• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.348-370
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• 2010

The purpose of this study was to propose some plan which could satisfy consumer's expectation emotional needs by comparing emotional scale between fashion brand image and brand website coloration image. For this study, 12 brand websites within four fashion zone, men's clothing, women's clothing, casual wear, and sports wear were chosen. The questionnaires were comprised of 27 emotional adjectives which were selected from previous studies. The questionnaires were distributed to university students and office workers for 3 to 17 on September. Among them, 118 questionnaires were analyzed by SPSS tool. The qualitative analysis for emotional adjective sorting, content analysis for website color chip sorting, and quantitative analysis for consumers were used in this study. Some differences exist between brand image and website coloration band image as the result. As the numbers of internet user became larger, the costumer's emotional image which gives maximum satisfaction is getting more important in fashion brand website. Therefore, fashion website managers should satisfy consumers with functional and emotional needs.

• Journal of the Korean Institute of Rural Architecture
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• v.8 no.2
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• pp.1-10
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• 2006

Recently the concerns of landscape resources were on the increase about the landscape of control and landscape design. In order to this, purpose of this paper is to develop architectural landscape design data of individual house in Gangwon Provinces. The type of landscape in Donghae seaside consist of three; Road, Mountain, Seaside. And the type of images about individual housing are three; Western, Traditional, Modern. This research is analyzed 18-simulation scenes, factor analysis is used for the SPSS. The results of this study are as follows. First, the housing of western style do not correspond with landscape of Road, but landscape of mountain and seaside were suitable to the western style. Second, mountain in Donghae seaside harmonizes with housing of traditional style. Third, even though the housing of modern style were marked low assessment in three landscape, we found out relation, modern housing was well-matched load landscape. Finally, to improve of landscape housing, which will serve as systematic approach with association of clients, constructors, designers and public service personnel.

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.181-189
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• 2014

Adolescence is differentiated from other development stages for the significant physical and emotional changes a person goes through that stage. This study has surveyed communal residencies in the Seoul area and the community facilities within them and has analyzed their correlation with the adolescents' emotional reactions according to their school age. This study is concerned with evaluating the perceptions of teenagers towards learning, cultural, and exercise facilities. These adjectives were positioned on the IRI adjective images to obtain representative words such as "noble", "gentle", and "cheerful" for the purpose of analysis. Furthermore, each representative word was assigned a color and then made into a simulation for the EEG experiment. The EEG signals of the teenagers in different educational levels indicated that EEG signals of high school students were more activated compared to that of middle school students and both groups responded to the "cheerful" images with high EEG signals. Therefore, in order for community facilities within communal residencies to actively support and activate leisure and academic activities for adolescents, they have to be connected to their emotional characteristics. It is also important to minutely plan according to their school age.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.6-13
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• 2009

The purpose of this study is to analyze the sensibility of the compound fashion image of contemporary fashion. The specific objectives were to analyze 1)the structure of meaning about fashion sensibility on 2)the difference of fashion sensibility by categories on 3)the difference of fashion sensibility by demographical aspects on 4)the consumer sensibility on the compound fashion image. For collecting data 55 stimulus and questionnaire which consisted of bi-polar 21 pairs adjective scale were contributed 675. The results were summarized as following : 1. Factors of fashion sensibility consist of estheticism, activeness, personality and feminity. And the meaning of fashion sensibility is young and personalty. 2. The man/woman and the past/present are highly estimated personality, the main/subcultural is activeness and the local/global is feminity of fashion sensibilities. 3. gender and age have high difference of the compound fashion image so they are important variance for fashion sensibilities. 4. Preference, purchase and quality are highly influenced by estheticism, pleasure is influenced by personality. The results of this study will be utilized in the clothing design for accepting customers' specific fashion sensibility about compound fashion image.

• Journal of Korean Port Research
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• v.12 no.2
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• pp.349-362
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• 1998

Seascape means the scenery which is composed around the sea., Seascape has it's own characteristics compared with landscape and has many important roles in our urban life. Nowadays seascape is being destructed by the development in waterfront area and ocean space. Especially the various kind of buildings which are built in coastal area give great visual impact on seascape. But we have rare research on seascape and no guideline for seascape planning. Before any action against destroying seascape the assessment of seascape has to be preceded. The purpose of this study is to evaluate the representative seascapes which are selected from over 300 slides of various seascapes according to the types of seascapes. We used S.D (Semantic Differential) method with 35 adjective pairs in seven scale to evaluate each seascape. The results can be summarized as follows. 1) Seascapes can be classified as natural type and urban type. The natural type can be divided into beach type and rock-island type. 2) Natural type of seascape is more prefered than urban type. 3)Beach type is the most prefered among seascape types. 4) Natural elements of seascape such as sky, water, sand, trees, forest, mountain, open space, waterfront line, are evaluated as 'good' to see but artificial elements, such as buildings, persons, roads, structures, are evaluated 'bad' to see. 5)As a result of factor analysis five factors(axes) are found out. They are 'wildness', 'vividness', 'preference', 'interest', and 'openness'. These factors can be used for evaluting any seascape.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.428-437
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• 2018

This study derives evaluation terms by analyzing the semantic relationship between design elements and sentiment terms in regards to fashion design. As for research methods, a total of 38,225 texts from Daum and Naver Blogs from November 2015 to October 2016 were collected to analyze the parts, frequency, centrality and semantic networks of the terms. As a result, design elements were derived in the form of a noun while fashion image and user's emotional responses were derived in the form of adjectives. The study selected 15 noun terms and 52 adjective terms as evaluation terms for men's striped shirts. The results of semantic network analysis also showed that the main contents of the users of men's striped shirts were derived as characteristics of expression, daily wear, formation, and function. In addition, design elements such as pattern, color, coordination, style, and fit were classified with evaluation results such as wide, bright, trendy, casual, and slim.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.135-144
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• 2012

Since Seoul was selected as the world design capital at the end of 2007, the endeavors to modernize the Korean unique beauty is becoming more tangible. Especially, the commercial spaces to be used by the general public and tourists have the value for study in the respect that such spaces for the national iconic images and have a large and far-reaching effect to transmit the national identity. Therefore, this study analyzed the design coordination properties in the Koreanity expression found in the modern commercial spaces. the foundation for the analysis was based on Leonard Koren's work on the arrrangement rhetoric theory, 'Arranging things(2003), and the contents of Korean expression were reviewed with professional jounals. the results are as follows: First, the design coordination properties in the Koreanity expression shown in modern commercial spaces are black-white contrast, natural materials, curved shapes, brevity, and simple beauty. Especially, some elements such as wood, traditional Korean papers, stones, mid-to-low chroma natural colors, checked patterns, and crazy patterns are used with overlapping and it is viewed that it is necessay to more aggressively seek for the disappeared traditional elements in the Korean modeling properties. Second, the concrete images of Korean expressions could be summarized as four adjective image groups, Natural, Subtitle, Gentle and Magnificent.

• Language and Information
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• v.9 no.1
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• pp.1-18
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• 2005

In Korean terminologies, adjectival terms are rare, and the meaning and function associated with adjectives in Indo-European languages are often realized instead in noun form. However, the rarer adjectival terms we, the more they are used in restrictive and repetitive ways in specialized domains. Thus, it is important to distinguish the different senses of these terms. In this work, focusing on semantic modeling in terminology, we distinguish the different senses of adjectival medical terms by applying lexico-semantic criteria (L'Homme, 2004a) and by classifying the semantic category of the arguments of the adjective (Bae and others, 2002). The result not only contributes to enriching medical terminology, but also empirically demonstrates a method for distinguishing the different senses of adjectival medical terms. In this work, we obtained an average of 1.854 senses for each term. We used the KAIST corpus, composed of medical texts (1,500,000 eojeols), and a group of texts on various subjects (40,000,000 eojeols)

• Annual Conference on Human and Language Technology
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• 2010.10a
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• pp.166-171
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• 2010

본 논문은 한국어 온라인 리뷰 문서의 오피니언 분류(Opinion Classification)에 있어 그 핵심 키워드가 형용사 (Adjective) 범주라는 점을 고려하여, 한국어 형용사를 <문맥에 의존하지 않는 절대 극성>과, <문맥에 의존하여 극성이 바뀌는 상대극성>으로 대분류한 뒤 그 각각의 의미 극성을 하위 분류하는 작업을 수행하였다. 기존의 연구에서 특징적인 오피니언 어휘 수십개에 의존하여 자동 분류를 시도하고자 하였던 문제점을 극복하기 위해서는 한국어 형용사 전체 범주에 대한 체계적인 극성 분류가 이루어져야 할 필요가 있으며, 여기서 특히 상세히 주목받지 못했던 상대 극성 어휘에 대한 본격적인 의미 분류가 요구된다. 본 연구에서 제시하는 형용사의 극성 분류는 기존의 이론 언어학적 형용사 의미 분류와 달리 온라인 오피니언 문서에서 도메인에 따라 나타나는 특징적 의미 유형을 결정하고, 이를 기준으로 온라인 오피니언 문서의 극성 판별에 효과적으로 적용할 수 있는 사전을 구축하였다는 점에서 의의를 가진다.

• Cross-Cultural Studies
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• v.19
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• pp.359-388
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• 2010

This study is aimed to investigate the aspect of using relative clauses in Korean. The data used for this study were extracted from the Korean text books for the foreign students and from the Chinese students' Korean compositions. They are the learners of Korean language at the early intermediated stage. As the result of analyzing them, the followings were found I)the majority of relative clauses in Korean consists of left-branching sentences. ii)The number of the subject relative clauses was higher than object ones in both of them. Especially in the aspect of using relative clauses, subject ones were used even more frequently than objective ones. This result is corresponded to the previous thesis, "the subject relative clauses was acquired earlier than object ones". iii)The relative clauses that those with a head noun function as subject in the main sentence showed in higher proportion in comparison of those as object. That is, this study showed that subjects were used more frequently than objects in the relative clauses used in their compositions. Finally, this study analyzed the errors of adnominal ending usage occurring in their compositions. More errors occurred when adjective form ended with '-hada' are changed into adnominal ending one.