• The Southeast Asian review
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• v.27 no.2
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• pp.155-184
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• 2017

ASEAN marking its 50th anniversary in 2017 draws hopes and concerns. There is hope for the full realization of the vision of ASEAN Community since 2015 while there are increasing concerns about the changing internal and external environments. This article reviews the process of ASEAN's community building and its external relations. First, after reviewing institutionalization and functional cooperation in 2016, it argues that there is increasing pressure for the modification of the 'ASEAN Way' mainly due to the recent political changes in some ASEAN member states. Second, this article considers the nature of ASEAN's external relation focusing on continuity rather than change. The tendency of external relations of ASEAN appears to be 'avoiding conflict' and 'status quo' while it concentrates on development cooperation. We argue that such attitude contributes to the unity of ASEAN as it is useful in searching for regional resilience which is a common goal of ASEAN power elites.

• Korean Business Review
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• v.15
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• pp.115-131
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• 2002

In Korea's point of view the ASEAN is geographically located near to Korea's peninsula and can supply Korea with IT products safely, it is also a significant market that we can effectively export IT products. This study analyzes ASEAN as a. strategic market, by enlarging the IT export and import, Korea's IT market excessively leaning upon the United States and Japan's market, so ASEAN is the proper market to which we can drive multilateral trade of IT market and multikinded trade of goods. In order to enhance exports of various IT products, we have to retain a good reputation and to remove revolting factors. Also, the marketing of Korea's IT export against ASEAN have to reinforce and to activate the direct investment, plant exports, and loan credit. Therefore, this study reviews Korea's IT Industry analysis to ASEAN, and finally we suggest the way to solve the main problems.

• The Journal of Fisheries Business Administration
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• v.49 no.1
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• pp.1-15
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• 2018

The main purpose of this study is to explore a way of fisheries cooperation through the ODA demand survey in the fisheries sector on 8 ASEAN countries. In detail, we identified the status of detailed cooperation in the fisheries sector with ASEAN countries and identified new cooperation network construction projects in accordance with the changes in external cooperation environment, and presented strategies and policy directions for fisheries cooperation projects. For this purpose, we surveyed the questionnaires of 8 ASEAN countries using structured questionnaires for local fisheries experts. As a result of the questionnaire analysis, eight ASEAN countries were classified into three groups according to DAC beneficiary standards and suggested implications. Based on the results of the survey, the basic direction of the fisheries cooperation projects in each of the eight countries surveyed was set up, and the preferred projects for fisheries cooperation projects were proposed by dividing them into groups. In addition, the research results were used to systematically establish national promotion plans.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.251-260
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• 2022

The goal of this study is to see if the Coronavirus affects the Top 10 most valuable brands in various ASEAN countries (Malaysia, Singapore, Indonesia, and Vietnam) and industry types differently. The data for this study was collected using a secondary data method (content analysis). Based on their annual reports from 2019 to 2021, the researchers examined the brand equity of the Top 10 most valued brands in each of the four ASEAN countries. IBM Statistical Package for Social Science (SPSS) Statistics for Windows was used to examine the data. Frequency, an independent T-test, and one-way analysis of variance tests were also applied to the data. The findings revealed considerable disparities between the Top 10 most valued ASEAN country brands in 2019-2020 and 2019-2021 due to the impact of the Coronavirus. Due to the influence of the Coronavirus, the data revealed no significant differences between industry categories. Future studies could look into the disparities between the most valuable brands and the influence of the Coronavirus over a longer period of time and include a larger number of firms and countries. Brand managers in ASEAN countries' Top 10 most valuable companies must carefully manage their brands to preserve brand life and reduce the impact of future global pandemics.

• East Asian Economic Review
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• v.21 no.1
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• pp.59-80
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• 2017

This paper examines the operational limitations of the Chiang Mai Initiative Multilateralization (CMIM) as a regional financial safety net in East Asia and presents a new regional financial arrangement. To overcome the drawbacks of the Chiang Mai Initiative Multilateralization which has never been activated so far, this study proposes that ASEAN+3 establish a new lending facility, so-called a Reserve Fund Facility, and create a regional common reserves asset. The proposed Reserve Fund Facility framework guarantees lending automaticity of the liquidity facility, based on upfront funding instead of pledge funding. Establishing the Reserve Fund Facility could find a way of making up for weakness of the Chiang Mai Initiative Multilateralization and responding to the regional needs for effective regional financial arrangement. The full-fledged Reserve Fund Facility will ultimately contribute to the future development of East Asia's monetary and financial cooperation beyond the Chiang Mai Initiative Multilateralization.

• SUVANNABHUMI
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• v.8 no.1
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• pp.17-53
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• 2016

Debates continue to multiply on the definition and rationale of Southeast Asia as a region and on the utility of the multidisciplinary field of area studies. However, we have now entered a post-colonialist, post-Orientalist, post-structuralist stage of reflection and re-orientation in the era of globalization, and a strong tendency on the part of insiders to pose these issues in terms of an insider-outsider dichotomy. On the one hand, the study of Southeast Asia for researchers from outside the region has become fragmented. This is for very obvious reasons: the strengthening and re-energizing of academic disciplines, the increasing popularity of other non-regional multidisciplinary studies, and the entry of globalization studies into our field of vision. On the other hand, how has the local Southeast Asian academy addressed these major issues of change in conceptualizing the region from an insider perspective? In filling in and giving substance to an outsider, primarily Euro-American-Australian-centric definition and vision of Southeast Asia, some local academics have recently been inclined to construct Southeast Asia in terms of the Association of Southeast Asian Nations (ASEAN): a nation-state-based, institutional definition of what a region comprises. Others continue to operate at a localized level exploring small-scale communities and territories, while a modest number focus on sub-regional issues (the Malay-Indonesian world or the Mekong sub-region are examples). However, further reflections suggest that the Euro-American-Australian hegemony is a thing of the past and the ground has shifted to a much greater emphasis on academic activity within the region. Southeast Asia-based academics are also finding it much more important to network within the region and to capture, understand, and analyze what Chinese, Japanese, and Korean scholars are saying about Southeast Asia, its present circumstances and trajectories, and their increasingly close involvement with the region within a greater Asia-Pacific rim. The paper argues that the insider-outsider dichotomy requires considerable qualification. It is a neat way of dramatizing the aftermath of colonialism and Orientalism and of reasserting local priorities, agendas, and interests. But there might be a way forward in resolving at least some of these apparently opposed positions with recourse to the concepts of culture and identity in order to address Southeast Asian diversities, movements, encounters, hybridization, and hierarchies.

• SUVANNABHUMI
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• v.8 no.2
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• pp.113-129
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• 2016

Brunei Darussalam is a Malay Islamic Monarchy practicing and upholding traditional heritage. Brunei Darussalam is rich with tangible and intangible cultural heritage shaped by its way of life. One of the traditions maintained and preserved in the country is traditional textile weaving. The tradition covers both consumption and production. In the context of consumption, traditional textiles have multiple roles and symbolic meanings. In the context of production, the tradition showcases great skills and the distinctive cultural, social, intellectual, spiritual, and emotional values of the people of Brunei. This paper will explicate the distinctive values and characteristics of Brunei people from the practices of textile weaving.

• SUVANNABHUMI
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• v.15 no.2
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• pp.131-152
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• 2023

In analyzing the Chinese diaspora, this paper explores losses that are encountered within the family in the nation. It argues that increased social and spatial mobilities that contribute to losses can be reconfigured through the productive lens of supermobility, as Laurence J. C. Ma conceptualizes it. Supermobile identities are significant avenues to consider the way that losses traditionally associated with migration and assimilation are revisited in view of new flows of migration and identification. In examining K. H. Lim's debut novel Written in Black (2014), this study addresses pathways from debilitating losses to productive losses journeyed by the family from the child's perspective. It offers a critical analysis of the Anglophone Bruneian novel in terms of its exclusive portrayal of an ethnic Chinese family. Departing from a fixed notion of home as cultural and physical rootedness, it explores flexible identities that are tied to shifting concepts of belonging. Rather than a magnification of social and spatial losses, the analysis highlights the way that the literary imagination of ethnic Chinese in Brunei Darussalam accommodates progressive ideas of the agency and advancement of the Chinese diaspora as a supermobile community.

• SUVANNABHUMI
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• v.5 no.2
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• pp.1-28
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• 2013

This paper is attempted to clarify the controversial event King Thibaw ascending the throne. Moreover it was presented with the purpose of how important "Trust Building" is in politic. After ascending the throne, King Thibaw faced external threat as well as internal weakness. The Hluttaw ministers and counselors did not support effectively and King Thibaw lost trust his ministers and counselors. Therefore mass killing of royal prince took place after the ascending the throne and it made discredit to King Thibaw. Senior minister like Kinwun Mingyi and Hsinphyumashin secretly contact with Prince Nyaung Yan whom was staying under the protection of British. On the other hand Prince Myingun took refuge under protection of the French and was trying to seize the power with the supporters from lower Myanmar as well as taking the financial help from Hsinphyu Mashin. They were external strength for the British and French. In this way King Thibaw's administration became deteriorated and finally the British anxious about Franco-Myanmar treaty so they exaggerated the Bombay-Burma Teak company's problem. In this way King Thibaw was taken away by the British due to the internal weakness and external strength.

• SUVANNABHUMI
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• v.9 no.1
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• pp.149-171
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• 2017

This article examines the image of the nation of the Union of Myanmar (Burma) by comparing the history textbook and the civic textbook prescribed in state schools during the period of independence from 1948 to 1958. After the Second World War, the political conditions gave the way for the formation of the Union of Myanmar composed of ethnic nationals in Myanmar. To shape the national identity, the newly-founded independent nation in 1948, introduced textbooks in history and civics for the purpose of nation building. The paper concludes that the history textbook illustrated the golden ages of the Myanmar kingdom by way of national consolidation and portrayed ethnic nationals as homogenous; on the other hand, the civic textbook defined a citizen as one who is born and raised in Myanmar; it also included migrant Asians such as Chinese and South Asians in the fold. The history textbook aspired for the national consolidation of ethnic nationals for the strength and prosperity of the country while the civic textbook required cooperation from both ethnic nationals and migrant Asians for peace and development of the country and the world.