A research for the public advertising campaign design from an advertising strategic point of view (광고 전략적 관점에서 본 공익광고 캠페인 디자인에 관한 연구)

• 양성기;양승춘
• • Proceedings of the Korea Society of Design Studies Conference
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  • 2003.05a
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  • pp.196-197
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  • 2003
• PDF

Advertising Strategy through Category-centering and New Categorization (범주중심화 및 새로운 범주화를 통한 광고디자인 전략방안)

• 송은준;문혜은;이진렬
• • Proceedings of the Korea Society of Design Studies Conference
  • /
  • 2003.05a
  • /
  • pp.194-195
  • /
  • 2003
• PDF

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