Previous emotion studies revealed the two core affective dimensions of valence and arousal using affect-eliciting stimuli, such as pictures, music, and videos. Autonomous sensory meridian response (ASMR), a type of stimuli that has emerged recently, produces a sense of psychological stability and calmness. We explored whether ASMR could be represented on the core affect dimensions. In this study, we used three affective types ASMR (negative, neutral, and positive) as stimuli. Auditory ASMR videos were used in Study 1, while auditory and audiovisual ASMR videos were used in Study 2. Participants were asked to rate how they felt about the ten adjectives using five-point Likert scales. Multidimensional scaling (MDS) and classification analyses were performed. The results of the MDS showed that distinctions between auditory and audiovisual ASMR videos were represented well in the valence dimension. Additionally, the results of the classification showed that affective conditions within and across individuals for within- and cross-modalities. Thus, we confirmed that the affective representations for individuals could be predicted and that the affective representations were consistent between individuals. These results suggest that ASMR videos, including other affect-eliciting videos, were also located in the core affect dimension space, supporting the core affect theory (Russell, 1980).
In the life environment changed with not only the quality and the price of the products but also the material abundance, it is the most crucial factor for the strategy of product sales to investigate consumer's sensibility and preference degree. In this perspective, it is necessary to design and merchandise the products in cope with each consumer's sensibility and needs as well as its functional aspects. In this paper, we propose the Fashion Design Recommender Agent System (FDRAS-pro) for textile design applying collaborative filtering personalization technique as one of the methods of material development centered on consumer's sensibility and preference. For a collaborative filtering system based on textile, Representative-Attribute Neighborhood is adopted to determine the number or neighbors that will be used for preferences estimation. Pearson's Correlation Coefficient is used to calculate similarity weights among users. We build a database founded on the sensibility adjectives to develop textile designs by extracting the representative sensibility adjectives from users' sensibility and preferences about textile designs. FDRAS-pro recommends textile designs to a customer who has a similar propensity about textile. To investigate the sensibility and emotion according to the effect of design factors, fertile designs were analyzed in terms of 9 design factors, such as, motif source, motif-background ratio, motif variation, motif interpretation, motif arrangement, motif articulation, hue contrast, value contrast, chroma contrast. Finally, we plan to conduct empirical applications to verify the adequacy and the validity of our system.
The goal of this research is a visual and auditory tool development enabling designers to have the same emotional value with users in the process of user centered design. Through the research, we intend to show the aid measure for making cognitive gaps narrow between users and designer in the process of transforming and understanding the emotional needs as a verbal image. because In the business practice of design, most of tools and techniques for assessment and analysis of emotional needs are those used usually in the marketing fields. So the information generated and transformed from users to designers have a form of physical words. When the designer's understanding of the emotional needs is considered as a product mediated communication process, the morphologic and cognitive information gaps become obvious. This difference could be a false basis in designing with emotional user needs. So the alternative needs assessment sub-tools of visual and auditory information form was embodied mainly for designer's cognitive gaps and inter-cultural emotional needs assessment. As the method of embodiment, Firstly, adjectives related to emotion were classified in their cognitive dimension. Secondly, visual and auditory data were extracted, and then the relativity verified. Finally, the practicality and effectiveness were tested through the database generation. In view of the results so far achieved, 1. We could find being of the big information cognitive gaps in the verbal assessment of emotional needs between designers and users. 2. With the visual and auditory assessment tool, we could make the big cognitive gaps narrower than we expected. 3. Also, we could find the chance that the fidelity, recognition, and friendliness of design for emotional user needs would become better.
Journal of the Korea Fashion and Costume Design Association
/
v.17
no.3
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pp.1-11
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2015
This study comparatively analyzed the images and preference of lighting space using the emotion-based technique in order to effectively use it in clothing shops and fashion marketing. In terms of color temperature for light sources, 2,800K of lamp color, 6,500K of daylight color and 4,200K of white color were used. For the assessment, sensory evaluation technique was used. Then, the study found the followings: In terms of the image of lighting space by light source, different images were observed by light source with significant difference by the evaluation category. For factor analysis by the evaluation category, 7 factors were extracted. Among them, evaluation on lighting space was influenced by the following three images: modern space, elegant space and classical space. In particular, the modern space comprised of the following adjectives had the biggest effect on the assessment of the image of lighting space ('refreshing,' 'transparent,' 'bluish,' 'bright' and 'non-classical') (primary evaluation 30.13%). According to assessment on the preference of lighting space, the respondents' most favorite lighting space was 4,200K while their least favorable one was 6,500K in terms of color temperature. In terms of preference by the image of lighting space, they didn't like 'non-elegant' and 'non-beige' images even though they had the images of modern space. Therefore, it was confirmed that beige and elegant space images have an effect on the preference of lighting space.
Kim, Joo-Yong;Lee, Chae-Jung;Kim, An-Na;Lee, Chang-Hwan
Science of Emotion and Sensibility
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v.12
no.1
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pp.77-86
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2009
A comfort evaluation of car seat clothing has been proposed for high comforts interior seat clothing. Car seat covers have received wide spread attention due to their man-machine interface working. And then, it will be necessary for measurements on delicate basic mechanical-properties, which closely relate with human touch feeling of its materials. In this research, we have utilized $KES-FB^{(R)}$(Kawabata Evaluation System) series, $^ST300{(R)}$ analogue softness tester and friction tester for measurement a physical properties. In order to consider both kansei and physical properties on interior seat covers, we firstly have established subjective words of judgement for the seat covers. Secondly, related them to the objective measurement of physical properties. Each kansei-language has clearly defined as 'Softness', 'Elasticity', 'Volume' and 'Stickiness' for the adjectives of leather car seat covers. These technical terms have correlated to physical properties in other words, h (mm), bending moment ($gf^*$cm/cm), To-Tm (mm) and ${\mu}$. At this time, fuzzy logic has utilized to predict the value of kansei language through physical values. On the basis of this result, finally it is possible to predict quality index of car seat covers using neural networks technique. In short, we develop a quality evaluation system of car seat clothing combining four physical quantities with kansei engineering.
This study has showed verified results on 'Survey into Observer Preference for Table Decoration for Eating and Drinking'. It is a preliminary study to look into interrelation of preference to color tables, image adjectives, aesthetic value, by giving color changes in a certain regularity to each influential factor in functional table decoration. The result has demonstrated that, as for color image and preference,'observers prefers mid/low dark-toned brown which gives a feeling of 'high-quality, and like to eat', and orange tone with a fooling of 'warm and colorful'. In evaluating interrelation between preference and aesthetic value, the study has revealed that ordinary people take the influential factor of 'unity and Gestalt' seriously, while non-professionals preferred 'uniqueness'. Stimulant No. 7 is one of constituent factors of functional table decoration, eliciting significance of images on colors ant aesthetic value. This study also has practical problems about insufficiency or inadequateness in producing mood suitable to T P O, according to depending upon color changes in picking up stimulants, or other problems in selecting stimulants, according to time, seasons and generational parameter in which the inquiry is conducted, but it will serve as a stepping stone for developing new design using both qualitative and quantitative data in 려nctional table decoration.
Since smart devices are able to efficiently provide information without barriers of time and location, they are widely utilized with advent of the hyper-connected society. Especially, the smart devices have been developed in the form of wearable devices for mutual interaction between human and objects. Smart clothing, which embeds smart devices within clothes, measures and obtains a variety of bio-signals as it is in close contact with the human bodies. Conventional smart clothing generated wearers' discomfort because they were developed by simple attachment of electronic devices to clothes. Therefore, it is highly recommended to develop novel smart clothing based on smart textiles which integrate electronic devices as parts of textiles. As smart watches are currently the most available wearable devices in the market, smart watch users were selected in this study, for the purpose of investigating core needs of wearable smart device users based on the user experience and user's sensibility. Qualitative research was performed through semi-structured interview in order to obtain detailed answers about user sensibility based on smart watch user experience. After the in-depth interview, the user's sensibility was categorized into four aspects; functional, aesthetic, social, and empirical. Sensibility adjectives and key words were assigned to each aspect and their frequency was analyzed. It was the functional aspect of sensibility that the wearable device users require the most. The results of this study will be utilized as a fundamental data to develop the smart textiles required for the next generation of smart clothing which is attracting as a future wearable device.
In order to investigate the sensation of the fabric sound simulating the real wear-condition, the fabric sound simulator using reciprocating friction was developed. Fabric sounds from 5 specimen were generated by the fabric sound simulator and recorded using high performance microphone. Physical sound parameters of fabrics including level pressure of total sound (LPT), level range (${\Delta}L$), and frequency differences (${\Delta}f$) were calculated. For psychological evaluation, seven adjectives for sound (softness, loudness, sharpness, clearness, roughness, highness, and pleasantness) were used as the semantic differential scale. Fabric sounds by reciprocating friction of nylon taffeta and polyester leno had the highest value of LPT and evaluated as loud, sharp, rough, and unpleasant while polyester ultra suede and silk crepe de chine haying the lower LPT and ${\Delta}f$ were perceived as soft and quite. Comparing with fabric sound by one-way friction, fabric sound by reciprocation friction was perceived as more sharp, loud, and rough. LPT was also the most important factor affecting the sensation of the fabric sound by reciprocating friction.
Yang Jong-Youl;Hong Jang-Pyo;Kim Tai-Ho;Jang Young-Soon
Science of Emotion and Sensibility
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v.8
no.3
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pp.291-301
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2005
This study aims to understand causal relationship among preference factors - preferred design, design image, and design elements-to create interaction between artists and spectators, concerning eating and drinking table decoration which is produced with subjective representation chiefly by virtue of the authors' conceptualization and planning. As an experimental research , face-to-face personal interviews have been made in off-line setting through questionnaires. Acquired information from it has been analyzed, which results are as follows. As harmonious, warm, womanish design image, combination of pink-tone similar colors were preferred. As image adjectives highly related with design preference were 'harmonious and inharmonious' A design factor of 'harmonious' was combination of similar colors, while that of 'inharmonious' was association of mixed colors. It has been found that 'colors' have been an important factor among preference design factors. As above, a new concept for design can be established by using data-based information, along with suggesting a direction for preferred design in the field of eating and drinking table decoration. Furthermore, it will be possible to make a study of new preferred design through evaluation of quantitative spectators in this area. It is expected that such researches could give an opportunity to get satisfactory results from newly experimented designs using quantitative data even in a creative design area, as well as table decoration.
This study aims to characterize the sensibility image and interaction effect of striped necktie according to same-tone coordination and 1:2:3 area-ratio variation on the gender. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 56 color pictures manipulated with every combination of 4 different colors, 2 different tones and 7 different area-ratio. The 7-point scale designed for visual evaluation of sensibility image included 26 bipolar adjectives. The subjects were 1344 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of sensibility images in terms of same-tone coordination and 1:2:3 area-ratio variation of stripe necktie reveal that the concerned factors are of five characteristic dimensions of attractiveness, youth-activity, appeal, ability, and warmness. In the 5 factors of sensibility image, color combination and tone showed independent effect. In addition, significant interaction effects of area-ratio and tone on appeal and ability were found. Interaction effects of gender and area-ratio on youth-activity were found. Interaction effects of gender and tone on warmness were found. Interaction effects of color combination and tone on appeal and warmness were found. The study results are highly expected to be used as useful sources in developing men's coordination.
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