• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.232-235
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• 2008

This study aims to propose the residential service for Active senior from the age of 40's to 60's who prefers urban-type lifestyle. The lifestyle for Active senior was reorganized into the 5 main categories; convenience, well-being & activity, community, brand & Individuality and self-expression from the recent studies about the senior lifestyle. According to the lifestyle above, I propose the residential services to meet their needs. The result of the research, it showed that the services comcerned about the lifestyle; one stop living service, customized activity & health program, open community, various choices & facility differentiation and life-long education & working opportunity can be possible and more helpful in meeting the active senior's needs.

• 복식문화연구
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• 제29권5호
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• pp.634-650
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• 2021

This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

• 한국의류산업학회지
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• 제19권6호
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• pp.736-748
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• 2017

This study was carried out to offer basic data that can be used for clothing industry for active senior males emerging as a new consumer bracket in the rapid aging age. To this end, this study conducted a questionnaire survey on consumers' wearing condition targeting active senior males. As a result of the questionnaire survey targeting active senior males, the outdoor wear items that they had the most were windbreaker jackets, long pants, and they said the most important reason for their preferred brand was wearing sensation. The matters to consider in purchasing outdoor wear were also wearing sensation and size. Consequently, the active senior males regard wearing sensation as very important. The measurements that they felt uncomfortable by body part were the abdominal extension circumference, sleeve length and jacket length of a jacket, and the rise and lengths of pants. To design the outdoor wear patterns suitable for the active senior male's body type, the pattern measurements of these body parts need to be modified. From the fact-finding survey result on outdoor wear companies, their measurement indicating method was the same for jackets, but each brand used different methods for pants. Based on the results of this survey, outdoor wear needs to be developed to meet active senior needs.

• 한국의상디자인학회지
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• 제26권3호
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• pp.129-143
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• 2024

This study aims to develop yoga wear for active senior women aged 50-60 who engage in social activities based on time and economic availability. With the rapid growth of the elderly population, active seniors have become prominent consumers, showing a keen interest in cultural and sports activities, particularly yoga, which suits their physical structure and characteristics. Despite the increased interest in home training and healthcare post-pandemic, research on active senior's athleisure wear remains insufficient compared to younger demographics. This study conducted a literature review to understand the characteristics of active seniors and their needs for yoga wear, followed by a survey of 24 women aged 50 and above who practice yoga. The survey was conducted to assess yoga participation, current yoga wear usage, and design preferences. Results indicated that most respondents practiced yoga for less than a year, primarily for health and stress relief. While 65.2% were aware of specialized yoga brands, only 50% wore them, citing high prices and size mismatches as barriers. Functionality was the most critical factor affecting yoga wear purchase decisions, followed by design, material, and color/pattern preferences. Preferred top designs included V-neck, crew neck, and cowl neck with three-quarter sleeves, while leggings with a full-band waist were favored for bottoms. The study highlights the need for affordable, functional, and size-diverse yoga wear for active senior women, suggesting that modern, sophisticated designs are more appealing to this demographic. These findings provide essential guidelines for developing yoga wear that meets the specific needs of active senior women. As a result, this research has suggested three different yoga wear designs for active seinor women, using 3D Clo.

• 인터넷정보학회논문지
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• 제22권5호
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• pp.35-45
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• 2021

베이비 부머 세대가 고령인구로 진입하면서 기존의 시니어와는 달리 활동적인 모습을 보이는 시니어들이 액티브 시니어라는 신조어로 불리며 새로운 소비자 층으로 떠오르고 있다. 많은 국가들과 기업들도 이들을 주목하고 관련 정책이나 서비스를 제공하고자 하지만 액티브 시니어 트렌드에 대한 연구는 매우 부족한 실정이다. 본 논문에서는 이러한 액티브 시니어에 대한 특징과 이들이 생산하고 소비하는 온라인 미디어 콘텐츠 트렌드를 파악하여, 액티브 시니어를 적극 포용하고 지원할 수 있는 온라인 미디어에 대한 정책 및 서비스 방향성을 제시하고자한다. 이를 위해 소셜 미디어에서 액티브 시니어를 수집 키워드로 2018년 1월 1일부터 2021년 6월 31일까지 8,740건의 데이터를 수집하여 키워드 빈도 분석, TF-IDF 분석, LDA 토픽 모델링 분석을 하였다. 키워드 빈도 분석 및 TF-IDF 분석을 통해서 액티브시니어에 대한 관심도가 급증하고 있다는 것을 파악하였으며 LDA 토픽 모델링 분석을통해서 온라인 콘텐츠의 주제 영역을 10가지로 분류하고 라이프 스타일, 혜택, 쇼핑, 정부 사업, 정부 교육, 건강, 사회/경제, 케어 산업, 실버 주택, 여가로 명명하였다.

• 디지털산업정보학회논문지
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• 제20권3호
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• pp.25-35
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• 2024

ChatGPT, a leading example of generative AI, is expanding the use of its LLM (Large Language Model) from traditional academic fields such as literature and creative writing to practical areas like management, tourism, and media. This study was conducted with active seniors to analyze their perceptions of travel and tourism, identifying key areas of interest and specific details. ChatGPT was utilized as an analytical tool in major areas of the study, providing suggestions for key findings.The research findings are as follows: First, terms closely associated with active senior travel include retirement, together, service, consumption, leisure, health, life, hobby, culture, generation, platform, wellness, and program. Second, centrality analysis showed that words like service, leisure, and together had high degrees of centrality and closeness centrality, while terms such as health, domestic, culture, activity, program, and life had high closeness centrality. Third, based on the CONCOR analysis with suggestions from ChatGPT, two clusters were identified: 'Retirement and Lifestyle' and 'Senior Services and Platforms'. Based on the research findings, practical implications for active senior travel were identified, along with academic implications for the field of tourism studies.

• 한국의상디자인학회지
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• 제21권2호
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• pp.57-73
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• 2019

This study was carried out to offer basic data that can be used for the production of outdoor pants for active senior males, which is emerging as a new consumer bracket in the rapidly aging society. To this end, this study modified and complemented the patterns of existing outdoor pants for active senior males, that received the most positive evaluations. On the basis of the research and outdoor wear assessment results, this study proposed the matters to consider in the manufacturing of outdoor pants for active senior males. As a result of the existing outdoor wear's wearing assessment, the pants of brand C were revealed to be the best. This study actually designed research outdoor wear by modifying the problematic parts by adding and subtracting spare length or circumference, on parts where fit satisfaction was low, and by referring to the selected brands' patterns. The research outdoor pants were designed by referring to the preferred outdoor types and colors that were revealed in the survey results. The wearing assessment was conducted by comparing the manufactured research outdoor pants and the existing outdoor pants, which were selected as the best outdoor pants. Consequently, this study verified the fit of the research outdoor pants was superior to most items. This study proposed the final patterns of outdoor pants suitable for active senior males through the modification of several items that required some improvements revealed via the wearing assessment of the research outdoor.

• 가정과삶의질연구
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• 제29권3호
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• pp.23-41
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• 2011

The purpose of this study is to explore social supports for elderly housing and their residential lives in small cities along rural counties of the United States and Canada, and suggest future implications for age-concentrated rural villages in Korea. In this study, five small and medium cities in non-metropolitan counties of California and Ontario province were visited and elderly residents and service experts were interviewed about their perceptions of community integrated social support networks for senior residences. The senior housing complexes were built due to influx of both metropolitan and rural residents seeking warm localities, traffic connections, business purposes in active production areas. and leisure attractions. There are five main social support networks for senior housing issues in these areas. First, the areas are claimed for senior zones and accordingly health industries are encouraged by local authorities. Second, the community is homogeneously constructed as a senior friendly environment and include features such as an RV park and mobile cottages. Third, senior-helping seniors are offered active work through golf-cluster active retirement communities. Fourth, traditional theme production camps are mobilized by the elderly workers. Lastly, an information system is maintained for screening volunteers and for senior abuse prevention. On the other hand, residential lives are occasionally negatively influenced by unbalanced concentrations of elderly facilities such as nursing stations and funeral homes. For the future of Korean rural elderly policies, suggestions are made as follows: first, an integrated urban and rural township that contains attractive places for early retiring people who seek a warm atmosphere in later life needs to be constructed. Second, an integrated model retirement village of urban and rural retirement life needs to be initiated as a measure of evaluating the adaptation process of movers in senior concentrated zones. Third, a cooperation system among governmental ministries needs to be formed with the long- term goal of establishing a traditional rural town of independent housing districts and medical facilities in rural areas. Fourth, productive and active lifestyles need to be maintained as the local community and government develop successful retirement rural villages, by limiting the expansion of nursing related facilities. Finally, generation integrated visiting welfare programs and services need to be further developed for the housing areas especially in the winter, when social integration and activity are relatively low.

• International Journal of Internet, Broadcasting and Communication
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• 제13권1호
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• pp.37-46
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• 2021

Recently, social technologies have been created to solve problems from businesses for the establishment of generational solidarity ecosystem in terms of employment, residential space, network and social capital, age, cognitive and environmental aspects. This is senior-friendly healthcare business system aimed at meeting the senior needs for health life to enjoy active consumption culture life even after retirement, becoming a catalyst for minimizing generational conflicts, preventing the cognitive and physical deterioration of seniority in the areas of life healthcare, fitness and well-aging, and expanding into systems necessary for seniority self-reliance. We would like to draw up the development and requirements of the concept of the service platform for the study of collective characteristics for generation solidarity with senior class and the establishment of a customized senior health life system for generation solidarity. This system is characterized by a platform that can prevent the decline of seniors' cognitive and physical functions and enhance emotional stability. It is significant in providing feedback on the risk perception index, fall index, and prevention training index information to the child through the analysis and extraction of the senior health index for risk perception, fall probability, and fall prevention.

• 스마트미디어저널
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• 제6권4호
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• pp.79-87
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• 2017

본 논문은 기존 노년층과는 다른 특성을 보이는 액티브 시니어의 사용자 경험 문제를 도출해 내기 위한 연구로 먼저 선행 연구분석을 통하여 'Visible', 'Desired Outcome', 'Immediate Feedback', 'Intuitiveness', 'Perceived Ease of Use'의 다섯 가지 요소를 사용자 interaction의 초기단계를 이루는 요소로 추출하였고 이를 기반으로 Interface 사용 중에 사용자의 행위와 인지 내용을 분석하였다. 이를 통해 사용과정에서 생기는 문제점을 도출하였으며, 다섯 가지 요소와 사용자의 주관 평가 간의 상관관계를 분석하였다. 사용자 경험의 주관 평가에는 PSSUQ를 사용하였으며 SPSS 22 버전을 사용하여 pearson 상관 분석을 실시하였다. 본 논문의 연구결과는 다음과 같다. 첫째, App 사용 시 액티브 시니어 사용자들이 겪는 가장 큰 문제는 desired outcome차원의 문제로 볼 수 있다. 둘째, interface assessment 다섯 가지 요소 중 'Desired Outcome', 'Perceived Ease of Use' 두 가지 요소만이 PSSUQ 설문 결과와 통계적으로 유의미한 상관관계를 보이는 것으로 나타났으며 나머지 'Visible', 'Immediate Feedback', 'Intuitiveness'의 세 요소는 사용자의 주관 평가와 상관관계를 보이지 않았다. 본 논문의 연구결과에 의하면 액티브 시니어는 기존의 노년층과는 다른 특징을 가지고 있어 'Desired Outcome'과 'Perceived ease of use'차원의 문제가 더 많은 영향을 미치는 요소로 볼 수 있으며 기존의 연구에서 중요한 요소로 거론한 'Visible', 'Immediate feedback', 'Intuitiveness'는 명확한 상관관계가 없는 것으로 볼 수 있다. 이는 기존 노년층과 달리 액티브 시니어의 경우 PC나 스마트폰 사용 경험의 누적으로 인하여 visible, immediate feedback, intuitiveness 등의 요소에 어려움을 적게 겪기 때문인 것으로 보인다. 본 논문의 연구 결과는 다양한 수요를 보이고 있는 액티브 시니어용 App의 개발에 의미 있게 활용될 것이다.