• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.1D
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• pp.25-32
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• 2011

The objective of this study is to propose a new strategy, called "freeway travel reservation strategy", to mitigate freeway traffic congestion by using advanced traffic technologies and traffic demand management policies, and to analyze its acceptability. Motorist surveys were carried out to accomplish the acceptability analysis. As a result, 73% of respondents agreed with the proposed strategy, and an increase in the inconvenience for using freeway during the major Korean Holidays, in the age, in the number of family members, and in household income resulted in higher acceptability. Additionally, married or female respondents tended to have higher acceptability. Such results can be practical for developing policies to successfully operate the proposed strategy in the future.