• 품질경영학회지
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• 제45권3호
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• pp.521-532
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• 2017

Purpose: The purpose of this study is to structure affective factors related to the tactile sense in order to improve tactile sensibility satisfaction of interior material. In this paper, we propose the design direction of interior material by analyzing the association between material properties and affective factors for automotive interior material. Methods: The relationship between sensibility adjectives and feelings related to tactile sensation were derived through factor analysis after touching prepared samples that were made by changing the material properties of automotive interior material. The association between affective factors and interior material properties were analyzed through ANOVA. Results: Seven kinds of visual and tactile affective factors were derived from the correlation between feeling of material and sensibility adjectives measured by 215 subjects. It is found that there is a quadratic relationship rather than a linear relationship through association analysis between affective factors and the material properties such as roughness, friction coefficient, and hardness. Conclusion: This study suggests the direction of the interior material design which can improve the sensibility satisfaction of the automobile customers by identifying the tactile factors related to the material properties of automotive interior material.

• 한국병원경영학회지
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• 제22권3호
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• pp.88-104
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• 2017

The purpose of this study explains how service characteristics such as service competence, service customization, interpersonal communication and image affect service trust and affective commitments and how service trust, affective commitment play a role in affecting risk-taking and service loyalty in specialty hospital. and then confirm the mediating role of relationship quality components such as service trust and affective commitment in the above path relation. For this purpose, the research hypothesis was verified by structural equation model analysis(SEM) using SPSS 21.0 and AMOS 20.0 statistical package. The results of the study are as follows. First, interpersonal communication influenced service trust, image influenced affective commitment, service ability influenced service trust and emotional commitment, while service customization did not affect any factor. Second, service trust and affective commitment did not effect each other. Third, service trust and affective commitment were more powerful in risk-taking than the influence on service loyalty. Fourth, Risk takings affected service loyalty. Therefore, marketers of special hospitals not only medical services by providing medical service with superior service ability, but also by always strengthening interpersonal communication at the time of providing services. This will enable consumers to overcome the avoidance in the service decision process and implement a specific service marketing strategy that can continuously use the hospital service.

• 간호행정학회지
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• 제21권1호
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• pp.1-9
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• 2015

Purpose: This study was done to identify the influence of nursing work environment and social support on multidimensional organizational commitment among nurses. Methods: The survey was conducted in August 2012 with self-report questionnaire. Participants were 480 registered nurses working in one general hospital. Data were analyzed with descriptive statistics, t-test, ANOVA, Pearson correlation, and multiple regression using SPSS/WIN(16.0). Results: The average scores were; for affective commitment 2.84, for continuance commitment 2.48, and for normative commitment 2.57. There were significant relationships between affective, continuance, normative commitment and sub-factors of nursing work environment and social support. The affective, continuance, and normative commitment were all influenced by 'staffing and resource adequacy' and 'nursing foundations for quality of care', sub-factors of nursing work environment. Distinctively, affective commitment was influenced by 'staffing and resource adequacy', nurses' age, 'nurse-doctor relations', 'supervisor's emotional support', 'nurse participation in hospital affairs', 'nursing foundations for quality of care', and 'supervisor's informational support', which explained 30.9% of variance in affective commitment(F=31.57, p<.001). Conclusion: The findings show that programs which promote supervisors' emotional and informational support are important to enhance nurses' affective commitment. Also, it is necessary to improve nursing work environment to improve nurses' organizational commitment.

• Fashion, Industry and Education
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• 제14권1호
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• pp.31-39
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• 2016

With the emergence of online communities, the role of online communities in establishing brand equity has been greatly emphasized. In order to enhance our understanding of commitment in online brand communities, the present study attempts to investigate how three dimensions of community commitment (continuance, affective, and normative commitment) influence each component of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) in the context of company-initiated online brand community. An online survey was conducted with a sample of online brand community members. The results found differential impacts of three types of community commitment on brand equity components, emphasizing the role of continuance and affective commitment. Continuance community commitment positively influenced brand awareness and brand association. Affective community commitment positively affected perceived quality, while among the three, only continuance and affective community commitment influenced the enhancement of brand loyalty. The results suggest that brand marketers need to focus on continuance and affective commitment factors in their online communities to effectively enhance brand equity possessed by consumers. Theoretical and managerial implications are provided.

• 한국조리학회지
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• 제23권2호
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• pp.169-180
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• 2017

본 연구의 목적은 국내 Y세대 조리사를 대상으로 근로생활의 질, 심리적 조직몰입 및 이직의도의 인과적 영향 관계를 규명하는 것이다. 본 연구의 목적을 달성하기 위하여 국내 호텔, 개인외식업체 및 프랜차이즈 외식업체에 근무하는 조리사 207명을 대상으로 설문조사를 실시하였다. 획득된 자료를 분석하기 위해서는 SPSS 18.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 회귀분석 및 PROCESS Macro 분석을 실행하였다. 분석 결과, 본 연구에서 근로생활의 질은 개인적 품질과 사회적 품질의 2개 요인으로 구성되었다. 근로생활의 질을 구성하는 1개의 요인은 모두 심리적 조직몰입에 긍정적인 영향을 미치는 것으로 확인되었다. 그러나 근로생활의 질과 이직의도의 관계에서는 개인적 품질만이 이직의도를 저하시키는 것에 유의한 영향을 미치는 것으로 나타났으며, 사회적 품질과 이직의도의 관계는 유의하지 않은 것으로 확인되었다. 심리적 조직몰입은 이직 의도에 부(-)의 영향을 미치는 것으로 나타났으며, 심리적 조직몰입은 근로생활의 질(개인적 품질, 사회적 품질)과 이직의도의 관계에서 매개 작용이 유의한 것으로 확인되었다. 이러한 결과에 따른 시사점이 연구의 결론부분에 논의되었다.

• 통상정보연구
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• 제6권2호
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• pp.361-384
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• 2004

Recently the port logistics service has been recognized as a important function of the international logistics, therefore, a lot of papers have been issued concerning the measurement of the service quality of that. But in spite of variety of papers, we can not find out the papers concerning the model of the synthetic customer satisfaction. And also the most of papers concerning the customer satisfaction of service quality have been focused not by cognitive evaluation of the customer, but by affective response. In this thesis, the authors are postulating the model and hypothesis to achieve the research by using the Gr$\"{o}$nroos's model. In order to research the relationship between the port logistics service quality and the customers satisfaction, we are selecting the shipping companies located in Busan and Kwangyang as purchaser and the loading and unloading companies as supplier, and the questionnaires was performed to them. In the result of the empirical study, the technical quality of the port logistics service are affecting directly on the customer satisfaction, but the functional quality are affecting not directly on the customer satisfaction. And also the customer response(affective response) has been proved that it has been exercised as a intermediate role between the port logistics service quality and the customer satisfaction. Therefore it is proved that the affective response of the customer has been exercised a crucial role in the course of supplying the port logistics service.

• 한국과학교육학회지
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• 제19권2호
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• pp.194-203
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• 1999

The purpose of this study was to longitudinally analyze Korean students' trend on science-related affective characteristics and provide descriptive data for improving the quality of Korean science education. In this longitudinal study. 3603 students and 4737 students were sampled in elementary and secondary schools. respectively in January 1997 and March 1998. The result showed that students' affective characteristics were decreased with statistical significance(p<0.05) during elementary and junior high school periods. but students' affective characteristics were increased during high school period. Affective characteristics of male were significantly higher than those of females' (p<0.05). Difference on affective characteristics between female and male students was being decreased by increasing grades. Students' affective characteristics in metropolitan areas were significantly higher than those in regional areas and difference between them was increased in 1999 comparing to 1997. The students' affective characteristics in 1999 were lower than those in 1997 totally.

• Asia pacific journal of information systems
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• 제24권3호
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• pp.393-415
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• 2014

This study examines the dynamics of trust and distrust at different price levels. We first note that trust and distrust are built with cognitive and affective foundations, and price is viewed as a financial burden or product quality information. Then, we relate price changes to trust and distrust, and hypothesize their interactions: price as a quality cue will positively moderate the cognitive dimension of trust, whereas price as financial burden will negatively moderate the affective dimensions of trust and distrust. We surveyed 263 online mall shoppers in Korea. Among our eight hypotheses, six are fully supported and two are partially supported. The result shows that price perception interacts with both the cognitive and affective dimensions of trust and distrust, but its specific impacts are distinguished by the price perceptions, whether it is financial burden or product quality information.

• 한국정보컨버전스학회논문지
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• 제7권2호
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• pp.1-5
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• 2014

본 연구에서는 스마트폰 특성과 서비스 품질이 몰입에 미치는 영향을 분석하고, 편리성, 오락성, 편재성으로 구성된 스마트폰 특성과, 상호작용성, 개인화로 구성된 서비스 품질이 정서적 몰입 및 규범적 몰입에 유의한 영향을 미치는 가를 검증하였다. 실증분석결과 스마트폰 특성 중 오락성은 정서적 몰입 및 규범적 몰입에 모두 유의한 영향을 미치고 있으며, 편재성은 규범적 몰입에 유의한 영향을 미치고 있다. 서비스 품질 중 개인화는 정서적 몰입 및 규범적 몰입에 유의한 영향을 미치는 것으로 분석되었다. 이는 스마트폰 특성 중 오락성과 서비스 품질 중 개인화 기능을 강조하면, 정서적으로 규범적으로 몰입을 증가시킬 수 있음을 알 수 있다.

• 한국의류학회지
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• 제37권5호
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• pp.631-644
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• 2013

This study investigates the gaps between ideal and actual corporate social responsibility (CSR) by comparing levels of CSR perceptions and examining the relationship differences between CSR perception, perceived quality, and affective trust from a consumer perspective. Data from 315 adult samples were collected through a nationwide online survey. In order to compare ideal and actual CSR, the study employed the approach of latent means analysis (LMA) and multi-group comparisons within the framework of a structural equation modeling (SEM). The result of latent means comparison showed significant differences of perceptions on fashion CSR across ideal and actual contexts. Only actual economic CSR was evaluated higher than in the ideal context and the effect size of inter-management CSR was the largest among seven domains. Multi-group SEM revealed a significant discrepancy between ideal and actual CSR structural models that exhibited relationships of CSR perception, perceived quality, and affective trust. The paths from internal management and ethical CSR to perceived quality and from economic and philanthropy CSR to affective trust were different across ideal and actual contexts. Implying the understanding of consumer CSR perceptions and the mediating role of perceived quality, this study suggests that marketers narrow the gap between ideal and actual CSR.