• 한국환경과학회지
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• 제16권11호
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• pp.1209-1218
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• 2007

Advertisement signboards on the buildings have functionally a visual value as factor of urban and building design. But it is not easy to find any reasonable principles and regulations, how well the signboards deliver the information of stores to the customers, and how they contribute the visual amenity from the sight of urban landscape. Under this context, this study tries to analyze the information delivery power of signboards in relation to the visual cognition. The analysis method is the Two-Way ANOVA (Analysis of Variance) evaluation with factors, such as scale, amount and arrangement of signboards. The scale of letters or figures at Signboards is specified in 3 different sizes such as big, medium and small. The amount is classified into 5 grades from 100% to 20% installation. And the arrangement is divided into orderly and disorderly installation. As the results of the Two-Way ANOVA, the identical scale of signboards is much better for the awareness. And the orderly arrangement shows also the same result. Above all, including these two results, the 80% of installation showed the biggest different result of awareness.

• 패션비즈니스
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• 제20권2호
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• pp.16-31
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• 2016

This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

• KIEAE Journal
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• 제7권4호
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• pp.31-38
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• 2007

Streetscape plays on important role in urban cities. Characteristics of streets is basically defined by the building facade, signs, plants and paving during the daytime. However at night, street receives a new appearance due to the shop light from the buildings, exterior lightings, signboards and street light, and it creates most of the image of the streets. This study aims to analyze the luminous environment and its subjective image of two different pedestrian's commercial streets. Insa-dong street and Myungdong street were chosen for the study. Horizontal illuminance and luminance on building surface, advertisement billboards and pedestrian road were measured. Thirty students were asked to rate the five scaled questionnaire on their subjective images of the streets. Statistical analysis including profile, correlation and T-test are conducted and some findings are discussed

• 한국지능시스템학회논문지
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• 제24권4호
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• pp.424-429
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• 2014

본 논문에서는 발광광고물의 휘도를 측정하는 영상기반 휘도측정시스템을 제안한다. 제안하는 휘도측정시스템은 DSLR 카메라의 영상을 이용하여 점휘도계의 효율성과 면휘도계의 휴대성 및 경제성의 단점을 보완하며, 대상의 전체적인 휘도를 측정하는 시스템으로 영상을 입력받아 휘도분석 알고리즘을 통해 실시간으로 휘도값이 출력되도록 설계하였다. 측정 대상인 발광광고물은 설치 위치, 크기, 모양이 다양하며, 발광광고물의 휘도는 측정 거리, 각도, 색 등 다양한 조건에 따라 측정값이 달라진다. 따라서 정확한 휘도를 측정하기 위하여 측정대상물과의 거리에 따른 휘도값의 변화를 측정하였고, 측정 거리가 증가하면 휘도값이 변화하는 것을 고찰하였다. 실험을 통하여 측정 위치와 휘도값의 연관성을 수식으로 나타내었고, 제안한 방법을 평가하기 위해 점휘도계를 이용한 측정값과 비교 실험을 진행하였다.