• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.123-135
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• 2012

As contents go digital and networks go broadband, there are a lot of changes made to Ad market caused by multimedia and multichannel environment. While platforms as the contents distribution window are increasing, the reality is that additional Ad revenue through platforms is concentrated on mammoth exclusive media because there are small number of the media that has control over platforms is able to create production and provide capital. In addition, as Media rep laws is passed at the Assembly plenary session, tipping effect in Ad market concentrated to some media. In this reality, pay TV market is expected to be within its direct orbit as it is predicted to produce new contents and distribution growth thanks to a wide variety of genres and experimental challenge. Thus, this study is to propose the methodology and an alternative for pay Ad market expansion. As the result of this research, an improvement scheme of indirect advertisement, virtual advertisement, and prohibited advertising item is suggested, and methodology for advertising market expansion is suggested through enterprise and government.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.844-849
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• 2002

A provision of spatial information is expected to make a market explosion in various fields. A distribution of spatial data on wireless mobile environments indicates a huge expansion of mobile technology as well as a spread of geospatial applications. For high quality spatial information, 4S technology project integrating 4 kinds of spatial systems is currently being executed with the goal of nationwide integration of spatial data and spatial information systems. In terms of network environments, a mobile ad hoc network where mobile terminals communicate with each other without any infrastructures has been standardized for the next generation mobile wireless network. With respect to the future technologies for spatial information, it is necessary to design 4S applications on mobile ad hoc networks. This paper addresses the issue, which is proposing design points for distributing 4S spatial data on mobile ad hoc networks and ad hoc styled 4S applications.

• Korean Journal of Remote Sensing
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• v.19 no.1
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• pp.81-89
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• 2003

A provision of spatial information is expected to make a market explosion in various fields. A distribution of spatial data on wireless mobile environments indicates a huge expansion of mobile technology as well as a spread of geospatial applications. For high-qualified spatial information, the 4S technology Project that is integrating four kinds of spatial systems is currently being executed with the goal of nationwide integration of spatial data and spatial information systems. In terms of network environments, a mobile ad hoc network where mobile terminals communicate with each other without any infrastructures has been standardized for the next generation mobile wireless network. With respect to the future technologies for spatial information, it is necessary to design 4S applications on mobile ad hoc networks. This paper addresses the issue, which is proposing design concepts for distributing 4S spatial data on mobile ad hoc networks and for ad hoc styled 4S applications.

• International Commerce and Information Review
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• v.5 no.1
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• pp.63-83
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• 2003

This paper's objective is to provide insights about the problems and expansion strategies of electronic trade. Korean small and medium-sized firms have adopted the Internet since the end of 1990s in order to reshape their competitiveness, and it is now being utilized as a major export marketing instrument to develop new customers, save export transaction costs ad facilitate new work processes. However, at present, the use of the internet in the field of trading is limited to the collection of market information, owing to legal, technical and institutional restraints between countries. In addition to that, because firms have the difficulties in making the trade contract through the e-trade system, the negative recognition on its' utility has been spreaded gradually between companies. This is one of the barriers to block the expansion of e-Trade between Korean firms. Therefore, this paper points out the problems of e-trade in the environmental, institutional and strategic view and provides many considerations for establishing the expansion strategy of e-trade by the Korean government and trade supporting institutions.

• Journal of Distribution Science
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• v.6 no.1
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• pp.5-24
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• 2008

Pharmaceutists are interested in drugstores which are selling, the sundries, cosmetics, medical devices, with drugs. Because drug stores without prescription issued by doctor have faced on finacial difficulties since speciality between doctors and pharmaceutists set us law. There are two types of drugstore which is a type of common drugstore, other is a type of traditional drugstore based on pharmaceuties in steady of big size of store based on studies, cosmetics and so on. Expansion of business for drugstore show us that most of customer are who are very sensitive in circumstance. Since 2,000 it has been expanded to large scale, so market analysts expect that volume of market will be increased to 10 times within 5 years. Drugstores have several kinds of merchandises which customers can take a choice for their demands, so most of customers the young generations. However, market customers will be changed to medium, and old generations as drugstores set freely. Furthermore everybody will enjoy in at drugstores effectively this reports that include of counter based on proposals and validities. This study show examples that have been executed successfully by the advanced countries, moreover big companies in domestic market have been expanding their market share for drugstore business. Through out change of circumstance surrounding drugstores, this report indicate how to induce the large drugstore with validities and trends. Since speciality of pharmaceutists and doctors executed, direction and a forecast of developing drugstores under change of distribution of them and may be suggested. I hope that this research will be helpful of interesting in drugstores, and also lot of distributors focuses on drugstores to develop the drugstores in future.