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The Effects of Online Service Quality on Consumer Satisfaction and Loyalty Intention -About Booking and Issuing Air Tickets on Website- (온라인 서비스 품질이 고객만족 및 충성의도에 미치는 영향 -항공권 예약.발권 웹사이트를 중심으로-)

  • Park, Jong-Gee;Ko, Do-Eun;Lee, Seung-Chang
    • Journal of Distribution Research
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    • v.15 no.3
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    • pp.71-110
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    • 2010
  • 1. Introduction Today Internet is recognized as an important way for the transaction of products and services. According to the data surveyed by the National Statistical Office, the on-line transaction in 2007 for a year, 15.7656 trillion, shows a 17.1%(2.3060 trillion won) increase over last year, of these, the amount of B2C has been increased 12.0%(10.2258 trillion won). Like this, because the entry barrier of on-line market of Korea is low, many retailers could easily enter into the market. So the bigger its scale is, but on the other hand, the tougher its competition is. Particularly due to the Internet and innovation of IT, the existing market has been changed into the perfect competitive market(Srinivasan, Rolph & Kishore, 2002). In the early years of on-line business, they think that the main reason for success is a moderate price, they are awakened to its importance of on-line service quality with tough competition. If it's not sure whether customers can be provided with what they want, they can use the Web sites, perhaps they can trust their products that had been already bought or not, they have a doubt its viability(Parasuraman, Zeithaml & Malhotra, 2005). Customers can directly reserve and issue their air tickets irrespective of place and time at the Web sites of travel agencies or airlines, but its empirical studies about these Web sites for reserving and issuing air tickets are insufficient. Therefore this study goes on for following specific objects. First object is to measure service quality and service recovery of Web sites for reserving and issuing air tickets. Second is to look into whether above on-line service quality and on-line service recovery have an impact on overall service quality. Third is to seek for the relation with overall service quality and customer satisfaction, then this customer satisfaction and loyalty intention. 2. Theoretical Background 2.1 On-line Service Quality Barnes & Vidgen(2000; 2001a; 2001b; 2002) had invented the tool to measure Web sites' quality four times(called WebQual). The WebQual 1.0, Step one invented a measuring item for information quality based on QFD, and this had been verified by students of UK business school. The Web Qual 2.0, Step two invented for interaction quality, and had been judged by customers of on-line bookshop. The WebQual 3.0, Step three invented by consolidating the WebQual 1.0 for information quality and the WebQual2.0 for interactionquality. It includes 3-quality-dimension, information quality, interaction quality, site design, and had been assessed and confirmed by auction sites(e-bay, Amazon, QXL). Furtheron, through the former empirical studies, the authors changed sites quality into usability by judging that usability is a concept how customers interact with or perceive Web sites and It is used widely for accessing Web sites. By this process, WebQual 4.0 was invented, and is consist of 3-quality-dimension; information quality, interaction quality, usability, 22 items. However, because WebQual 4.0 is focusing on technical part, it's usable at the Website's design part, on the other hand, it's not usable at the Web site's pleasant experience part. Parasuraman, Zeithaml & Malhorta(2002; 2005) had invented the measure for measuring on-line service quality in 2002 and 2005. The study in 2002 divided on-line service quality into 5 dimensions. But these were not well-organized, so there needed to be studied again totally. So Parasuraman, Zeithaml & Malhorta(2005) re-worked out the study about on-line service quality measure base on 2002's study and invented E-S-QUAL. After they invented preliminary measure for on-line service quality, they made up a question for customers who had purchased at amazon.com and walmart.com and reassessed this measure. And they perfected an invention of E-S-QUAL consists of 4 dimensions, 22 items of efficiency, system availability, fulfillment, privacy. Efficiency measures assess to sites and usability and others, system availability measures accurate technical function of sites and others, fulfillment measures promptness of delivering products and sufficient goods and others and privacy measures the degree of protection of data about their customers and so on. 2.2 Service Recovery Service industries tend to minimize the losses by coping with service failure promptly. This responses of service providers to service failure mean service recovery(Kelly & Davis, 1994). Bitner(1990) went on his study from customers' view about service providers' behavior for customers to recognize their satisfaction/dissatisfaction at service point. According to them, to manage service failure successfully, exact recognition of service problem, an apology, sufficient description about service failure and some tangible compensation are important. Parasuraman, Zeithaml & Malhorta(2005) approached the service recovery from how to measure, rather than how to manage, and moved to on-line market not to off-line, then invented E-RecS-QUAL which is a measuring tool about on-line service recovery. 2.3 Customer Satisfaction The definition of customer satisfaction can be divided into two points of view. First, they approached customer satisfaction from outcome of comsumer. Howard & Sheth(1969) defined satisfaction as 'a cognitive condition feeling being rewarded properly or improperly for their sacrifice.' and Westbrook & Reilly(1983) also defined customer satisfaction/dissatisfaction as 'a psychological reaction to the behavior pattern of shopping and purchasing, the display condition of retail store, outcome of purchased goods and service as well as whole market.' Second, they approached customer satisfaction from process. Engel & Blackwell(1982) defined satisfaction as 'an assessment of a consistency in chosen alternative proposal and their belief they had with them.' Tse & Wilton(1988) defined customer satisfaction as 'a customers' reaction to discordance between advance expectation and ex post facto outcome.' That is, this point of view that customer satisfaction is process is the important factor that comparing and assessing process what they expect and outcome of consumer. Unlike outcome-oriented approach, process-oriented approach has many advantages. As process-oriented approach deals with customers' whole expenditure experience, it checks up main process by measuring one by one each factor which is essential role at each step. And this approach enables us to check perceptual/psychological process formed customer satisfaction. Because of these advantages, now many studies are adopting this process-oriented approach(Yi, 1995). 2.4 Loyalty Intention Loyalty has been studied by dividing into behavioral approaches, attitudinal approaches and complex approaches(Dekimpe et al., 1997). In the early years of study, they defined loyalty focusing on behavioral concept, behavioral approaches regard customer loyalty as "a tendency to purchase periodically within a certain period of time at specific retail store." But the loyalty of behavioral approaches focuses on only outcome of customer behavior, so there are someone to point the limits that customers' decision-making situation or process were neglected(Enis & Paul, 1970; Raj, 1982; Lee, 2002). So the attitudinal approaches were suggested. The attitudinal approaches consider loyalty contains all the cognitive, emotional, voluntary factors(Oliver, 1997), define the customer loyalty as "friendly behaviors for specific retail stores." However these attitudinal approaches can explain that how the customer loyalty form and change, but cannot say positively whether it is moved to real purchasing in the future or not. This is a kind of shortcoming(Oh, 1995). 3. Research Design 3.1 Research Model Based on the objects of this study, the research model derived is

    . 3.2 Hypotheses 3.2.1 The Hypothesis of On-line Service Quality and Overall Service Quality The relation between on-line service quality and overall service quality I-1. Efficiency of on-line service quality may have a significant effect on overall service quality. I-2. System availability of on-line service quality may have a significant effect on overall service quality. I-3. Fulfillment of on-line service quality may have a significant effect on overall service quality. I-4. Privacy of on-line service quality may have a significant effect on overall service quality. 3.2.2 The Hypothesis of On-line Service Recovery and Overall Service Quality The relation between on-line service recovery and overall service quality II-1. Responsiveness of on-line service recovery may have a significant effect on overall service quality. II-2. Compensation of on-line service recovery may have a significant effect on overall service quality. II-3. Contact of on-line service recovery may have a significant effect on overall service quality. 3.2.3 The Hypothesis of Overall Service Quality and Customer Satisfaction The relation between overall service quality and customer satisfaction III-1. Overall service quality may have a significant effect on customer satisfaction. 3.2.4 The Hypothesis of Customer Satisfaction and Loyalty Intention The relation between customer satisfaction and loyalty intention IV-1. Customer satisfaction may have a significant effect on loyalty intention. 3.2.5 The Hypothesis of a Mediation Variable Wolfinbarger & Gilly(2003) and Parasuraman, Zeithaml & Malhotra(2005) had made clear that each dimension of service quality has a significant effect on overall service quality. Add to this, the authors analyzed empirically that each dimension of on-line service quality has a positive effect on customer satisfaction. With that viewpoint, this study would examine if overall service quality mediates between on-line service quality and each dimension of customer satisfaction, keeping on looking into the relation between on-line service quality and overall service quality, overall service quality and customer satisfaction. And as this study understands that each dimension of on-line service recovery also has an effect on overall service quality, this would examine if overall service quality also mediates between on-line service recovery and each dimension of customer satisfaction. Therefore these hypotheses followed are set up to examine if overall service quality plays its role as the mediation variable. The relation between on-line service quality and customer satisfaction V-1. Overall service quality may mediate the effects of efficiency of on-line service quality on customer satisfaction. V-2. Overall service quality may mediate the effects of system availability of on-line service quality on customer satisfaction. V-3. Overall service quality may mediate the effects of fulfillment of on-line service quality on customer satisfaction. V-4. Overall service quality may mediate the effects of privacy of on-line service quality on customer satisfaction. The relation between on-line service recovery and customer satisfaction VI-1. Overall service quality may mediate the effects of responsiveness of on-line service recovery on customer satisfaction. VI-2. Overall service quality may mediate the effects of compensation of on-line service recovery on customer satisfaction. VI-3. Overall service quality may mediate the effects of contact of on-line service recovery on customer satisfaction. 4. Empirical Analysis 4.1 Research design and the characters of data This empirical study aimed at customers who ever purchased air ticket at the Web sites for reservation and issue. Total 430 questionnaires were distributed, and 400 were collected. After surveying with the final questionnaire, the frequency test was performed about variables of sex, age which is demographic factors for analyzing general characters of sample data. Sex of data is consist of 146 of male(42.7%) and 196 of female(57.3%), so portion of female is a little higher. Age is composed of 11 of 10s(3.2%), 199 of 20s(58.2%), 105 of 30s(30.7%), 22 of 40s(6.4%), 5 of 50s(1.5%). The reason that portions of 20s and 30s are higher can be supposed that they use the Internet frequently and purchase air ticket directly. 4.2 Assessment of measuring scales This study used the internal consistency analysis to measure reliability, and then used the Cronbach'$\alpha$ to assess this. As a result of reliability test, Cronbach'$\alpha$ value of every component shows more than 0.6, it is found that reliance of the measured variables are ensured. After reliability test, the explorative factor analysis was performed. the factor sampling was performed by the Principal Component Analysis(PCA), the factor rotation was performed by the Varimax which is good for verifying mutual independence between factors. By the result of the initial factor analysis, items blocking construct validity were removed, and the result of the final factor analysis performed for verifying construct validity is followed above. 4.3 Hypothesis Testing 4.3.1 Hypothesis Testing by the Regression Analysis(SPSS) 4.3.2 Analysis of Mediation Effect To verify mediation effect of overall service quality of and , this study used the phased analysis method proposed by Baron & Kenny(1986) generally used. As shows, Step 1 and Step 2 are significant, and mediation variable has a significant effect on dependent variables and so does independent variables at Step 3, too. And there needs to prove the partial mediation effect, independent variable's estimate ability at Step 3(Standardized coefficient $\beta$eta : efficiency=.164, system availability=.074, fulfillment=.108, privacy=.107) is smaller than its estimate ability at Step 2(Standardized coefficient $\beta$eta : efficiency=.409, system availability=.227, fulfillment=.386, privacy=.237), so it was proved that overall service quality played a role as the partial mediation between on-line service quality and satisfaction. As
    shows, Step 1 and Step 2 are significant, and mediation variable has a significant effect on dependent variables and so does independent variables at Step 3, too. And there needs to prove the partial mediation effect, independent variable's estimate ability at Step 3(Standardized coefficient $\beta$eta : responsiveness=.164, compensation=.117, contact=.113) is smaller than its estimate ability at Step 2(Standardized coefficient $\beta$eta : responsiveness=.409, compensation=.386, contact=.237), so it was proved that overall service quality played a role as the partial mediation between on-line service recovery and satisfaction. Verified results on the basis of empirical analysis are followed. First, as the result of , it shows that all were chosen, so on-line service quality has a positive effect on overall service quality. Especially fulfillment of overall service quality has the most effect, and then efficiency, system availability, privacy in order. Second, as the result of , it shows that all were chosen, so on-line service recovery has a positive effect on overall service quality. Especially responsiveness of overall service quality has the most effect, and then contact, compensation in order. Third, as the result of and , it shows that and all were chosen, so overall service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on loyalty intention. Fourth, as the result of and , it shows that and all were chosen, so overall service quality plays a role as the partial mediation between on-line service quality and customer satisfaction, on-line service recovery and customer satisfaction. 5. Conclusion This study measured and analyzed service quality and service recovery of the Web sites that customers made a reservation and issued their air tickets, and by improving customer satisfaction through the result, this study put its final goal to grope how to keep loyalty customers. On the basis of the result of empirical analysis, suggestion points of this study are followed. First, this study regarded E-S-QUAL that measures on-line service quality and E-RecS-QUAL that measures on-line service recovery as variables, so it overcame the limit of existing studies that used modified SERVQUAL to measure service quality of the Web sites. Second, it shows that fulfillment and efficiency of on-line service quality have the most significant effect on overall service quality. Therefore the Web sites of reserving and issuing air tickets should try harder to elevate efficiency and fulfillment. Third, privacy of on-line service quality has the least significant effect on overall service quality, but this may be caused by un-assurance of customers whether the Web sites protect safely their confidential information or not. So they need to notify customers of this fact clearly. Fourth, there are many cases that customers don't recognize the importance of on-line service recovery, but if they would think that On-line service recovery has an effect on customer satisfaction and loyalty intention, as its importance is very significant they should prepare for that. Fifth, because overall service quality has a positive effect on customer satisfaction and loyalty intention, they should try harder to elevate service quality and service recovery of the Web sites of reserving and issuing air tickets to maximize customer satisfaction and to secure loyalty customers. Sixth, it is found that overall service quality plays a role as the partial mediation, but now there are rarely existing studies about this, so there need to be more studies about this.

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  • Effect of Production In Vitro Embryo using Boar Frozen Semen (돼지 동결 정액을 이용한 체외 수정란 생산 효율)

    • Cho, Sang-Rae;Kim, Hyun-Jong;Choe, Chang-Yong;Son, Dong-Soo;Choi, Sun-Ho;Son, Jun-Kyu;Kim, Sung-Jae;Kim, Jae-Bum;Han, Man-Hye;Jin, Hyun-Ju
      • Journal of Embryo Transfer
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      • v.24 no.3
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      • pp.199-205
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      • 2009
    • This study was carried out to investigate the effective genetic resources preservation system using the frozen boar semen. The porcine oocytes were matured for 44 hours in NCSU-23 medium with or without 10% Porcine Follicle Fluid (PFF), 0.5 ${\mu}g/ml$ porcine FSH, 0.5 ${\mu}g/ml$ equine LH, 1.0 ${\mu}g/ml$ 17 $\beta$-estradiol ($E_2$) and 10 ng/ml Epidermal Growth Factor (EGF) under mineral oil at $38.5^{\circ}C$ in humidified atmosphere of 5% $CO_2$ in air. After 44 h of culture, the oocytes were inseminated with frozen-thawed semen and fresh semen prepared with mTBM medium for 6 h. Later, set of 50 presumptive zygotes were transferred into 4-well dish (500 ${\mu}l$) of IVC medium. for embryos freezing, slow-freezing and vitrification methods were used as a cryopreservation. Differences among treatments were analyzed using General Linear Model Procedure by SAS Package (version 6.12) differences were considered significant when p<0.05. Following IVF and IVC, the rates of cleavage and blastocysts formation were significantly higher (p<0.05) in hormone supplemented group than that of hormone-free group (25.7 vs, 12.1). The development rates to cleavage and blastocysts were significantly higher in PZM-5 group than NCSU-23 group (60.3%, 46.6% vs 27.4%, 11.1%). Further improvement was achieved when PZM-5 was supplemented with FBS. Cleavage rates was significantly higher in fresh semen source group than frozen semen (66.7% vs 43.7%). However in blastocysts rates was similar two groups. Post-thaw survival rates of embryos were 1.2% and 2.2% in slow-frezing and vitrification groups, respectively. The results of our study suggest that it is still possible to improve the culture conditions and boar semen cryopreservation for enhance reproductive technology and animal genetic resources conservation.

    Study and Evaluation of an Incident Detection Algorithm for Urban Freeways (도시고속도로 돌발상황 감지 알고리즘 개발에 관한 연구 및 평가)

    • Seo Jeong-ho;In Sung-man;Kim Young-chan
      • The Journal of The Korea Institute of Intelligent Transport Systems
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      • v.3 no.1 s.4
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      • pp.53-65
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      • 2004
    • A series of accidents, which are non-recurrent and non-anticipated, are called incidents. These incidents make standard traffic flows interrupt, which result in the decrease of road capacity and a number of social and economic costs, such as the traffic congestion and air pollution. In order to prevent the hazard of incidents, domestic and foreign traffic management center are likely to opt auto-sense system with algorithms of auto-incident sense. However, it is evaluated that the algorithms have a low function with frequent wrong alarms, even if they accurately ry to speculate the incidents. In the case of bottleneck which has lack of road capacity, compared with other roads, due to inefficient road structured over-capacity of the demand of on-off ramp, the incidents regularly take place. Nonetheless, it can be more difficult to speculate the auto-incidents sense owing to similar incidents, such as the queue of in-out flows of cars and the change of road line. Throughout this research, the function of the model has improved excluding near road line in the module of the incidents which is based on the auto-incidents algorithms during the sense of the congestion of ramp areas.

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    Mixture-Proportioning Model for Low-CO2 Concrete Considering the Type and Addition Level of Supplementary Cementitious Materials (혼화재 종류 및 치환율을 고려한 저탄소 콘크리트 배합설계 모델)

    • Jung, Yeon-Back;Yang, Keun-Hyeok
      • Journal of the Korea Concrete Institute
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      • v.27 no.4
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      • pp.427-434
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      • 2015
    • The objective of this study is to establish an rational mixture-proportioning procedure for low-$CO_2$ concrete using supplementary cementitious materials (SCMs) achieving the targeted $CO_2$ reduction ratio as well as the conventional requirements such as initial slump, air content, and 28-day compressive strength of concrete. To evaluate the effect of SCM level on the $CO_2$ emission and compressive strength of concrete, a total of 12537 data sets were compiled from the available literature and ready-mixed concrete plants. The amount of $CO_2$ emission of concrete was assessed under the system boundary from cradle to concrete production stage at a ready-mixed concrete plant. Based on regression analysis using the established database, simple equations were proposed to determine the mixture proportions of concrete such as the type and level of SCMs, water-to-binder ratio, and fine aggregate-to-total aggregate ratio. Furthermore, the $CO_2$ emissions for a given concrete mixture can be straightforwardly calculated using the proposed equations. Overall, the developed mixture-proportioning procedure is practically useful for determining the initial mixture proportions of low-$CO_2$ concrete in the ready-mixed concrete field.

    A Experimental Study on Vibration Attenuation of a Plate with Eddy Current Damper (와전류 감쇠기를 적용한 평판의 진동 저감에 관한 실험적 연구)

    • Pyeon, Bong-Do;Kim, Jong-Hyuk;Bae, Jae-Sung;Hwang, Jai-Hyuk
      • Journal of the Korean Society for Aeronautical & Space Sciences
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      • v.48 no.5
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      • pp.355-361
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      • 2020
    • Among these satellites, low - orbit small satellites with military characteristics require multi - target observation, and demand for high-resolution photographs and images is increasing. Fast maneuverability is the most important factor for high-resolution images and multi - target observations. However, in the case of a small satellites, it is possible to perform the attitude maneuver if it has high speed, but the residual vibration occurs when the attitude maneuver is completed and the next attitude maneuver is completed. In this study, to verify the vibration characteristics of the plate generated after attitude maneuver, an experimental fixture for simulating the attitude maneuver was fabricated and tested. In addition, Eddy Current Damper (ECD) using Eddy Current Brake system (ECB) is proposed as a passive damping method using permanent magnet to reduce vibration. A mathematical model was established to apply ECD and it was experimentally implemented according to the magnetic flux density and the air gap of the permanent magnet. One plate of four solar panels (plate) was specified, the residual vibration reduction performance after the test was verified experimentally.

    Prediction of Broadband Noise for Non-cavitation Hydrofoils using Wall-Pressure Spectrum Models (벽면변동압력을 이용한 비공동 수중익의 광대역소음 예측 연구)

    • Choi, Woen-Sug;Jeong, Seung-Jin;Hong, Suk-Yoon;Song, Jee-Hun;Kwon, Hyun-Wung;Kim, Min-Jae
      • Journal of the Korean Society of Marine Environment & Safety
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      • v.25 no.6
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      • pp.765-771
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      • 2019
    • With the increase in the speed of ships and the size of ocean structures, the importance of flow noise has become increasingly critical in meeting regulatory standards. However, unlike active investigations in aeroacoustics fields for airplanes and trains, which are based on acoustic analogy methods for tonal and broadband frequency noise, only the discrete blade passing frequency noise from propellers is considered in marine fields. In this study, prediction methods for broadband noise in marine propellers and underwater appendages are investigated using FW-H Formulation1B, which can consider the mechanism of primary noise generation of trailing edge noise. The original FW-H Formulation 1B is based on the pressure correlation function tolackitsgeneralityandaccuracy. To overcome these limitations, wall-pressure spectrum models are adopted to improve the generality in fluid mediums. The comparison of the experimental results obtained in air reveals that the proposed model exhibits a higher accuracy within 5 dB. Furthermore, the prediction procedures for broadband noise for hydrofoils are established, and the estimation of broadband noise is conducted based on the results of the computational fluid dynamics.

    A Comparison of Symbol Error Performance for SC-FDE and OFDM Transmission Systems in Modeled Underwater Acoustic Communication Channel (모델링된 수중음향 채널환경에서 SC-FDE와 OFDM 전송방식의 심볼오율 비교)

    • Hwang, Ho-Seon;Park, Gyu-Tae;Joo, Jae-Hoon;Shin, Kee-Cheol
      • Journal of the Institute of Convergence Signal Processing
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      • v.19 no.3
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      • pp.139-146
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      • 2018
    • Underwater acoustic communication can be applied to various area such as scientific, commercial and military survey using Autonomous Underwater Vehicles and Unmanned Underwater Vehicles. Underwater communication is studying very actively by advanced country like United States. But differ from wireless communication in the air, underwater acoustic communication has some difficult problems, ISI(Inter Symbol Interference) due to multipath and limit of transmission bandwidth due to slow propagation of sound wave. In this paper, SC-FDE and OFDM transmission system for the cancellation of ISI in conjunction with underwater acoustic channel modeling are applied to the underwater simulation of communication. The performance of these methods in the simulation guide to possibility of adopting in underwater acoustic communication algorithm. For this purpose, we compare SER performance of SC-FDE with that of OFDM for modelled underwater channel. Underwater channel is generated by Bellhop model. Simulation results show above 5dB SNR gain at 10-3 SER. And it demonstrate SC-FDE is efficient method for underwater acoustic communication.

    Comparison of Film Measurements, Convolution$^{}$erposition Model and Monte Carlo Simulations for Small fields in Heterogeneous Phantoms (비균질 팬텀에서 소조사면에 대한 필름측정, 회선/중첩 모델과 몬테 카를로 모사의 비교 연구)

    • 김상노;제이슨손;서태석
      • Journal of Biomedical Engineering Research
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      • v.25 no.2
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      • pp.89-95
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      • 2004
    • Intensity-modulated radiation therapy (IMRT) often uses small beam segments. The heterogeneity effect is well known for relatively large field sizes used in the conventional radiation treatments. However, this effect is not known in small fields such as the beamlets used in IMRT. There are many factors that can cause errors in the small field i.e. electronic disequilibrium and multiple electron scattering. This study prepared geometrically regular heterogeneous phantoms, and compared the measurements with the calculations using the Convolution/Superposition algorithm and Monte Carlo method for small beams. This study used the BEAM00/EGS4 code to simulate the head of a Varian 2300C/D. The commissioning of a 6MV photon beam were performed from two points of view, the beam profiles and depth doses. The calculated voxel size was 1${\times}$1${\times}$2$\textrm{cm}^2$ with field sizes of 1${\times}$1$\textrm{cm}^2$, 2${\times}$2$\textrm{cm}^2$, and 5${\times}$5$\textrm{cm}^2$. The XiOTM TPS (Treatment Planning System) was used for the calculation using the Convolution/Superposition algorithm. The 6MV photon beam was irradiated to homogeneous (water equivalent) and heterogeneous phantoms (water equivalent + air cavity, water equivalent + bone equivalent). The beam profiles were well matched within :t1 mm and the depth doses were within ${\pm}$2%. In conclusion, the dose calculations of the Convolution/Superposition and Monte Carlo simulations showed good agreement with the film measurements in the small field.

    Study on the Dextran and the Inner Structure of Jeung-Pyun (Korea Rice Cake) on Adding Oligosaccharide (올리고당 첨가 증편 발효 중 Dextran 형성과 증편의 내부구조에 관한 연구)

    • 이은아;우경자
      • Journal of the East Asian Society of Dietary Life
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      • v.12 no.1
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      • pp.38-46
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      • 2002
    • This study was carried out in order to investigate dextran formation and internal structure during fermentation of the oligosaccharide Jeung-Pyun. The dextran and sugar reducing contents of Jeung-Pyun batter and the specific volume and the internal structure of Jeung-Pyun were analyzed as a function of fermentation time. The specific volume of Jeung-Pyun peaked at the 7th hour of fermentation. The dextran content of Jeung-Pyun batters peaked at the 7~13th hour of fermentation, and Fructooligosaccharide Jeung-Pyun had the least peak value. Reducing sugar content of Jeung-Pyun batters slowly decreased as fermentation progressed. From the air pore size and distribution of Jeung-Pyun observed by SEM, the sucrose Jeung-Pyun fermented for 3~7 hours and oligosaccharide one fermented for 7 hours were judged as the best. It was concluded that dextran may be formed by fermentation of oligosaccharides as well as sucrose and dextran has a significant role on the volume expansion of Jeung-Pyun.

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    Review and Prospects on International Physical Distribution Studies of Geography in the Globtlization Era (세계화 시대의 국제물류 연구동향과 과제)

    • 한주성
      • Journal of the Economic Geographical Society of Korea
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      • v.1 no.1
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      • pp.57-74
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      • 1998
    • Recently. the interest in Physical distribution has increased in economic geography This paper aims to review and prospect the internatonal physical distribution studies of international trade and international freight flows. And it has examined the changes in methodology of international physical distribution. Author has defined international physical distribution as the physical distribution of international trade and international freight flow The results are as follows : (1) As the methodology of international physical distribution studies developes, the physical distribution should be recognized not only as transportation phenomenon but also as total logistics which is understood as the combination of production and consumption including information flow. (2) The studies about model of international physical distribution flow ill need to study regional relations including urban, in the future. And economic geography and location theory adding culture and behaviour elements will be restructured, because not only state but also multinational corporation appear as trade subject in global economy. (3) The studies for the relation of habor and its hinterland in Physical distribution need to analyze the factors causing habor use with decision-making behaviour of corporation. (4) After oil crisis. as air freight is important, the studies for hinterland and foreland of freight centering international airport are needed because of necessity of light and small freight. flexible Production system, free trade, and high speed freight transportation of freshing food and flowers and so forth.

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