• The Journal of the Convergence on Culture Technology
• /
• v.10 no.1
• /
• pp.143-152
• /
• 2024

Due to COVID-19, domestic Duty-free shops have been severely impacted, and with the expansion of the untact market, the proportion of mobile shopping has increased. So far, mobile duty-free shop AR shopping is not active, and related research is scarce. Therefore, we aims to enhance Duty-free Shopping APPs with AR technology by researching the needs of foreign users. First, in the mobile duty-free shop app, the AR shopping interface must be in a prominent position to be open and easy to use. Second, there should be an explanation or help for location and function so that all users can easily recognize the AR shopping interface. Third, when wearing duty-free items in the AR shopping interface or adding them to the storage and shopping cart of interest, the interface must be simple and flexible, making it convenient to use and operate. Fourth, technical improvements must be made to prevent errors. We expect that the research will help develop AR shopping technology and domestic duty-free shop AR shopping technology and revitalize online and offline duty-free shops.

• Journal of Digital Convergence
• /
• v.17 no.10
• /
• pp.411-416
• /
• 2019

This study focused on IKEA Place in IKEA and Amazon AR View in Amazon to study the differences between AR shopping applications. The first literature study examined the status and prospects of the AR market and conducted a case study on AR shopping applications. In the second phase, 'Honeycomb Model' of Peter mobile was reorganized into six usability principles, focusing on the major functions of AR shopping mall application, to conduct surveys and in-depth interviews based on the task. Based on this study, it is expected to help increase AR-based application user experience, concentrating on the actual experience of the user and finding out the major experience factors.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2021.07a
• /
• pp.253-255
• /
• 2021

현재 코로나 사태로 비대면으로 진행이 되어 온라인 쇼핑 시장이 지속적으로 증가하고 있고, 4차 산업혁명으로 새로운 혁신 기술로 가상현실(VR)과 증강현실(AR)이 있으며, 좀 더 빠르게, 좀 더 편리하게 할 수 있어 생산성을 향상시키고 있다. 이에 본 논문은 쇼핑몰에 증강현실(AR)기술을 부합하여 사용자들에게 AR 카메라를 활용한 체형 측정 서비스, AR기술을 통해 자신 아바타에 입혀주는 피팅서비스를 통해 사용자들에게 빠르고 편리하게 맞춤형 쇼핑을 제공한다. 구현은 현재 사용 중인 운영체계 중 Android와 Ios 사용하고 있는 ARKit와 ARCore를 활용을 하여 구현한다.

• Journal of Digital Convergence
• /
• v.19 no.5
• /
• pp.41-46
• /
• 2021

This study, centered on mobile phone purchasers, verifies the effect of AR technology's convenience in consumer mobile shopping on consumers' intentions by focusing on the regulation effect of purchase satisfaction. According to the results of the hypothesis of SPSS, convenience has a positive (+) effect on both purchase intent and purchase satisfaction, and purchasing satisfaction plays a partial regulatory role between convenience and purchase intention. The results of this study are expected to provide users with various information using AR technology quickly and accurately in mobile shopping, thereby enhancing consumers' trust, providing pleasure, causing users to purchase intention, and realizing the untapped marketing effect more specifically.

• Fashion & Textile Research Journal
• /
• v.23 no.3
• /
• pp.347-357
• /
• 2021

This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer's technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females = 191) in their 20s who were willing to participate in the AR experience. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling by AMOS 22.0. The results indicated that a greater level of perceived optimism had a positive influence on the ease of use and usefulness of the technology. The findings also show that consumers with a high degree of innovativeness tend to have a higher level of playfulness toward AR fashion shopping. Regarding the effects of user beliefs, ease of use had a positive effect on the perception of usefulness and playfulness with higher levels implying a higher consumer intention to adopt an AR fashion shopping service. In addition, this study reveals the moderating effect of consumers with high-fashion versus those with low-fashion innovativeness. For the latter, technological innovation had an insignificant effect on playfulness, thus indicating that consumers with low interest in fashion did not enjoy AR fashion shopping even if the technology was highly innovative. Nevertheless, the analysis confirms the possibility that experiencing a fashion product through AR technology could replace the actual experience of wearing the products.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2020.11a
• /
• pp.373-376
• /
• 2020

현대인들의 인터넷 사용률이 지속적으로 증가함에 따라 소비자들은 오프라인 매장에서 의류를 구매하기보다 인터넷 쇼핑을 통한 구매를 선호하게 되었다. 그러나 온라인 구매로 인해 정확한 스타일 확인 불가 및 확신할 수 없는 사이즈로 큰 불편함을 겪고 있다. 따라서 최근 가장 떠오르는 기술 중 하나인 AR을 실생활에 적용하여 사용자가 매장에 가지 않고 집에서도 편하게 자신의 스타일링을 확인할 수 있도록 하는 AR 피팅룸을 구현하여 솔루션을 제안하고자 한다. 본 프로젝트에서는 3D 표현을 위해 Kinect Xbox 카메라를 사용하여 사용자의 신체정보를 추출한 후 unity와의 연동을 통해 사용자에게 편리함을 제공할 수 있는 AR-fitting 시스템을 설계하였다. 선택한 옷을 가상으로 입어 볼 수 있는 쇼룸 형태의 서비스를 제공하며 제스처 인식을 통해 보다 편리한 의류 선택 및 사이즈 조절 등을 가능하게 하였다. 또한, 사용자의 입력 정보에 따른 사이즈 측정 결과를 제공함으로써 사용자의 의류 구매를 보다 효과적으로 만들어 줄 수 있을 것이다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2020.11a
• /
• pp.296-299
• /
• 2020

요즘 대한민국은 코로나 19로 인하여 외출이 힘든 상황에 놓여있다. 이에 따라 소비자들은 오프라인 매장에서 의류를 구매하기보다는 인터넷 쇼핑으로의 구매를 선호하게 되었으며 온라인 구매로 인해 정확한 스타일 확인 불가 및 확신할 수 없는 사이즈로 큰 불편함을 겪고 있다. 따라서 최근 가장 떠오르는 기술 중 하나인 AR을 실생활에 적용하여, 사용자가 의류 매장에 가지 않고 집에서도 편하게 자신의 스타일링을 실현할 수 있도록 하는 AR 쇼룸을 구현하여 솔루션을 제안하고자 한다. 본 프로젝트에서는 3D로의 표현을 위해 Kinect Xbox 카메라를 사용하여 사용자의 신체정보를 추출한 후 unity와의 연동을 통해 사용자에게 편리함을 제공할 수 있는 AR-fitting 시스템을 설계하였다. 또한, 우리는 선택한 옷을 가상으로 입어 볼 수 있는 쇼룸 형태의 서비스를 제공하며 제스처 인식을 통해 보다 편리한 의류 선택 및 사이즈 조절 등을 가능하게 하였고, 이러한 시스템은 사용자의 의류 구매를 보다 효과적으로 만들어 줄 수 있을 것이다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2021.01a
• /
• pp.115-116
• /
• 2021

5세대(5G) 이동통신망의 보급과 코로나19 여파로 비대면 시대가 열리면서 가상 증강현실(VR·AR)을 기반으로 한 '실감(XR·Extended Reality)경제가 본격화 되었다. 가상증강현실의 적용분야로는 게임·영화 등 엔터테인먼트, 제조업, 쇼핑 및 전자상거래, 병원·의료기기, 고객서비스, 지식서비스교육 분야 등이 있다. 본 논문은 VR·AR&교육콘텐츠를 키워드로 최근 3년(2018.1.1.~2020.12.31.)간 중앙지, 경제지 등 54개 언론사 기사를 빅카인즈와 데이터랩을 이용하여 관계도 분석, 월간 키워드 트렌드, 연관어 분석을 하였다. 'VR, AR, 에듀테크'를 키워드로 뉴스 검색결과 63,959건 중 '에듀테크' 검색결과 2018년 632건, 2019년 1043건, 2020년 2389건으로 해마다 급 상승하였다. '(AR+VR)AND 교육콘텐츠'에 대한 검색 결과 연관성(키워드 빈도수)이 높은 키워드로는 증강현실(120), 가상현실(116), 인공지능(114), 에듀테크(100), 코로나19(66), 실감형(65), 아이들(61), VR·AR(56), ICT(35), 빅데이터(25) 순으로 가상·증강현실 기술 발전, 코로나19의 장기화, 교육의 효율성으로 에듀테크 분야의 활용도가 급격히 증가함을 확인할 수 있었다.

• The Journal of the Korea Contents Association
• /
• v.13 no.5
• /
• pp.48-57
• /
• 2013

Smartphones provide users with environment for communication and sharing information and at the same time play an important role of mobile technology and mobile art development. Smartphone technology-related researches are being accelerated especially with the advent of mobile Augmented Reality(AR) age, but the studies on user participation that is essential for AR content industry were insufficient. In that regard, the assistance from mobile art area that has already developed these characteristics is essential. Thus, this article is to classify mobile art that has not been studied a lot domestically into feature phone usage and smartphone usage and to analyze each example case with the three most used methods. The usage of feature phones which use the sound and images of mobile devices can be divided into three: installation and performing methods, single channel video art method and five senses communication method. On the other hand, the usage of smartphones that use sensors, cameras, GPS and AR can be divided into location-based AR, marker-based AR and markerless AR. Also, as a result of examining mobile AR content utilization technology by industries, combined methods are utilized; tourism and game-related industries use location-based AR, education and medicine-related industries use marker-based AR, and shopping-related industries use markerless AR. The development of AR content industry is expected to be accelerated with mobile art that makes use of combined technology method and constant communication method through active participation of users. The future development direction of mobile AR industry is predicted to have minimized HMD, integration of hologram technology and artificial intelligence and make the most of big data and social network so that we could overcome the technological limitation of AR.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.1
• /
• pp.597-603
• /
• 2022

With the continuation of the pandemic environment, digital transformation is being applied in various fields of the fashion industry. Augmented reality technology is a form of overlapping virtual images on the real world, and as online shopping expands in non-face-to-face environments, the use of augmented reality technology in fashion and beauty fields is affecting consumer satisfaction and sales growth. In this study, the characteristics of augmented reality contents used in the fashion industry following digital transformation were extended to the fields of clothing, accessories, virtual fashion stores, and AR fashion shows to analyze the case characteristics of augmented reality. Augmented reality technology in the fashion industry focuses on promoting clothing and accessory products through SNS or homepage through marketing activities. It is raising positive values such as raising awareness. The range of types of augmented reality used in the future digital fashion environment will continue to expand, and by deriving the usage characteristics of augmented reality technology, it is intended to contribute to presenting a future vision of the fashion industry.