• Journal of The Korean Society of Integrative Medicine
• /
• v.10 no.2
• /
• pp.125-134
• /
• 2022

Purpose : Establishing multicultural acceptance is important to provide quality nursing care in various clinical settings and adapt to changing roles in different situations. The purpose of this study was to explore degree of intercultural sensitivity, cultural empathy, and multicultural acceptance, the factors influencing of multicultural acceptance of nursing students and to provide the basic data to increased multicultural acceptance. Methods : The study used a questionnaires that include general characteristics, multicultural acceptance, intercultural sensitivity, cultural empathy for nursing students. This research involved 173 nursing students in G city. The data collected from August 15, 2021 to August 30, 2021. The study was analyzed using the SPSS 23.0 program. The correlation among intercultural sensitivity, cultural empathy, and multicultural acceptance was analyzed by Pearson's correlation coefficients, and it was analyzed using multiple regression to figure out factors influencing multicultural acceptance. Results : The multicultural acceptance score was above the middle level and differed according to the academic grade (F=8.580, p<.001), major satisfaction (F=5.981, p=.003), interpersonal relations significantly (F=6.837, p=.001). Multicultural acceptance was a significant positive correlation with intercultural sensitivity (r=.544, p<.001), cultural empathy (r=.624, p<.001). As a result of regression analysis, it was confirmed that cultural empathy (β=.477, p<.001) and intercultural sensitivity (β=.212, p<.001) were factors that influence nursing students' multicultural acceptance ; this model could explain 40 %. Conclusion : Factors affecting multicultural acceptance of nursing students are cultural empathy and intercultural sensitivity. Nursing students are encouraged to have multicultural acceptance in terms of satisfaction of cultural empathy and intercultural sensitivity. Through this research requires the fellow study to determine the various factors affecting multicultural acceptance of nursing students. And it is necessary to development education and program that can enhance multicultural acceptance is required.

• Journal of Korea Game Society
• /
• v.9 no.3
• /
• pp.107-119
• /
• 2009

Online games belong to a technology-oriented service industry that has emerged from the assimilation of game contents and communication networks in the respective realms of culture technology (CT) and information technology (IT). This study examines the individual acceptance of online games as entertainment-oriented technology based on the belief-attitude-intention paradigm and the underlying hedonic and utilitarian motivations. To measure the latent variables influencing the acceptance process, a structured questionnaire was developed based on the existing Technology Acceptance Model. Research model analysis and hypothesis testing were carried out using a structural equation model. Results indicated that latent variables reflecting hedonic and utilitarian characteristics had a significant influence on user behavior in the acceptance of online games. By uncovering the core factors in! fluencing the acceptance of online games and thereby theoretically verifying the latent variables influencing the acceptance of entertainment-oriented technology, this study provides strategic implications for business models by game companies aimed at attracting a large user base and dominating the market.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.9
• /
• pp.177-190
• /
• 2022

In this study, using data from the second wave of Panel Survey of Employment for The Disabled[PESD] (2016) to the sixth year (2021), the longitudinal changes between disability acceptance and job satisfaction of adult wage workers aged 20 or older with disabilities and the correlation An autoregressive cross-lagged model was applied to analyze the causal relationship. As a result of the analysis, first, the disability acceptance and job satisfaction at the previous time point of the disabled workers were stably significant to the disability acceptance(𝛽=.556~.610) and job satisfaction(𝛽=.554~.585) at the later time point. Second, disability acceptance at the previous point in time for wage workers with disabilities crosses the job satisfaction at the later time point(𝛽=.077~.090), and the job satisfaction at the previous point crosses the disability acceptance at the later time point(𝛽=.087~.092). Third, as a result of model fit analysis according to the gender group of wage workers with disabilities, the difference in the autoregressive effect between disability acceptance and job satisfaction and the cross-lagged effect between disability acceptance and job satisfaction according to the passage of time was not significant.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.3
• /
• pp.97-107
• /
• 2020

This paper shows the result of a survey about the users using Didi Chuxing in China to analyze the effect of the service quality and technology acceptance model (TAM) on customer satisfaction. There are 314 valid responsiveness out of the 414 for 9 days, which had been analyzed with SPSS and AMOS. In the analysis result, the academic implications are as follows. First, it was analyzed that the quality of service had a positive(+) effect on the technology acceptance model. Second, it was analyzed that the technology acceptance model had a positive effect on the attitude and customer satisfaction. Third, in the analysis result of the moderate effect, attitude and customer satisfaction vary partially according to whether types of reliability. The practical implications are as follows: First, it is necessary to provide service quality factors to customers. Second, It is necessary to suggest ways that customers can gain reliability. These findings also have limitations and research directions. First, the variety of samples is needed. Second, an analysis is required according to the type of vehicle use. Therefore, future research and analysis will need to be subdivided.

• Korean Management Science Review
• /
• v.22 no.1
• /
• pp.179-197
• /
• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• The Journal of Society for e-Business Studies
• /
• v.19 no.2
• /
• pp.53-74
• /
• 2014

Ubiquitous City(U-City) is spotlighted for the new paradigm to solve the problem of urbanization using ICT technology. However, due to the lower profit and the insufficient of citizen-experience service, ubiquitous service(U-Service) is perceived negatively. In this sense, a study for user-centric profitable service development is needed. This study, as a basic research for the development of U-service, is conducted to identify the factors which are affected to acceptance of the U-Service. Technology Acceptance Model is applied for the basic model of the research. The model is modified by the U-City characteristic which has user, technology, and service perspective. The proposed model is empirically tested using survey data collected from 600 citizens of 7 U-City. Structural equation modeling is employed to test the research hypotheses. The survey analysis results are able to apply for basic research of U-Service design, and provide theoretical and practical implications.

• Journal of Digital Convergence
• /
• v.11 no.11
• /
• pp.373-380
• /
• 2013

Recently, AR(Augmented Reality) system as an information technology for the increased access of information has a potential possibility of next generation's system for tourism guide. In this regard, the objective of this study is to explore the technology acceptance factors of AR system on tourism destination. To achieve the objective of this study, logit regression model was used to analyze the influential level of the factors. This study was analyzed with the final 224 respondents and the results showed that if there will be assured with high trust and easy access via mobility device as smartphone, the AR system has the possibility of high acceptance level. The result of this study will be expected to be utilized as fundamental data from the viewpoint of the service providers and system developers that want to launch the appropriate service to users' needs of AR system.

• Journal of Convergence for Information Technology
• /
• v.9 no.8
• /
• pp.27-34
• /
• 2019

The purpose of this study is to empirically analyze the moderating effect of psychological empowerment on the relationship between technostress, the technology acceptance model, and the continuance intention of use. The results of the analyses are as follows: First, IT corporation workers' technostress had a negative effect on perceived ease of use and perceived usefulness. Second, psychological empowerment was found to regulate the relationship between technostress and the technology acceptance model. Third, the perceived ease of use of IT corporation workers had a significant positive effect on the continuance intention of use, and the perceived usefulness had a positive effect on the continuance intention of use. These findings imply that training and education should be continuously conducted to improve psychological empowerment as well as manage technostress.

• Journal of Information Technology Applications and Management
• /
• v.12 no.1
• /
• pp.173-189
• /
• 2005

The technology acceptance model (TAM) is a lot of cited in information technology adoption and usage researches. TAM has a base in psychological research, is parsimonious, explains usage behavior quite well, and can be operationalized with valid and reliable instruments. But TAM has been conducted primarily in volitional environments of the adoption of new technology. This paper discusses technology acceptance in accounting information systems to examine TAM with subjective norm and perceived behavioral control in mandated using environments. The results show that in mandatory environments such as accounting information systems, subjective norm is not a significant effect on the behavioral intention. Perceived usefulness and perceived behavioral control are significant the factor on the behavioral intention. The implications of finding are that perceived usefulness and perceived behavioral control play major role in technology acceptance rather than subjective norm in accounting information systems with mandatory environments.

• Journal of Information Technology Applications and Management
• /
• v.16 no.1
• /
• pp.149-168
• /
• 2009

This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.