• 제목/요약/키워드: Addition of emotions

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The Effect of SNS Beauty Advertising Characteristics on Voluntary Word-of-Mouth Intention: Focusing on S-O-R Theory

  • Hee-Young CHO;Yoon-Hwang JU
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.65-75
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    • 2024
  • Purpose: Through this study, first, we try to understand the characteristics of SNS beauty advertising using SNS. Second, focusing on S-O-R Theory, we aim to confirm the impact of SNS beauty advertising characteristics on positive emotions, commitment, and voluntary word-of-mouth intentions. Third, we intend to suggest measures related to effective SNS beauty advertising operation. Research design, data and methodology: To analyze the data collected of 308 questionnaires, the SPSS and AMOS statistical program was used, and the SNS beauty advertising characteristics were reclassified after analyzing the credibility and validity of the responses. Results: It was found that all SNS beauty advertising characteristics (interactivity, entertainment, credibility, and irritation) had a significant effect on positive emotions. However, entertainment and irritation did not have a significant effect on commitment. In addition, it was found that positive emotions had a positive effect on commitment, and commitment had a positive effect on voluntary word-of-mouth intentions, and positive emotions had no significant effect on voluntary word-of-mouth intentions. Conclusions: In order to improve consumers' commitment in SNS beauty advertising, it is important to secure trust through interaction, and it is judged that the more commit in SNS beauty advertising through positive emotions, the more spontaneous and positive word-of-mouth effect can be created.

Sentiment Analysis on 'HelloTalk' App Reviews Using NRC Emotion Lexicon and GoEmotions Dataset

  • Simay Akar;Yang Sok Kim;Mi Jin Noh
    • Smart Media Journal
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    • v.13 no.6
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    • pp.35-43
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    • 2024
  • During the post-pandemic period, the interest in foreign language learning surged, leading to increased usage of language-learning apps. With the rising demand for these apps, analyzing app reviews becomes essential, as they provide valuable insights into user experiences and suggestions for improvement. This research focuses on extracting insights into users' opinions, sentiments, and overall satisfaction from reviews of HelloTalk, one of the most renowned language-learning apps. We employed topic modeling and emotion analysis approaches to analyze reviews collected from the Google Play Store. Several experiments were conducted to evaluate the performance of sentiment classification models with different settings. In addition, we identified dominant emotions and topics within the app reviews using feature importance analysis. The experimental results show that the Random Forest model with topics and emotions outperforms other approaches in accuracy, recall, and F1 score. The findings reveal that topics emphasizing language learning and community interactions, as well as the use of language learning tools and the learning experience, are prominent. Moreover, the emotions of 'admiration' and 'annoyance' emerge as significant factors across all models. This research highlights that incorporating emotion scores into the model and utilizing a broader range of emotion labels enhances model performance.

An EEG Study of Emotion Using the International Affective Picture System (국제정서사진체계 ( IAPS ) 를 사용하여 유발된 정서의 뇌파 연구)

  • 이임갑;김지은;이경화;손진훈
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1997.11a
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    • pp.224-227
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    • 1997
  • The International Affective Picture System (IAPS) developed by Lang and colleagues[1] is a world-widely adopted tool in studices relating a variety of physiological indices to subjective emotions induced by the presentation of standardized pictures of which subjective ratings are well established in the three dimensions of pleasure, arousal and dominance. In the present stuey we investigated whether distinctive EEG characteristics for six discrete emotions can be discernible using 12 IAPS pictures that scored highest subjective ratings for one of the 6 categorical emotions, i. e., happiness, sadness, fear, anger, disgust, and surprise (Two slides for each emotion). These pictures as visual stimuli were randomly given to 38 right-handed college students (20-26 years old) with 30 sec of exposure time and 30sec of inter-stimulus interval for each picture while EEG signals were recorded from F3, F4, O1, and O2 referenced to linked ears. The FFT technoque were used to analyze the acquired EEG data. There were significant differences in RP value changes of EEG bands, most prominent in theta, between positive positive and negative emotions, and partial also among negative emotions. This result is in agreement with previous studies[2, 3]. However, it requires further studied to decided whether IAPS could be a useful tool for catigorical approaches to emotion in addition to its traditional uwe, namely dimensional to emotion.

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The Effect of Mukbang under Consumers' Positive and Negative Emotions on Their Vicarious Satisfaction and Desire to Eat (소비자의 긍정적 감정과 부정적 감정에서 먹방이 대리만족과 욕구에 미치는 영향)

  • Kim, Hyunpil;Hwang, Kumju
    • Journal of Information Technology Applications and Management
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    • v.29 no.1
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    • pp.71-82
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    • 2022
  • Mukbang, which has established itself as a popular content, is now enjoying a sensational popularity not only in Korea but also around the world. This study investigated the effects of mukbang on consumers' vicarious satisfaction and desire increase in different emotional aspects. In addition, we analyzed how the positive and negative emotions of consumers affect the vicarious satisfaction and desire increase of mukbang. According to this purpose, 120 participants in their 20s and 30s who had experienced watching mukbang were encouraged to watch mukbang videos after inducing positive, negative, and neutral emotions, and the effects of vicarious satisfaction and increased desire depending on emotions were examined. As a result of the experiment, it was confirmed that vicarious satisfaction through mukbang was high in positive emotional states, and desire through mukbang was high in negative emotional states. This study has a theoretical contribution that empirically investigates the different effects of mukbang according to positive and negative emotions, and is expected to help derive marketing measures using consumer emotional states that have not been received enough attention in using mukbang as a marketing tool.

The Role of Visitor's Positive Emotions on Satisfaction and Loyalty with the Perception of Perceived Restorative Environment of Healing Garden

  • Jang, Hye Sook;Jeong, Sun-Jin;Kim, Jae Soon;Yoo, Eunha
    • Journal of People, Plants, and Environment
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    • v.23 no.3
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    • pp.277-291
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    • 2020
  • Background and objective: The purpose of this study is to investigate the effects of visitors' positive emotions on satisfaction and loyalty with the perception of restorative environment of a healing garden created in an urban agriculture expo. Methods: The psychological indicators to the images of the healing garden were analyzed by the visitors' demographic variables and the three factors of plant cultivation activity level: plant cultivation experience, plant preference, and plant-related event. Results: Between age groups and occupational groups, significant differences were found statistically. The Perceived Restorativeness Scale(PRS) showed significantly differences between age groups in repose, fascination and legibility. The Positive Affect & Negative Affect Schedule(PANAS) showed statistically significant differences between age groups in positive emotions. In addition, we investigated the correlation between the PANAS and the three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty. The three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty showed a positive correlation with positive emotions and were inversely correlated with negative emotions significantly. Multiple regression analysis with dummy variables was conducted to examine the effects of plant cultivation activity level, attention restoration, and the PANAS on healing garden visitors' satisfaction and loyalty. As a result, among the four factors of the PRS, fascination and positive affectivity were significant variables that affect healing garden visitors' satisfaction and loyalty. Conclusion: The results indicated that the higher the attention restoration of visitors due to the fascination of the healing garden and the higher their positive affectivity and the more they have plant-related memories, the higher their impact on healing garden visitors' satisfaction and loyalty. Therefore, fascinating natural environments or greenery landscapes like healing gardens where people can contact plants would reduce negative emotions such as anger and sadness but to increase positive emotions such as pleasure, joy and satisfaction.

Development a self-report questionnaire-type scale for measuring user's emotions while using a product (제품 사용 중 사용자의 감성 측정을 위한 자기-보고 질문지형 척도 개발)

  • Jeong, Sang-Hoon
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.403-410
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    • 2007
  • The most common method in the psychological measuring method for measuring user's emotions is to indirectly measure the user's emotion by using adjectives, called emotional words. The previous research, in order to observe user's emotional changes while they interact with a product, has extracted some emotional words and representative emotions, and made a set of subjective evaluation scale. In addition to adjective checklists, self-report questionnaire-type scales have been extensively used to assess user's emotions. This research suggested a self-report questionnaire-type scale using the representative emotions and a set of subjective evaluation scale made in the previous research. Also the reliability of the suggested self-report questionnaire-type scale was confirmed through the analysis of Cronbach's coefficient alpha. Therefore, the self-report questionnaire-type scale extracted through this research can be used in various ways to measure a user's user's emotions naturally expressed while using a product.

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Speech Emotion Recognition Using 2D-CNN with Mel-Frequency Cepstrum Coefficients

  • Eom, Youngsik;Bang, Junseong
    • Journal of information and communication convergence engineering
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    • v.19 no.3
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    • pp.148-154
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    • 2021
  • With the advent of context-aware computing, many attempts were made to understand emotions. Among these various attempts, Speech Emotion Recognition (SER) is a method of recognizing the speaker's emotions through speech information. The SER is successful in selecting distinctive 'features' and 'classifying' them in an appropriate way. In this paper, the performances of SER using neural network models (e.g., fully connected network (FCN), convolutional neural network (CNN)) with Mel-Frequency Cepstral Coefficients (MFCC) are examined in terms of the accuracy and distribution of emotion recognition. For Ryerson Audio-Visual Database of Emotional Speech and Song (RAVDESS) dataset, by tuning model parameters, a two-dimensional Convolutional Neural Network (2D-CNN) model with MFCC showed the best performance with an average accuracy of 88.54% for 5 emotions, anger, happiness, calm, fear, and sadness, of men and women. In addition, by examining the distribution of emotion recognition accuracies for neural network models, the 2D-CNN with MFCC can expect an overall accuracy of 75% or more.

The Effects of Retail Crowding on Consumer Emotions and Shopping Behaviors (점포의 혼잡성이 소비자 감정과 쇼핑행동에 미치는 영향)

  • 박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.261-269
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    • 2003
  • This study examined the effects of store density levels on consumers'crowding perception and the effects of perceived retail crowding on consumer emotions and in turn shopping behavior. In addition, the study investigated the effects of perceived price value and store type on the segmented dimensions of perceived retail crowding. Results of an experimental test with 3 density levels and 2 store types confirmed the effects of density on social crowding and spatial crowding. While social crowding positively affected arousal, spatial crowding negatively did pleasure which in turn affected approach-avoidance behavior. Though two store types showed the same pattern in such relationships, the effect of perceived price value on retail crowding was different by store type.

Service Recovery and Employees' Authenticity: Focusing on the Moderating Effects of Authenticity on Service Compensation (서비스 실패 회복과 종업원 진정성: 서비스 보상에 대한 진정성의 조절효과를 중심으로)

  • Lee, Shuai;Noh, Yonghwi;Choi, Seung Kook
    • Journal of Korean Society for Quality Management
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    • v.51 no.2
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    • pp.247-261
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    • 2023
  • Purpose: This study investigates the relationship between service compensation, consumer sentiment and revisit intention for service recovery in the Chinese foodservice industry, and the moderating effect of employee authenticity. Methods: Data were collected from people who experienced eating out in a city located in central China, and the hypothesis was verified through multiple regression analysis and hierarchical regression analysis. Results: The results indicate that the specificity of compensation affects both positive and negative emotions of customers, and the activeness of compensation also influences positive emotions of customers. Also, employee autheticity moderates the effect of specificity of compensation on customers' positive emotions. Both positive and negative emotions of customers influences revisit intention. Conclusion: These results show that the role of service compensation is important in service recovery in the rapidly expanding Chinese foodservice industry. In addition, since the sincerity of employees plays an important role in maximizing the recovery effect in the process of service recovery, it suggests that it is important not only to improve services in the quantitative aspect but also in the qualitative aspect through employee training.

Emotional Evaluation According to the Changes of Visual and Auditory Landscape Elements in Residential Areas (주거단지의 시청각 조경요소 변화에 따른 감성평가)

  • Shin, Yong-Gyu;Jeon, Ji-Hyeon;Jang, Gil-Soo;Kim, Sun-Woo;Kook, Chan
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.17 no.7 s.124
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    • pp.611-616
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    • 2007
  • This study aims to clarify differences among the responses of users depending on variations in audio-visual landscape elements used to create amenities in residential areas. For the purpose, a laboratory experiment was performed to evaluate the emotions of subjects. As a result of subjective evaluation, it was found that the emotions of subjects were more significantly promoted in providing both sounds and images at the same time, than in providing images alone. In addition, as a result of comparing the variables of relativistic energy alpha waves have by measuring their brain waves, it was seen that alpha waves increased when providing harmonious sound sources with images, except for specific sound sources. Thus, it is considered that provision of sound sources capable of promoting human emotions can contribute greatly to improving the value of space for the sake of comfortable housing environment.