• International journal of advanced smart convergence
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• v.10 no.4
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• pp.66-71
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• 2021

In this paper, we sought ways to accept and reject advertisements using the function of a smartphone gyro sensor to enable selective transmission and reception of YouTube advertisements by linking the gyro function of mobile phones. In the case of YouTube advertisements, the skip button is activated after the advertisement is played for a certain period of time (about 5 seconds) before and after the video is played. During the time the advertisement is maintained, it can be used to achieve various goals such as increased website traffic, brand awareness, and sales induction. Since this type of advertisement is not a setting in which the transition takes place immediately, it can be seen as the most suitable setting to strengthen brand awareness. However, due to the nature of the YouTube advertising system, it is often discarded through users' skipping behavior in the process of sharing and reproducing information. Therefore, in this paper, we implemented an optional advertisement transmission system that applies the principle of gyroscope to minimize wasted advertisements and selectively maintain desired advertisements in consideration of the transmission and reception aspects of advertisement broadcasts. It measures rotational repulsive force with directional stability and car wash characteristics, and uses algorithms to identify the slope and angular speed of mobile phones to ensure that advertisements are transmitted and received. Through this, it is expected that advertisement transmission can be performed on the side of an advertisement provider, and selective advertisement reception can be performed on the side of a user.

• Journal of the Korea Society of Computer and Information
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• v.20 no.8
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• pp.7-13
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• 2015

Recently, there are serviced user customized advertisement of various type using smart device. Representative services are advertisement service using light of smart TV screen or audible sound of smart TV to transmit advertisement information. However, those services have to do a specific action of smart device user for advertisement information or need audible audio information of TV contents. To overcome those weakness, therefore, we propose an advertisement method using inaudible sound of speaker based on smart device. This method supports the transfer of advertising content to the smart device user with no additional action or TV audio signal required to access that content. The proposed method used two high frequencies among 18kHz ~ 22kHz of audible frequency range which smart TV can send out. And it generates those frequencies synthesized with audio of TV contents as trigger signal which can send advertisements to smart device. Next, smart device analysis the trigger signal and request advertisement contents related to the signal to server. After then, smart device can show the downloaded contents to user. Because the proposed method uses the high frequencies of sound signals via the inner speaker of the smart device, its main advantage is that it does not affect the audio signal of TV content. To evaluate the efficacy of the proposed method, we developed an application to implement it and subsequently carried out an advertisement transmission experiment. The success rate of the transmission experiment was approximately 97%. Based on this result, we believe the proposed method will be a useful technique in introducing a customized user advertising service.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.247-249
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• 2016

Corporation, local government and government office provide useful information. Advertisement service is getting various manner. Typical example is electronic display, TV-advertisement and internet or mobile advertisement service. In this paper, I'm study about Taxi-advertisement service still. A similar case is bus or subway advertisement from display. But, Taxi have been only lapping advertisement. Because, Taxi get space restraints. Broadly speaking, Person using Gyeonggi-do to Soeul or Incheon to Soeul is 423million people. On a national basis, it's very amazing figure. However It's just so many person showing one advertisement. So people have no interest in advertisement. So I develop new advertisement system through taxi in the whole country. 254,823 car have passenger personal information and showing people needing advertisement. Also this system get geographical information. This system have high advertisement effect.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.2
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• pp.287-292
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• 2015

In this paper, we evaluated the performance of D2D advertisement dissemination algorithms with maximum-distance and transmission-efficiency based relay selections with respect to the total number of successfully received users and transmission efficiency. To assume more practical environment, we took into account pre-defined target-areas based on the information of user density and the limit for the maximum number of relay users. Through the simulations we compared the performance results of both D2D advertisement dissemination algorithms with maximum-distance and transmission-efficiency based relay selections according to increment of the number of sectors. And then, we analysed the superiority of algorithm with transmission-efficiency based relay selections more than maximum-distance based relay selections.

• Journal of KIISE:Information Networking
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• v.33 no.5
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• pp.343-354
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• 2006

There has been much research efforts trying to integrate mobile IP that has been proposed to guarantee the mobility of mobile nodes on MANET (Mobile Ad Hoc Networks) and wired integrated networks. To support the mobility service of nodes in MIPMANET, this paper proposes MAAM(Mobility Agent Advertisement Mechanism) and AMAAM protocols. In MAAM, the mobility agent of the mobile IP can maintain the information of ad hoc networks by broadcasting advertisement messages periodically. AMAAM(Aggregation based Mobility Agent Advertisement Mechanism) is an enhancement of MAAM for reducing the number of transmission of advertisement messages by aggregating them. The proposed schemes are applied in MIPMANET for agent advertisement mechanism. For the performance evaluation of both protocols, we simulated them by NS2. We evaluate the protocols by ns2 with such performance metrics as packet delivery ratio, transmission throughput, and energy consumption.

• Cartoon and Animation Studies
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• s.10
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• pp.149-157
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• 2006

With the expansion of the Internet population, the online market is achieving a rapid growth and the size of the Internet advertisement market is increasing at a high rate. Different from passive types of information transmission, online media allows active two way communication thanks to communication and network technologies, so they can ascertain the effects of advertisement and users' response immediately. Rich media refer to such new advertisement techniques on the Internet, and are expected to lead the future Internet advertisement market. Thus, the present study purposed to analyze the visual expression elements of rich media advertisements in order to understand and enhance the effects of rich media advertisements with higher interactivity than existing Internet advertisements, and to propose guidelines for applying unique designs for the promotion of businesses and organizations and the provision of effective information to users.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.10
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• pp.2403-2408
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• 2014

We designate multiple target areas for the advertisement disseminations in order to resolve the problem of advertisement transmission efficiency degradation due to overlapped device-to-device (D2D) transmissions and unnecessary advertisement transmissions. We here propose an efficient advertisement dissemination algorithm based on pre-selected target areas considering user density. In our proposed algorithm, relay nodes are gradually selected according to the locations of the target areas. We mathematically analyze D2D advertisement coverages of our proposed algorithm, and compare the various simulation results of the proposed algorithm with those of the conventional algorithm according to the several simulation scenarios via intensive simulations.

• Journal of information and communication convergence engineering
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• v.6 no.4
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• pp.396-404
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• 2008

Service discovery is the technology of finding needed services in networks, and a key point in pervasive computing environments. This paper presents a novel service discovery protocol: ASESDP(AIP and SRR Enhanced Service Discovery Protocol). In ASESDP, tow schemes are proposed to enhance its performance: AIP(Advertisement Information Piggybacked) and SRR(Shortest Reply Route). In AIP, parts of advertisement information are piggybacked in the service reply packet, which makes the advertisement information propagating along the reply path, and spreads its transmission area. In SRR, in order to reduce the service response time, the shortest reply route is chosen to forward the service reply packet to the source node sending the service request. With the theoretical analysis and Glomosim simulation results, it is verified that ASESDP can reduce the number of service request packets, save the response time, and improve the efficiency of service discovery.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.126-129
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• 2007

Recently the use of wireless network increases according to it solves the hand-off and with path loss, pading, noise etc of wireless network the research for transmission error improvement is developed. TCP and SCTP of standard where it guarantees the reliability of wire network apply in wireless network the congestion control, flow control mechanism used it decreases the efficiency of data transfer throughputs. In this paper, It mixes SCTP and SNOOP for SCTP apply on wireless network, to improve BS(Basic Station) operation processes when the transmission error occurs in wireless network. BS send ZWP(Zero Window Probe) to MN(Mobile Node) when the transmission error occurs so, check path and status and update RWND and error status checked. It selects the new path, send ZWA(Zero Window Advertisement) to FH(Fixed Host) and the prevents call to congestion control or flow control and it does to make wait status standing. Continuously of data transfer after the connection of wireless network is stabilized, it make increase about 10% the transmission throughput of data.

• Journal of Internet Computing and Services
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• v.6 no.5
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• pp.143-154
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• 2005

This paper presents a reliable multicast transmission for the advertising-supported Access Point in which a user can use a wireless network access service through receiving the advertisement. In this paper we propose a application-layer multicast protocol that controls a transmission rate of the mobile device for the reliable multicast in wireless LAN environment. Internet advertising includes all means and medias for advertising on the Internet in order to raise sales or popularity of the products or services. Since the current Internet advertising systems are passive, the target systems are exposed to unspecified persons and its exposure rates of the advertisement are changeable and unpredictable. In this paper, we propose an Internet advertising system, with which users can access the wireless Internet without charge, advertisers can provide customized advertisement according to location, time, and categories of users, and owners of network infrastructure can manage the system with a low cost.