• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.555-568
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• 2018

This study has expanded the existing studies on the characteristics of consumers using the personal level of cultural dimensions and self-construal. As Korean are becoming more individualistic and independent, we have focused on consumer independence in self-construal. The purpose of this study was to investigate the effects of consumer independence on consumers' attitudes and purchase intention toward consensus claim in ads. We hypothesized that individuals with higher in independence are more likely to show negative attitudes and the purchase intention towards the ads focused on consensus claim. Two experiments revealed that consumers higher in independence, depicting consensus claim in ads reduces consumers' attitudes and purchase intention. Based on the results, we suggest that for individuals higher in independence, consensus claims in product advertisement are less effective advertising strategy which ultimately lower consumers' purchase intentions. Important theoretical and practical implications are discussed.

• Knowledge Management Research
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• v.17 no.3
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• pp.93-116
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• 2016

Knowledge, as a source of firm's competitive edges, has been drawing attention, while numerous enterprises are investing huge amount of assets to foster the right environments for executing knowledge management (KM). As a practical way of such KM, knowledge management systems (KMS) support the creation, diffusion, and utilization of knowledge, which are the tools for practicing such management style. Recently, the customer centers which make the closest contact with the customers are being concerned about the establishment of KMS. Considering the characteristics of real-time problem solving in customer centers during the consultation with the customers, the importance of KMS is paramount to the centers. This study analyzes major factors influencing the success and utilization of the customer center KMS's reestablishment, as an exploratory case study of the reestablishment of KMS in the customer center of K insurance company. First, the characteristic differences between the customer center's KMS and the traditional KMS are discussed, and the triangulation technique is applied to secure objectivity of this case study's findings. Major results of the case study state that, for the success of KMS and improvement of utilization, the followings should be considered preferentially: excellent system quality (accessibility, user convenience, easy searching, speed/menus); high information quality (accuracy, usefulness, timeliness, task-relevance, diversity, degree of specification); appropriate operation strategy and process for the utilization of system (education, training opportunity, appropriate personnel, speed and procedure of approval, compensation/evaluation); and change management via the support from the CEO's level (concern and participation of CEO, will to propel the project, investment, advertisement, etc.). This study provides practical suggestions with respect to factors which should be more carefully dealt with, since still many customer centers have hard time establishing and operating KMS due to lack of previous studies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.7B
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• pp.628-640
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• 2004

The demand for next generation networks can be condensed into always-best-connected, ubiquitous, mobile, all-lP, and converged networks. IPv6 has been introduced for all-IP ubiquitous communications, and vehicles are coming to represent an important communication platform. In this paper. we propose various resource management schemes for in-vehicle mobile networks, which are adaptive to different hardware configurations. We focus on power and wireless bandwidth since they are critical resources for mobile communications. Based on the mobility characteristics of in-vehicle networks, we propose vehicle-aware power saving schemes. The main idea behind these power saving schemes is to adjust mobile router (MR) advertisement interval and binding lifetime. In addition, according to different wireless environments, we propose adaptive bandwidth management schemes using multihoming: best-connected MR selection based on location, and high-data-rate MR selection based on priority By mathematical analysis, it is shown that our schemes save power prominently for both the dormant nodes and active nodes. In addition, simulation results show that proposed multiple mobile router architecture outperforms previous simple redundant router architecture in preserving session and providing sufficient bandwidth.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.sup1
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• pp.11-15
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• 2016

Viet Nam is a country with the highest rate of adult male smokers in the world. In 2010, the percentage of adult male smokers was 47.4%. Each year in Viet Nam, there are 40,000 lives lost from tobacco-related diseases. The Global Tobacco Youth Survey is an international standardized survey that has been conducted in more than 140 countries. To provide evidence for tobacco control, Viet Nam already conducted two rounds of GYTS in 2003 and 2007. The GYTS in 2014 is the survey's third iteration. This paper aims to document key methodological details and socio-demographic characteristics of the respondents included in the 2014 GYTS in Viet Nam. This survey followed international protocol and was conducted in 13 provinces representative of 6 geographical regions. A total of 3,430 school children, aged 13 to 15 years used a standardized answer sheet to answer 76 questions about seven tobacco-related topics, including prevalence of tobacco use, environmental tobacco smoke, access and availability, media and advertisement, cessation, knowledge and attitudes, tobacco-related school curriculum. This GYTS provides valid and reliable data for monitoring tobacco use among youth in Vietnam and is recommended to be regularly repeated.

• International Journal of Internet, Broadcasting and Communication
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• v.7 no.2
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• pp.16-27
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• 2015

Holography technology which was developed by Dennis Gabor (1900~1979) in 1948 is a technology to record wave planes of actual 3D objects. It is known as the only technology which can express 3D information most perfectly close to human-friendly. Holography technology is widely used in advertisement, architecture and arts as well as science technology areas. Especially, digital holographic print which is an applied area is greatly used in military map, architecture map and cultural asset restoration by printing and reproducing 3D information. Holography is realized by recording and reproducing the amplitude and phase information on high resolution film using coherent light like laser. Recording materials for digital holographic printer are silver halide, photoresist and photopolymer. Because the materials have different diffraction efficiency according to film characteristics of each manufacturer, appropriate guide lines should be suggested through efficiency analysis of each film. This paper suggests appropriate guide lines through the diffraction efficiency measurement of silver halide which is a holographic printer recording medium. And the objective of this study is to suggest appropriate guide lines through diffraction efficiency analysis of Ultimate 08-C and PFG-03C which are commercially used. The experiment was prepared by self-diffraction efficiency system which measures the strength with the defector by penetrating RGB recording medium and concentrating diffracted beams through collimating lens. The experiment showed Geola's PFG-03C which is a silver halide for full color has price/performance advantage in optical hologram recording, but recording angles and reproduction angles are irregular for digital holographic printer recording. Ultimate's Ultimate08-C for full color shows its diffraction efficiency is relatively stable and high according to recording angles and laser wavelength.

• Journal of Family Resource Management and Policy Review
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• v.9 no.1
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• pp.131-146
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• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

• Journal of Korea Game Society
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• v.6 no.3
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• pp.67-76
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• 2006

This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.

• Information Systems Review
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• v.6 no.1
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• pp.37-51
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• 2004

With the fee-based policy starting in 2001, the income statement of the contents providers shows that the contents sales is the number one portion, while the dotcom companies focusing on community sites have difficulties in diversifying business models. To overcome this problem, Freechal, a leader of community sites, employed a fee-based strategy for the first time in 2002, however, this attempt was failed because of a rapid decreasing number of community members. Many Internet companies too much relying on advertisement sales have been trying to turn into the fee-based business model, however, it is difficult for them to make an action plan owing to little research in this field. This paper provides an overview of community sites including their history, business models, and characteristics as well as suggests the implications from a Freechal case.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.1
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• pp.237-252
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• 2017

This study suggests a strategy to provide effective mobile advertising marketed by identifying factors affecting the use and avoidance intention of mobile advertising on SNS. This article has three main findings. First, each factor of usefulness, novelty and irritation have a significant effect on satisfaction and usefulness, clutter and irritation factor have a significant effect on dissatisfaction. Second, satisfaction and dissatisfaction of mobile advertising exist at the same time, and it is confirmed that they are considered when consumers use mobile advertising. The third finding is that effective mobile advertising avoids the boredom of ads through moderating irritation and should be used in fresh form with more useful information than other ads' form. The result of this study should be an important criterion that mobile advertising providers make advertisements that consumers want in the future.

• Journal of the Korean Society of Costume
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• v.51 no.8
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• pp.93-110
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• 2001

The present study attempted to compare the behavioral patterns and attitudes of American and Korean female students toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 730 female students majoring in the fields related to clothing and textiles : 310 American students at six colleges and universities located in the west, northeast and southwest parts of the U.S., and 412 Korean students at four Seoul-based universities. Likert scales were used for most measures with 1=never or very unimportant and 5 =always or very important. Physical self-concept was measured on the basis of W. S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Surreys were back translated for validity. Percentage, t-test, Contingency Tables and Chi-square were used for the analysis of the data. Results are as follows : (1) Korean students read more magazines than U.S. students, however, Vogue was the most popular for both groups. (2) Those with a high sense of Physical self-concept read more magazines. for both countries. (3) American students'attitudes toward apparel ads in magazines were similar, regardless of whether their sense of physical self-concept was high or low. For Koreans, those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (4) Korean students cited a lack of information in ads while American students felt body types of models were unrealistic. Both Koreans and Americans in the higher self-concept group expressed a greater level of dissatisfaction with apparel ads in magazines. (5) Advertisers should attempt to again a deeper understanding of the socio-psychological characteristics of their readership as self-concept appears to be related to several magazine readership attitudes and behaviors. Magazines targeting Americans might consider the importance of coordination and merchandising. Apparel ads targeting Korean should consider the importance of company ads.