• Journal of the Korean Society of Costume
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• v.32
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• pp.117-130
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• 1997

The purpose of this study were to identify the design elements and the changing flow of advertisement from 1970's to 1990's by using content analysis of men's magazines. Finding were as followed; First through the analysis of men's wear advertisement in magazine it was found that the closer to 1990's the more various men's wear styles and backgrounds were advertized. These were more image oriented than product oriented. Since 1980 the advertisement about the licenced and the imported brands have been increased and the serial advertisement has shown more fre-quently than the 1-page advertisement since 1990's ; Second two piece suit was dominated in men's wear during 1970's and 1980's From 1990's this style was decresed in stead combi suit was increased. In 1970's the X silhouette was infashion and the y and the X silhouette was in fashion and the y and X sillhouette were increased during 1980's . The H silhouette was dominated in 1990's The brighter and the more various colors appeared in 1990's than in 1970's. The brighter and the more various colors appeared in 1990's than in 1970's The solid pattern was the main flow in men's wear however the stripes and the the check patterns were added in 1990's Third single breasted jacket style with two buttons and tailored collar was in fashion during 1970's . The length of the v-zone was shorter than half at this time however it was lengthened in 1980's . Also the the length of the jacket was lengthened. In 1990's the double breasted jacket style and two buttons were increased. The length of the v-zone and jacket were also lengthened.

• KIISE Transactions on Computing Practices
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• v.21 no.9
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• pp.579-586
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• 2015

As smart-phone usage increases, the number of Social Networking Service (SNS) users has also exponentially increased. SNS allows people to efficiently exchange their personal opinion, and for this reason, it is possible to collect the reaction of each individual to a given event in real-time. Nevertheless, new methods need to be developed to collect and analyze people's opinion in real-time in order to effectively evaluate the impact of a TV advertisement. Hence, we designed and constructed a system that analyzes the effect of an advertisement in real-time by using data related to the advertisement collected from SNS, specifically, Twitter. In detail, Hadoop is used in the system to enable big-data analysis in parallel, and various analyses can be conducted by conducting separate numerical analyses of the degrees of mentioning, preference and reliability. The analysis can be accurate if the reliability is assessed using opinion mining technology. The proposed system is therefore proven to effectively handle and analyze data responses to divers TV advertisement.

• Cartoon and Animation Studies
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• s.36
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• pp.75-89
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• 2014

Since the first animated Chinese commercial titled directed by Wan Three Brothers in 1926, Chinese animation commercials are steadily increasing every year. The proportion of animation commercials in Advertisement industry increases gradually, animation becomes one of the direct means of rising commodity value. In this premise, this paper researches the history and characteristics of animated commercials, compare and analyze commercial samples from two world advertisement festivals and four Chinese advertisement festivals. Compared the world animation-advertisement market, Chinese animation-advertisement market is relatively limited under its particular status. Under the condition, this paper will analyze the current situation of Chinese animation advertisement through the samples from advertising festivals. Finally, the paper concludes finding out ways of development and effective marketing of animation commercial industry in China by checking out animation advertisement in industrial classification between Chinese and world's advertisement market.

• The Research Journal of the Costume Culture
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• v.17 no.3
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• pp.367-382
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• 2009

The aim of the current study was to investigate the impact of store attribute satisfaction on intentions of revisit and recommendation among clothing consumers. The data were collected from 319 consumers through survey and frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used to obtain results. The findings were as follows: 1. From factor analysis, seven factors were distracted: Fact 1(brand and price), Fact 2(store's facility and environment), Fact 3(product), Fact 4(transportation convenience and access), Fact 5(selling and advertisement), Fact 6(store's atmosphere), and Fact 7(salesman's service). 2. Four factors had statistically significant influence on overall satisfaction of clothing consumers. The most influential factor was Fact 2(store's facility and environment) and Fact 5(selling and advertisement), Fact 1(brand and price), and Fact 4(transportation convenience and access) showed their effects on overall satisfaction in an hierarchical rank-order following Fact 2. 3. Four factors such as Fact 2(store's facility and environment), Fact 1(brand and price), Fact 4(transportation convenience and access) and Fact 5(selling and advertisement) in an hierarchical rank-order from Fact 1 had statistically significant impact on intentions of revisit. 4. Six factors such as Fact 1(brand and price), Fact 2(store's facility and environment), Fact 3(product), Fact 5(selling and advertisement), Fact 6(store's atmosphere), and Fact 7(salesman's service) in an hierarchical rank-order from Fact 1 had statistically significant influence on the intention of recommendation. 5. The results further showed that among seven factors, Fact 1(brand and price), 'Fact 2(store's facility and environment), and Fact 5(selling and advertisement) had impact on both the intention of revisit and the intention of recommendation.

• Journal of the Korean Geographical Society
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• v.45 no.2
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• pp.256-274
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• 2010

The aim of this study is to examine agglomeration patterns of advertising industries and spatial networks of advertisement production in Korea. The focus of analysis is the agglomeration pattern of advertising industries within Seoul because these are agglomerated in Seoul like other business services. Analysis methods are local Moran's I index and location quotient with the regional percentages of each sector's number of employees. Clusters in Gangnam Area are related to start-up advertising firms and global agencies entering domestic advertising markets. Network analysis is used to investigate the spatial networks of TV advertisement production between advertising agencies(AA) and film productions(FP). After transformation of AA-FP network matrix to regional matrix centrality index and brokerage scores are calculated. This analysis shows individual region's different role and position in the AA-FP network. Many agencies in or out of Gangnam Area outsource most advertisement makings to film productions in Gangnam Area. Advertising industry dusters in Gangnam Area is important as of the destination of advertisement production networks and the circulation of those networks.

• Journal of the Korean Data and Information Science Society
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• v.17 no.4
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• pp.1251-1259
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• 2006

The headline of advertisements holds the important position in advertisement recognition and receptivity. The mobile advertisements show an immediate reaction of customers because it is possible to do 'one-to-one communication'. And this makes the mobile advertisement as important as any kind of traditional marketing channel, like TV, Radio, Print. In this paper, we classified the headlines as several types and measured the effect of headline types.

• 한국데이터정보과학회:학술대회논문집
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• 2006.11a
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• pp.1-8
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• 2006

The headline of advertisements holds the important position in advertisement recognition and receptivity. The mobile advertisements show an immediate reaction of customers because it is possible to do 'one-to-one communication'. And this makes the mobile advertisement as important as any kind of traditional marketing channel, like TV, Radio, Print. In this paper, we classified the headlines as several types and measured the effect of headline types.

• Journal of Fashion Business
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• v.20 no.1
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• pp.53-68
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• 2016

The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.487-497
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• 2000

The purpose of this study was performed 1) to study the differences in advertisement expression and brand preference according to the lifestyle groups of high school girl students(Sports Uninterest Group, Friend Preference/Fashion Uninterest Group, Sports Preference/Horne Oriented Group. fashion Interest Group, and Confidence Group) and 2) to investigate the effects on the brand preference of adolescents of lifestyle, brand and advertisement image and advertisement expression forms. The subjects selected for the final analysis were high school girl students living in Pusan, Seoul and Taejeon, Korea. The statistics used for data analysis were factor analysis, one-way ANOVA, Duncan's multiple range test, stepwise multiple regression, frequency distribution and percentage by the SPSS program. The results of this study were as follows: 1. The preferences of advertising expression forms were significantly different among lifestyle groups: the Friend Preference/Fashion Uninterest Group preferred to sex appealing advertising expression form less than other groups. 2. The brand preferences were significantly different among lifestyle groups: the Confidence Group preferred brand less than other groups in general. 3. The brand preferences were affected by life style, brand and advertising image and preferences of advertising expression forms. And brand image influenced most significantly on the brand preferences.

• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.234-246
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• 2006

As social recognition about men changes and men's concern about appearance increases, so in the social phenomenon of men's toiletries' diversification, ramification and specialization, the aim of this study is to analyze meaning of men's toiletries centered on men's toiletries advertisement published on men's fashion magazines which can be said to speak for men's culture. After collecting of 209 kinds of men's toiletries advertisements published in 'Esquire' and based on contents analysis results divided into domestic & foreign toiletries and perfumery, the symbolic analysis result with selection of representative advertisement in each field separately is that there are more cases of giving salience to a product through image expression rather than emphasizing product's function only, and the emphasis of image only achieves eminence in case of perfumery. At the comparison of domestic with foreign toiletries, in case of domestic toiletries, there are more cases of expressing meaning of toiletries through model image or backgrounds, while in case of foreign toiletries, there are more cases of expressing of function or effect of product through general image itself.