운항관련 서비스가 항공사 이미지 형성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 항공사 이미지는 한국 국제선 승객의 향후 행동의도에 직접적인 영향을 미치는 것으로 분석되었다.

• 한국컴퓨터정보학회논문지
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• 제21권3호
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• pp.113-121
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• 2016

In this study, the basic concept of service profit chain was introduced based on the existing studies related to service quality of airline ground crew to find out how are customer satisfaction influenced by factors related to employees who provide service quality to the customers, such as internal service quality and job satisfaction. The data of this study was collected by questionnaire and based on airline ground crews and Gimpo international airport users. A total of 190 of airline ground crew and 273 of passengers validity sample was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of the analyses, it was found that the models was appropriate in proving the hypotheses on interrelationships among internal service quality, job satisfaction and customer satisfaction. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for airline industry marketers.

• 품질경영학회지
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• 제50권3호
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• pp.545-570
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• 2022

Purpose: The purpose of this study was to explore dimensions to improve airline non-face-to-face(untact) service quality and identify shadow work dimensions in the digital environment among them. Methods: This study conducted mixed method. First of all, For finding out the dimensions of airline untact service quality, in-depth interviews were conducted from passengers. The collected data through the survey were analyzed using improved importance-performance analysis(IPA). Second, An online survey was conducted to quantitatively analyze user perception about airline untact service quality, and the importance performance of service quality at each dimension was identified through the revised IPA method. Results: The results of this study are as follows; Through in-depth interviews, 11 dimensions found out and 32 measurement items were developed. and then, through the revised IPA analysis, passengers were highly satisfied with "Cleanliness of in-flight service" and "Reliability of self check-in". Also, We found 3 shadow work dimensions such as "Ease of use of self check-in", "Usefulness of self check-in", and "Responsiveness of self check-in". Conclusion: Airline service providers have to keep high-satisfaction services and urgently improve less satisfied services. In particular, the dimensions related to shadow work have to be improved.

• 한국산업정보학회논문지
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• 제19권4호
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• pp.73-85
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• 2014

고객들이 지각하는 서비스 품질은 항공사에 대한 신뢰 및 이미지, 만족에도 긍정적 영향관계를 형성한다. 인적서비스와 비인적서비스의 제공은 소비자들의 항공사에 대한 전반적인 인상 및 긍정적 혹은 부정적 느낌을 형성하는 영향요소이며, 고객의 행동 의지까지 연결될 수 있다. 본 연구에서는 서비스 접점 품질에 대한 변수들을 인적서비스접점과 비인적서비스접점으로 구분하고 항공사 이미지와 지각된 가치, 애호도에 어떠한 영향을 미치는 지를 살펴보고자 한다. 연구결과 인적서비스 접점 품질은 항공사 이미지에 긍정적인 영향을 미치는 것으로 나타났으며 지각된 가치에는 부정적인 영향을 미치는 것으로 나타났다. 비인적서비스 접점 품질은 항공사 이미지에 긍정적인 영향을 미치며 지각된 가치에는 부정적인 영향을 미치는 것으로 나타났다. 또한 인적서비스 접점 품질은 고객 애호도에 유의한 영향을 미치지 않는 것으로 나타났으나, 비인적서비스 접점 품질은 고객 애호도에 유의한 영향을 미치는 것으로 나타났다. 항공사 이미지는 지각된 가치에 유의한 영향을 미치지 않는 것으로 나타났지만 고객 애호도에는 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 지각된 가치는 고객 애호도에 유의한 영향을 미치지 않는 것으로 나타났다.

• 한국항공운항학회지
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• 제28권1호
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• pp.14-21
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• 2020

Here I investigate what effects Operational Control Center(OCC)'s service quality may have on airline staff's job engagement. My analysis reveals that airline OCC's service quality has a meaningful effect on airline staff's service satisfaction, and that service satisfaction mediates a meaningful effect on staff's job engagement. It was suggested that improving OCC's service quality leads to higher staff's job engagement. Accordingly, I suggest methods of improving OCC's service quality. I find that the importance of contributing factors on OCC's service quality are as follows, in order of most to least important: professionalism, assurance, empathy, reliability, organizational culture, and responsiveness. The results of this study are relevant not only for airlines but also for government agencies such as the National Emergency Management Agency, the Korea Forest Service, the National Police Agency and the Korea Coast Guard that operate aircraft and must ensure aviation safety.