• Information Systems Review
• /
• v.3 no.1
• /
• pp.83-101
• /
• 2001

Studies about wireless internet have been focused on technology issues and few studies were shown in the adoption of wireless internet services. This study uses Technology Acceptance Model in order to understand influencing factors in acceptance of wireless internet services. Reviewing by TAM related studies, this study regards the influencing factors as personal and social environmental dimensions in the case of wireless internet services, and these two factors are used. Two dependent variables-intention and current usage-are adopted for analyzing the effects of the two factors on two dependent variables via mediating variables. The results of this study show that age, frequency of mobile phone usage, occupation, and the recognition level of wireless internet services affected the intention and current usage of these services.

• International Journal of Computer Science & Network Security
• /
• v.22 no.2
• /
• pp.241-249
• /
• 2022

The current research attempts to measure the level of the acceptance of the Blackboard System (BBS) during the Corona crisis, and whether this is one of the reasons for the low use of the BBS at Al-Jouf University. To achieve this, the technology accepting model in the time of crisis (TAMTC) has been proposed to measure the degree of acceptance by students, which was then applied to a random sample of 339 of such. The results show a high level of student acceptance, despite their lower use of the system. The research also highlights the importance of upgrading e-courses and that the discontinuation of exam disqualification of students is secondary to their poor course attendance.

• The Journal of Information Systems
• /
• v.30 no.3
• /
• pp.137-158
• /
• 2021

Purpose This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors. Findings The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.

• Culinary science and hospitality research
• /
• v.24 no.1
• /
• pp.151-163
• /
• 2018

Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.

• Journal of information and communication convergence engineering
• /
• v.7 no.4
• /
• pp.431-436
• /
• 2009

Gains promised by the introduction of e-commerce back-office systems are not easily realized due to poor technology acceptance, especially in developing countries. This study aims to analyze factors which affect information technology acceptance in developing countries. A research model based on TAM is proposed, and it is empirically tested for the hypotheses of factors which affect the acceptance behavior. The result shows that antecedents such as user training influence the technology acceptance in different ways. This study may help accelerate the adoption of back-office systems in developing countries.

• Korean Journal of Child Studies
• /
• v.29 no.2
• /
• pp.57-71
• /
• 2008

This study examined the influences on maternal acceptance-rejection and mediating effects of parenting stress. Participants were 150 mothers of children aged 3 to 6 in Seoul and Jeju. Research questions were analyzed by structural equation modeling. Results showed that children's age, congenital diseases or anomalies, planned pregnancy, and father's occupation influenced maternal acceptance-rejection directly. Mothers' perceived treatment in childhood and fathers' age influenced parenting stress; parenting stress, in turn, influenced maternal acceptance-rejection. Fathers' age influenced parenting stress negatively; parenting stress, in turn, influenced maternal acceptance-rejection positively.

• CRM연구
• /
• v.1 no.1
• /
• pp.49-69
• /
• 2006

Previous studies, Technology Acceptance Model (TAM) and Post Acceptance Model (PAM) have a little limitation in time series analysis. To solve this limitation, we used system dynamics as research methodology and designed simulation model based on TAM and PAM. Moreover, we designed new simulation model which can analyize time series data in customers' demand change from initial acceptance to post acceptance. This study targeted domestic mobile phone market. The simulation results showed that diffusion graph was similar to real data. That means we validated our simulation model. Since the simulation model offers the graph of customer's demand change by time, so it can be useful as a leaning tool. Therefore, we think this study helps IT companies use the model for forecasting of market demand.

• The Journal of Korean Association of Computer Education
• /
• v.20 no.2
• /
• pp.35-45
• /
• 2017

Factors influencing the attitude towards the use of robot-based instruction in special education are explored using the technology acceptance model (TAM). Their interrelatedness is also analyzed. Research data were obtained via a questionnaire survey of elementary, middle, and high school special education teachers in North Chungcheong Province. The results reveal that three factors influence the attitude towards using robot-based instruction in special education: perceived usefulness, perceived ease of use, and social influence. Of these, perceived usefulness exerts the strongest influence. Perceived ease of use was found to be influenced by personal innovation and social influence, and perceived usefulness is influenced by perceived ease of use and personal innovation. Efforts should be made to induce a receptive attitude towards the use of robot-based instruction among teachers for its stable acceptance.

• Fashion & Textile Research Journal
• /
• v.21 no.5
• /
• pp.574-585
• /
• 2019

The acceleration of digital transformation (DX) has resulted in SNS influencer marketing trends becoming the mainstream of the new market. SNS influencers act as early adopters in the process of new products being accepted. Chinese consumers are most affected by Hallyu, which increases interest in K-beauty products. This study analyzes how K-beauty SNS influencers are related to Chinese consumers. A survey was conducted among Chinese millennial consumers after watching videos provided by K-beauty SNS influencer; subsequently, 456 responses were used for data analysis. As a result, the analysis based on the Elaboration Likelihood Model (ELM) distinguishes the central route and the peripheral route in the process of Chinese consumers accepting new SNS products. The study findings suggested that information quality, credibility, accuracy, and usefulness had significant effects on acceptance intention for new products among central route factors, and similarity, trustworthiness, pleasure, expertise, and attractiveness also had significant effects on the acceptance intention of new product among peripheral route factors. It was found that variables of the central route, rather than those of peripheral route, had stronger effects on the acceptance intention for new products. Consequently, the central route of K-beauty SNS influencer is more important to Chinese consumers' acceptance of new products. It is expected that this study will offer beauty influencer marketing-based cosmetics brands efficient consumer management suggestions.

• Journal of Korea Society of Industrial Information Systems
• /
• v.26 no.3
• /
• pp.59-69
• /
• 2021

t Global logistics companies are developing and introducing logistics systems to provide competitive logistics services. Especially as IT develops and mobile functions become more convenient, the Mobile TMS(Transportation Management System) is being introduced as a more convenient system for delivery workers and office managers. However, the success of such a system depends on the system developer who understand the site accurately and office managers and couriers who are using it in the field. The purpose of this paper is to understand which characteristics influence in exploiting new systems focusing on the attitudes of users who use the system daily, and we analyze it through the TAM(Technology Acceptance Model). According to the analysis result, when smart phone has become popular, users have concluded that usefulness is more significant than ease in acceptance of the systems. As a result, we draw suggestions that the focus should be on usefulness rather than ease of system at the stage of system developed.