• Korea Journal of Hospital Management
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• v.3 no.1
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• pp.192-218
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• 1998

This study is the positive one about the influence which the characteristics of medical consumers' perceived words-transmission information exercises on its acceptance level and its activities. The aim of this study was to investigate how the characteristics-reliability of perceived information, its directionity, and its availability-had an influence on the acceptance level and activities of words-transmission information. For the purpose of that aim, the positive research by questionnaire was applied. In addition, to collect necessary data, investigation was performed about 20 days from July 1st, 1938 to July 20th, 1938. As for the respondents' sampling in sample planning, the method of Simple Random Sampling was used laying stress on patients or their responsible person aged over 20s in second and third medical institutions. And the collected sample were 230 people. Of these, However, the number of sample used actually for this study analysis was 211 except 19 people who responded unfaithfully. The analysis of the data collected by the abovesaid investigation used SPSS/PC statistical package. The study result to have proved the hypothesis by experiment is as follows. First, as the result of having analysed the influence relations on the acceptance level and activities of words-transmission information among the factors of reliability about medical consumers' perceived information, I found that 'specialty' had an affirmative effect and there was a significant effect relations. Second, as the result of having made a multi-regression analysis of the effect relations on the acceptance level and activities of words-transmission information of the factors of directionity on medical consumers' perceived information, 'reliablity' was found as having a significant effect on the acceptance of words-transmission information. Third, 'importantness' was revealed as having a significant effect on the words-transmission activities in the acceptance level and activities of words-transmission information among the factors of reliability on medical consumers' perceived information. Fourth. for medical consumers there was a statistical correlation between the acceptance level and activities of words-transmission information. Therefore, words-transmission communication will be very useful for hospital promotion programs having a limited advertising ability in business. Especially, I suggest that a person in charge of his/her hospital marketing should not only excavate a source of words-transmission communication in order to arrive effectively at sampling market, but also use a marketing mix suitable to that The test result shows that the unsatisfied patients over their hospital treatment tend to be more stronger in transmitting words to the other positive minded patients than the satisfied ones. Therefore, all relating representatives in hospital should concentrate their energies on decreasing or eliminating these unwanted results.

• Journal of Korea Port Economic Association
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• v.39 no.3
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• pp.155-178
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• 2023

The purpose of this study is to derive factors that affect the acceptance of digital transformation in ports and empirically analyze the impact of these factors on the acceptance of digital transformation through a survey of port workers. Additionally, we test whether acceptance attitude plays a mediating role in the relationship between these factors and digital transformation acceptance. The variables used in this study are as follows. First, knowledge, self-efficacy, and involvement were included as variables related to individual characteristics, relative advantages, complexity, observability were included as variables related to innovation characteristics, and government regulations and competitor pressure were included as variables relate to environmental characteristics, so that a total of eight latent variables were selected. The results of this study are summarized as follows. First, two variables among individual characteristics, self-efficacy and involvement, were able to confirm a positive(+) causal relationship with the attitude of accepting digital transformation, and knowledge initially expected a positive(+) causal relationship with the attitude of accepting digital transformation, but the result was a negative(-) causal relationship, so that the hypothesis was rejected. Second, among the characteristics of innovation, complexity has a negative(-) causal relationship with the attitude of accepting digital transformation, and relative advantages and technological innovation have a positive(+) causal relationship with the attitude of accepting digital transformation. Finally, among the environmental characteristics, government regulations and competitor pressure, confirmed a positive(+) causal relationship with the attitude of accepting digital transformation. In addition, it was found that the attitude of accepting digital transformation had a positive(+) causal relationship with personal acceptance and social acceptance of digital transformation.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.305-310
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• 2014

This study was attempted to identify the factors influencing on cervical cancer screening acceptance using Pap smear in women over 20 years old. The subjects of this study were 192 screening acceptance group who visited health examination center. Data were collected by interview and self-administered questionnaire from April 22 through May 24, 2013. The results of this study as follows. Firstly, the response rate(45.8%) of non-screening acceptance group who is not a religion was significantly higher than the response rate(32.3%) of screening acceptance group($X^2=4.82$, p<.05). Secondly, the response rate(61.5%) of non-screening acceptance group who performed breast-feeding was significantly higher than the response rate(46.9%) of screening acceptance group($X^2=0.61$, p<.05). Thirdly, screening acceptance group who performed other screening was significantly higher 4.62 times than non-screening acceptance group(95% Cl=1.15-9.84, P=0.006). Based on the results of this study, it necessary to provide more cervical cancer screening information which can change the negative attitude among the public toward cancer screening acceptance using Pap smear.

• The Korean Journal of Community Living Science
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• v.27 no.2
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• pp.185-197
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• 2016

This study was conducted to examine the factors affecting the life satisfaction of married female immigrants and Korean husbands. Data for this study were obtained from the National Survey of Multicultural Families conducted in 2012. The study sample consisted of 5,232 couples within the first five years of marriage. Data were evaluated using a paired t-test, K-mean cluster analysis, ANOVA, and ordered logistic regression analysis. The results were as follows: 1) life satisfaction was higher for married female immigrants than for Korean husbands. 2) The general characteristics, acceptance attitude, language acceptance, and social network differed significantly depending on life satisfaction levels. 3) The multicultural acceptance attitude of husbands, ability of married female immigrants to speak Korean, and ability of Korean husbands to speak wives' native languages improved life satisfaction levels. The results of this study can be used to improve the life satisfaction of married female immigrants and Korean husbands.

• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.99-110
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• 2009

The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.8
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• pp.4162-4179
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• 2017

The main purpose of this research is to investigate relationships between the significant control factors on acceptance intention to User Experience (UX) sports smart wearable devices by applying Technology Readiness (TR) and Unified Theory of Technology (UTAUT). Research survey targeted on users of golf smart devices in Seoul. A total 534 questionnaires were collected and used for testing hypotheses. Methods to analyze the data included frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling in accordance with the purpose of the study by using SPSS and AMOS. The results are as follows; First, positive TR had a significantly positive effect on social influence, effort expectancy, facilitating conditions, perceived enjoyment, performance expectancy. Second, negative TR had a significant negative effect on performance expectancy, social influence, facilitating conditions, perceived enjoyment. Third, TR had a no significantly effect on behavioral intention. Fourth, performance expectancy, perceived enjoyment and facilitating conditions had a significantly positive effect on behavioral intention. Fifth, behavioral intention had a significantly positive effect on use behavior. Thus it became crucial to identify the difference in acceptance intention models per each products are as follows. Positive TR of golf-related mobile application users has a positive effect on both technology acceptance belief and acceptance intention, whereas negative TR has no statistically significant effect on technology acceptance belief nor acceptance intention.

• Knowledge Management Research
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• v.20 no.2
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• pp.87-103
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• 2019

The purpose of this study was to explore the factors influencing acceptance (e.g., comprehension,) and diffusion of information recipients' by depending on the authenticity of news. Specifically, this study has examined the effects of the news contents(political vs. general), need for cognition(high vs. low) and authenticity of the News(real news vs. fake news) on both acceptance and diffusion of news. Based on previous work, this study has developed a conceptual model to present each research hypothesis and tested it by conducting experiments as the follows. As a result, according to the authenticity of the news and the contents of the news (political and general), the acceptance of political contents was high regardless of the authenticity of the news, and the acceptance of real news was higher than that of fake news. However, in the proliferation (comment), both the political contents and the general contents showed the characteristic of spreading (commenting) fake news rather than real news. contrary to this, the cognitive level did not show any significant difference in acceptance (understanding) and proliferation (comment, sharing, recommendation). This study provides academic implications in that it examines the influences of accepting (comprehension) and diffusion (comment, sharing, recommendation) of real news and fake news. It also provides practical implications for responding to fake news and new marketing strategies in an environment where contents are delivered through diverse social media.

• Journal of Distribution Science
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• v.21 no.1
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• pp.119-128
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• 2023

Purpose: Due to COVID-19, the rapidly changing untact culture from offline to online has spread rapidly, increasing the utilization of omni-channel. However, among the studies on consumers in the online market, there are not many studies that analyze Shopping Values and attitudes toward omnichannel Acceptance. Research design, data, and methodology: This study investigated through empirical analysis how Shopping Values and innovation propensity of consumers using omni channels affect omni channel Acceptance attitudes. The analysis results based on a total of 268 questionnaires using SPSS v.23 and AMOS v.23 statistical programs are as follows. Results: First, it was found that the perceived Value of omnichannel use had a positive effect on the innovation tendency, and the pleasure Value had a greater effect than the actual Value. Second, it was found that the practical and hedonic Value of the omnichannel had a positive effect on the attitude of service Acceptance. Third, it was found that Omni Channel's consumer innovation tendency had a positive effect on service Acceptance attitude. Conclusion: This study proved that Shopping Value perception and individual innovation propensity for omnichannel services have a positive effect on Acceptance attitude, and it is of academic significance in that it expanded understanding of what factors are needed to increase Acceptance attitude of Omni Channel services.

• Journal of the Korea Society of Computer and Information
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• v.18 no.4
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• pp.171-181
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• 2013

In the recent information-oriented age, various information technologies (ITs) have been introduced in construction industries. However, since construction ITs tend to be employed by the demand of the government or owners rather than the demand of information accepters (users), this tendency inhibits the spread of user-friendly construction ITs. In order to find these inhibitive factors, this research conducted practical studies, based on Davis' technology acceptance model, for construction ITs' acceptance according to the information accepters' (users) features. This study was hypothesized whether or not each inner and outer factors with respect to construction ITs are influential to the information accepters (users). As a result of this study, the primary factors which can maximize the usefulness and ease of use and should be considered when developing new information technologies were suggested.

• Information Systems Review
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• v.11 no.3
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• pp.39-62
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• 2009

The previous literature on the field of performance management mainly focuses on the research regarding the critical success factors, the intention of use, and the output of the BSC system. This paper is to develop and analyze the influencing factors of the acceptance on the BSC performance indicators in the public sector. The result from the analysis of the data collected from this research shows that these influencing factors include the education about BSC, the specificity of the indicators, the connection between strategy and mission, and the participation and support during the development of the indicators. Further, the result reveals that the CEO's concern is nothing to do with the employees acceptance of the BSC performance indicators in the public sector, unlike the consistent result from the previous literature. The reason is because the employees often tend to refuse the performance indicators of the CEO's concern that increase their workload due to the establishment of the excessive target of the indicators and their periodic reports.