• Title/Summary/Keyword: Agenda

Search Result 874, Processing Time 0.023 seconds

Consensus-Building on Most Important Problems: Analysis of Gallup Data from 1991 to 2006 (중요한 사회적 의제(MP)에 대한 공적 합의: $1991{\sim}2006$년의 갤럽데이터 분석)

  • Ha, Sung-Tae;Cho, Eui-Hyun
    • Korean journal of communication and information
    • /
    • v.41
    • /
    • pp.41-74
    • /
    • 2008

  • Based on the theory of news media's agenda-setting function, this study analyzed Korean public's most important problems (MIP) and the degree of public consensus on the importance of those MIP's. The analysis was done in terms of both time and social strata. According to the findings, economy, social welfare, and political issues were in the for tier of the MIP list. The analysis of issue diversity (H-statistic) also demonstrated a relatively high degree of agenda consensus among Korean public despite some fluctuation in the consensus level, which appears to be higher than that among the American public. A decrease in the degree of agenda consensus with the passage of time appealed to be a general phenomenon across diverse social strata. However, the degrees of consensus-building were different in light of education, socioeconomic status, and the size of residential area. Those who are more educated, have more economic power, and live in a larger city had more chances to experience agenda consensus. These results seem to be basically attributable to the presumed positive relationship between these demographic variables and media exposure. The different degrees of public consensus according to the different levels of those demographic variables suggest that a closer investigation into the various influences on the importance of public issues among the respondents should be done in future studies.

  • PDF

Visual Agenda-Setting Effect of Television News -Mainly on Environmental News- (텔레비전 뉴스의 영상의제설정 효과 -환경뉴스를 중심으로-)

  • Park, Dug-Chun
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.1
    • /
    • pp.72-82
    • /
    • 2011

  • This is an experimental research with the theoretical background of agenda setting effect and elaboration likelihood model studying 'whether visual cues such as imagery and subtitle of TV environmental news have effect on the viewers' perception?', 'whether visual cues such as imagery and subtitle of TV environmental news have differential effect on the viewers' perception, depending on the viewers' involvement in the environmental issue?'. This experimental research found that the more highly exposed subjects considers environment issue more important than the less exposed, during the process, visual cues such as imagery and subtitle in TV news have an effect on agenda setting. Futhermore visual cues such as imagery and subtitle have stronger effect on the perception of the less involved than that of the more highly involved as a unified peripheral cue. However the effect of environmental involvement as independent peripheral cue couldn't have meaningful statistical support. Despite the fact that many previous researchers have shown that verbal cues of TV news have effect on the perception of viewers, little attempt has been made to investigate effect of visual cues on the TV viewers' perception. Therefore, this research has an important implication as an early proof in a new stream of visual agenda setting and elaboration research.

  • https://doi.org/10.5392/JKCA.2011.11.1.072 인용 PDF KSCI