• Title/Summary/Keyword: Activate Program

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The Effect of SNS Advertising Attributes on Advertising Attitudes and Purchase Intentions in Cosmetics Selection (화장품 선택에 있어 SNS 광고속성이 광고태도와 구매의도에 미치는 영향)

  • Hee Yoon
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.436-446
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    • 2024
  • This study contemplates the effect of social media advertising attributes on consumers' purchasing decisions in cosmetic products. It will serve as basic data for SNS's advertising strategy and marketing that promotes cosmetics sales. This study conducted a survey and went through the analysis process of SPSS v.25.0 statistical program. Frequency analysis, exploratory factor analysis, descriptive statistical analysis, correlation analysis, and regression analysis were conducted to analyze that informativity, reliability, entertainment, interactivity, and disturbance among SNS advertising attributes were used as effective advertising strategies, which had a positive effect on consumers' purchasing decisions. Therefore, in the cosmetics industry, it is necessary to seek strategies to actively utilize marketing in the social media space to promote consumers' purchase needs and to activate purchases.

The Current State and Promotional Strategies for Ocean Cruise Tourism in Small and Medium-sized Ocean Cities, - Focused on Yeosu - (중소해양도시 크루즈관광 여건 및 활성화 방안: 여수시를 중심으로)

  • Choi, Changho;Lim, Youngtae
    • Journal of Korea Port Economic Association
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    • v.29 no.2
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    • pp.113-136
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    • 2013
  • The recent rapid increase of international ocean cruises calling at Korea has prompted the interests of central and local governments in promotion of cruise ship tour. Korea's cruise tour policies and facility improvement plans tend to be focused only on main ports of cities with high calls at cruise port, such as Busan, Incheon, and Jeju. However, small and medium-sized ocean cities which represent the coastal areas are also seeking to activate cruise ship tour and attract investment, and therefore they merit governmental support as well. This study looks at the current conditions of cruise tourism in small and medium-sized ocean cities and searches for the means to activate cruise tours. It suggests improvement policies for port services, transport accessibility, urban facilities and tour activity support, as well as expected roles of public and private sector. As a case study of Yeosu in Jeollanam-do, it analyzes the present state and discusses possible future activation programs, comparing small and medium-sized cities with cities with main ports. In order to be a port of call, steady exertions for improvement are required in all areas regarding cruise tourism whether it's main or local. Especially, since local ports in small and medium-sized ocean cities are relatively unlikely to be developed into home ports, policies and tourism programs should be established to support them in being chosen as ports of call.

Path Dependence in Industry-University Cooperation - In terms of Industry's Voluntary Participation (산학협력에서 경로 의존성에 대한 연구 - 산업계의 자발적 참여 관점)

  • Han, Sang-Seol;Yim, Duk-Soon
    • The Journal of Industrial Distribution & Business
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    • v.9 no.3
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    • pp.45-56
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    • 2018
  • Purpose - The Korean university education system is facing innovation and change, including cooperation between industry and university, Therefore It is important to activate the industry-university cooperation. This paper aims to demonstrate the factors that activate industry-university cooperation, particularly about the voluntary participation induction by industry and researching in path dependency perspectives. Research design, data, and methodology - The subject of this research were companies that are aware of the industry-university cooperation program. This research hypothesis is derived from the literature of previous studies of industry-university cooperation, This study have constructs that was defined operationally with reference to previous studies, this research model design to figure out structural relationship among technology leadership of university, university specialization, local network strength, fixation of local economy, recognition of path dependence, participation by industry, performance of industry-university cooperation. From 2017 July. 1 to Sept. 31, questionnaire survey targeting company staff who is involving in industry-university cooperation. 257 questionnaire survey had conducted. 249 investigated data were used for empirical analysis except wrong data. This data were used for AMOS(structural equation) & Regression statistics to verify hypothesis which developed by researcher. Results - The results of this study are as follows. First, technology leadership of universities has a significant effect on voluntary participation by industry. University specialization has significant effect on voluntary participation by industry. Second, local network strength has significant effect on voluntary participation by industry. but fixation of local economy does not affect voluntary participation by industry. Third, recognition of path dependence has moderating effect between Independent(university, company characteristics) and dependent variables(voluntary participation by industry) When recognition level of path dependence is high, preceding factors have a significant effect on voluntary participation by industry than recognition level of path dependence is low. As a result, the degree of recognition of path dependence was shown important variables that induce voluntary participation of industry for industry-university cooperation program. Conclusions - This study suggests that voluntary participation of industry is a very important factor in the achievement of industry-university cooperation. Recognition of interdependence as well as leading factors that encourage voluntary participation of industry is also just as important. If recognition of path dependence was high, Industry's voluntary participation was high.

Assessment of Physical Activity, Activity Coefficient of Preschool Children and Actual Condition of Daycare Center Outdoor Play (미취학아동의 1일 활동량, 활동계수 평가 및 유아보육시설의 실외놀이 실태)

  • Kim, Jae-Hee;Kim, Eun-Kyung
    • Korean Journal of Community Nutrition
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    • v.14 no.6
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    • pp.777-788
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    • 2009
  • The purpose of this study was to assess physical activities and activity coefficient of preschool children and was to give some concrete information to activate outdoor play and to probe the suggestions to activate outdoor play. 42 preschool children (17 boys and 25 girls) were included. Body weight and height were measured and one-day activity diaries were collected by interviewing with their parents and kindergarten teachers. To measure physical activity during outdoor play, this study was researched the current conditions and content of outdoor play activity in daycare centers, and teacher's perceptions of that outdoor play. The average age of the subjects was 5.0 years. Average height, weight, body fat and body muscle of subjects were 108.9 cm, 18.9 kg, 17.7% and 26.8%, respectively. The subjects spent about 10 hours 39 minutes sleeping; 4 hours 16 minutes personal hygiene and computer working. They spent 88.2% of 24 hours (one day) in "very light activities" and 11.3% in "light activities". Activity coefficient (1.34) of weekday was significantly higher than that of weekend (1.21). And in this study, it was found that most of daycare centers (87.7%) have outdoor play space, 95.2% of them were garden. The teachers recognized that have a outdoor play frequency everyday (48%), three or four times (46%) in a week but they have three or four times (38%), one or two times (30%) because of various indoor program. Also, they recognized that have a outdoor play expending time 21-30 minutes (48%), 31-40 minutes (26%) but they have 21-30 minutes (64%). They answered that have frequency and expending time less than their recognition of outdoor play. Most of daycare center teachers perceived outdoor play to be as important as indoor play, and the teachers believed outdoor play supports children's physical, cognitive, social, and language development. The results of this study may be used to utilize as a basic data for estimate physical activity for preschool children and developed that exercise program to increase physical activity of daycare center outdoor play.

A Study on the Development of Educational Programs Using the Presidential Archives for the Improvement of the Self-Esteem of Children from Multi-Cultural Families (대통령기록물을 활용한 다문화가정 자녀의 자아존중감 향상을 위한 교육 프로그램 개발)

  • Kim, Eun-Sil;Oh, Hyo-Jung;Choi, Min-Jung;Kim, Yong
    • Journal of Korean Society of Archives and Records Management
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    • v.17 no.2
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    • pp.101-128
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    • 2017
  • This study proposed an educational program using presidential records to develop the self-esteem of children from multi-cultural families in accordance with the vision of the Presidential Archives-including political, economic, historical, and cultural aspects-to activate programs for the underprivileged. To accomplish this, we performed a literature review of self-esteem-enhancing programs for such children, and compared and analyzed the Presidential Archives' educational programs of the United States and Korea. We also conducted a survey and interviewed teachers who have experienced teaching children from multi-cultural families. Through the process, this study proposed an educational program for such children to develop their self-esteem.

A Study on the Program Structure and Activation Plan of the Complex Cultural Space in Public Library (공공도서관 복합문화공간의 프로그램 구성체계 및 활성화 방안 연구)

  • Shin, Youngji;Noh, Younghee
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.1
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    • pp.89-114
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    • 2020
  • This research is a basic study to understand the current state of the complex cultural space in the public library and the programs in operation and to explore ways to activate the programs by complex cultural space based on the understanding of the public libraries that formed the complex cultural space. Thus, a survey was conducted on librarians of public libraries that had complex cultural space within the library and found that there were a number of educational, exhibition, and performance spaces, and in the same vein, there were a lot of related programs being run in the complex cultural space. However, due to the lack of personnel in charge and budget, difficulty in developing programs, low participation in the programs, and lack of cultural facilities and materials, the substantialization of complex cultural space management seems to be lacking. Therefore, it will be required to set the goals and visions for the complex cultural space in libraries and to secure space, manpower, budget, and promotional efforts to reinvigorate the complex cultural space in the future.

An Research Into The Reactive Safety Action Program for Promoting Aviation Safety Culture

  • Kim, Dae Ho
    • Journal of the Ergonomics Society of Korea
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    • v.35 no.3
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    • pp.165-173
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    • 2016
  • Objective: The objective of this research is to inquire about safety information from the standpoint of its usefulness to suggest the significance of the Reactive Safety Action Program, which serves to promote aviation safety culture. Background: Safety information plays an important role in operating safety programs. Each organization learns lessons from safety information collected from aviation accidents and incidents. When an accident occurs, it is only through safety investigation and a close inquiry on the cause that we can come up with an appropriate countermeasure which would contribute to preventing the recurrence of the same or similar accident. However, the usefulness of safety information produced from unsatisfactory safety investigation is insufficient. Method: This research analyzed the characteristics of aviation accidents, the differences between safety investigations and legal accident investigations in systematic and operative perspectives, and safety culture as a measure to activate reporting systems (compulsory/voluntary). Results: This research defined the investigation scope and processes of safety investigations and legal accident investigations. It also suggested factors such as just culture based on trust, non-punitiveness, confidentiality, the participation of the entire staff through the use of inclusive reporting base, ensuring the independence of the operating organization as a way to promote safety through reporting systems. Conclusion: The organization's effort is the important aspect in obtaining exact and accurate safety information from accidents/incidents. The separate running of SIB (Safety Investigation Board) and AIB (Accident Investigation Board), the systematization of safety information reporting system, and prescribing (legislating) the composition of related organizations are some representative programs. Application: This research inquired experiences that contributed in promoting aviation safety culture in a reactive perspective, and will serve a role in spreading safety culture by enabling the use of application experiences of the aviation field in other domains.

Analysis on the Donators' Characteristics of Government-dominant and Non-governmental Food Bank Programs (정부주도형 및 민간주도형 푸드뱅크(Food Bank) 사업의 기탁 특성 분석)

  • Jo, Mi-Na;Hong, Min-Ah;Kang, Hye-Seung;Yang, Il-Sun
    • Korean Journal of Community Nutrition
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    • v.11 no.5
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    • pp.618-628
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    • 2006
  • The purpose of this study was to examine the donators' characteristics and donative foods of both government-dominant and non-governmental food bank program, to understand the problems and benefits of food bank program, and to find the solutions to activate food bank program. The questionnaires were distributed to 120 food bank operators and 3 donators were selected from each food bank for the survey from April 2002 to May 2002. 118 sheets (32.8%) from government-dominant food bank and 53 sheets (20.1%) from non-governmental food bank were collected. The main results of this study were as follows: The largest donators to either government-dominant or non-governmental food bank programs were bakery and confectionery companies 31.4% and 45.3% respectively. The majority of donated foods were 'goods in stock' (55.6%) and frequency of donation were largely on a daily basis (27.1% for government-dominant and 22.6% for non-governmental). Some of the donators who had more donative food did not donate, and the reasons were closeness to expiration date of food (67.3%), lack of legal protection in the event of food poisoning (54.5%), and poor public image of food related accidents (52.3%).

The CsSTE50 Adaptor Protein in Mitogen-Activated Protein Kinase Cascades Is Essential for Pepper Anthracnose Disease of Colletotrichum scovillei

  • Jong-Hwan, Shin;Byung-Seong, Park;Kyoung Su, Kim
    • The Plant Pathology Journal
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    • v.38 no.6
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    • pp.593-602
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    • 2022
  • Anthracnose, caused by the ascomycete fungus Colletotrichum scovillei, is a destructive disease in pepper. The fungus germinates and develops an infection structure called an appressorium on the plant surface. Several signaling cascades, including cAMP-mediated signaling and mitogen-activated protein kinase (MAPK) cascades, are involved in fungal development and pathogenicity in plant pathogenic fungi, but this has not been well studied in the fruit-infecting fungus C. scovillei. Ste50 is an adaptor protein interacting with multiple upstream components to activate the MAPK cascades. Here, we characterized the CsSTE50 gene of C. scovillei, a homolog of Magnaporthe oryzae MST50 that functions in MAPK cascades, by gene knockout. The knockout mutant ΔCsste50 had pleiotropic phenotypes in development and pathogenicity. Compared with the wild-type, the mutants grew faster and produced more conidia on regular agar but were more sensitive to osmotic stress. On artificial and plant surfaces, the conidia of the mutant showed significantly reduced germination and failed to form appressoria. The mutant was completely non-pathogenic on pepper fruits with or without wounds, indicating that pre-penetration and invasive growth were both defective in the mutant. Our results show that the adaptor protein CsSTE50 plays a role in vegetative growth, conidiation, germination, appressorium formation, and pathogenicity in C. scovillei.

A Study on Data Literacy Competency Building Measures: Focusing on Research Data Management Education (데이터 리터러시 역량 강화 방안에 관한 연구 - 연구데이터 관리 교육을 중심으로 -)

  • Juseop Kim;Suntae Kim
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.1
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    • pp.115-137
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    • 2023
  • The purpose of this study is to present a guide for the development of research data management education programs for researchers affiliated with domestic universities and research institutions. In order to present the relevant program guide, first, we investigated and analyzed educational programs for overseas research data management. The educational programs studied and analyzed are RDMRose, RDMLA, DataONE, Digital Research Alliance of Canada, NNLM, PARTHENOS and Coursera. In addition, in order to confirm the appropriateness of the education program, it was reviewed through the detailed competency of data literacy researched in Korea. As a result of the review, most of the detailed competencies for data literacy were satisfied. Finally, a program guide for researchers was presented by synthesizing the research data management education programs that were investigated and analyzed. The results of this study will help develop research data management education programs that can systematically support and activate researchers belonging to universities and institutions.