• Title/Summary/Keyword: Ad Format

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Improved AODV Routing Protocol Considering the Link Quality of Wireless Transmission Environments (무선 전송환경의 링크품질을 고려한 개선된 AODV 라우팅프로토콜)

  • Lee, Tae-Hoon;Jeun, Sung-Woo;Kim, Young-Ho
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.10
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    • pp.1903-1911
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    • 2016
  • As interest in MANET is increasing nowadays, research upon an efficient MANET routing protocol is actively under way. A LQA(Link Qualty Aware)-AODV routing protocol to deal with frequent changes of topology and wireless link variations under tactical operating conditions is proposed in this paper. The suggested LQA-AODV takes into account the channel capacity of each hop during the route request process of the traditional AODV protocol. In detail, LQA-AODV adds a channel capacity cost value to the RREQ message format that occurs during the routing process of the existing AODV Routing Protocol causing the accumulated channel capacity cost values of each sections to be compared before establishing a route. To verify the performance of LQA-AODV, NS2.35 was utilized and the Link-Quality Model was applied in order to reflect the tactical wireless environment. The simulation compares and analyzes LQA-AODV and the existing AODV, showing a large improvement over the traditional AODV in regards to the Packet Delivery Ratio, and End-to-End Delay.

Lossless Deformation of Brain Images for Concealing Identification (신원 은닉을 위한 두뇌 영상의 무손실 변경)

  • Lee, Hyo-Jong;Yu, Du Ruo
    • The KIPS Transactions:PartB
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    • v.18B no.6
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    • pp.385-388
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    • 2011
  • Patients' privacy protection is a heated issue in medical business, as medical information in digital format transmit everywhere through networks without any limitation. A current protection method for brain images is to deface from the brain image for patient's privacy. However, the defacing process often removes important brain voxels so that the defaced brain image is damaged for medical analysis. An ad-hoc method is proposed to conceal patient's identification by adding cylindrical mask, while the brain keep all important brain voxels. The proposed lossless deformation of brain image is verified not to loose any important voxels. Futhermore, the masked brain image is proved not to be recognized by others.

A Study on Design and Fabrication on X-Band Oscillator for radar system (레이더 시스템용 X-Band 발진기의 설계 및 제작에 관한 연구)

  • 손병문;강중순
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.5 no.7
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    • pp.1210-1218
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    • 2001
  • In this paper, A X-band voltage-controlled hair-pin resonator oscillator(VCHRO) is able to a local oscillator or a signal source in transmitter/receiver of a microwave communication system for mobile radar, is designed and fabricated In order to apply mobile radar system is used the hair-pin resonator stronger on shock or vibration than the dielectric resonator, and also, in order to improvement the phase noise and output power is used a system of serial feedback format A hair-pin resonator was simulated by momentum method of HP ADS and then a oscillator circuit was designed that operates at 10.525 GHz by nonlinear method in harmonic balance simulation. The HRO generated output power of 6.93 dBm at 10.525 GHz, phase noise of -57.74 dBc at 100 kHz offset from carrier and the 2'nd harmonic was suppressed -23.90 dBc.

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The Effect of Mobile Advertising Platform through Big Data Analytics: Focusing on Advertising, and Media Characteristics (빅데이터 분석을 통한 모바일 광고플랫폼의 광고효과 연구: 광고특성, 매체특성을 중심으로)

  • Bae, Seong Deok;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.37-57
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    • 2018
  • With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

The Header Compression Scheme for Real-Time Multimedia Service Data in All IP Network (All IP 네트워크에서 실시간 멀티미디어 서비스 데이터를 위한 헤더 압축 기술)

  • Choi, Sang-Ho;Ho, Kwang-Chun;Kim, Yung-Kwon
    • Journal of IKEEE
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    • v.5 no.1 s.8
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    • pp.8-15
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    • 2001
  • This paper remarks IETF based requirements for IP/UDP/RTP header compression issued in 3GPP2 All IP Ad Hoc Meeting and protocol stacks of the next generation mobile station. All IP Network, for real time application such as Voice over IP (VoIP) multimedia services based on 3GPP2 3G cdma2000. Frames for various protocols expected in the All IP network Mobile Station (MS) are explained with several figures including the bit-for-bit notation of header format based on IETF draft of Robust Header Compression Working Group (ROHC). Especially, this paper includes problems of IS-707 Radio Link Protocol (RLP) for header compression which will be expected to modify in All IP network MS's medium access layer to accommodate real time packet data service[1]. And also, since PPP has also many problems in header compression and mobility aspects in MS protocol stacks for 3G cdma2000 packet data network based on Mobile IP (PN-4286)[2], we introduce the problem of solution for header compression of PPP. Finally. we suggest the guidelines for All IP network MS header compression about expected protocol stacks, radio resource efficiency and performance.

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A Study on Metadata Formats for Integration of Cultural Contents (문화콘텐츠 통합을 위한 메타데이터 포맷 연구)

  • Cho, Yoon-Hee
    • Journal of the Korean Society for information Management
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    • v.20 no.2
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    • pp.114-133
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    • 2003
  • Recently, the organizations related to cultural contents are gradually expanding access to cultural contents for general public through the distributed network. However, since cultural contents have different characteristics than general contents, the objects, the of cultural contents seldom contain the words generally used for organization and search of information. If the cultural contents system is created without any consideration of such differences. We cannot effectively identify and search resources. Moreover, because the names, expressions and meanings are different between metadata elements of various cultural contents, it is very difficult to interconnect or share information between different systems. In order to solve these problems, proper organization ad management of metadata is vital. In this studym we have comparatively analyzed the data elements of each format based on Dublin Core, EAD, VRA, CDWA, CIMI, and Object ID, the metadata formats approached from various aspects in the cultural contents area. Through this study, we tried to provide the basic materials for integration of cultural contents by securing interoperability of different metadata formats.

Intra MB Prediction Mode Decision Method for Fast MPEG-2 to H.264/AVC Transcoding (고속 MPEG-2-H.264/AVC 변 환부호화를 위한 화면내 MB 예측 모드 결정 기법)

  • Liu, Xingang;Yoo, Kook-Yeol
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.33 no.12C
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    • pp.1046-1054
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    • 2008
  • Since the high quality digital TV systems are broadly deployed in the market, the digital video contents will be edited and distributed in MPEG-2 MP@HL fonnat. Due to its impressive coding efficiency, the H.264/AVC codec has rapidly replaced the MPEG-4 SP codec for mobile digital video terminal with low quality. For the bro ad distribution of digitial video contents produced in MPEG-2 format, the MPEG-2 to H.264/AVC transcoding is highly necessary nowadays. In this paper, we propose a fast intra MB prediction mode decision method to reduce the computational complexity in the transcoding, which is the main bottleneck in the transcoders. The proposed method is based on the several relationships such as DCT coefficients and edge orientation, correlation between prediction directions in the $Intra16{\times}16$ and $Intra4{\times}4$ modes, correlation between edge-orientations of luminance an d chrominance components. The simulation results show that the proposed method can reduce the computational complexity upto 70% and 40%, compared with the cascaded transcoder and the well-known fast intraframe transc oder, respectively.

A Study on the Influence of the Attributes of PPL Advertisement on the Consumer Preference, Psychological Repulsion, and Consumer Happiness: Focused on the Moderating Effect of PPL Expression Type

  • Jie, Guo Wen
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.4
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    • pp.83-90
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    • 2019
  • Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

A Study on Operational Design Domain Classification System of National for Autonomous Vehicle of Autonomous Vehicle (자율주행을 위한 국내 ODD 분류 체계 연구)

  • Ji-yeon Lee;Seung-neo Son;Yong-Sung Cho
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.2
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    • pp.195-211
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    • 2023
  • For the commercialization For the commercialization of autonomous vehicles (AV), the operational design domain (ODD) of automated driving systems (ADS) is to be clearly defined. A common language and consistent format must be prepared so that AV-related stakeholders can understand ODD at the same level. Therefore, overseas countries are presenting a standardized ODD framework and developing scenarios that can evaluate ADS-specific functions based on ODD. However, ODD includes conditions reflecting the characteristics of each country, such as road environment, weather environment, and traffic environment. Thus, it is necessary to clearly understand the meaning of the items defined overseas and to harmonize them to reflect the specific domestic conditions. Therefore, in this study, domestic optimization of the ODD classification system was performed by analyzing the domestic driving environment based on international standards. The driving environment of currently operating self-driving car test districts (Sangam, Seoul, and Gwangju) was investigated using the developed domestic ODD items. Then, based on the results obtained, the ranges of the ODDs in each test district were determined and compared.