• Title/Summary/Keyword: Acceptance model

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An Explorative Study of Consumer Response on O2O Service Types: Focusing on Delivery and Car sharing service (O2O(Online to Offline)서비스 사업 형태에 따른 소비자 반응에 관한 탐색적 연구 : 배달 서비스와 카셰어링 서비스 중심으로)

  • Sung, Jungyeon
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.129-135
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    • 2020
  • This study examined the consumer response of the current O2O service between service types. Previous studies mainly focused on the quality factor of O2O service or Technology Acceptance Model or extended TAM, This study is different from the fact that there are differences in factors that consumers consider important and consumer reactions by service type. It is also significant that we compared between representative food delivery services and car sharing services that are actively used among O2O services. As O2O service is closely related to consumer's life, this study chose three factors that the issue of personal information security and trust of intermediary platform companies, and finally subjective norm based on individuals and groups who are aware of new O2O service. To test hypotheses, data were collected and analyzed for 301 samples, focusing on delivery and car sharing service, As a result, the delivery service among the O2O services was more positive to attitude toward service in the consumer group with lower personal information security, trust in platform, and subjective norm than car sharing service. Based on these results, implications and future research directions were presented.

Grounded Theory Approach to Middle-aged Women's Experience in Family Health Care (중년여성의 가족건강지키기 경험에 대한 근거이론적 접근)

  • Moon, Hyun-Sook;Kang, Hyun-Im;Shin, Mi-Kyung;Kim, Jung-Hee
    • Research in Community and Public Health Nursing
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    • v.16 no.4
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    • pp.498-507
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    • 2005
  • Purpose: The purpose of this study is to survey health requirements of middle-aged women and their families and to provide guidelines for developing nursing interventions by describing the process of family health maintenance experienced by middle-aged women and its conceptual system. Methods: To get saturated data, each of four researchers conducted two or three times of in-depth interview with eight middle-aged women aged between 40-64 years old and living in Seoul and Chuncheon from the 10th to the 30th of October 2004 and each interview was continued one or two hours. The Grounded theory adopted by Strauss & Corbin (1998) is a substantive theory that can explain the experiencing process of middle-aged women. Results: We found that the casual condition of family health maintaining by middle-aged women was 'confidence of health belief', and 'pouring by body moving' was found to be its phenomenon. A textual condition that might respond to the phenomenon was 'fatal roles acceptance', and intervening conditions that promote their family health were 'retracing' and 'gathering health information'. These intervening conditions impacted middle-aged women's confidence in family health and led them to take actions/interactions such as 'being a model of health', 'adapting to circumstances', 'do-it-myself', 'taking-care' 'harmonious mind' and 'the pursuit of cleanness'. These actions/interactions produced results such as 'being stronger', 'being unmanageable' and 'being fruitful'. Conclusions: Health confidence and practical health behaviors were observed in the process that the middle-aged female participants experienced unmanageable circumstances but they accepted their roles and responsibilities and recognized that they must be get stronger. The behaviors of health-together-with were divided into enthusiastic type, adaptation type and self-sacrificing type. Therefore middle-aged woman with the understanding of family health maintaining process as well as the theoretical system and practical principals needs to implement the intervention in acceptable level of family health process of preventing psychological and physical problems.

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Physicochemical and Antioxidant Properties of Yanggaeng with Cynanchi wilfordii Radix Powder (백하수오 분말을 첨가한 양갱의 품질 및 항산화 활성)

  • Na, Yu Jin;Lee, Jun Ho
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.43 no.12
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    • pp.1954-1958
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    • 2014
  • The feasibility of incorporating Cynanchi wilfordii powder as a value-added food ingredient in convenient food products was investigated using yanggaeng as a model system. C. wilfordii powder was incorporated into yanggaeng at 0, 2, 4, 6, and 8% weight amounts based on total weight of cooked white bean and C. wilfordii powder. pH increased significantly, and moisture content ranged from 45.40% to 47.40% with increasing levels of C. wilfordii powder (P<0.05). In terms of color, lightness, redness, and yellowness increased significantly (P<0.05) with increasing levels of C. wilfordii powder. Hardness significantly decreased with higher amounts of C. wilfordii powder (P<0.05). Total polyphenol content and DPPH radical scavenging activity were significantly influenced by addition of C. wilfordii powder, and they increased significantly as C. wilfordii powder concentration increased (P<0.05). Finally, consumer acceptance test indicated that the highest levels of C. wilfordii powder (8%, w/w) had considerable adverse effects on consumer preferences in general. In contrast, yanggaengs with moderate levels of C. wilfordii powder (2%, w/w) are recommended (with respect to overall preference score) to take advantage of the functional properties of C. wilfordii powder without sacrificing consumer acceptability.

An analytic Study on Elementary School Students Number of increasing and decreasing Trends in Small Cities (중소도시 초등학교별 학생수 증감 추세 분석에 관한 연구)

  • Yoon, Yong-Gi
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.15 no.1
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    • pp.30-39
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    • 2016
  • Students receiving plan is not based on short-term indicators, such as student-centered, student-induced factor to address school needs new complaint, it is necessary to establish the school in the center of a long-term (30 years) perspective. Therefore, analysis of Cheongju students can examine the entire 30 years of the elementary school in this study are as follows: First, given the increasing number of students in seven models and presented the case to its types. Second, considering the geographical characteristics and the development of regional characteristics classify 55 elementary Schools in Cheongju City by dividing the number of students increase or decrease trend to 10 zones the results are as follows: Students Number increasing school group of 4 schools, 15 schools students Number fell in shot Term, the Students Number dropped in middle Term 26 schools, 10 was a small school. In particular, it is urgently necessary to establish measures for these small schools. Third, despite the reduced number of students indicated in the analysis result, caused the social conflict factors by excessive new school requirements. It also caused a number of students from schools when the Curve of Students Number are to remain flat or decline. It shows that no additional new demand of School in the region. Fourth, the number of students increasing trend forecasting model

    as you can see, this was the accepted plan issues.

The Formation and Ratification of ISDS in International FTA and Its Characteristics -with a special emphasis on KORUS FTA, NAFTA & AUSFTA- (국제자유무역협약에서 ISDS의 생성과 비준에 관한 연구 -KORUS FTA, NAFTA 및 AUSFTA를 중심으로-)

  • Hahn, Jae-Phil
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.409-431
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    • 2012
  • This article deals with the nature of ISDS along with the admissibility thereof, for the settlement of investment disputes between states and nationals of other states. ICSID as an organization of World Bank Group, has been established in 1966 and as of May in 2011, 157 nations ratified its convention. As for the Republic of Korea(ROK) it has been involved in the problematic situation with regard to ISDS of the KORUS FTA in negotiation with the United States. The ruling Grand National Party is pushing the FTA for ratification including ISDS. However, the opposition party, the Unified Democratic Party rejected the ISDS with a view to a toxin infringing on its judiciary sovereignty. The ROK has invested in the US 3.5 times more than the US did in Korea up to now. As a result, it seems that the ROK is more concerned about ISDS than the US is, considering that exhausting local remedy through the US local courts, applying even a municipal ordinance in their decisions which will be unsatisfactory toward the ROK side. The ROK is now struggling with the ISDS as a political issue between the ruling party and the opposition party mostly based on sovereignty with a reference on AUSFTA which excluded the ISDS. Australian model about ISDS has been impacted by the experience from the NAFTA which allowes direct claims against each other(the US against Canada and Canada against the US). It seems not to be much sympathy for developed countries because it has long been held to standards for pressing on developing countries. Australia is also struggling with ISDS from the political point of view likewise the ROK. And the ISDS is destined to the political situations established within the domestic countries among the political parties in relation with the acceptance or rejection of thereof.

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A Study on the Variables Impacting Learning Continuation Intention in Students Participating in SW-Education (SW교육에 참가하는 학생의 학습 지속의도에 미치는 변인에 관한 연구)

  • Song, Jeongbeom
    • Journal of The Korean Association of Information Education
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    • v.22 no.1
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    • pp.91-102
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    • 2018
  • The purpose of this study was to identify the variables that influence the intention of students to continue participating in SW education. Based on the TAM and reference to existing research on IT introduction, subjective norms, activity promotion conditions, programming related self-efficacy, perceived easy of use, and perceived usefulness were set as factors. We also tried to identify the structural causality between these factors and the intention to continue learning. The samples of this study were 204 elementary students participating in SW education. We collected our data by conducting web survey with these students for 1 month. Among the eight hypotheses set out in this study, the two hypotheses 'subjective norms will have a positive (+) effect on perceived ease of use' and 'perceived ease of use will have a positive (+) effect on Learning continuation intention' were rejected. The characteristics of the results are as follows. First, perceived ease of use indirectly influences learning intention through mediation of perceived usefulness. Second, in order to increase the intention of continuing learning, programming self-efficacy proved to be the most significant factor. The results of this study suggest that the usefulness of SW education and the programming self-efficacy of students should be improved for effective support of elementary school students' SW education.

Psychological Factors Influencing Continuous Use of Mobile Healthcare Applications (모바일 헬스케어 앱의 지속사용의도에 미치는 심리적 요인의 영향 연구)

  • Lee, Lee-Sac;Lee, Sang-Hyun;Jeong, Jae-Seon;Noh, Ki-Young
    • Journal of Digital Convergence
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    • v.15 no.7
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    • pp.445-456
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    • 2017
  • Mobile healthcare apps should be paid more attention not just as software, but also as significant health information providers. We examine the impact of psychological factors (e,g., instrumental efficacy, informational efficacy, health information orientation, playfulness, and responsiveness) on intention to continuous use of mobile healthcare apps. Based on an expanded technology acceptance model (TAM II), this study examined the effects of psychological factors influencing the usage of mobile healthcare apps. The results showed that informational efficacy and instrumental efficacy influenced intention to use through perceived ease of use and perceived usefulness. Playfulness influenced intention to continuous use directly as well as indirectly through perceived ease of use and perceived usefulness. Health information orientation and responsiveness influenced intention to continuous use through perceived usefulness. This study suggests the need for adopting instrumental, informative perspectives and playfulness in contemporary health research and production of mobile healthcare apps.

The Structural Integrity Test for a PSC Containment with Unbonded Tendons and Numerical Analysis II (비부착텐던 PSC 격납건물에 대한 구조건전성시험 및 수치해석 II)

  • Noh, Sanghoon;Jung, Raeyoung;Lee, Byungsoo;Lim, Sang-Jun
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.28 no.5
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    • pp.535-542
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    • 2015
  • A reactor containment acts as a final barrier to prevent leakage of radioactive material due to the possible reactor accidents into external environment. Because of the functional importance of the containment building, the SIT(Structural Integrity Test) for containments shall be performed to evaluate the structural acceptability and demonstrate the quality of construction. In this paper, numerical analyses are presented, which simulate the results obtained from the SIT for a prestressed concrete(PSC) structure. A sophisticate structural analysis model is developed to simulate the structural behavior during the SIT properly based on various preliminary analysis results considering contact condition among structural elements. From the comparison of the analysis and test results based on the acceptance criteria of ASME CC-6000, it can be concluded that the construction quality of the containment has been well maintained and the acceptable performance of new design features has been verified.

The Effect of Individual Motivated Propensity on Perceived Characteristics and Use Intentions for Mobile Medical Service (개인 동기성향의 차이가 스마트폰 의료서비스 사용의도에 미치는 영향에 대한 구조관계 연구)

  • Joh, WonIl;Yoo, ByungTae;Kim, SeungChul
    • The Journal of Society for e-Business Studies
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    • v.19 no.4
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    • pp.169-193
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    • 2014
  • This paper attempts to analyze how the psychological factors would have an effect on the user's intention to make use of the mobile care via smart-phone, identifying the relationships among individual motivation propensity that consists of prevention propensity and promotion propensity, perceived usefulness and ease of use, perceived cost, behavioral use attitude and use intention based on technology acceptance model, and verifying them empirically through the structural equation modeling. The findings are as the followings. First, prevention motivation propensity affects positively on usefulness of smart-phone for mobile care service, but there are no significant indications that it affects on the ease of use and perceived cost. Second, promotion propensity affects positively on perceived ease of use and perceived cost of smart-phone for mobile care service, but there is no significant indication that it affects on perceived usefulness. Third, perceived usefulness and ease of use, and perceived cost affects positively on the use attitude. In sum, this paper confirms that the prevention propensity and promotion propensity might be used as antecedent variables for developing new smart-phone services of mobile care.

Optimization and characterization of biodiesel produced from vegetable oil

  • Mustapha, Amina T.;Abdulkareem, Saka A.;Jimoh, Abdulfatai;Agbajelola, David O.;Okafor, Joseph O.
    • Advances in Energy Research
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    • v.1 no.2
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    • pp.147-163
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    • 2013
  • The world faces several issues of energy crisis and environmental deterioration due to over-dependence on single source of which is fossil fuel. Though, fuel is needed as ingredients for industrial development and growth of any country, however the fossil fuel which is a major source of energy for this purpose has always been terrifying thus the need for alternative and renewable energy sources. The search for alternative energy sources resulted into the acceptance of a biofuel as a reliable alternative energy source. This work presents the study of optimization of process of transesterification of vegetable oil to biodiesel using NaOH as catalyst. A $2^4$ factorial design method was employed to investigate the influence of ratio of oil to methanol, temperature, NaOH concentration, and transesterification time on the yield of biodiesel from vegetable oil. Low and high levels of the key factors considered were 4:1 and 6:1 mole ratio, 30 and $60^{\circ}C$ temperatures, 0.5 and 1.0 wt% catalyst concentration, and 30 and 60 min reaction time. Results obtained revealed that oil to methanol molar ratio of 6:1, tranesetrification temperature of $60^{\circ}C$, catalyst concentration of 1.0wt % and reaction time of 30 min are the best operating conditions for the optimum yield of biofuel from vegetable oil, with optimum yield of 95.8%. Results obtained on the characterizzation of the produced biodiesel indicate that the specific gravity, cloud point, flash point, sulphur content, viscosity, diesel index, centane number, acid value, free glycerine, total glycerine and total recovery are 0.8899, 4, 13, 0.0087%, 4.83, 25, 54.6. 0.228mgKOH/g, 0.018, 0.23% and 96% respectively. Results also indicate that the qualities of the biodiesel tested for are in conformity with the set standard. A model equation was developed based on the results obtained using a statistical tool. Analysis of variance (ANOVA) of data shows that mole ratio of ground nut oil to methanol and transesterification time have the most pronounced effect on the biodiesel yield with contributions of 55.06% and 9.22% respectively. It can be inferred from the results various conducted that vegetable oil locally produced from groundnut oil can be utilized as a feedstock for biodiesel production.