• Title/Summary/Keyword: Acceptance Factors

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The Christian Understanding and Application of Metaverse: Focusing on the the Characteristics of Metaverse (메타버스(Metaverse)의 기독교적 이해와 적용: 메타버스의 특성을 중심으로)

  • Park, Kunchun;Bong, Wonyoung
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.511-523
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    • 2022
  • This study attempts an appropriate Christian understanding and application of the metaverse. To this end, the general concept, type, and utilization of the metaverse were examined, and the main characteristics of the metaverse were analyzed in three main categories by the association of the concepts and the common factors. Based on this, the main focus of the Christian understanding of the metaverse found in this study is, first, the "transcendental worldview" of the metaverse. Applications include restructuring the Christian worldview and creating a Christian metaverse environment for future generations. Second, it is a "fusion and composite on- and offline" understanding of the metaverse. An integrated on- and off-line understanding of the church, worship, mission, and the missional acceptance of the metaverse are its applications. Third, in the metaverse, it is an "extension of the functionality of the avatar." This presents its application tasks, such as establishing human identity, expanding the concepts of empathy and communication, and expanding Christian ethics and economic views. At the heart of the Christian understanding of the metaverse is worldview, mission, and understanding on human being.

Internet Service Evaluation System: A Design Science Research

  • Babunji, Lujen;Alzahrani, Shahad;Almarghalani, Shada;Babour, Amal;Bitar, Hind
    • International Journal of Computer Science & Network Security
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    • v.22 no.8
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    • pp.35-44
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    • 2022
  • The Internet is extremely important to accomplish numerous items, from education to businesses and entertainment. Therefore, the quality of its performance must be efficient. Nowadays, there is a lack of information available for users to choose a suitable Internet service. What information is available might be insufficient, inaccurate, or regularly updated. Accordingly, there is a need to develop an electronic system that enables users to evaluate their current Internet service subscription. Several factors are used as evaluation criteria in the system that affect users' decisions. In this paper, a prototype of a design science research project is proposed to address a few objectives. First, it can help Internet service users in Saudi Arabia to make the best decision for themselves regarding Internet services subscriptions. Second, it can assist the Saudi government to seek one of the 2030 vision goals: the digital transformation that depends on having a good Internet connection. The proposed solution is a promising one that would help Internet service users to make the best decision for themselves and choose the best Internet service that fits their needs. A qualitative method has been used to evaluate the efficiency and the utility of the proposed system prototype. The results showed the extent of participants' acceptance of the Internet Service Evaluation System.

Factors driving Fashion Chatbot Reliability -Focusing on the Mediating Effect of Perceived Intelligence and Positive Cognition- (패션상품 챗봇에 대한 신뢰 형성 요인 - 지각된 지능과 긍정적 인지의 매개효과를 중심으로 -)

  • Lee, Ha Kyung;Yoon, Namhee
    • Fashion & Textile Research Journal
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    • v.24 no.2
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    • pp.229-240
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    • 2022
  • This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intelligence and cognitive evaluation. The moderating effects of individuals' need for human interaction between chatbot anthropomorphism and perceived intelligence, cognitive evaluation, and chatbot reliability are also explored. Participants, who were recruited through the online research firm, responded to questions after watching a video clip showing a conversation with a fashion chatbot on a mobile screen. The data were collected through Mturk, a crowdsourcing platform with an online research panel. All responses (N = 212) were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis, reliability analysis, exploratory factor analysis, and PROCESS procedure. The results demonstrate that chatbot anthropomorphism increases chatbot reliability, and this is mediated by chatbot intelligence. Although chatbot anthropomorphism increases cognitive evaluation, the effect of cognitive evaluation on chatbot reliability is not significant; thereby, the effect of chatbot anthropomorphism on chatbot reliability is not mediated by the cognitive evaluation. The direct effect of anthropomorphism on chatbot reliability is also moderated by individuals' need for human interaction. For participants with a high need for human interaction, chatbot anthropomorphism increases chatbot reliability; however, anthropomorphism does not significantly affect chatbot reliability for participants with a low need for human interaction. The study's findings contribute to expanding the literature on consumers' new technology acceptance by testing the antecedents affecting service reliability.

A Comparative Study on Consumer Attitude and Intention toward Online Food Purchasing in Korea and Vietnam: The Moderating Effect of Nationality

  • Chung, Jae-Eun;Nguyen, Thi Bich Loan;Nguyen, Thi Thu Ha;Moon, Hee-Cheol
    • Journal of Korea Trade
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    • v.25 no.1
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    • pp.47-64
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    • 2021
  • Purpose - This paper empirically analyzed the determinants of the online food market in Korea and Vietnam as representatives of the developed market and emerging market. The online food market can be regarded as having a high potential value. This study aims to suggest the appropriate implications for each developed market and emerging market by empirically comparing and analyzing customers' online food purchase determinants in the growth change of the online food market. Design/methodology - The empirical model of this study was established with the motif of the TAM+Trust model suggested by Nguyen et al.'s (2019) existing theoretical framework. Davis's (1989) TAM model was adopted to establish a framework related to the determinants that consumers would accept, for the online food purchasing method. Then, the trust variable is added to the framework which is regarded as an important effector especially in food related researches. In this study's comparative analysis, the multi-group structural equation modeling analysis was implemented. Findings - The main finding of this study can be summarized as that the moderating effect of nationality is significant. This means that there is an obvious difference between the developed online food market and the emerging online food market. In addition, as the growth of the online market changes, the significant determinants of consumers' attitudes and purchase intentions are somewhat different. However, the usefulness of online food purchasing methods and the trust of websites were analyzed as significant factors. Originality/value - Although the potential of the online food market is abundant, studies on the determinants of customer's attitude and purchase intention are insufficient. Moreover, comparative studies between countries have not been conducted in existing studies. Therefore, the research value of this paper can be explained in that it has suggested implications for the continued growth of the online food market.

Effects of Conversational Agent's Self-Repair Strategy On User Experience - Focused on Task Criticality and Conversational Error (대화형 에이전트의 자기발화수정 전략이 사용자 경험에 미치는 영향 - 과업 중요도와 대화 오류 여부를 중심으로)

  • Kim, Hwanju;Kim, Jung-Yong;Kang, Hyunmin
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.251-260
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    • 2022
  • Despite the development of technology and the increase in the spread of smart speakers, user satisfaction keeps decreasing due to conversational errors. This study aims to examine the effect of the self-repair strategy on user experience in the context of conversational agents of smart speakers. Scenarios were designed based on error situations, and participants were divided into two groups by task criticality. The results revealed that the agent's self-repair strategy has a negative effect on trust and perceived ease of use compared with performance without error. It also influenced adoption intention through interaction with task criticality. This study is significant in that it empirically investigated the effects of the self-repair strategy and the user experience factors related to the actual acceptance of the self-repair strategy.

Geodetic Survey Campaigns and Maintenance Plan for KASS Reference Station Antenna Coordinates

  • Hwanho, Jeong;Hyunjin, Jang;Youngsun, Yun;ByungSeok, Lee
    • Journal of Positioning, Navigation, and Timing
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    • v.12 no.1
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    • pp.83-89
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    • 2023
  • The Korea Augmentation Satellite System (KASS) system is a Satellite Based Augmentation System (SBAS) under development to provide APV-I SBAS service in the Republic of Korea. The KASS ground segment generates correction and integrity information for GPS measurements of KASS users using the accurate positions of KASS Reference Station (KRS) antenna phase centers. For this reason, the accuracy of KRS reference points through geodetic survey campaigns is one of the important factors for providing the KASS service in compliance with the required navigation performance. In order to obtain accurate positions, two geodetic survey campaigns were performed at several reference points, such as Mark, Center of Mast at Ground Level (CMGL), and Center of Hole in Top Plate (CHTP), of each KRS site using three different survey methods, the Virtual Reference Station (VRS), Flächen Korrektur Parameter (FKP), and raw data post-processing methods. By comparing and analyzing the results, the computed coordinates of the reference points were verified and Antenna Phase Center (APC) positions were calculated using KRS Antenna Reference Point (ARP) data, and the first KASS Site Acceptance Test (SAT#1) was performed successfully using the verified APC coordinates. After the first site survey activities, the KASS operators should maintain the coordinates with the required performance such that the overall KASS navigation performance commitment is guaranteed during the lifetime of 15 years. Therefore, the maintenance plan for the KRS antenna coordinates should be developed before the commissioning of KASS operation planned after 2023. Therefore, this paper presents a geodetic survey method selected for the maintenance activities and provides the rationale for using this method.

An Empirical Study on Customer Subscription Intention and Satisfaction on Subscription-based Music Streaming Platform (구독형 음원 스트리밍 플랫폼 고객의 구독의도 및 고객만족에 대한 실증 연구)

  • Lee, Sang Hoon;Kim, Seo Young;Park, Min Seo;Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.593-615
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    • 2022
  • Purpose: The purpose of this study was to explore and examine the factors influencing customer satisfaction and subscription intention in order to propose useful implication regarding subscription economy model. Methods: This study adopts the extended Unified Theory of Acceptance and Use of Technology model (UTAUT2) as the theoretical framework. On the basis of literature review, this study suggested 9 related hypothesis. To examine the hypothesis proposed, the study designed surveys with 32 questions and 456 answers were collected for the analysis. The study adopted a structural equation model and path analysis, using AMOS and SPSS programs. Results: The results of this study are as follow: All hypothesis except performance expectancy and effort expectancy have significant influence on customer satisfaction. Performance expectancy and effort expectancy have no significant influence on customer satisfaction and facilitate condition is significant but negatively associated with customer satisfaction. Conclusion: Result of this study is expected to suggest data regarding subscription economy and customer satisfaction for business with subscription model. In detail the result implies that highly sophisticated curation system would create more customer satisfaction and subscription intention rather than how a subscription-based platform is easily used. Moreover, curation system of subsription-based music platform should function with high accuracy on recommendation in a creative visual form in order to gain comparative advantage while most platforms have built own curation service.

Information Assetization of Records: Analysis of Information Asset Management Trends of the National Archives in Each Country (기록의 정보자산화: 각국 국립기록청의 정보자산 관리 동향 분석)

  • Kim, Myoung-hun
    • Journal of Korean Society of Archives and Records Management
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    • v.21 no.4
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    • pp.45-63
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    • 2021
  • In the electronic record environment, there are discussions about the necessity of using records as information, and ISO 15489:2016 defines records as one of the information assets. In acceptance of this concept of information assets, the national archives of each country have established related policies and guidelines to actively promote information asset management. This paper intends to analyze the information asset management policies and guidelines that are established by the national archives of each country. This is to identify global trends for information assetization of records in the digital environment and derive benchmarking factors for seeking institutional establishment in Korea. To this end, the definition of records in ISO standards and related research results are analyzed to investigate the conceptual origins of information assets. Moreover, the actual cases about information asset management of the national archives of the United Kingdom, New Zealand, and Australia are investigated. Based on this, the implications of overseas cases and issues to be supplemented to establish the relationship between records and information assets are presented as a part of seeking institutional establishment in Korea.

Development of Longitudinal Algorithm to Improve Speed Control and Inter-vehicle Distance Control Acceptability (속도 제어와 차간거리 제어 수용성 개선을 위한 종방향 알고리즘 개발)

  • Kim, Jae-lee;Park, Man-bok
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.3
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    • pp.73-82
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    • 2022
  • Driver acceptance of autonomous driving is very important. The autonomous driving longitudinal controller, which is one of the factors affecting acceptability, consists of a high-level controller and a low-level controller. The host controller decides the cruise control and the space control according to the situation and creates the required target speed. The sub-controller performs control by creating an acceleration signal to follow the target speed. In this paper, we propose an algorithm to improve the inter-vehicle distance fluctuations that occur in the cruise control and space control switching problems in the host controller. The proposed method is to add an approach algorithm to the cruise control at the time of switching from cruise control to space control so that it is switched to space control at the correct switching distance. Through this, the error was improved from 12m error to 4m, and actual vehicle verification was performed.

Factors Influencing the Intention for Continuous Use of Augmented Reality Games: Immersion as a Mediating Variable (증강현실(Augmented Reality)게임 지속사용의도에 영향을 미치는 요인에 관한 연구: 몰입감을 매개변수로)

  • Cho, Namjae;Wang, YanRui;Cheong, Eunjeong;Yu, Giseob
    • Journal of Information Technology Applications and Management
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    • v.28 no.6
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    • pp.1-21
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    • 2021
  • This study is about Augmented Reality Game (AR Game) applied to Pokemon Go, which has recently been a sensational game. We focused on and analyzed the intention for continuous use as a dependent variable. We made hypotheses through previous studies and used spatial presence, perceived interactivity, perceived pleasure, and sickness as independent variables. Immersion was set up as a mediating variable. We conducted the study using 198 data, which people who experienced AR games responded. The results were as follows. First, spatial presence and perceived pleasure were found to have a significant effect on immersion, as in previous studies. Second, the relationship between sickness and immersion, which were shown to have a negative relationship in previous studies, we found that variables had a positive relationship unlike previous studies and rejected the hypothesis. Third, perceived interactivity, which is one of the crucial variables to affect the intention for continuous use, we found not to have a significant relationship among perceived interactivity, immersion, and the intention for continuous use. This result is opposite from previous studies, and further research on this issue is expected. We conducted this study with an individual user's view on immersion and the intention for continuous use rather than focusing on technical or political topics. Besides, this study has a significance that drew different results from previous studies and explored people who relish AR games with the characteristics of personal variables.