• Title/Summary/Keyword: Ad Planning

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Ad Planning Model by Comparison Challenge Approach in the e-Marketplace (e-Marketplace에서의 비교도전에 의한 광고계획 모델)

  • 이재규;이재원
    • Journal of Intelligence and Information Systems
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    • v.9 no.3
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    • pp.137-153
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    • 2003
  • Comparison shopping is the most popular functionality in the e-Marketplace. Most of their revenue has been generated kent the Internet advertisement, but the ad earning was declined as the ad costing per action method widespread. Seller less familiar to the customer shrinks from chances for advertising and exposing their products. So, we need an efficient methodology subject to the seller's ad budget and other constraints, and it also has to increase comparison broker's earning in the e-Marketplace. Our research proposed and developed an ad planning methodology using comparison challenge approach which can be applied by 3$^{rd}$ party comparison brokers. Comparison challenge planning is organized with challenge policy of competitor level, product level and specification level. With that policies and basic challenge propositions, we measure the quantified value of functional distance between the specifications of my product and competitor's product. My product challenges the comparison using the comparative ad format to the similar but inferior competitor's product based on quantified valuation. Comparison challenge planning system has two phases of comparative value generation and optimization. We developed a prototype system and applied it to the desktop PC market of five major manufacturers. Our performance was emphasized by comparing to other comparative ad methods such as random display method and minimum distance method..

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Effects of Advance Care Planning on End-of-Life Decision Making: A Systematic Review and Meta-Analysis

  • Kim, Minju;Lee, Jieun
    • Journal of Hospice and Palliative Care
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    • v.23 no.2
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    • pp.71-84
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    • 2020
  • Purpose: The purpose of this systematic review and meta-analysis was to investigate the effects of advance care planning on end-of-life decision-making. Methods: Databases including RISS, KISS, KMbase, KoreaMed, PubMed (MEDLINE), Embase, and CINAHL were searched for studies that examined the effects of advance care planning interventions. The inclusion criteria were original studies in English or Korean; adults ≥18 years of age (population); advance care planning (intervention); completion of advance directives (AD) or advance care planning (ACP) (outcomes); and randomized or non-randomized controlled trials (RCTs and non-RCTs, respectively) (design). Study quality was measured using the checklists of the Joanna Briggs Institute. Meta-analyses were conducted with the Comprehensive Meta-Analysis program. Results: Nine RCTs and nine non-RCTs were selected for the final analysis. The effect sizes (ES) of the outcome variables in nine RCTs were meta-analyzed, and found to range from 0.142 to 0.496 for the completion of AD and ACP (ES=0.496, 95% CI: 0.157~0.836), discussion of end-of-life care (ES=0.429, 95% CI: -0.027~0.885), quality of communication (ES=0.413, 95% CI: 0.008~0.818), decisional conflict (ES=0.349, 95% CI: -0.059~0.758), and congruence between preferences for care and delivered care (ES=0.142, 95% CI: -0.267~0.552). Conclusion: ACP interventions had a positive effect on the completion of AD and ACP. To apply AD or ACP in Korea, it is necessary to develop ACP interventions that reflect aspects of Korean culture.

Development of Simulation Environment for Autonomous Driving Algorithm Validation based on ROS (ROS 기반 자율주행 알고리즘 성능 검증을 위한 시뮬레이션 환경 개발)

  • Kwak, Jisub;Yi, Kyongsu
    • Journal of Auto-vehicle Safety Association
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    • v.14 no.1
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    • pp.20-25
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    • 2022
  • This paper presents a development of simulation environment for validation of autonomous driving (AD) algorithm based on Robot Operating System (ROS). ROS is one of the commonly-used frameworks utilized to control autonomous vehicles. For the evaluation of AD algorithm, a 3D autonomous driving simulator has been developed based on LGSVL. Two additional sensors are implemented in the simulation vehicle. First, Lidar sensor is mounted on the ego vehicle for real-time driving environment perception. Second, GPS sensor is equipped to estimate ego vehicle's position. With the vehicle sensor configuration in the simulation, the AD algorithm can predict the local environment and determine control commands with motion planning. The simulation environment has been evaluated with lane changing and keeping scenarios. The simulation results show that the proposed 3D simulator can successfully imitate the operation of a real-world vehicle.

Ad Planning Model by Comparison Challenge Approach in the e-Marketplace (e-Marketplace에서의 비교도전에 의한 광고계획 모델)

  • 이재규;이재원
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.11a
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    • pp.411-422
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    • 2002
  • 비교구매는 e-Marketplace의 매출에 큰 영향력을 미치고 있으나 운영 수익은 대부분 광고에 의존한다. 하지만 인터넷 광고의 수익률은 열악한 상태이며, 종량제 기반 광고 방법의 확대로 소비자에게 덜 알려진 판매자의 제품 정보 노출 기회는 더욱 줄어들고 있다. 따라서 비교구매 사업자의 광고 수익을 높이면서 판매자 입장에서는 예산 및 제약 조건 범위 내에서 광고 노출의 효율성을 최적화하는 방법 및 시스템에 대한 연구가 필요하다. 본 연구에서는 비교도전을 이용한 비교광고 방법을 제안하고 그 실행 방법으로 판매자의 비교 도전 계획 모델을 사용하는 e-Marketplace기반 비교구매 사업자의 비교광고 시스템을 설계하고 구현하였다. 비교도전 계획 모델은 경쟁사(Competitor), 경쟁 제품(Product) 그리고 제품의 사양(Specification)에 대한 수준별 도전 정책을 적용하며, 양 사의 제품 사양 속성값들 간의 기능적 거리를 양적 수치화하여 판매자 제품이 경쟁사 제품에 가장 유사하지만 우세한(Similar but Superior) 쌍들에 대한 비교광고 포트폴리오를 구성함을 목적으로 한다. 비교도전 계획 시스템은 비교가치의 생성과 최적화의 단계로 이뤄진다 주요 5개 PC제조사의 데스크탑 제품자료를 사용하여 프로토타입을 구축하였으며, 타 비교광고 방법과 대비한 성능 평가를 수행하였다. 또한 e-Marketplace기반 비교구매 사업자의 비교도전에 의한 비교광고 표시 방법을 예시하였다.

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A Hybrid Routing Protocol Based on Bio-Inspired Methods in a Mobile Ad Hoc Network

  • Alattas, Khalid A
    • International Journal of Computer Science & Network Security
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    • v.21 no.1
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    • pp.207-213
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    • 2021
  • Networks in Mobile ad hoc contain distribution and do not have a predefined structure which practically means that network modes can play the role of being clients or servers. The routing protocols used in mobile Ad-hoc networks (MANETs) are characterized by limited bandwidth, mobility, limited power supply, and routing protocols. Hybrid routing protocols solve the delay problem of reactive routing protocols and the routing overhead of proactive routing protocols. The Ant Colony Optimization (ACO) algorithm is used to solve other real-life problems such as the travelling salesman problem, capacity planning, and the vehicle routing challenge. Bio-inspired methods have probed lethal in helping to solve the problem domains in these networks. Hybrid routing protocols combine the distance vector routing protocol (DVRP) and the link-state routing protocol (LSRP) to solve the routing problem.

Challenges and suggestions of resource planning for standardized concurrent construction

  • Chen, Xingbin;Li, Sining;Kim, Jung In;Fang, Yuan
    • International conference on construction engineering and project management
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    • 2020.12a
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    • pp.41-49
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    • 2020
  • Concurrent construction offers considerable improvement for shorten the project duration of its production process. Therefore, standardized concurrent construction is widely applied in building construction projects. However, resources planning for standardized concurrent construction project is manually developed by construction manager. This practice is not effective since it is time-consuming and error-prone for managers to identify all project-specific information, distinguish different activity-resource types, interpret these types and analyze how they affect resource allocated on an ad hoc basis. Therefore, this research investigates the opportunity for leveraging activity modeling to enable automated resource planning for standardized concurrent construction during project development, with identifying the characteristics of construction activities under standardized concurrent planning and determining the activity-resources types that affects resource planning. Both will function as a basis for modeling these construction activities in a computer-interpretable manner and for automation in resource planning.

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Comparison of Personalized Ad Methods on the Internet and Smart Phone Platforms (인터넷과 스마트폰 환경에서의 개인화된 광고 방법론의 비교 분석)

  • Kim, Jun San;Lee, Jae Kyu
    • Asia pacific journal of information systems
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    • v.22 no.4
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    • pp.125-149
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    • 2012
  • As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

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Barriers to Counseling on Advance Directives Based on Counselors' Experiences: Focus Group Interviews

  • Kim, Yejin;Yoo, Shin Hye;Choi, Wonho;Kim, Min Sun;Park, Hye Yoon;Keam, Bhumsuk
    • Journal of Hospice and Palliative Care
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    • v.23 no.3
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    • pp.126-138
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    • 2020
  • Purpose: In Korea, since the Act on Hospice and Palliative Care and Decisions on Life-Sustaining Treatment for Patients at the End of Life was implemented in February 2018, advance directives (ADs) have become legally effective and should be documented after sufficient explanation by a registered counselor. However, little is known regarding the adequacy of current AD counseling. This qualitative study aimed to explore the barriers to AD counseling based on counselors' experiences. Methods: We conducted focus group interviews using purposive sampling. Seven counselors working at hospitals, community health institutions, and non-profit organizations participated in this study. They were asked about the challenges and problems they encountered during AD counseling. Results: Three themes emerged from this study; 1) issues regarding consistency in AD counseling, 2) issues regarding AD counselors' competency and work environment, and 3) issues regarding the adequacy of the service system. The interviewees stated that the lack of a manual for standardized service made AD counseling inconsistent. The limited competency and poor work environment of counselors were pointed out as major barriers. The interviewees also stated that a proper service system considering individual circumstances is absent. Conclusion: The goals of AD counseling should be clarified and guidance should be implemented for providing standardized services. Further efforts to enhance the competency of AD counselors and to improve their working conditions are needed. Establishing an integrated framework for an adequate service system is also essential to overcome systematic barriers to AD counseling.

A Study on the Standadizations of Clustering Algorithm for a Traffic Control of Wireless Ad Hoc Network (이동 에드혹 무선망에서의 라우팅 알고리즘 표준화연구)

  • Lee, Dong-Chul;Lee, Han-Soo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.06a
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    • pp.73-75
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    • 2007
  • The Ad Hoc Network Interfaces has been tremendously useful in doing capacity planning and performance prediction. However, in many real-world cases. it has found that the predicted results form a queuing analysis differ substantially from the actual observed performance. Specially, in recent years, a number of studies have demonstrated that for some environments, the traffic pattern is self-similar rather than Poisson. In this paper, we study these Clustering characteristics and the definition of standadization processes.

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A Study of the Efficiency of Advertisement Communication through the Semiological Translation for Advertisement Image of Brand Apartment (브랜드아파트 광고이미지의 기호학적 해석을 통한 광고커뮤니케이션의 효율성에 대한 연구)

  • Jang Mee-Kyung;Choi Jeong-Youn
    • Archives of design research
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    • v.19 no.4 s.66
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    • pp.145-154
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    • 2006
  • In today's brand apartment ads, the image of high-tech apartment seeking consumers' convenience thanks to the introduction of ubiquitous and the image of nature-friendly apartment stressing consumers' well-being life have become a main stream. However, it seems that there lacks differentiation in expressing ad images, except some brands. This may also be related to the matter of providing effective communication, which is the ultimate goal of advertisement. Therefore, to suggest the effective communication methods of brand apartment ads, this study semiologically translated first the images thai recent brand apartment ads present, and then in order to review whether these images are properly delivered to consumers, this study conducted the image survey for brand apartment ads with 123 subjects, who are the group of design professionals. As a result, the survey showed that, in the semiological translation of ad expression, meaning sharing is made when ad concept and ad image are semiologically consistent, and it showed that the realization of successful ad communication between advertisers and consumers is possible, which starts from this kind of meaning sharing. Based on the results of this study, we could know that the introduction of semiology into ad planning can be a logical judgment criterion to provide effective ad communication.

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